Retail Sectors


Wingstop soars on Periscope with live auction using taps as currency

July 29, 2016

Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button.

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Amazon revamps in-app menu for easier access, navigation

July 29, 2016

Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.

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Travelers mobilizes insurance ID cards, ramps up MyTravelers registrations

July 29, 2016

Travelers Insurance is attempting to onboard more customers for a digital portal that provides control over billing and policy documents with a new application and optimized Web site that also allow mobile access to ID cards.

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Fifth Third Bank promotes Android-friendly payments via Masterpass wallet

July 29, 2016

Fifth Third Bank is enabling its Android customers to seamlessly make purchases within mobile applications, in stores and online by taking advantage of its Masterpass integration, highlighting the need for financial institutions to roll out digital payments services accessible for a wide array of smartphone users.

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Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds service

July 29, 2016

Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.

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Google’s CPCs fall by 1pc, despite skyrocketing ad revenue – Mobile Marketer

July 29, 2016

Mobile Marketer today – Google’s CPCs fall by 1pc, despite skyrocketing ad revenue; Only 20pc of companies have a defined mobile strategy: report.

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McDonald’s supersizes mobile sales strategy with 5M installs in Q2

July 28, 2016

McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users.

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Walmart advances app with Canada rollout and download incentive

July 28, 2016

Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.

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Hillshire Farms’ beacon campaign roasts purchase intent with 20x hike

July 28, 2016

Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.

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Parkopedia, Apple usher in mainstream parking capabilities in Maps app

July 28, 2016

Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones.

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