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Social media is the link to consumers during red carpet season

January 6, 2017

Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.

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Porter magazine spurs shoppable conversions in app offer

January 5, 2017

Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.

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Porter magazine spurs shoppable conversions in app offer

January 3, 2017

Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.

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Guess compiles top social campaigns for New Year’s outfit inspiration

December 30, 2016

Guess is leaning on fashion experts to help suggest style choices to social media followers for New Year’s Eve, instead of pumping out stock images, as so many others do for a lasting impression.

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Burberry, Gucci, Fendi lead ecommerce performance with in-house solutions

December 30, 2016

While brands are quick to work with retailers such as Bergdorf Goodman, Saks Fifth Avenue and Nordstrom, many are sure to stay far away from Amazon with only 25 percent distributing on the online marketplace, according to L2.

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Louis Vuitton travel app among year’s best, says Apple

December 29, 2016

French leather goods maker Louis Vuitton’s embrace of the spirit of travel has earned it a spot on Apple’s “Best of 2016” mobile application list.

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Louis Vuitton travel app among year’s best, says Apple

December 27, 2016

French leather goods maker Louis Vuitton’s embrace of the spirit of travel has earned it a spot on Apple’s “Best of 2016” mobile application list.

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Yoshop updates interface to make it more user-friendly for mobile

December 23, 2016

Online retailer Yoshop has completely revamped the user experience capabilities of its ecommerce offering to boost sales before Christmas and provide a foundation for future mcommerce success.

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Victoria’s Secret offers live shopping opportunities during annual fashion show

December 6, 2016

The annual Victoria’s Secret Fashion Show has come and gone once again, but the brand brought a few new twists to the experience that enriched it for mobile users.

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Gucci boasts strongest digital performance among fashion brands: L2

December 2, 2016

The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.

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