The installed base for mobile point-of-sale is growing at a compound annual growth rate of 32 percent as the technology extends its reach into businesses, big and small, across a variety of industries and geographies, according to a new report from 451 Research.
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Formerly one of the most important times of the year for retailers, back-to-school campaigns are losing their significance as consumers are less likely to rush to shop for supplies now that mobile offers immediate purchasing options and convenient product information, according to the latest edition of Deloitte’s annual back-to-school survey.
Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.
Restaurant brands can benefit from taking advantage of more mobile touchpoints during and after meals, especially as 46 percent of diners who have never used their smartphones to pay the bill are intrigued by the idea, according to an OpenTable study.
While a jump in the number of consumers expecting to spend more during the upcoming back-to-school shopping season is good news for retailers, successfully grabbing a piece of the action will require a strong mobile-focused omnichannel strategy.
While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.
Mobile online shopping generates $19 for every $1 spent through in-store proximity purchasing, and with the sale of physical goods quickly growing via mobile applications and browsers, shoppers’ comfort levels with the channel are clearly on the rise, according to a new report from Javelin.
With the number of millennials recently surpassing baby boomers in the United States, it is not surprising that new research released today pinpoints millennial moms as the largest group of consumers reachable via beacon proximity engagements in-store.
Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.
Consumer spend is increasingly shifting toward mobile as 35 percent of millennials claim they currently make purchases on their smartphones, according to a report from Social Lens Research.