Drugstores and pharmacies

Walgreens is ramping up its mobile strategy with several mobile check-in efforts that are geared at rewarding consumers who are shopping in-store.

CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program.

NEW YORK – An executive with Walgreens speaking at the Mobile FirstLook 2012 conference yesterday said that 40 percent of the retailer’s online prescription refills are being filled via mobile devices.

Walgreens is aiming to drive downloads of its iPhone application with an iAd campaign that promotes the company’s mobile prescription program.

With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.

Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.

Grocery chain Winn-Dixie is making prescription refills slicker with an SMS program, a mobile-optimized Web site and applications for iPhone, BlackBerry and Android devices.

With more than 2 million consumers enrolled in its Prescription Ready by Text program and over 25 percent of online prescription refills coming via its mobile app, Walgreens has hit the nail on the head with its use of mobile.

Walgreens is seeing much success in using mobile as a means of driving loyalty among its customers by providing choice, control and convenience via the channel.