Retail Sectors


Is app-free mobile loyalty the way of the future?

May 26, 2015

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 26, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency

May 26, 2015

Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting.

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Express focuses on customer service with Apple Pay

May 26, 2015

Express is joining the growing list of retailers to roll out Apple Pay in bricks-and-mortar stores in an attempt to further develop customer service by offering a faster checkout and shortening purchasing lines.

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EBindle and Grainger stay competitive with real-time pricing, push notifications

May 26, 2015

Online retailers eBindle.com and Grainger are among several brands monitoring competitors’ price changes to provide near real-time push notifications to customers of their own adjustments so they can stay competitive in the fast-moving mobile shopping space.

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Mobile Minutes: Store data helps mobile ads; Apple’s hotspot twist; PayPal’s mobile payments battle; Competing with Uber

May 26, 2015

Today in mobile marketing – Google says new store data help mobile ads; Apple patent application shows new twist on mobile hotspots; Incoming PayPal CEO ready to do battle in mobile payments; Chinese car-hailing app gives away free rides to fend off Uber.

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Mondelez’ Oreo brand one tough cookie, mobile analysis reveals – Mobile Marketer

May 26, 2015

Mobile Marketer today – Mondelez’ Oreo brand one tough cookie, mobile analysis reveals; Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 22, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Target gets personal on Periscope to tease Eddie Borgo collaboration

May 22, 2015

Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 22, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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