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Rail-travel marketing must cater to increasingly mobile-savvy riders: study

August 27, 2014

Rail-transportation marketers must leverage mobile strategies to fit a changing, more sophisticated group of mobile consumers, according to a Frost & Sullivan study of global rail passenger volume.

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Data points to sharp gains in mobile commerce, app use

August 25, 2014

Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes, as app use among consumers also rises, new research from comScore indicate.

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Women, college-educated shoppers are top Ibotta users

August 22, 2014

Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.

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25pc of US Hispanics book travel via mobile: survey

August 15, 2014

One quarter of United States Hispanics have booked travel reservations on mobile in the past year, according to a Best Western survey.

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47pc incentivized to try a brand when receiving a mobile coupon: report

August 8, 2014

Mobile coupons are successfully encouraging consumers to try a new brand, according to a new report from RetailMeNot.

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Mobile coupon users to total 1B by 2019: study

August 5, 2014

A new report from Juniper Research has found that there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year.

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Google’s disruption of financial services is just getting started: Forrester

August 1, 2014

While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester.

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Mobile drives prioritization of unified retail supply chains: report

July 30, 2014

Mobile marketers must strive to create consistent customer experiences across channels, respecting that mobile is at the center of the unified commerce world, according to a Boston Retail Partners supply-chain survey.

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Apple Passbook used more frequently than other digital wallets: report

July 23, 2014

New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.

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46pc of British consumers use mobile to inform purchase decisions: report

July 14, 2014

Consumers in Britain are increasingly interested in incorporating mobile into their daily shopping routines for holistic understanding and gratification at the point-of-purchase, according to a new study from xAd.

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