While the youngest generation of shoppers is the one most accustomed to life online, a report from IBM shows that shopping in-store is still important to them, with 98 percent making purchases at a physical store.
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Millennials are increasingly turning to mobile to enhance their in-store experience, with 96 percent of millennials making purchases at stores at which they used their mobile devices to shop.
The relationship between social media and ecommerce is ever-evolving, and, if the results of a recent survey on social commerce from Sumo Heavy are to be heeded, the two are becoming increasingly intertwined.
Mobile security risks remain a serious concern for marketers and consumers alike now that a new report has shown that more than 200 different mobile applications and Web sites were leaking personally identifiable information over the course of the last year.
Consumer technology adoption is no longer an issue for ecommerce retailers, but public concern about cybersecurity may evince a disparity in progress for online outlets, according to a new report from Oliver Wyman.
With Black Friday and Cyber Monday firmly behind us, some of the most intriguing findings involved the surging prominence of beacon technology in bricks-and-mortar presences, according to a new report from inMarket.
It has been a few years since mobile payments were introduced to the world, and while they have gained some popularity as an in-app and online shopping tool, recent data suggests in-store payments have not caught on quite they way they were expected to.
The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
Mobile had its biggest day in history this year, with Black Friday being the first day that mobile revenue surpassed $1 billion.