Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive.
Dixons Carphone, a European electronics retailer, has launched TouchCommerce’s TouchChat engagement solution to ensure online support for customers while in their journey to make a purchase.
Even with newcomers to the mobile payments space such as Apple Pay, carrier billing continues to have relevance, according to Bango, driven by blockbuster games such as Clash of Clans and bigger in-application purchases.
Mobile Minutes: Apple’s iOS 8 crisis; Tumblr’s advertising plan; Kik versus Snapchat; SkyMall files for Chapter 11January 26, 2015
Today in mobile marketing – Apple’s iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat’s teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protection.
A significant mobile win during the holiday 2014 shopping season was the number of retailers who regularly updated content for on-the-go shoppers while failures included a lack of cross-device consistency and inefficient click-and-collect experiences.
PayPal’s impending spinoff from eBay could potentially present a purchase opportunity for major online retailers such as Amazon and Alibaba, which may shift the mcommerce market into large conglomerates’ hands even more.
Chase recently said that its Windows mobile application will no longer be available by the end of March, but that customers using Windows smartphones can still access their accounts via their mobile browser.
Convenience chain Wawa is attempting to compete with brands such as Dunkin’ Donuts and Starbucks by launching a new mobile application featuring a payment function and rewards program.
Mobile Minutes: Google’s wireless service; LG’s curved smartphone; Samsung drops Qualcomm chips; Microsoft’s 4K displayJanuary 23, 2015
Today in mobile marketing – Google to sell wireless service in deals with Sprint, T-Mobile; LG to launch curved G Flex 2 smartphone next week; Samsung drops Qualcomm chip from next Galaxy smartphone; Microsoft launches its own 4K display made for Windows 10.