Automotive

With more customers coming to its desktop site from mobile devices, Goodyear Tire & Rubber Co. has launched its first consumer-facing mobile site to make it easy for customers to shop for tires.

Chevrolet is rewarding consumers who watch the Super Bowl XLVI via mobile with real-time prizes and trivia questions.

Nissan is using mobile advertising to propel its multichannel end-of-year promotion aimed at getting consumers to dealerships.

Buick is using an augmented reality application to let consumers interact with and buy the company’s 2012 LaCrosse model.

Car dealerships Sport Durst, Ben Mynatt Auto Group in Concord and New Port Richey Hyundai are using the new MyMobileDealer mobile application to support their sales efforts and provide a way to send targeted messages to customers.

Toyota’s division for handling auto financing, leasing and extended services contracts has launched an iPhone app that enables users to make a payment on-the-go.

Auto manufacturer Audi is using mobile advertising to let current owners pay their bills via banner ads that integrate with the company’s mobile site.

Enterprise Holdings has launched a new QR code program that lets auto manufacturers promote their vehicles to car renters.

Car manufacturer Jaguar saw a 2.54 percent click-through-rate after running a location-based advertising campaign.

Chevrolet has teamed up with Scvngr to give away 27 new cars as part of its new Chevy Sonic Adventure campaign.