The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.
- No categories
There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.
If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.
The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015.
There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?
From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.
NEW YORK – I proposed a game at the start of this week’s Mobile Marketing Association Forum in New York where we would take a drink each time that we heard the word Meerkat.
Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.
The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.