British department store chain House of Fraser is ramping up the mobile shopping experience by updating its iOS applications to include scan-to-explore features such as 3D product reviews, videos, music, shoppable lookbooks and recipes.
Apparel and accessories
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Apparel retailer Express is transforming its mobile application into a shopping companion that merges social media, loyalty, payments and geotargeting into a singular location as it gears up to maximize sales during the upcoming holiday season.
Dockers is leading the way in mcommerce by adding instant shopping capabilities to its mobile native sponsored content, with readers on The Huffington Post able to tap items of interest and purchase them without leaving the publisher’s site.
Kohl’s is introducing store mode in its mobile application so shoppers can more easily search inventory and locate in-store deals as the department store integrates with Apple Pay and Visa Checkout, underscoring the effectiveness of omnichannel approaches in driving sales.
Accessories marketer Coach is leveraging Instagram’s new shoppable advertising units to ramp up excitement for its fall handbag collection, projecting an aura of exclusivity by offering users of the photo-sharing application an invitation to be the first to shop the new items.
Footwear and accessories retailer Aldo is pairing Facebook’s popular carousel ad format with shop now buttons to inspire fall shoppers while driving impulse purchases.
British fashion label Burberry is empowering consumers in its latest celebration of cashmere scarves with its new scarf bar.
Old Navy is not letting the end of summer pass by without a final attempt to drive sales for its warm weather apparel, leveraging the pull of fashion bloggers and Twitter to help extend the appeal of these items into fall.
Digital retailer eBags is implementing a shift in its strategy, which will focus on mobile-first technologies and innovations, an approach that coincides with the brand’s overall goal of introducing ingenuity wherever possible.
A new trend is emerging for New York Fashion Week, with ready-to-wear brands streaming their runway apparel through social media and mobile platforms while also including commerce options, bridging the gap between sales and the catwalk and diminishing the exclusivity of the event.