Apparel and accessories

Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

With the iPad quickly becoming an important shopping tool for consumers, retailers such as Gap and Anthropologie are partnering with new shopping app Shopmox to be where their shoppers are.

American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.

Retailer Lands’ End recently used an SMS message that not only reminded consumers to buy a Mother’s Day gift, but also drove them to a mobile site to buy gift cards.

Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program.

Footwear brand Converse is partnering with retailer Journeys on an in-store mobile bar code campaign that lets users shop the company’s famous line of Chuck Taylor shoes.

NEW YORK – A Guess Inc. executive at Aberdeen Group’s Retail and Consumer Markets Summit said that 15 percent of the company’s online commerce sales comes from mobile devices.

Clothing chain Maurices has rolled out a mobile site and application that lets consumers shop the latest looks and find a nearby store.

Department store JCPenney is continuing to prove that mobile plays a critical role in its marketing efforts by running a time-sensitive SMS campaign that promotes its Easter dresses.

Gap recently ran a two-week campaign that used location to drive users to nearby stores with a mobile coupon.