Consumer electronics

British consumers will spend $30 billion a year using their mobile devices and tablets within the next decade compared to $2 billion spent this year, according to a recent Barclays Corporate study.

NEW YORK – A Forrester executive at the Mobile Shopping Fall conference said NFC-enabled devices will be critical for consumers to get used to the idea of having a whole new way of paying for products – even though they did not ask for it.

NEW YORK – Executives at the Mobile Shopping Fall conference said that mobile presents a key opportunity for companies to precisely target consumers and essentially drive traffic to locations and increase mcommerce sales.

LivingSocial has enhanced its mobile application to support Twitter integration in iOS 5 to provide consumers with a quicker means to free deals.

NEW YORK – A Google executive at the OMMA Mobile conference said that consumers are ready for mobile payments. While the recently launched Google Wallet is just the tip of the iceberg, mobile commerce will see a mass adoption in the near future.

Android impressions, on both mobile phones and tablets, grew 48 percent month-over-month, according to a new study by Millennial Media.

Best Buy has rolled out a fully commerce-enabled mobile site for its British market to support the way that customers want to shop with the electronics retailer.

The University Co-op has rolled out an iPhone application that enhances the mobile shopping experience for University of Texas students, fans and faculty.

LivingSocial is using an augmented reality app to present a series of scavenger hunts that let consumers compete for prizes.

Panasonic is pushing its new line of Lumix G3 cameras with in-store postcards that let consumers interact with the product via their mobile device.