Apparel and accessories

Specialty retailer Old Navy is upping its mobile efforts with an iPhone application designed to increase holiday sales and let consumers know about new products.

Since rolling out an SMS program in June 2009, retailer New York & Co. has grown its mobile database to 180,000 opted-in consumers.

C. Wonder, a new boutique in SoHo, is piloting in-store mobile devices featuring payments technology and the ability to cross-sell customers.

British department store chain Debenhams recently used an augmented reality app to let users shop virtual pop-up stores at five landmarks around Britain.

British retailer River Island is expanding its brand to international markets with a commerce-enabled iPad application.

Retailer Anthropologie is expanding its print catalog to digital platforms with an iPad application designed to increase brand awareness.

Retailer American Eagle Outfitters is continuing its push in the mobile commerce space via a new partnership with Google Wallet.

Timberland is partnering with Lucky magazine to promote its fall collection via style booklets that feature Microsoft Tags and help deepen the brand experience.

Guess Inc. has rolled out a mobile and social promotion that lets young and trendy men and women check-in at its store locations via foursquare to receive a special offer.

British apparel retailer New Look is using a new iPhone app to help foster in-store activity and drive incremental sales.