Automotive

A new original video series from eBay will appear in the eBay Motors application as well as on the brand’s Web site to drive engagement and sales.

Car dealership Frank Ancona Honda is adding text messaging and QR codes to its social media efforts to enhance customer engagement.

Online destination Cars.com is expanding its portfolio to let consumers access its brand on as many platforms as possible with an iPad app.

Automaker General Motors Co. is letting consumers use their mobile devices as a shopping tool via a new application.

Car rental provider Hertz is keeping up with its busy consumers and letting them reserve a vehicle via their Android, Nokia and BlackBerry devices.

To answer the growing use of mobile devices to shop for and purchase cars and parts, eBay has launched a new eBay Motors iPhone application.

German automaker Mercedes-Benz is continuing the multichannel marketing campaign for its 2012 CLS class with a dedicated mobile application designating luxury-specific technology and features in its vehicles.

BMW’s Mini Financial Services has launched a mobile Web site that lets smartphone users process payments and common account requests using their handsets.

Luxury Daily today – Jaguar leverages mobile in TV ads to encourage test drives; Bloomingdale’s plans hefty investment to strengthen ecommerce strategy.

Luxury Daily today – Jaguar pushes new models to target consumers with iPad app; IPO could increase Facebook’s marketing options for luxury brands.