Columns

  • No categories


8 ways mobile can work harder for brands and retailers

August 20, 2014

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

Share on FacebookShare on LinkedInShare on Twitter

3 steps that allow mobile programs to build shopper trust

August 19, 2014

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

Share on FacebookShare on LinkedInShare on Twitter

Why retailers’ print catalogs are making a comeback

August 18, 2014

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

Share on FacebookShare on LinkedInShare on Twitter

New rules of customer engagement

August 15, 2014

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

Share on FacebookShare on LinkedInShare on Twitter

4 ways to avoid the risks of responsive design

August 13, 2014

While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.

Share on FacebookShare on LinkedInShare on Twitter

Back-to-school spending to grow 3.3pc: NRF

August 12, 2014

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

Share on FacebookShare on LinkedInShare on Twitter

Why mobile conversions lag behind desktop

August 12, 2014

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

Share on FacebookShare on LinkedInShare on Twitter

Wearables are the new loyalty frontier

August 11, 2014

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

Share on FacebookShare on LinkedInShare on Twitter

Marketers should rethink their approach to CRM in mobile

August 8, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

Share on FacebookShare on LinkedInShare on Twitter

5 pitfalls that banks must avoid as they offer mobile service

August 7, 2014

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

Share on FacebookShare on LinkedInShare on Twitter