Rail-transportation marketers must leverage mobile strategies to fit a changing, more sophisticated group of mobile consumers, according to a Frost & Sullivan study of global rail passenger volume.
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Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes, as app use among consumers also rises, new research from comScore indicate.
Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.
One quarter of United States Hispanics have booked travel reservations on mobile in the past year, according to a Best Western survey.
Mobile coupons are successfully encouraging consumers to try a new brand, according to a new report from RetailMeNot.
A new report from Juniper Research has found that there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year.
While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester.
Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey.
New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.
Consumers in Britain are increasingly interested in incorporating mobile into their daily shopping routines for holistic understanding and gratification at the point-of-purchase, according to a new study from xAd.