The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.
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Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.
More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services.
As consumers become more comfortable with making purchases on smartphones, the number of users tapping a third-party touch-based payment platform for mobile checkout is expected to increase by 150 percent this year, according to research from Deloitte Canada.
In a reflection of the growth in using smartphone applications to complete commerce-related transactions, first-time transactions increased across the banking, car ride and restaurant industries, according to a new survey from Verizon.
Smartphones are now the leading mobile driver of both sales and traffic compared to tablets, but conversion rates and high development costs are leaving retailers in the dark, according to a new report from Forrester and Shop.org.
Social media is playing a vital role in this year’s holiday retail season, with the best deals generating the most buzz, according to a report by Brandwatch.