Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
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With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
While a plethora of financial institutions continue rolling out mobile-friendly tools for on-the-go customers, a recent study from Amdocs discovered that more than 68 percent of respondents are not using mobile financial services, suggesting fundamental issues such as security concerns and lack of awareness still abound.
Online fashion retail is poised for rapid growth, but that does not mean that in-store retail will falter or become less important, according to a new report by Fashionbi.
A survey of cybersecurity experts reveals that 87 percent expect mobile payments data breaches will grow over the next 12 months, while 26 percent point to the use of public Wi-Fi as the top vulnerability.
Holiday sales are expected to grow more slowly overall this year even as mobile’s influence continues to gain, meaning that retailers with the strongest smartphone strategies could be the season’s biggest winners.
NEW YORK – A Resource/Ammirati executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 stated that retailers must step up efforts to leverage smartphones to activate in-store experiences, including via typically untapped sources such as user-generated content and social media.
In-application purchases are likely to surpass revenue derived from mobile advertising, while more consumer time is spent within apps than viewing television, confusing advertisers even more on where they should focus their marketing budgets, according to research from Flurry Insights.
In-store shoppers are more focused than ever, buying from a narrower list of unique stores than in the past now that technology touches nearly every retail transaction in some way, according to a new report from MasterCard.
Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS.