Research


Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank

June 19, 2013

Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.


82pc of ecommerce merchants not tracking mobile sales: report

June 14, 2013

Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.

NFC payment volume forecast revised downward by more than 40pc: Gartner

June 5, 2013

Mobile payments are not growing as quickly as previously expected, especially payments enabled by near-field communication technology, with the forecasted volume down more than 40 percent, according to a new report from Gartner.

Digitally-driven shoppers most likely to be mobile: study

June 4, 2013

Consumers who rely on digital platforms to help with purchase decisions are also the shoppers most likely to use their mobile devices to do so, according to a new study from GroupM Next.

29pc of consumers would choose a smartphone over a wallet when going out: PayPal

June 3, 2013

Consumers are becoming frustrated with the limitations of cash, with 29 percent of Americans saying they would choose a smartphone over a wallet if they could only bring one item when going out, according to a new survey from PayPal.

Mobile power users twice as likely to engage with in-app rewards: report

June 3, 2013

Consumers who routinely use mobile applications are not only interacting with content, but also reward-based advertising, according to a new report from SessionM.

49pc of tablet shoppers dissatisfied with shopping experiences

May 31, 2013

While tablet owners are shopping more than ever on their devices, many are still frustrated with the experiences currently available, according to new data from TheFind.

44pc of shoppers will never return to sites that are not mobile friendly: report

May 29, 2013

In a reflection of the growing importance of mobile to shopping, 44 percent of online shoppers said they would never return to sites that are not mobile friendly, according to a new report from Kentico Software.

16pc of Hispanic shoppers use mobile to make purchase: study

May 28, 2013

Hispanic shoppers are increasingly turning to their mobile devices to aid in the in-store shopping experience, according to a new study from The Integer Group and M/A/R/C Research.

Mobile influences 45pc of in-store purchases: report

May 24, 2013

Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.