Research

  • No categories


80pc of consumers experience mobile shopping satisfaction despite security concerns: report

September 30, 2016

Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers from around the world saying they are satisfied with their smartphone shopping options.

Share on FacebookShare on LinkedInShare on Twitter

Overall holiday ecommerce sales slow to 11pc, but mobile commerce grows: report

September 26, 2016

A surge in mobile commerce may indirectly cause a relatively slower growth in other types of ecommerce this holiday season, according to a report from NetElixir.

Share on FacebookShare on LinkedInShare on Twitter

70pc of consumers find loyalty programs too cumbersome: report

September 22, 2016

A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome – but almost the same percentage say they would if it were simplified to answering a text message.

Share on FacebookShare on LinkedInShare on Twitter

67pc of shoppers visit stores to supplement mobile research: report

September 20, 2016

Lending more credence to the undeniable correlation between in-store visits and mobile purchases, new research from xAd reveals that two out of three U.S. consumers venture into bricks-and-mortar locations to supplement product research undertaken on smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Majority of retailers unprepared to counteract post-election trade risks

September 19, 2016

Almost half of retail executives expect the U.S. presidential election to have an impact on their business, as promises of protectionist trade policies are heard from both major party candidates.

Share on FacebookShare on LinkedInShare on Twitter

Mobile apps responsible for 80pc of digital media growth: report

September 15, 2016

Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.

Share on FacebookShare on LinkedInShare on Twitter

Sophisticated retailer apps see 54pc of transactions occur in-app: report

September 14, 2016

As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.

Share on FacebookShare on LinkedInShare on Twitter

92pc of mobile researchers make relevant purchases within one day: Google

September 13, 2016

Pointing to the correlation between conducting research on a mobile device and receiving product inspiration from a brand, a recent study from Google found that 92 percent of consumers who did research on their smartphones also made a purchase within the same day.

Share on FacebookShare on LinkedInShare on Twitter

Mobile preferred over print magazines for fashion inspiration, sales: report

September 9, 2016

Apparel retailers typically bet heavily on women’s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper.

Share on FacebookShare on LinkedInShare on Twitter

Mobile is heaviest used banking channel as transactions multiply: report

September 6, 2016

Mobile is now the most heavily used banking channel, with the average user accessing mobile banking 8.4 times within a 30-day period, according to a new report from Fiserv.

Share on FacebookShare on LinkedInShare on Twitter