eBay is looking to entice users of Snupps, an application that allows for cataloging and social sharing of one’s belongings, to monetize their unwanted items through seamless integration.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
Apparel and accessories manufacturer Urban Outfitters saw a 75 percent conversion rate by targeting young women who frequent clubs with push-notifications that tapped emojis and deep linking.
A new report from ACI Worldwide illuminates a few of the drawbacks of an increasingly connected world, including a focus on the U.S., where only 54 percent of consumers trust third-party firms with personal and financial data.
Today in mobile marketing – Kenya’s been schooling the world on mobile money for 10 years; I ignored Trump news for a week. Here’s what I learned; Uber CEO apologizes for company culture after harassment claims; Verizon to offer 5G to select customers in 11 U.S. cities.
Mobile Marketer today – How marketers can adjust to YouTube dropping unskippable 30-second ads; Activia’s latest social video campaign offers empowering message for women.
Amazon is encroaching on yet another aspect of the retail industry with an update to the Amazon mobile application that lets consumers order food delivery from their phones.
Comcast is launching a new feature for its mobile application that facilitates tech support visits to a customer’s home and lets them know exactly when a technician will arrive.
Gulf Oil, which licenses its intellectual property to a number of gas stations across the country, is piloting a mobile payments product, which is to launch in select New England and New York markets.
Given how quickly the field is developing, consumer ecommerce behavior is still a mystery to many working in mobile, making the online shopping ecosystem one largely bereft of personalization, according to a new report from Episerver.
Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risksFebruary 22, 2017
Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.