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Why September is the best month for acquiring mobile customers

July 22, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

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Social beats television in impact on purchasing decisions: report

July 20, 2016

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television ad, according to a new report from Influence Central.

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Mcommerce to capture 49pc of online retail sales by 2020: report

July 18, 2016

As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.

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86pc of back-to-school shoppers will use mobile in-store: report

July 15, 2016

Mobile should be at the forefront of retailers’ minds as the back-to-school season draws closer, as 86 percent of shoppers plan to leverage their smartphones while browsing in-store, according to a survey from the International Council of Shopping Centers.

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Parents of college-bound kids earn A in mobile shopping: report

July 6, 2016

Approximately 42 percent of parents with children heading off to college for the first time plan to do 25 percent of their shopping on mobile, significantly outpacing parents of younger children, according to a new report from Rubicon Project.

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Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report

June 30, 2016

Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.

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How brands can conquer Apple Watch retailing via coupons, loyalty: report

June 10, 2016

Although the art of purchasing via Apple Watch applications has not yet reached its zenith – with 24 percent of consumers wary of making impulse buys on the wearable – retailers can fuel sales by offering in-store shoppers easy access to coupons and loyalty programs, according to a GPShopper report.

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Smartphone-reliant shoppers would buy more with in-store mobile tools: report

June 9, 2016

A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.

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Early mobile payments adopters prefer Apple Pay over PayPal

June 1, 2016

In a potential threat to PayPal as mobile payments mature, early adopters are extending their use of digital wallets to in-store use and expressing more satisfaction with solutions that support omnichannel payments, according to a new report from 451 Research.

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Announcing Mobile Insights Summit 2016 New York June 23

May 24, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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