With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
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Mcommerce Web sites have hit their stride, with leaders such as American Eagle Outfitters, Coach and QVC leading the way in taking a holistic approach while effectively layering in tactics for driving conversions, according to a new report from the e-tailing group.
Two separate reports point to significant gains in egift card adoption in the past year, driven in part by the growing sophistication of mobile use, including mobile wallets.
The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit.
The fifth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
A new survey reveals the sophistication of mobile shoppers, who are not simply planning to research products via their devices during the upcoming holiday season, but also to engage in an array of activities, from creating shopping lists to checking product inventory.
Despite the buzz around beacons, Wi-Fi is the better method right now for helping retailers streamline store layouts, enhance loyalty programs and support new mobile services, according to a new report from ABI Research.
For the first time ever, mobile traffic to retailers’ Web sites is expected to overtake desktop on Thanksgiving Day, with mobile forecast to represent 51 percent of traffic and 29 percent of online sales that day, according to a new report from Adobe.
Moms are embracing mobile, with 64 percent having completed a purchase on their smartphones in the past month, up from 48 percent last year, according to a new report from BabyCenter.
Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.