When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.
Tablets took over as the devices responsible for fueling the most mobile commerce last year and will continue to move mobile commerce going forward, according to a new study from Javelin Strategy & Research.
Facebook is proving to be important for in-store shoppers both before and during their visits to bricks-and-mortar retail locations, according to a new report from Millward Brown and Facebook.
Android smartphones are catching up with the iPhone when it comes to driving payment transactions through a browser or application, according to a new report from Adyen.
Marks & Spencer and Tesco lead the pack among British retailers in mobile with easy-to-use and information-packed sites, according to a new report from ForeSee.
Shoppers are continually upping the ante for retailers when it comes to mobile expectations, according to a recent study from Key Ring.
Both men and women are looking for personalization on mobile this Valentine’s Day, with 73 percent of men and 78 percent of women citing personalization as crucial for mobile engagement, according to a recent study from Maxymiser.
Despite the fragmentation of the mobile payment industry, the consumers who are already shopping and engaging with content from their mobile devices are some of the most lucrative consumers for marketers, according to a new report from trade organization MEF.
As mobile wallets’ use becomes more feasible, bar code-based payment applications are taking the lead followed by tab-based payment apps, while NFC-based payment apps barely keep pace, according to a new report.