Retail Sectors


Overstock.com narrows mobile conversion gap with streamlined checkout

September 2, 2015

Overstock.com has narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone users.

Share on FacebookShare on LinkedInShare on Twitter

PayPal shakes up peer-to-peer mobile payments with URL-based system

September 2, 2015

PayPal Canada is rolling out a new payments platform titled PayPal.Me that enables users to send a personalized URL link to friends and family via their mobile device to collect on IOUs and avoid money hassles with owed payments.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Robin smartphone; Obama on Instagram; Apple’s enterprise push; Google logo

September 2, 2015

Today in mobile marketing – This new smartphone automatically moves files and apps to the cloud; Obama assumes control of the White House’s Instagram; Apple is beating enterprise tech at its own game; Google unveils new logo with emphasis on apps, devices.

Share on FacebookShare on LinkedInShare on Twitter

Instagram’s interaction rate for branded posts plummets as competition grows: Forrester – Mobile Marketer

September 2, 2015

Mobile Marketer today – Instagram’s interaction rate for branded posts plummets as competition grows: Forrester; Allrecipes transforms into mobile-first social platform.

Share on FacebookShare on LinkedInShare on Twitter

How Mondelez plans to transform shopper marketing via mobile

September 1, 2015

If any trend is apparent from the lineup of mobile solutions providers chosen by Mondelez International for its Shopper Futures program, it is the need for a better understanding of how to take the location and social data available via mobile and apply it to drive in-store purchases.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s fries up mobile sales with incentive for Philadelphia app users

September 1, 2015

McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

September 1, 2015

How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

Share on FacebookShare on LinkedInShare on Twitter

Dunkin’ Donuts continues Waze partnership, driving bricks-and-mortar sales through celebrities

September 1, 2015

Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations.

Share on FacebookShare on LinkedInShare on Twitter

Brands procrastinate, pull through on back-to-school offers

September 1, 2015

Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Android Wear compatibility; Twitter’s GIF tools; Apple’s ad blockers; Google Here

September 1, 2015

Today in mobile marketing – Google’s Android Wear smartwatches now work with iPhones; Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift, Big Sean; Apple’s ad blockers rile publishers; Google shut down a secret Google Maps project called Google Here.

Share on FacebookShare on LinkedInShare on Twitter