SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.
- App stores
- Apparel and accessories
- Banks and financial services
- Books, music, and video
- Business to Business
- Consumer electronics
- Drugstores and pharmacies
- Food and beverage
- Gas stations
- Hardware and home improvement
- Health and beauty
- Home furnishings and housewares
- Mass merchants, department stores and malls
- Mobile retailers
- Office Supplies
- Online retailers
- Specialty retail/non-apparel
- Sporting goods
- Toys and hobbies
- Travel and hospitality
Hooters’ promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device.
GrubHub is finishing off its first-ever week-long Snapchat scavenger hunt in which it randomly gave away free grub while engaging with consumers on the increasingly popular channel.
When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
Mobile Marketer today – Private equity giant Warburg Pincus looks to invest in mobile companies; Why Walmart prioritizes Twitter for building brand reputation.
SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.
McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
SAN ANTONIO, TX – A Tilly’s executive at eTail West 2014 said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.
Kimberly-Clark exec: Building brands in digital world requires versatile specialists – Mobile MarketerMarch 6, 2014
Mobile Marketer today – Kimberly-Clark exec: Building brands in digital world requires versatile specialists; Office Depot considers in-store role for smart watches.