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Mobile POS to quadruple reach as it grows beyond micro merchants: report

July 31, 2015

The installed base for mobile point-of-sale is growing at a compound annual growth rate of 32 percent as the technology extends its reach into businesses, big and small, across a variety of industries and geographies, according to a new report from 451 Research.

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Mobile puts an end to back-to-school profits: Deloitte

July 29, 2015

Formerly one of the most important times of the year for retailers, back-to-school campaigns are losing their significance as consumers are less likely to rush to shop for supplies now that mobile offers immediate purchasing options and convenient product information, according to the latest edition of Deloitte’s annual back-to-school survey.

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Wearables to account for 20pc of mobile proximity payments by 2020: report

July 28, 2015

Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.

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46pc of diners have never leveraged mobile payment options: OpenTable

July 17, 2015

Restaurant brands can benefit from taking advantage of more mobile touchpoints during and after meals, especially as 46 percent of diners who have never used their smartphones to pay the bill are intrigued by the idea, according to an OpenTable study.

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Mobile necessary for taking advantage of expected back-to-school windfall

July 15, 2015

While a jump in the number of consumers expecting to spend more during the upcoming back-to-school shopping season is good news for retailers, successfully grabbing a piece of the action will require a strong mobile-focused omnichannel strategy.

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Sophisticated email segmentation boosts open rates, engagement: report

July 13, 2015

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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Mcommerce sales growth for physical goods outpaces all other categories: report

July 10, 2015

Mobile online shopping generates $19 for every $1 spent through in-store proximity purchasing, and with the sale of physical goods quickly growing via mobile applications and browsers, shoppers’ comfort levels with the channel are clearly on the rise, according to a new report from Javelin.

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38pc of millennial moms are reachable in-store via beacons: report

July 7, 2015

With the number of millennials recently surpassing baby boomers in the United States, it is not surprising that new research released today pinpoints millennial moms as the largest group of consumers reachable via beacon proximity engagements in-store.

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Marketers not keeping up with shift to contextual coupons: Forrester

July 6, 2015

Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.

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35pc of millennials buy on mobile as mcommerce adoption rises: report

July 6, 2015

Consumer spend is increasingly shifting toward mobile as 35 percent of millennials claim they currently make purchases on their smartphones, according to a report from Social Lens Research.

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