PayPal is piloting a new payment method in its on-campus cafe that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.
Las Vegas-based sandwich shop chain Capriotti’s loyalty program has been improved by integrating a mobile program that more efficiently manages the retailer’s existing customer outreach efforts to its 107 locations on the West Coast.
Acme Tools continues to drill into a better customer shopping experience with a new mobile site.
Today in mobile marketing – Online travel giants lead next-generation app install marketing; Home Depot, Coca-Cola leverage mobile photo-sharing to boost FIFA promotion.
Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.
The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.
Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.
Today in mobile marketing – How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers.
Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.