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What Bono’s One campaign teaches us about business in the new economy

May 27, 2016

When Bono’s organization talks, people listen.

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Optimizing video advertising in a mobile world

May 26, 2016

According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.

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Debate over short-form vs. long-form content irrelevant

May 25, 2016

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

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Beginner’s guide to altered reality

May 25, 2016

While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.

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Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations

May 24, 2016

When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?

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Why media buying does not need to be hard in this market

May 24, 2016

The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.

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Do not get stuck in mobile limbo

May 23, 2016

As more consumers come to expect the experiences delivered through context marketing, marketers who do not adopt it will fall behind, and those who do will be mobile leaders.

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New federal overtime rules will burden brands, retailers and agencies

May 23, 2016

While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for marketers and retailers.

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The misappropriation of native advertising

May 20, 2016

Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace.

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End of status quo in mobile app acquisition marketing

May 20, 2016

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

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