Drugstores and pharmacies

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.

Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.

Grocery chain Winn-Dixie is making prescription refills slicker with an SMS program, a mobile-optimized Web site and applications for iPhone, BlackBerry and Android devices.

With more than 2 million consumers enrolled in its Prescription Ready by Text program and over 25 percent of online prescription refills coming via its mobile app, Walgreens has hit the nail on the head with its use of mobile.

Walgreens is seeing much success in using mobile as a means of driving loyalty among its customers by providing choice, control and convenience via the channel.

CardStar is letting shoppers access the Honest Discounts Prescription Card and get 10 to 75 percent off prescription drugs via its iPhone application.

Rite Aid has rolled out an SMS service that alerts customers when their prescriptions are ready to be refilled or picked up.

Swanson Health Products has opened up a new sales channel with the launch of a mobile Web site that lets consumers buy affordable vitamins and health food products right from their mobile devices.

Pharmacy giant CVS Caremark has launched the Caremark.com iPhone application to let plan members manage and pay for their prescriptions using their mobile devices.

Walgreens has launched a new mobile site and iPhone application that lets consumers order prescriptions and photos while on the go.