Retail Sectors


Sephora boosts in-store services with mobile booking capability

May 26, 2016

In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.

Share on FacebookShare on LinkedInShare on Twitter

Shopkick builds bigger offline-online bridge with video, receipt scanning

May 26, 2016

Shopping companion application shopkick continues to evolve the mobile coupon space by introducing video viewing and receipt scanning, providing consumers with a wider range of methods to receive rewards while enabling retailers to enhance engagements.

Share on FacebookShare on LinkedInShare on Twitter

MasterCard exec: Selfie payment verification is viable for in-app purchases

May 26, 2016

NEW YORK – A MasterCard executive at Mobile Moments NYC discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases.

Share on FacebookShare on LinkedInShare on Twitter

BarkBox creates physical presence with mobile-enabled pop-up shop

May 26, 2016

Bark & Co is hosting a pop-up shop where dogs can do their own shopping, with a related mobile application enabling owners to view and purchase the products their pets show the most interest in.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

May 26, 2016

Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.

Share on FacebookShare on LinkedInShare on Twitter

Mountain Dew scales up VR content strategy with Shazam, dedicated hub – Mobile Marketer

May 26, 2016

Mobile Marketer today – Mountain Dew scales up VR content strategy with Shazam, dedicated hub; Mobile messages lack real-time context, causing 90pc to opt out: Forrester.

Share on FacebookShare on LinkedInShare on Twitter

Wells Fargo joins mobile wallet bandwagon as bank offerings take off

May 25, 2016

Wells Fargo will soon enable Android users to take advantage of an in-application wallet integration for making NFC payments from their smartphones, highlighting the thickening competition among financial institutions in the payments sector.

Share on FacebookShare on LinkedInShare on Twitter

Bank of America pulls ahead of competition in mobile banking: report

May 25, 2016

While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Facebook adjusts Trending Topics; EBay buys Ticketbis; Snapchat and startups; Twitter provides more space

May 25, 2016

Today in mobile marketing – Facebook changes policies on Trending Topics after criticism; EBay expanding StubHub internationally with Ticketbis acquisition; These 5 startups used Snapchat to boost their brand (and so can you); Here’s how Twitter will give users just a bit more space.

Share on FacebookShare on LinkedInShare on Twitter

Kraft Heinz ups commitment to mobile shopper marketing following initial success – Mobile Marketer

May 25, 2016

Mobile Marketer today – Kraft Heinz ups commitment to mobile shopper marketing following initial success; PetSmart unleashes round-the-clock veterinary support via pet wellness app.

Share on FacebookShare on LinkedInShare on Twitter