While 32 percent of overall online payments were made on a mobile device in the first quarter of 2016, in the travel sector, the share drops to 15 percent, pointing to an opportunity to extend the reach of smartphones in the travel experience, according to a new report from Adyen.
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Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum.
No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers’ total marketing budgets in two years, according to a new report by Accenture.
While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.
A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.
Retailers taking to Amazon for selling opportunities should focus on optimizing their product titles for mobile with less than 74 characters, as these items sell the most, according to research from Ripen eCommerce.
For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights.
Millennial women are looking for personalized experiences on their smartphones when shopping in retail stores while men crave convenience, according to a new report from Euclid Analytics.
Almost half of mobile coupon users, or 44 percent, say they like to change brands often for the sake of variety, compared to just 30 percent of the general population, according to new data from GfK MRI.
Retailers with above-average sales growth are more aggressive than other retailers in trying different mobile strategies before settling on what works best, according to a new report from RSR Research.