Retailers Macy’s, H&M and Anthropologie are burrowing through social media to celebrate the Punxsutawney groundhog not seeing his shadow and get an early start on warmer seasonal sales through eye-popping imagery.
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Victoria’s Secret is building its popular swimwear line with a mobile-optimized platform on which users can mix and match bikini tops and bottoms, reflecting the growth of convenient and individualized shopping experiences.
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
Macy’s is continuing its support of the American Heart Association’s Go Red For Women movement with a mobilized shopping site for raising funds, sales and awareness that will also support a live stream of the Red Dress Collection unveiling.
Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.
Women’s fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video.
NEW YORK – Customization is poised to expand to more categories as consumers desire something that is uniquely their own, according to the director of strategy at Fluid, Inc.
Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization.
Comfort footwear retailer Rockport is leaving behind a significant digital footprint, as evidenced by a massive jump in mobile commerce revenue and a 124 percent year-over-year increase in holiday weekend sales.
DKNY, Lesportsac and J. Lindberg are among the retailers to partner with new application Notify Nearby, serving deals and insider information through location-based notifications.