Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
PayPal is moving to take a bigger piece of the mobile commerce pie with the launch Tuesday of One Touch, a feature designed to streamline purchasing in the mobile applications of its business partners.
Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.
British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience.
Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.
Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and make purchases.
Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.
Online beauty service StyleSeat has redesigned its mobile application in light of its success, with 60 percent of users booking appointments via the app.
PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.
PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Gilt.com.