Express is joining the growing list of retailers to roll out Apple Pay in bricks-and-mortar stores in an attempt to further develop customer service by offering a faster checkout and shortening purchasing lines.
Apparel and accessories
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Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo.
Apparel brand and retailer Lilly Pulitzer is equipping store associates with tablets as part of a new push to improve the in-store experience and offer omnichannel capabilities, including mobile payments, with a goal of providing a customized shopping experience.
Apparel retailer Forever 21 is encouraging shoppers to upload their own photos of summer looks for a chance to be promoted through the chain’s social networks and on its mobile-optimized site with shoppable links to featured merchandise, bringing the customer to the forefront in a unique effort to drive sales.
Wristwatch brand Swatch is focusing on mobile payments and a lower price point as it prepares to release its first smartwatch offering this summer and go up against the Apple Watch.
Lingerie brand and retailer Victoria’s Secret recently live-streamed a preview of its Bombshell’s Day event on Periscope, capitalizing on how live events can go viral while pushing sales and awareness of a new bra line.
Apparel brand and retailer Guess is partnering with Peace Over Violence for Denim Day today, raising awareness and funds to combat sexual violence while driving online sales and its brand image.
Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on consumers’ love of pictures and snackable content.
American Eagle Outfitters has updated its mobile application in anticipation of the release of the Apple Watch, tailoring features such as a store locator and speedy access to deals to wearable-equipped shoppers.
In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.