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Apparel and accessories

Urban Outfitters mobile-activates print catalog to drive sales

February 7, 2012

Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications.


Topshop’s iPhone app lets customers keep up with new product introductions

February 1, 2012

British fashion apparel retailer Topshop recently launched a fully transactional iPhone app to engage customers when they are in a store or on the go.

Express drives app downloads, social media via QR codes

January 17, 2012

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

SMS, QR codes and mobile video get vote of confidence

January 17, 2012

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Guess puts iPads in stores to enhance shopping

January 6, 2012

Lifestyle apparel brand Guess is arming stores with iPads to enhance the overall shopping experience and generate additional sales.

Jos. A. Bank Black Friday mobile traffic spikes 3,000pc

December 19, 2011

Jos. A. Bank saw mobile traffic increase 3,000 percent on Black Friday compared to its daily traffic.

Burton rolls out mobile commerce site for shoppers

December 16, 2011

British-based men’s retailer Burton has launched a commerce-enabled mobile site for consumers looking to buy clothes while on the go.

Gap brings together music and mobile to drive in-store sales

December 1, 2011

Shoppers at a Gap store in San Francisco can check-in via the new social music app Roqbot to receive a 25 percent discount on their purchases.

Gap steps up mcommerce game via Google Wallet partnership

November 17, 2011

Specialty retailer Gap Inc. is showing that it is a force to reckon with in the mobile commerce space via a new partnership with Google Wallet that lets consumers tap to pay for products.

Lands’ End aims to drive holiday sales via apps, SMS

November 16, 2011

Retailer Lands’ End is driving mobile sales this season with a commerce-enabled iPad application and a loyalty SMS program.