Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.
Mobile payments are not growing as quickly as previously expected, especially payments enabled by near-field communication technology, with the forecasted volume down more than 40 percent, according to a new report from Gartner.
Consumers who rely on digital platforms to help with purchase decisions are also the shoppers most likely to use their mobile devices to do so, according to a new study from GroupM Next.
Consumers are becoming frustrated with the limitations of cash, with 29 percent of Americans saying they would choose a smartphone over a wallet if they could only bring one item when going out, according to a new survey from PayPal.
Consumers who routinely use mobile applications are not only interacting with content, but also reward-based advertising, according to a new report from SessionM.
While tablet owners are shopping more than ever on their devices, many are still frustrated with the experiences currently available, according to new data from TheFind.
In a reflection of the growing importance of mobile to shopping, 44 percent of online shoppers said they would never return to sites that are not mobile friendly, according to a new report from Kentico Software.
Hispanic shoppers are increasingly turning to their mobile devices to aid in the in-store shopping experience, according to a new study from The Integer Group and M/A/R/C Research.
Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.