Retail Sectors


EBay brings reselling capabilities to “social organizer” app

February 23, 2017

eBay is looking to entice users of Snupps, an application that allows for cataloging and social sharing of one’s belongings, to monetize their unwanted items through seamless integration.

Share on FacebookShare on LinkedInShare on Twitter

Urban Outfitters achieves 146 pc revenue increase through location targeting

February 23, 2017

Apparel and accessories manufacturer Urban Outfitters saw a 75 percent conversion rate by targeting young women who frequent clubs with push-notifications that tapped emojis and deep linking.

Share on FacebookShare on LinkedInShare on Twitter

Despite rising fraud, 80pc of consumers believe their info is secure: report

February 23, 2017

A new report from ACI Worldwide illuminates a few of the drawbacks of an increasingly connected world, including a focus on the U.S., where only 54 percent of consumers trust third-party firms with personal and financial data.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Kenya’s mobile money; Trump-free news; Uber apologizes; Verizon 5G

February 23, 2017

Today in mobile marketing – Kenya’s been schooling the world on mobile money for 10 years; I ignored Trump news for a week. Here’s what I learned; Uber CEO apologizes for company culture after harassment claims; Verizon to offer 5G to select customers in 11 U.S. cities.

Share on FacebookShare on LinkedInShare on Twitter

How marketers can adjust to YouTube dropping unskippable 30-second ads – Mobile Marketer

February 23, 2017

Mobile Marketer today – How marketers can adjust to YouTube dropping unskippable 30-second ads; Activia’s latest social video campaign offers empowering message for women.

Share on FacebookShare on LinkedInShare on Twitter

Amazon puts pressure on Seamless, Postmates with restaurant delivery feature

February 22, 2017

Amazon is encroaching on yet another aspect of the retail industry with an update to the Amazon mobile application that lets consumers order food delivery from their phones.

Share on FacebookShare on LinkedInShare on Twitter

Comcast’s new app feature aims to combat customer service bad rap

February 22, 2017

Comcast is launching a new feature for its mobile application that facilitates tech support visits to a customer’s home and lets them know exactly when a technician will arrive.

Share on FacebookShare on LinkedInShare on Twitter

Gulf Oil pilot program proves mobile payments belong in any sector

February 22, 2017

Gulf Oil, which licenses its intellectual property to a number of gas stations across the country, is piloting a mobile payments product, which is to launch in select New England and New York markets.

Share on FacebookShare on LinkedInShare on Twitter

92pc of shoppers visit a brand’s Web site to do something other than shop: report

February 22, 2017

Given how quickly the field is developing, consumer ecommerce behavior is still a mystery to many working in mobile, making the online shopping ecosystem one largely bereft of personalization, according to a new report from Episerver.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

February 22, 2017

Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.

Share on FacebookShare on LinkedInShare on Twitter