Retail Sectors


Mobile Minutes: Valentine’s Day spending; Amazon’s free sommelier service; Andy Rubin takes on AI; France, Facebook face off

February 10, 2016

Today in mobile marketing – Valentine’s Day spending moves to mobile, and women lead the way; Amazon Japan launches free sommelier phone service; Andy Rubin unleashed Android on the world. Now watch him do the same with AI; Facebook told by France to stop collecting non-user data.

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Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads – Mobile Marketer

February 10, 2016

Mobile Marketer today – Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads; 20th Century Fox makes mass Twitter appeal, bypassing targeted approach.

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Retailers see correlation between beacons and mobile coupon redemption: report

February 9, 2016

Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.

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Announcing Mcommerce Summit 2016 New York May 5

February 9, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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Philadelphia 76ers shoots first with integrated ticketing experience on StubHub

February 9, 2016

Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.

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Jack in the Box unleashes mobile coupon tied to 1M burger giveaway

February 9, 2016

Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.

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Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions

February 9, 2016

Today in mobile marketing – PayPal’s Express Checkout has a mobile shopping problem; Apple’s Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google’s VR gadget without the cardboard. Google does.

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Super Bowl mobile marketing finds groove before and after game – Mobile Marketer

February 9, 2016

Mobile Marketer today – Super Bowl mobile marketing finds groove before and after game; Macy’s targets Gen Z through YouTube series to support new apparel collection.

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Michael Kors celebrates Lunar New Year with Chinese app debut – Luxury Daily

February 9, 2016

Luxury Daily today – Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.

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Visa’s open APIs signal battle against Silicon Valley payment platforms

February 8, 2016

Visa’s new developer platform, which offers third-party companies the ability to sift through hundreds of commerce-related APIs, indicates the brand’s desire to one-up its competitors in the mobile payments space by creating a massive network of partnerships.

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