Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.
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Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television ad, according to a new report from Influence Central.
As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.
Mobile should be at the forefront of retailers’ minds as the back-to-school season draws closer, as 86 percent of shoppers plan to leverage their smartphones while browsing in-store, according to a survey from the International Council of Shopping Centers.
Approximately 42 percent of parents with children heading off to college for the first time plan to do 25 percent of their shopping on mobile, significantly outpacing parents of younger children, according to a new report from Rubicon Project.
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
Although the art of purchasing via Apple Watch applications has not yet reached its zenith – with 24 percent of consumers wary of making impulse buys on the wearable – retailers can fuel sales by offering in-store shoppers easy access to coupons and loyalty programs, according to a GPShopper report.
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.
In a potential threat to PayPal as mobile payments mature, early adopters are extending their use of digital wallets to in-store use and expressing more satisfaction with solutions that support omnichannel payments, according to a new report from 451 Research.
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