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Q4 2016 mobile site performance analysis

February 3, 2017

The 10th installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.

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2 million more fraud victims in 2016 than year previous: report

February 2, 2017

Consumers are becoming increasingly connected through a medley of devices, including mobile, and a new report confirms the fear that digitally connected consumers are more at risk for identity fraud but users are detecting it earlier.

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51pc of retailers say they conduct user research on mobile sites: report

January 25, 2017

As retail fawns over the flashier elements of user experience in the industry’s rapid adoption of omnichannel, a new report from UserTesting reminds ecommerce executives of the importance of an oft-overlooked requirement in the transition: user research.

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Business intelligence users demand robust mobile apps: report

January 24, 2017

Companies that offer data analytics need to be mobile in light of a new report that found 70 percent of business intelligence users say that a mobile application is critical for their data analytics needs.

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Promotional hashtag frequency has direct correlation to film revenue: report

January 23, 2017

Historically, word-of-mouth has been the primary indicator of a movie’s success, and a recent study from Emerson College’s School of Communication may prove that Twitter mentions and hashtags may serve as an appropriate proxy for the often-elusive metric.

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Despite mobile savviness, 98pc of Gen Z still shop in-store

January 13, 2017

While the youngest generation of shoppers is the one most accustomed to life online, a report from IBM shows that shopping in-store is still important to them, with 98 percent making purchases at a physical store.

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Eighty-six percent of millennials use mobile while shopping in-store: report

January 4, 2017

Millennials are increasingly turning to mobile to enhance their in-store experience, with 96 percent of millennials making purchases at stores at which they used their mobile devices to shop.

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Sponsored posts and social media ads influence less than 16pc of users: report

December 16, 2016

The relationship between social media and ecommerce is ever-evolving, and, if the results of a recent survey on social commerce from Sumo Heavy are to be heeded, the two are becoming increasingly intertwined.

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200 mobile apps, sites leaked personal information last year: report

December 14, 2016

Mobile security risks remain a serious concern for marketers and consumers alike now that a new report has shown that more than 200 different mobile applications and Web sites were leaking personally identifiable information over the course of the last year.

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37pc of adults do not trust technology companies with information: report

December 12, 2016

Consumer technology adoption is no longer an issue for ecommerce retailers, but public concern about cybersecurity may evince a disparity in progress for online outlets, according to a new report from Oliver Wyman.

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