Retail Sectors


Target tests mobile loyalty app to drive in-store purchases

March 2, 2015

Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.

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Expedia.ca competes in tight mobile travel sector with loyalty program

March 2, 2015

Expedia.ca, the Canadian branch of the travel conglomerate, is ramping up to drive sales of hotel rooms, trip packages, car rentals and other leisure activities by enticing consumers to join mobile-optimized loyalty platform Expedia+, a tactic that is imperative for any travel marketer.

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Starbucks partners with Concur to bridge business expenses, mobile rewards

March 2, 2015

Starbucks is extending its expertise in mobile payments to business travelers through a new partnership with expense reporting system Concur.

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Mobile Minutes: Ericsson sues Apple; Galaxy S6 unveiling; YouTube Kids app; Samsung’s wage freeze

March 2, 2015

Today in mobile marketing – Ericsson sues Apple for telecom patent infringement; Samsung’s Galaxy S6 is mainly a showroom for what’s inside; YouTube Kids: What parents need to know about the new app; Samsung freezes salary increases as it prepares for mobile war.

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Pepsi becomes positive symbol for families in video reunion campaign – Mobile Marketer

March 2, 2015

Mobile Marketer today – Pepsi becomes positive symbol for families in video reunion campaign; Google’s updated flight-search tool spikes fear among booking apps.

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Sephora holds first sweepstakes on Snapchat to up social clout

February 27, 2015

Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.

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Spotify, Facebook tap carrier billing for streamlined checkout

February 27, 2015

Spotify and Facebook are leveraging mobile payment firm Boku’s new Phone-on-File platform, which enables customers to store mobile phone numbers as their payment method of choice, offering a streamlined checkout process for one-time and repeat purchases.

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Virgin America ups stake in mcommerce with Visa Checkout integration

February 27, 2015

Virgin America is the first United States airline to integrate with Visa Checkout, a platform which does not require consumers to enter in credit card information while completing a purchase online or on a mobile device, proving that the airline industry continues to move quickly into the mcommerce sector.

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Bank of the West app adds a bill for payment in 30 seconds

February 27, 2015

Following a soft launch last fall, Bank of the West is rolling out scan-to-pay bill payment capabilities in its mobile application for customers at its more-than 650 locations, promising users can add a bill in about 30 seconds.

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Mobile Minutes: Google’s search ads; 5G revolution; Android for Work push; Health care’s mobile moments

February 27, 2015

Today in mobile marketing – Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into ‘mobile moments.’

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