NEW YORK – A Deloitte executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that mobile commerce’s impact is actually bigger than perceived.
- No categories
NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference.
NEW YORK – IHL Consulting Groups and RIS News executives at the NRF 104th Annual Convention & Expo said that while a good percentage of retailers currently have up-to-date POS software systems, emerging technologies that retailers will focus on over the next 12 months will likely be beacons, predictive analytics and EMV.
Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows.
Sessions in shopping applications increased by 174 percent in 2014 compared to a 76 percent increase for overall app usage, according to a new report from Yahoo’s Flurry Analytics.
While mobile holiday shopping was bigger than ever this year, a recent survey shows that 96 percent of those questioned plan to use their mobile devices to find better retail bargains in 2015.
New research from several sources last week shows that while mobile sales are growing this holiday season, users are frustrated with the mobile shopping experience and that social commerce could be next year’s fastest rising star.
Retailers continue to struggle to adjust to the growing use of smartphones for reading emails as evidenced by 32 percent of recipients who say the messages are too small to interact with on mobile, according to a new report that is being released tomorrow.
While adoption is growing of mobile payments applications, their impact is minimal so far this holiday season, in part because merchants are not making shoppers aware of the options that are available, according to a new report from Punchtab.
Mobile shoppers have a reputation for wanting to be self-sufficient, but a new report suggests they may actually be in need of customer service, meaning mcommerce strategies could increasingly encompass features such as pop-up messages and prompts to initiate chat sessions.