American Eagle Outfitters has updated its mobile application in anticipation of the release of the Apple Watch, tailoring features such as a store locator and speedy access to deals to wearable-equipped shoppers.
Apparel and accessories
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In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.
Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events.
Triumph Lingerie is attempting to ramp up sales of its merchandise by unveiling its first cartoon model and short animated movie to depict the process of finding a perfectly fitting bra, and is asking consumers to answer questions on social media for a chance to have their likenesses animated.
Peer-to-peer retailer Etsy has redesigned the homepage of its mobile application to better serve its users and drive sales with the introduction of recommendations, picks from Etsy and user history pages.
Target is leaning heavily on mobile to make the most of its buzzed-about tie-in with the Lilly Pulitzer brand, leveraging social media, SMS and email to target style-savvy young consumers.
American Eagle Outfitters is continuing its mobile-minded year by attempting to ramp up mcommerce sales with a new “offers” section within its mobile application, proving that consumers are gravitating to mobile for exclusive offers.
Indian ecommerce giant Flipkart’s online fashion commerce Web site Myntra is shutting down its Web site and banking solely on its mobile application.
Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot.
JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.