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Apple Passbook used more frequently than other digital wallets: report

July 23, 2014

New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.

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46pc of British consumers use mobile to inform purchase decisions: report

July 14, 2014

Consumers in Britain are increasingly interested in incorporating mobile into their daily shopping routines for holistic understanding and gratification at the point-of-purchase, according to a new study from xAd.

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39pc of leading retail mobile sites lose sales because of redirects

July 11, 2014

Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales.

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90pc identify smartphone as easiest-to-use in-store shopping device

July 10, 2014

Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and Key Ring identified smartphones as the easiest-to-use device for shopping in a physical store.

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Email drives 27pc of sales on mobile, social just 0.6pc: report

July 9, 2014

Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.

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Mobile payments speeding past desktop, but still trail cards: report

June 30, 2014

Mobile transactions will exceed those on desktops and laptops for the first time this year even though mobile will continue to trail cards as customers’ preferred payment method, according to a new report from Juniper Research.

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Enabling mobile wallets will enhance all-around business

June 27, 2014

China’s ecommerce sectors continue to show that mobile wallet systems can be successful, according to new data from Forrester Research.

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How Zappos wins at apps by leveraging mobile moments: Forrester

June 26, 2014

NEW YORK – The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users’ specific needs, according to an analyst at Forrester’s Forum for Customer Experience Professionals East.

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Denny’s pilots mobile loyalty program with marketing optimization in mind

June 19, 2014

Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.

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Baja Fresh tracks ROI on mobile offers using real-time redemptions

June 19, 2014

Baja Fresh is teaming with Sparkfly to run its first-ever mobile digital campaign that will enable the fast-casual Mexican restaurant to track promotions from media to purchase and draw conclusions on ROI drive.

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