Expect shift to freemium app monetization model: CTIA panelist
March 24, 2011ORLANDO, FL – An International CTIA Wireless panel discussed the various tactics that companies are using to monetize their applications and which approaches work best.
ORLANDO, FL – An International CTIA Wireless panel discussed the various tactics that companies are using to monetize their applications and which approaches work best.
While sales of mobile content such as applications are booming and mobile purchases of physical goods are increasing, 2011 will not go down as the year of mobile commerce, according to Appitalism.
Newly launched Sprint ID lets users of three just-announced Android smartphones customize their handset with applications, widgets, ringtones and wallpapers.
Consumer shopping tool Sccope is targeting BlackBerry users with a price comparison and bar code scanning application.
Mobile users with premium mobile content subscriptions through their wireless carrier pay an average of $11.66 per subscription, according to a Validas report.
Apple will not be the undisputed king of mobile application downloads in five years time, according to an Ovum report.
NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space.
Cross-platform applications store GetJar has closed $11 million in Series B funding from Accel Partners that it will use to further its growth strategy.
ABI Research expects 2010 to be a big year for mobile applications, with almost 6 billion mobile applications to be downloaded, up from an estimated 2.4 billion in 2009.
NearbyNow has rolled out a mobile shopping platform that lets retailers, brands and publishers create a white-labeled mobile application for the iPhone, with Android and iPad coming soon.