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Orlando Magic unleashes iBeacon potential with in-stadium experience

April 18, 2014

The Orlando Magic claims to be the first National Basketball Association to leverage iBeacons and take the in-stadium experience to the next level.

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78pc of millennials want mobile options when picking a bank: report

April 17, 2014

Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.

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Older generations adopt a shopping-initiated move towards mobile: study

April 16, 2014

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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Mobile helps Macy’s increase brand value more than 300pc

April 10, 2014

Macy’s increased its brand value by 383 percent in the past year in part by how quickly it has responded to shoppers’ new digital behavior and become a leader in omnnichannel retailing, according to a new report from Interbrand.

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Mobile payments to rise 40pc this year: Juniper

April 9, 2014

Global payments via mobile devices will reach close to $507 billion this year, a rise of nearly 40 percent year over year, according to a new report from Juniper Research.

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71pc of airlines say mobile is future of airline payments: report

March 28, 2014

The number of airlines offering on-board mobile payments will increase from 5 percent to 36 percent in the next two years, according to a new report from WorldPay.

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Amazon poised to gobble up Canadian ecommerce sales: L2

March 25, 2014

A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.

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