Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.
Travelers Insurance is attempting to onboard more customers for a digital portal that provides control over billing and policy documents with a new application and optimized Web site that also allow mobile access to ID cards.
Fifth Third Bank is enabling its Android customers to seamlessly make purchases within mobile applications, in stores and online by taking advantage of its Masterpass integration, highlighting the need for financial institutions to roll out digital payments services accessible for a wide array of smartphone users.
Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds serviceJuly 29, 2016
Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.
Mobile Marketer today – Google’s CPCs fall by 1pc, despite skyrocketing ad revenue; Only 20pc of companies have a defined mobile strategy: report.
McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users.
Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.
Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.
Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones.