A new trend is emerging for New York Fashion Week, with ready-to-wear brands streaming their runway apparel through social media and mobile platforms while also including commerce options, bridging the gap between sales and the catwalk and diminishing the exclusivity of the event.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
Progressive Insurance is introducing a new mobile application for its Snapshot service, a move that could drive adoption by making it easier for customers to earn rewards for their good driving habits.
Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington PostSeptember 4, 2015
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.
Coca-Cola and Nescafé are bringing mobile-optimized challenges and engagement experiences to shoppers in supermarkets in Beijing and Singapore, highlighting how smartphones are making it easier to connect with users at point-of-purchase.
When Airbnb set out earlier this summer to create an Apple Watch application, it initially tried to simply port over its iOS app but quickly discovered this did not provide the best-possible user experience.
Today in mobile marketing – Street Dreams magazine flips the script, bringing Instagram to print; Apple stores are about to change in this huge way; Twitter shuffles product team amid CEO search; The iPhone company.
Mobile Commerce Daily will not publish on Monday, Sept. 7 in observance of Labor Day. Enjoy the holiday weekend!
Mobile Marketer today – Google’s search rankings change poses threat to mobile app marketers; Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings.
As the first Macy’s Backstage stores open their doors, the new format is leveraging in-store mobile checkout options and consumer-generated social media in an attempt to ensure success.
Casual diner chain Denny’s is rolling out a new line of burgers as well as a social media sweepstakes that promotes sales of the new menu items with gift card giveaways and Instagram engagement.