Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.
Apparel and accessories
British retailer River Island has launched a mobile commerce site as the company increasingly sees more users shopping and browsing via their handsets.
Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures.
Clothing retailer Uniqlo is enlisting static newspaper advertisements to drive downloads of its new mobile application.
Nike is leveraging Instagram with a new microsite that not only lets consumers customize their own pair of sneakers, but also shop from their smartphones, tablets and desktops.
Chico’s FAS Inc. is driving engagement for its Chico’s, White House Black Market, Soma Intimates and Boston Proper retail brands, while also raising funds for Children’s Miracle Network Hospitals via a new multichannel campaign that includes a mobile-optimized microsite.
Reebok is kicking its mobile advertising strategy into gear with an iPad campaign that not only lets consumers find nearby in-store inventory, but also shop from their devices.
H&M is showcasing its new Conscious Collection line and encouraging fashion-savvy consumers to learn more about it through an interactive mobile video campaign.
Ralph Lauren is encouraging sales of its childrenswear line through a new mobile commerce advertising campaign.
Gap Inc.’s Banana Republic is pulling double duty with a new mobile advertising campaign that entices users to shop either in-store or through their mobile devices.