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What customers want from their mobile marketing experience

December 2, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

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Why social media and user-generated content are set to dominate email and Web

December 2, 2016

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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Top 4 mistakes that video marketers make

December 1, 2016

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

November 30, 2016

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

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App marketing tips for this holiday season

November 30, 2016

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

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Dressing up the ecommerce experience for beauty enthusiasts

November 23, 2016

Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.

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A cautionary in-app mobile advertising tale for Thanksgiving

November 23, 2016

To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.

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How to attract millennials this holiday season with L.A.T.T.E.

November 22, 2016

Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

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3 tips to get a share of the millennial wallet this holiday season

November 22, 2016

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

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Pokémon Go and the future of mixed reality

November 21, 2016

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

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