With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.
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As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years.
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.
Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.
Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.
The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.
Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.
A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.