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5 trends in mobile business apps in 2015

January 23, 2015

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

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TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

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The next killer app: Stores

January 21, 2015

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

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Mobile FirstLook was refreshingly not Mobile Same Look

January 16, 2015

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

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Wearables and Internet of Things: That’s where the smart money is

January 16, 2015

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

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Meeting mobile’s challenges with gaming strategy

January 13, 2015

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

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Mobile versus being mobile: Match Web site experience to customer intent

January 12, 2015

The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.

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Why are so few retailers achieving true omnichannel functionality – and is it even possible?

January 8, 2015

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

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What social currency can do for – and to – the marketer’s brand

January 5, 2015

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

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Optimizing the mobile app for future mcommerce success

December 31, 2014

It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.

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