Research

TV viewers are engaging with the social media symbols they see on their TV screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.

Financial institutions Bank of America, Citibank and USAA rank high in mobile for their strong tablet-specific strategies, according to a new report from Javelin Strategy & Research.

The number of emails from retailers that were opened via a mobile device nearly doubled between the fourth-quarter of 2010 and the second half of 2011 for a total of 28.1 percent, according to a new report from Knotice.

Not only are consumers watching television on multiple screens, they are also more likely to make a purchase and remember a brand when an ad is served across TVs, tablets and smartphones, according to a new study from the Nielsen Co.

IPads are still king when it comes to driving mobile commerce, according to a new study from RichRelevance.

The gap between smartphone and tablet behavior continues to grow, signaling how the two devices need to be treated with different marketing campaigns, according to a new study from Forrester Research.

With 49 percent of smartphone owners and 61 percent of tablet owners having watched a product video on their device in the past three months, there is an opportunity for retailers to add video to their mobile strategy, according to a new report by Invodo.

More advanced mobile banking functionalities such as bill payment are driving momentum in the adoption of transactional mobile banking services, according to a new report from Juniper Research.

Although mobile banking continues to gain traction with consumers, a large chunk of the world’s top banks have not equipped their applications with substantial security, according to a report from MyPrivateBanking.

While quickly growing, mobile commerce is still in its infancy and accounts for 2 percent or less of sales for 63 percent of retailers, according to a new survey conducted by Direct Response Forum.