Online broker TD Ameritrade is undertaking an omnichannel advertising campaign centered around the “Green Room,” a safe space of sorts where individuals are encouraged to talk about their finances.
Banks and financial services
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Fifth Third Bank is now one of the first banks in the country to offer five of the most prominent mobile payment platforms in the mobile payment industry.
Financial institutions Mastercard and Visa have banded together to make mobile and digital payments safer on either of their mobile pay platforms in an effort for wide spread adoption.
Online broker TD Ameritrade is rolling out a soft launch of a mobile application for long-term investors with managed accounts named TD Ameritrade Portfolios.
American Express is bringing some new functionality to its Facebook Messenger chatbot, further cementing messaging as an invaluable tool for brands and marketers to connect with their consumers.
First National Bank has added touch ID to its mobile banking application in an attempt to alleviate growing consumer concern about security and information leakage from mobile banking apps.
American bank Citi is introducing additions to its iOS application that combine banking, wealth management and money movement capabilities, offering a suite of cutting-edge servicing and authentication features.
Chinese mobile payments giant Alipay is attempting to spread its influence in a big way by partnering with an Australian payments provider to launch Alipay in the country’s stores.
Western Union, one of the preeminent money-sharing platforms, is updating its business model with a strategic investment in mobile payments, signaling a step towards a more modern approach to money-sharing and payments.
PayPal is bringing a little extra personality to the relatively impersonal process of money sharing between consumers by bringing in designer Jonathan Adler to design some colorful e-gift cards to share for the holiday season.