Apparel and accessories

  • No categories


Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise

July 22, 2016

Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers.

Share on FacebookShare on LinkedInShare on Twitter

Bluefly unzips sales via revamped mobile checkout, shoppable Instagram feed

July 20, 2016

Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to scan credit cards during checkout and purchase items featured in a curated Instagram feed within the app.

Share on FacebookShare on LinkedInShare on Twitter

Gap Factory spurs mobile-inspired purchases via prize wheel promotion

July 12, 2016

Gap Factory is enticing social media users into its stores by encouraging them to spin a mobile-optimized prize wheel that offers a discount code in exchange for signing up for the retailer’s text alerts.

Share on FacebookShare on LinkedInShare on Twitter

Gucci lets its ecommerce garden grow via online exclusives

July 1, 2016

Italy’s Gucci is launching an online-only capsule collection of womenswear and accessories on July 5.

Share on FacebookShare on LinkedInShare on Twitter

American Eagle Outfitters focuses on image recognition in search bar

June 29, 2016

American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.

Share on FacebookShare on LinkedInShare on Twitter

Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping

June 23, 2016

Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.

Share on FacebookShare on LinkedInShare on Twitter

Oak Labs exec: Touchscreen fitting rooms revamp retail experiences

June 23, 2016

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile technology can integrate into a bricks-and-mortar store.

Share on FacebookShare on LinkedInShare on Twitter

Free People rounds up partnerships, shoppable video, giveaways

June 21, 2016

Free People is driving sales of its athletic wear through a shoppable mobile video, advertised on social media along with a contest that taps partnerships with multiple health and fitness-related brands for giveaways.

Share on FacebookShare on LinkedInShare on Twitter

Attract new customers with mobile sites rather than apps: Shinola exec

June 15, 2016

NEW YORK – A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.

Share on FacebookShare on LinkedInShare on Twitter

Plato’s Closet messages loyal, potential customers via flok’s merchant network

June 14, 2016

Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.

Share on FacebookShare on LinkedInShare on Twitter