The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
Apparel and accessories
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Adidas Football is bringing in the next phase of its history with an unorthodox approach: a new, exclusive application that allows users to customize their own cleats.
Sweet, a Snapchat-only lifestyle publication borne out of a partnership between Snap, Inc. and Hearst Magazines, is partnering with Everlane to offer ordering through the social media platform.
NEW YORK – Consumers no longer think in terms of platforms the way they are traditionally defined and instead expect mobile, online and offline retail experiences to match up, an executive from American Apparel said in a panel.
Victoria’s Secret is influencing its millennial demographic to come into its bricks-and-mortar stores through a special Snapchat freebie, in an adapted version of its iconic coupons.
PALM SPRINGS, CA – A Zappos executive during the Mobile Shopping Summit 2016 explicated that while mobile micromoments are fleeting, retailers need to fine-tune every inch of the customer journey to make these moments impactful.
Apparel retailer Lands’ End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.
As the share of traffic on its homepage is increasingly taken up by mobile, backpack and school supplier Jansport redesigned its Web site to be more mobile friendly, generating a 28 percent click-through rate on its mobile homepage.
Hudson Jeans is partnering with a fashion data company to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its Web site.
Victoria’s Secret has partnered with the Joe Jonas-led pop band DNCE for a new music video that showcases the retailer’s newest lingerie collection and enables viewers to shop the featured products via a link in the caption.