Retail Sectors


McDonald’s beacons reap 18K offer redemptions

December 19, 2014

McDonald’s deployment of beacon technology at franchise locations in Columbus, GA – a strategy that arose from watching how customers frequently use their smartphones – has garnered 18,000 offer redemptions.

Share on FacebookShare on LinkedInShare on Twitter

Amazon Prime Now raises bar with one-hour delivery

December 19, 2014

Amazon is racing past its own milestone of offering same-day delivery with the new Prime Now for Prime customers that promises one-hour delivery, showing the online retailer’s determination to remain one step ahead of its competition.

Share on FacebookShare on LinkedInShare on Twitter

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 19, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter

Mobile NFC payments to exceed $130B by 2020: report

December 19, 2014

A recent study conducted by Strategy Analytics revealed that payments made with near field communications-enabled mobile handsets are set to exceed $130 billion of consumer retail around the world by 2020.

Share on FacebookShare on LinkedInShare on Twitter

Easton’s Hotel Group embraces crowdsourced mobile loyalty

December 19, 2014

Easton’s Group of Hotels, a Canadian hospitality brand, is leveraging a crowdsourced-driven mobile loyalty program to drive more customer traffic to its properties and bolster its community of fans.

Share on FacebookShare on LinkedInShare on Twitter

Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

Share on FacebookShare on LinkedInShare on Twitter

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 18, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter

Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

Share on FacebookShare on LinkedInShare on Twitter

Apple Pay’s growth increases pressure on retailers to jump on board

December 17, 2014

Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.

Share on FacebookShare on LinkedInShare on Twitter

Lacoste seeks conversion in Snapchat campaign

December 17, 2014

Apparel and accessories brand Lacoste is running an ongoing campaign on Snapchat using its crocodile logo and offering 20 percent off customers’ next purchase.

Share on FacebookShare on LinkedInShare on Twitter