Walgreens, Express and Target are paving the way in serving mobile and social experiences that boost sales and innovate within the commerce field.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
Walmart is expanding its grocery pickup service, which enables customers to shop their lists online or on mobile and retrieve items at a pre-selected time, bringing it to eight new regions as mass-market retailers compete for a larger share of consumers’ wallets.
California Pizza Kitchen is inviting consumers to discover their pizza personality on a mobile and online platform, evoking the quizzes often seen on social media to drive sales for two-limited edition menu items.
DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.
Mobile Minutes: Snapchat’s sponsored selfies; Peeple app; T-Mobile customers exposed; Evernote cuts backOctober 5, 2015
Today in mobile marketing – Snapchat plans to launch sponsored lenses to make selfies generate ad revenue; Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not; Millions of T-Mobile customers exposed in Experian breach; Evernote’s job cuts are a rare pullback for billion-dollar startup.
Mobile Marketer today -Relevancy, context can transcend ad-blocking on mobile; GM steers branded push for metropolitan car-sharing to new app.
Amazon is leaping ahead in mobile commerce as one of the first retailers to support Apple’s universal links, a move that could drive in-application conversions and potentially siphon off sales from those not supporting the new capability.
Target recently updated its coupon mobile application to better assist in-store shoppers at checkout with an option to reorder the digital coupons with a touch of a finger, exhibiting how small changes can ease the user experience while increasing sales and use.
Miami Heat is enhancing the fan experience by updating its application with commerce-friendly features such as ticketing and purchasing within an in-app wallet, proving that sports teams have major opportunities to score sales via mobile.
Mobile Minutes: QuizUp heads to NBC; Mobile ads’ data usage; Google, Microsoft make nice; Amazon Dash growsOctober 2, 2015
Today in mobile marketing – NBC is developing a game show based on the QuizUp app; The cost of mobile ads on 50 news Web sites; Google, Microsoft resolve patent fight over phones, Xbox; Amazon Dash services seen growing in step with Prime membership.