Biometrics is a growing field these days, especially since Apple introduced Touch ID, and while early payments risks associated with multiple enrollments are causing some concern, the benefits far outweigh the pitfalls, according to Kimberly Little Sutherland, senior director for identity management at LexisNexis Risk Solutions.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Kohl’s is maximizing Cyber Monday sales by extending the event to an eight-day savings blitz, with a focus on mobile and digital sales featuring daily flash deals on its application.
Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement StrategiesNovember 25, 2015
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research.
Kmart is underscoring mobile’s role as a shopping companion by rolling out a slew of updated application features, including real-time push notifications for limited-time specials, exclusive coupons and layaway options for weekly payment plans.
Burger King has joined forces with ordering application Swiggy to bring seamless delivery options to consumers in India, highlighting the brand’s dedication to reaching new markets via mobile.
Mobile Minutes: Apple’s iOS programming language; Mobile-only bank Atom; Mobile-only Black Friday; Beacons still not bigNovember 25, 2015
Mobile Minutes – Apple’s Swift iOS programming language could soon be in data centers; We can be as disruptive as Uber: Mobile-only bank; Some hot Black Friday deals mobile only; Apple’s failed retail revolution: Beacons still won’t be big on Black Friday.
Mobile Marketer today – Emoji word of the year reflects importance of visual communication; Subaru targets holiday travelers with driving-conditions map in Weather Channel app.
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.