Retail Sectors


PayPal pilots beacon-enabled payments using Samsung wearables

April 24, 2014

PayPal is piloting a new payment method in its on-campus cafe that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.

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Lux Beauty Boutique drives 25pc sales increase with beacon-enabled app

April 24, 2014

Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.

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Capriotti’s bites into loyalty with branded mobile app

April 24, 2014

Las Vegas-based sandwich shop chain Capriotti’s loyalty program has been improved by integrating a mobile program that more efficiently manages the retailer’s existing customer outreach efforts to its 107 locations on the West Coast.

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Acme Tools drills into better shopping experiences with new mobile site

April 24, 2014

Acme Tools continues to drill into a better customer shopping experience with a new mobile site.

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Online travel giants lead next-generation app install marketing – Mobile Marketer

April 24, 2014

Today in mobile marketing – Online travel giants lead next-generation app install marketing; Home Depot, Coca-Cola leverage mobile photo-sharing to boost FIFA promotion.

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Mobile underpins Hooters’ first comprehensive loyalty program

April 23, 2014

Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.

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Walgreens’ redesigned app boasts store-specific inventory

April 23, 2014

The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.

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Orbitz mobile users reap biggest rewards from new credit card

April 23, 2014

Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.

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How Unilever balances inspiration with practicality on mobile – Mobile Marketer

April 23, 2014

Today in mobile marketing – How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers.

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Why Target’s plan to dominate subscription-based retail falls flat without mobile

April 22, 2014

Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.

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