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Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Getting mobile onboarding right to avoid app abandonment

July 1, 2015

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

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4 mobile direct marketing essentials

June 30, 2015

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

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Missed opportunities of mobile messaging

June 26, 2015

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

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6 fundamentals of successful mobile engagement

June 19, 2015

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?

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How Everything-as-a-Service will help brands on mobile

June 18, 2015

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

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Apple Watch’s role in a data-driven advertising environment

June 17, 2015

With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.

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4 reasons why your AdWords campaigns are not working

June 15, 2015

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

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3 challenges with using video as a marketing tool

June 12, 2015

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

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5 tips to battle mobile advertising fraud

June 11, 2015

When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”

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