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Mobile should be hub of customers’ relationships with retailers: report

March 30, 2015

While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini.

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TripAdvisor users 3x more likely to have other travel mobile apps: report

March 27, 2015

A report from Strategy Analytics revealed that users of TripAdvisor are three times more likely to have other travel mobile applications, such as those for airlines, downloaded on their mobile devices, suggesting that TripAdvisor is a gateway brand that other travel marketers can leverage to reach more engaged consumers.

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Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture

March 26, 2015

While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.

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Mobile boarding passes to number 1.5 billion by 2019: report

March 12, 2015

One-third of airline boarding passes will be delivered via mobile devices by 2019, supporting efforts to drive mobile ticket purchases, according to a new report from Juniper Research.

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Q4 2014 mobile site performance benchmark report

February 27, 2015

The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.

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Retailers face new showrooming challenges in Asia, Mexico: survey

February 24, 2015

Shoppers in stores in Asia, Mexico and other parts of the world are increasingly using smartphones to obtain advice from friends and family members at the moment a purchase decision occurs, creating a significant new external challenge for sales staff, according to a new study.

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China, Turkey and UAE dominate smartphone shopping: PayPal

February 19, 2015

As mobile commerce continues to outpace general ecommerce, consumers in three countries – China, Turkey and United Arab Emirates – are currently dominating smartphone shopping, according to a new report from PayPal and Ipsos.

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Mobile wallets are more marketing channel than payments topic: Forrester

February 12, 2015

While mobile wallets currently offer significant value to brands, marketers must also look beyond those solutions and focus on mobilizing loyalty platforms to create branded moments and transform payment options into a viable marketing channel, according to a report from Forrester Research.

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Smartphones grabbed 41pc more online visits in January: report

February 11, 2015

While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.

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Eight out of 10 retailers to increase mobile budgets in 2015: report

February 10, 2015

Eight out of 10 retailers in a recent survey said they plan to increase their mobile budgets by at least 20 percent in 2015, according to the 2015 State of Retailing Online report from Shop.org and Forrester Research.

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