Retail Sectors


Minute Maid, Smart Ones supercharge receipt-based promotions via mobile

September 2, 2014

Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

September 2, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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L’Oreal USA collaborates with StyleSeat to make beauty experts more profitable

September 2, 2014

Beauty marketer L’Oreal USA Professional Products Division is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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Peer-to-peer shopping apps: Which one will survive?

August 29, 2014

Numerous mobile applications have emerged enabling users to buy and sell fashions but not all are likely to survive.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

August 29, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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State Farm claims app adds object recognition for simple submission

August 29, 2014

Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.

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Mobile Commerce Daily will not publish Monday, Sept. 1

August 29, 2014

Mobile Commerce Daily will not publish on Monday, Sept. 1, in observance of Labor Day. Enjoy the holiday weekend!

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Target, Nordstrom boost mcommerce with shoppable Instagram images

August 28, 2014

In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.

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NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth

August 28, 2014

More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.

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