Best Buy drives TV sales, in-store traffic via mobile ads
January 26, 2012Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.
Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.
Lenovo has rolled out a commerce-enabled mobile site to let consumers buy electronic gadgets while on the go.
Electronic retailer Radioshack is using mobile advertising to drive in-store traffic with a holiday-themed campaign.
Amazon.com Inc. is letting Android shoppers compare in-store prices with those on its site via a new Price Check app.
The total redemption value of mobile coupons will exceed $43 billion globally by 2016, according to a new study by Juniper Research.
Google Offers has teamed up with Gilt Groupe’s local experience site Gilt City to offer its subscribers weekly deals on the company’s Web site, mobile app and email distribution list.
With the rise in mobile shopping, retailers have an opportunity to hook consumers in-store. A new study from online shopping review site Retrevo.com found that 43 percent of mobile shoppers surveyed have downloaded a retailer’s application.
British consumers will spend $30 billion a year using their mobile devices and tablets within the next decade compared to $2 billion spent this year, according to a recent Barclays Corporate study.
NEW YORK – A Forrester executive at the Mobile Shopping Fall conference said NFC-enabled devices will be critical for consumers to get used to the idea of having a whole new way of paying for products – even though they did not ask for it.
NEW YORK – Executives at the Mobile Shopping Fall conference said that mobile presents a key opportunity for companies to precisely target consumers and essentially drive traffic to locations and increase mcommerce sales.