Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
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Tesco, a multinational retailer of groceries and general merchandise, has announced trials of a mobile payment service for customers via the PayQwiq service.
The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway.
Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations.
United Way Worldwide is the first nonprofit to partner with bitcoin platform Coinbase to provide donors with a more streamlined approach of contributing to its Innovation Fund via virtual currency.
Evernote, a note-taking and archiving application, has partnered with global payment provider Adyen to use Alipay’s mobile-optimized checkout system for Chinese users.
Pep Boys reports promising results after partnering with Apple’s Passbook and Android’s Google Wallet to enhance mobile wallet features and offer quick, redeemable coupons to customers.
While big retailers such as Walmart and Best Buy are eschewing Apple’s new digital wallet in order to support retailer-driven alternative MCX, ultimately the winning vote will be cast by consumers, where Apple has the advantage.
As brands and retailers explore the opportunity with mobile wallets, consideration should be given to how they can be used to gain the attention of millennials, who have careful spending habits and technologically inclined mindsets.
PayPal’s decision to accept Bitcoin through its Braintree payments system could lead to more widespread opportunities for the digital currency, given Braintree’s established database of clients.