Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites.
Apparel and accessories
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While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers.
New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.
Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.
Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.
Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.
British clothing retailer Ted Baker is turning to Pinterest to support its latest collection by asking members to visit its page and create their own for a chance to win an $800 voucher.
The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.
Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.