Retail Sectors


Aeropostale teases AeroNow rebranding with social, text campaigns

July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 24, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Office Depot supplies augmented reality experience to increase basket size

July 24, 2014

Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.

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Cumberland Farms lures business fleets with mobile fuel payments

July 24, 2014

Convenience-store retailer Cumberland Farms has extended a version of its mobile-payment system with added perks for businesses to use in managing costs for their vehicle fleets.

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Apple Passbook used more frequently than other digital wallets: report

July 23, 2014

New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.

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Chuck E. Cheese’s Skate Universe app continues entertainment at home

July 23, 2014

Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 23, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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EBay, Fandango leverage Amazon Fire phone’s features to streamline shopping

July 23, 2014

EBay and Fandango, among the first merchants to build apps for Amazon’s Fire smartphone, are using the phone’s unique features to eliminate the number of taps and swipes between search, browse and purchase for a more streamlined shopping experience.

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Toms’ back-to-school Pinterest campaign redirects to sales

July 23, 2014

Apparel brand Toms is using pinning platform Pinterest for a back-to-school campaign encouraging fans to repin their favorite apparel trends, among Toms’ products, to gain a chance to win a $500 Toms gift card.

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Target fires back at Amazon with its own image recognition app

July 22, 2014

Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.

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