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Consumer electronics

Best Buy drives TV sales, in-store traffic via mobile ads

January 26, 2012

Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.


Lenovo hooks mobile sales via commerce-enabled site

January 9, 2012

Lenovo has rolled out a commerce-enabled mobile site to let consumers buy electronic gadgets while on the go.

Radioshack targets iPhone users with seasonal mobile ad

December 21, 2011

Electronic retailer Radioshack is using mobile advertising to drive in-store traffic with a holiday-themed campaign.

Amazon lets shoppers compare prices via Android app

November 17, 2011

Amazon.com Inc. is letting Android shoppers compare in-store prices with those on its site via a new Price Check app.

Mobile coupon redemption value will exceed $43B globally by 2016: study

November 2, 2011

The total redemption value of mobile coupons will exceed $43 billion globally by 2016, according to a new study by Juniper Research.

Google Offers partners with Gilt City to offer subscribers time-sensitive deals

October 31, 2011

Google Offers has teamed up with Gilt Groupe’s local experience site Gilt City to offer its subscribers weekly deals on the company’s Web site, mobile app and email distribution list.

43pc of mobile shoppers have downloaded a retail app: study

October 24, 2011

With the rise in mobile shopping, retailers have an opportunity to hook consumers in-store. A new study from online shopping review site Retrevo.com found that 43 percent of mobile shoppers surveyed have downloaded a retailer’s application.

Consumer mobile spending to top $30B a year by 2021 in Britain: Barclays

October 24, 2011

British consumers will spend $30 billion a year using their mobile devices and tablets within the next decade compared to $2 billion spent this year, according to a recent Barclays Corporate study.

NFC-enabled devices will be critical for uptake of mobile payments

October 21, 2011

NEW YORK – A Forrester executive at the Mobile Shopping Fall conference said NFC-enabled devices will be critical for consumers to get used to the idea of having a whole new way of paying for products – even though they did not ask for it.

Mobile key driver in increasing in-store traffic, sales: panelists

October 19, 2011

NEW YORK – Executives at the Mobile Shopping Fall conference said that mobile presents a key opportunity for companies to precisely target consumers and essentially drive traffic to locations and increase mcommerce sales.