Apparel and accessories

Mobile Commerce Daily interviewed Paul Zaengle senior director of ecommerce at Columbia Sportswear regarding the company’s mobile strategy in terms of commerce, inventory management, fulfillment and returns.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.

H&M is promoting its new collection within the MyTown iPhone application.

Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.

ShopStyle, an apparel and accessories search engine that aggregates from brands such as Diesel, American Eagle, Levi’s and Marc Jacobs, has gone mobile to extend its brand and help retailers reach mobile consumers.

Fashion designer Norma Kamali used 2D bar codes to make her boutique more interactive during Fashion Week in New York.

Denim giant Levi Strauss & Co.’s Dockers brand has launched a mobile commerce site to increase its exposure to consumers and essentially drive sales.

Hearst Communications Inc.’s Esquire magazine has partnered with Scanbuy to let consumers buy items via mobile devices and 2D bar codes.

Hollister Co. has joined its sibling clothing company Abercrombie & Fitch in the mobile commerce arena with a new site meant to extend convenience to its young, progressive customer base.

An Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.