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How retailers can adopt a mobile-first strategy

April 15, 2015

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

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Mobile ad retargeting is missing piece to the marketing puzzle

April 14, 2015

Ninety-eight percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus their attention back onto your product?

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Apps are key to a meaningful user-centric mobile strategy

April 13, 2015

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

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What does HBO Now mean for marketers?

April 10, 2015

Television viewership, once built exponentially over decades, is crumbling.

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Mobile money flowing, it’s time to correct some mistakes

April 9, 2015

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

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Best-practice tips for push notifications

April 7, 2015

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

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Mobile is the new black at Advertising Week Europe

April 6, 2015

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

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What will win the day for mobile wallets?

April 3, 2015

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

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What Apple’s new patent application for product packaging means

April 2, 2015

Apple wants to completely remove high-friction manual steps and replace them with one tap.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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