Gap gears up for summer with time-sensitive mobile advertising campaign
May 23, 2013Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.
Apparel and accessories
River Island expands reach with mcommerce site
May 8, 2013British retailer River Island has launched a mobile commerce site as the company increasingly sees more users shopping and browsing via their handsets.
Victoria’s Secret strengthens loyalty program via timely Instagram contest
May 1, 2013Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures.
Uniqlo aims to increase app downloads via print campaign
April 29, 2013Clothing retailer Uniqlo is enlisting static newspaper advertisements to drive downloads of its new mobile application.
Nike bets on Instagram to drive shoe sales through interactive site
April 24, 2013Nike is leveraging Instagram with a new microsite that not only lets consumers customize their own pair of sneakers, but also shop from their smartphones, tablets and desktops.
Chico’s drives engagement, charitable giving via mobile-optimized microsite
April 22, 2013Chico’s FAS Inc. is driving engagement for its Chico’s, White House Black Market, Soma Intimates and Boston Proper retail brands, while also raising funds for Children’s Miracle Network Hospitals via a new multichannel campaign that includes a mobile-optimized microsite.
Reebok propels sales through mobile advertising push
April 17, 2013Reebok is kicking its mobile advertising strategy into gear with an iPad campaign that not only lets consumers find nearby in-store inventory, but also shop from their devices.
H&M parades new Conscious Collection line via interactive mobile video push
April 3, 2013H&M is showcasing its new Conscious Collection line and encouraging fashion-savvy consumers to learn more about it through an interactive mobile video campaign.
Ralph Lauren bolsters childrenswear sales via mobile
March 28, 2013Ralph Lauren is encouraging sales of its childrenswear line through a new mobile commerce advertising campaign.
Banana Republic doles out mobile coupons to incentivize in-store sales
March 21, 2013Gap Inc.’s Banana Republic is pulling double duty with a new mobile advertising campaign that entices users to shop either in-store or through their mobile devices.
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