Apparel and accessories

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Victoria’s Secret shreds catalog as millennials increasingly go mobile

May 24, 2016

L Brands, the parent company of Victoria’s Secret, recently announced its decision to eliminate the lingerie brand’s catalog, reflecting a desire to save printing and mailing costs as its target audience of millennials spends more time browsing on mobile.

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Frank + Oak unbuttons sales via in-app live chat, speedy delivery

May 20, 2016

Online menswear retailer Frank + Oak has revamped its mobile application to include a slew of sales-driving features, including round-the-clock live chat and two-hour delivery in select markets.

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Christian Louboutin puts all eyes on It bag with paparazzi following

May 13, 2016

French footwear and accessories label Christian Louboutin is inventing its own celebrity to launch its latest handbag.

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Draper James combines coupon codes and video for Timehop ad campaign

May 9, 2016

Apparel and accessories brand Draper James celebrated its first birthday by becoming an early advertiser on social media application Timehop, including a link to purchase along with a discount code.

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True Religion adds on CRM, beacons for next-generation Apple Watch clienteling

May 4, 2016

True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store.

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The Limited sees 20pc lift in conversions with live chat

May 4, 2016

The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.

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Alex and Ani unclasps omnichannel Mother’s Day push on Instagram

May 3, 2016

Alex and Ani is continuing its omnichannel shopping strategy with ads on Facebook and Instagram promoting an in-store gift-with-purchase offer and featuring a Mother’s Day-themed video and a button that clicks through to a store locator for convenience.

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Lane Crawford gets consumers moving with multichannel fitness campaign

April 29, 2016

Chinese department store chain Lane Crawford is helping consumers get closer to their fitness and wellness goals with the launch of an athleisure shopping destination.

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How Rent the Runway’s in-app push notifications combat lost conversions

April 28, 2016

NEW YORK – A Rent the Runway executive at Forrester’s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application – combined with a heavy SMS push – to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.

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Victoria’s Secret unclasps instant add-on promotional codes for mobile shoppers

April 26, 2016

Victoria’s Secret is combating shopping cart abandonment by enabling its mobile site shoppers to tap a button that lets them instantly add a valid promotion to their shopping carts, eliminating the need to manually type in discount codes on the checkout page.

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