Apparel and accessories

Victoria’s Secret is running mobile commerce-enabled ads that let consumers shop directly from their handsets no matter where they are.

Retailer New York & Co. is tapping into its SMS program to remind loyalty program users to use in-store points.

Liz Claiborne-owned brand Kate Spade is running mobile commerce-enabled ads as a way to drive sales for its new spring collection.

Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications.

British fashion apparel retailer Topshop recently launched a fully transactional iPhone app to engage customers when they are in a store or on the go.

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Lifestyle apparel brand Guess is arming stores with iPads to enhance the overall shopping experience and generate additional sales.

Jos. A. Bank saw mobile traffic increase 3,000 percent on Black Friday compared to its daily traffic.

British-based men’s retailer Burton has launched a commerce-enabled mobile site for consumers looking to buy clothes while on the go.