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Beacons can contribute to 24pc sales increase over control: report

December 6, 2016

With Black Friday and Cyber Monday firmly behind us, some of the most intriguing findings involved the surging prominence of beacon technology in bricks-and-mortar presences, according to a new report from inMarket.

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Why in-store mobile payments are still struggling

December 2, 2016

It has been a few years since mobile payments were introduced to the world, and while they have gained some popularity as an in-app and online shopping tool, recent data suggests in-store payments have not caught on quite they way they were expected to.

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Gucci boasts strongest digital performance among fashion brands: L2

December 2, 2016

The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.

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Online, mobile sales outpaced traditional retail this Black Friday: report

December 1, 2016

While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.

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Mobile sales surpass one billion dollars for first time

November 29, 2016

Mobile had its biggest day in history this year, with Black Friday being the first day that mobile revenue surpassed $1 billion.

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Slower load times can produce 10pc decrease in conversions: report

November 28, 2016

Despite all of the deals and promotions proffered by retailers this Black Friday, a new report from Dynatrace claims that many of their online channels suffer from bloated edifices that slow down performance, especially in their mobile offerings.

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Black Friday trends and predictions: a watershed year for mobile?

November 23, 2016

As Black Friday approaches, consumers’ mobile use is surging and retailers are finally taking notice of it, making this year’s event a crucible for whether bricks-and-mortar and mobile presences can work in harmony.

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50pc of millennial and Generation Z shoppers use social media while they shop: report

November 22, 2016

Within a precarious marketing landscape still looking to firmly define the wants of millennials and their younger cohort, Generation Z, a new report confirms the power of social media as a starting and ending point for brands.

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More people plan to shop on Cyber Monday than Black Friday this year: report

November 21, 2016

With the holiday season quickly approaching, retailers looking to cash in should put their chips in their online offering: online shopping will dominate Black Friday, according to a new report from Perk Inc.

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Branded videos prove to have significant influence on purchasing decisions

November 17, 2016

The ever-increasing number of brands investing in branded and mobile video are sure to hear good tidings now that 46 percent of consumers have made a purchase as a result of watching branded video, according to Brightcove.

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