Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.
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While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.
Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.
The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”
Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.
The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.
The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.
The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.