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Android Pay, Apple Pay reach parity as mobile pay adoption grows: report

February 5, 2016

The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.

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47pc want real-time promotions – few retailers offer them: report

February 3, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

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Mobile’s influence on offline sales continues to grow: Forrester

February 2, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Influencer marketing needs to prioritize content over commerce

January 29, 2016

The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.

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65pc redeem mobile coupons within five minutes: report

January 26, 2016

With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.

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Shoppers are adopting digital wallets at a rapid pace: Citi

January 25, 2016

Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services.

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Why touch commerce will reign supreme in 2016: report

January 15, 2016

As consumers become more comfortable with making purchases on smartphones, the number of users tapping a third-party touch-based payment platform for mobile checkout is expected to increase by 150 percent this year, according to research from Deloitte Canada.

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First-time mobile app transactions jump across verticals: report

January 14, 2016

In a reflection of the growth in using smartphone applications to complete commerce-related transactions, first-time transactions increased across the banking, car ride and restaurant industries, according to a new survey from Verizon.

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Smartphone sales increase 53pc to bypass tablets: Forrester, Shop.org

January 11, 2016

Smartphones are now the leading mobile driver of both sales and traffic compared to tablets, but conversion rates and high development costs are leaving retailers in the dark, according to a new report from Forrester and Shop.org.

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Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report

December 18, 2015

Social media is playing a vital role in this year’s holiday retail season, with the best deals generating the most buzz, according to a report by Brandwatch.

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