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App reliability on Halloween could influence Cyber Monday sales: report

October 23, 2014

A bad experience with a retailer’s mobile application while shopping for Halloween would negatively impact the likelihood of returning on Cyber Monday for 71 percent of Americans, according to a new report from Soasta.

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Use of mobile doubles for researching and completing online purchases: report

October 21, 2014

In the past year, Internet shopping via a PC or laptop dropped from 78 percent to 63 percent, while the use of smartphones doubled from 8 percent to 15 percent and tablets from 5 percent to 10 percent, according to a new report from GfK.

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66pc of tablet shoppers leverage mobile during path to purchase: report

October 17, 2014

Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.

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Smartwatch payments challenged by lack of consumer interest: report

October 14, 2014

While smartwatches are expected to give mobile payments a much-needed boost, a new report suggests that consumers are not exactly clamoring to pay for purchases using one of these devices.

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Visuals are indispensable for converting millennial shoppers on mobile: report

October 2, 2014

Pictures and visuals are cited by 55 percent of millennials as the element of the mobile shopping experience they would not live without, according to a new report from Instart Logic.

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Facebook fans spend almost 50pc more at grocery stores: report

September 26, 2014

A new report sheds some light on the question of whether or not social media engagement impacts retailers’ bottom lines, with the Facebook fans of one large regional grocery chain spending almost 50 percent more than non-fans.

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Papa John’s offers best mobile Web experience among leading restaurants: report

September 25, 2014

A new report being released today gives Papa John’s the highest score among leading restaurants for its fast-loading mobile Web experience.

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Mobile bookings demand skyrockets despite lack of optimized experiences: report

September 18, 2014

Not only did the volume of mobile bookings grew 20 percent in the first half of 2014 for online travel sites, but the average booking value was 21 percent higher on mobile for air and 13 percent higher for car rentals compared to desktop, according to a new report from Criteo.

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Rail-travel marketing must cater to increasingly mobile-savvy riders: study

August 27, 2014

Rail-transportation marketers must leverage mobile strategies to fit a changing, more sophisticated group of mobile consumers, according to a Frost & Sullivan study of global rail passenger volume.

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Data points to sharp gains in mobile commerce, app use

August 25, 2014

Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes, as app use among consumers also rises, new research from comScore indicate.

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