U.S. Bank is testing a new mobile application in partnership with the Minnesota Twins that leverages the camera on an iPad to speed up credit card applications for baseball game attendees.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
LiveDeal has sped up its discount-serving engine to meet consumers’ growing demand for fast restaurant offers.
IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.
Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.
In a continuation of its quest to deliver greater choice and control for guests, Hilton Worldwide has unveiled new mobile advances such as the ability to check-in and choose exact rooms from digital floor plans, make a purchase upgrade and submit special requests for room service.
With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.
Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members.
Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, PandoraJuly 28, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Newcomer Payfriendz wants to innovate mobile peer-to-peer payments with a unique messaging feature, but whether social is enough to compete against the likes of PayPal is questionable.
With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants.