Retail Sectors


Mobile payments leap forward but fall short on benefits for merchants

August 3, 2015

Last week saw a number of significant mobile payments announcements as multiple platforms laid the groundwork for more seamless purchasing experiences but still fell short of mobile payments’ full potential.

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Wendy’s catches up on mobile ordering frenzy with Frosty incentives

August 3, 2015

The Wendy’s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post

August 3, 2015

How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Yiftee ramps up retailer sales and consumer convenience via Twitter gift cards

August 3, 2015

Digital gifting company Yiftee is allowing brands and retailers to reward their loyal followers with egifts via Twitter, increasing sales and securing devoted customers.

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Minyard Sun Fresh Market adds mobile circulars, coupons to shoppers’ carts

August 3, 2015

Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience.

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Mobile Minutes: Net neutrality unlawful?; Toyota picks Telenav; Google refuses; Glass targets workplaces

August 3, 2015

Today in mobile marketing – Internet providers call FCC’s Net rules unlawful in court filing; Toyota picks this little-known company over Apple, Google; Google refuses French order to apply ‘right to be forgotten’ globally; Google quietly distributes new version of Glass aimed at workplaces.

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QSRs find right ingredients for loyalty in Web-based mobile games – Mobile Marketer

August 3, 2015

Mobile Marketer today – QSRs find right ingredients for loyalty in Web-based mobile games; P&G cuts agency fees while ‘getting more’ out of mobile, social.

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Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

July 31, 2015

How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

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Target turns college-bound shoppers’ smartphones into virtual interior designer

July 31, 2015

Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise.

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Mobile POS to quadruple reach as it grows beyond micro merchants: report

July 31, 2015

The installed base for mobile point-of-sale is growing at a compound annual growth rate of 32 percent as the technology extends its reach into businesses, big and small, across a variety of industries and geographies, according to a new report from 451 Research.

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