LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.
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Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.
According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.
As Apple is slowly easing its way into fingerprinting, PayPal is going in big with the form of payment technology by enabling commerce from devices strapped to consumers’ wrists.
Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.
With no clear leader in mobile payments, a rapidly growing number of merchants are planning branded payment apps threatening to cause consumer fatigue and a shakeout.
1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.
McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving.
PayPal continues to extend its mobile payments prowess, with more than 50 cafes, food trucks and restaurants in Toronto now enabling customers to pay for purchases via the PayPal application.