Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey.
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New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.
Consumers in Britain are increasingly interested in incorporating mobile into their daily shopping routines for holistic understanding and gratification at the point-of-purchase, according to a new study from xAd.
Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales.
Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and Key Ring identified smartphones as the easiest-to-use device for shopping in a physical store.
Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.
Mobile transactions will exceed those on desktops and laptops for the first time this year even though mobile will continue to trail cards as customers’ preferred payment method, according to a new report from Juniper Research.
China’s ecommerce sectors continue to show that mobile wallet systems can be successful, according to new data from Forrester Research.
NEW YORK – The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users’ specific needs, according to an analyst at Forrester’s Forum for Customer Experience Professionals East.
Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.