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Apparel and accessories

Gap brings together music and mobile to drive in-store sales

December 1, 2011

Shoppers at a Gap store in San Francisco can check-in via the new social music app Roqbot to receive a 25 percent discount on their purchases.


Gap steps up mcommerce game via Google Wallet partnership

November 17, 2011

Specialty retailer Gap Inc. is showing that it is a force to reckon with in the mobile commerce space via a new partnership with Google Wallet that lets consumers tap to pay for products.

Lands’ End aims to drive holiday sales via apps, SMS

November 16, 2011

Retailer Lands’ End is driving mobile sales this season with a commerce-enabled iPad application and a loyalty SMS program.

Old Navy to bolster holiday sales with in-store shopping app

November 8, 2011

Specialty retailer Old Navy is upping its mobile efforts with an iPhone application designed to increase holiday sales and let consumers know about new products.

How did New York & Co. build its database of 180,000 loyalists?

November 4, 2011

Since rolling out an SMS program in June 2009, retailer New York & Co. has grown its mobile database to 180,000 opted-in consumers.

Boutique in New York’s SoHo pilots mobile payment devices that also cross-sell

November 2, 2011

C. Wonder, a new boutique in SoHo, is piloting in-store mobile devices featuring payments technology and the ability to cross-sell customers.

Debenhams tries on augmented reality for holiday-themed mobile promotion

October 31, 2011

British department store chain Debenhams recently used an augmented reality app to let users shop virtual pop-up stores at five landmarks around Britain.

River Island targets international consumers with iPad app

October 27, 2011

British retailer River Island is expanding its brand to international markets with a commerce-enabled iPad application.

Anthropologie translates print catalog for mobile via iPad app

October 26, 2011

Retailer Anthropologie is expanding its print catalog to digital platforms with an iPad application designed to increase brand awareness.

American Eagle Outfitters targets tech-savvy consumers with Google Wallet

October 17, 2011

Retailer American Eagle Outfitters is continuing its push in the mobile commerce space via a new partnership with Google Wallet.