While mobile is undoubtedly gaining in popularity as a commerce option, retailers still need to work harder to take full advantage of the channel’s opportunity as a new study shows smartphone orders average 35 dollars less than desktop orders.
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Predictions for this upcoming holiday shopping season bode well for those invested in the success of the mobile platform as technology rapidly transforms the shopping experience, according to a new report released by PayPal.
As ecommerce booms, consumers are getting wise to the possible perils of shopping online, with 78 percent of them willing to undertake auxiliary measures to ensure online security, according to a recent report from American Express.
Despite the future of retail clearly resting within the mobile space, many retailers are still in denial about the inevitability of the shift into the platform, according to a research study undertaken by NewStore.
Mobile banking users are set to reach 2 billion by 2020, according to a new report from Juniper Research, suggesting that banks are placing as much effort on digital marketing and tools as traditional brands.
American honey producer Sue Bee Honey has recently had a measure of success in an experiment with beacon technology to augment customers’ in-store experiences.
Shopping outside of one’s own domestic market is becoming increasingly prevalent in global ecommerce, especially in developed offshore markets such as Singapore and Hong Kong, according to a new survey conducted by Pitney Bowes.
Women are 86 percent more likely to make a purchase on mobile, says a new report from Liftoff, suggesting that women may be the best demographic for marketers to put their attention on.
Seattle-based online retailer Amazon has gifted nearby University of Washington a $10 million sum, serving the hybrid purposes of both investment in AI and commerce technologies as well as donation.
Sales from mobile commerce are up 40 percent this year, making it the fastest-growing channel compared to ecommerce’s 11 percent increase year-over-year, according to a new report from Astound Commerce.