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Does customer service have a place with self-sufficient mobile shoppers?

November 21, 2014

Mobile shoppers have a reputation for wanting to be self-sufficient, but a new report suggests they may actually be in need of customer service, meaning mcommerce strategies could increasingly encompass features such as pop-up messages and prompts to initiate chat sessions.

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18pc of marketers already using beacons: Adobe

November 19, 2014

In a reflection of how quickly marketers have embraced beacon technology, 18 percent report that they are using beacons today in tests or active deployments, according to new research from Adobe.

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New: Q3 2014 mobile site performance benchmark report

November 18, 2014

In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

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Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe

November 7, 2014

Mobile is expected to account for 31 percent of online sales on Thanksgiving, up from 21 percent last year, for a total of $418 million, according to new research from Adobe.

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How eBay, Etsy, and Overstock.com win in social commerce: report

November 6, 2014

Social commerce is growing, with a 60 percent year-over-year increase in revenue originating from social sites such as Pinterest, Wanelo, Polyvore and Houzz, according to a new report from Kenshoo and DataPop.

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Wireless carriers could withdraw from NFC payments: report

October 29, 2014

While the launch of Apple Pay and Host Cost Emulation promise to boost near field communications-based payments, one group that is likely to see its role diminish is wireless carriers, according to a new report from Juniper Research.

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Retailers struggle to balance quality images, mobile performance: report

October 27, 2014

Most mobile pages are not meeting users’ performance expectations, with the rush to embrace responsive Web design partially responsible, according to a new report from Radware.

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App reliability on Halloween could influence Cyber Monday sales: report

October 23, 2014

A bad experience with a retailer’s mobile application while shopping for Halloween would negatively impact the likelihood of returning on Cyber Monday for 71 percent of Americans, according to a new report from Soasta.

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Use of mobile doubles for researching and completing online purchases: report

October 21, 2014

In the past year, Internet shopping via a PC or laptop dropped from 78 percent to 63 percent, while the use of smartphones doubled from 8 percent to 15 percent and tablets from 5 percent to 10 percent, according to a new report from GfK.

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66pc of tablet shoppers leverage mobile during path to purchase: report

October 17, 2014

Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.

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