NEW YORK – A MasterCard executive at the 2013 MultiScreen Summit said focusing on payments is only the beginning of the consumer journey for mobile and digital wallets to take off.
The Boy Scouts are going mobile, with scouts using a small accessory that plugs into a smartphone to process credit card payments for purchases of Camp Masters Popcorn.
Following recent tornadoes in Oklahoma, the Regional Food Bank of Oklahoma raised more than $296,000 in one week from mobile donations.
Square is expanding its international footprint by rolling out its services to Japan to bring in new revenue opportunities.
Following the success of a mobile ordering pilot with PayPal, Jamba Juice is working on developing its own branded mobile ordering and payment solution that can be rolled out more broadly across its store base.
Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.
Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.
PayPal is offering to waive processing fees and provide free marketing to merchants as it looks to play a bigger role in how mobile and digital technology are transforming in-store purchasing. Competitors Square and Groupon are also making similar plays to win over merchants.
Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.
With Google Wallet’s head having recently left the company and speculation rampant that a rumored plastic Google Wallet card has been canceled, new questions are arising about just how well the search giant’s foray into mobile payments is faring.