A study showing that Facebook triggers deals and redemptions for local merchants suggests that the social networking site’s value lies not simply in driving likes and adding fans but also in using personalized content to convert digital hunters into loyal, repeat in-store buyers.
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Apple Pay has grabbed the competitive edge away from online payments pioneer PayPal just six months after the former’s launch, pointing to improved consumer understanding of mobile device security features and Apple’s success in communicating these improvements to the market, according to a 451 Research survey.
College students, notwithstanding their reputation as mobile-savvy consumers, do relatively little electronic banking beyond checking account balances and transferring money between accounts, against a backdrop of climbing student debt, according to research from market-intelligence agency Mintel.
Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, CardNotPresent.com and The Fraud Practice.
While retailers and consumer goods manufacturers are investing heavily in omnichannel selling capabilities and often putting mobile at the core of these efforts, new research from JDA Software and PwC reveals that only 16 percent of companies’ efforts are profitable when it comes to fulfilling omnichannel demand.
While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini.
A report from Strategy Analytics revealed that users of TripAdvisor are three times more likely to have other travel mobile applications, such as those for airlines, downloaded on their mobile devices, suggesting that TripAdvisor is a gateway brand that other travel marketers can leverage to reach more engaged consumers.
While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.
One-third of airline boarding passes will be delivered via mobile devices by 2019, supporting efforts to drive mobile ticket purchases, according to a new report from Juniper Research.
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.