Apparel and accessories

Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.

Comparison shopping service Become.com stepped into the mobile world with the release of its iPad application targeting women.

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.

Footwear retailer Nine West has stepped into mobile commerce with a new site that supports its multichannel strategy.

American Apparel is the latest retailer partner to be featured in a mobile application that lets consumers give and get gift cards in time for the holiday season.

This year has opened up consumers’ minds to using mobile for doing research, gathering opinions and making purchases, according to a Steve Madden executive.

Apparel retailer Journeys is offering consumers mobile coupons through the location-based game SCVNGR to drive foot traffic to its 800-plus locations nationwide.

ShopStyle has extended its shopping experience to Apple’s iPad with a search-and-browse experience that showcases designer products in tablet form.

Online retailer Gilt Groupe has launched an application on the Android platform to bolster its smartphone user strategy.