With Black Friday and Cyber Monday firmly behind us, some of the most intriguing findings involved the surging prominence of beacon technology in bricks-and-mortar presences, according to a new report from inMarket.
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It has been a few years since mobile payments were introduced to the world, and while they have gained some popularity as an in-app and online shopping tool, recent data suggests in-store payments have not caught on quite they way they were expected to.
The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
Mobile had its biggest day in history this year, with Black Friday being the first day that mobile revenue surpassed $1 billion.
Despite all of the deals and promotions proffered by retailers this Black Friday, a new report from Dynatrace claims that many of their online channels suffer from bloated edifices that slow down performance, especially in their mobile offerings.
As Black Friday approaches, consumers’ mobile use is surging and retailers are finally taking notice of it, making this year’s event a crucible for whether bricks-and-mortar and mobile presences can work in harmony.
Within a precarious marketing landscape still looking to firmly define the wants of millennials and their younger cohort, Generation Z, a new report confirms the power of social media as a starting and ending point for brands.
With the holiday season quickly approaching, retailers looking to cash in should put their chips in their online offering: online shopping will dominate Black Friday, according to a new report from Perk Inc.
The ever-increasing number of brands investing in branded and mobile video are sure to hear good tidings now that 46 percent of consumers have made a purchase as a result of watching branded video, according to Brightcove.