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The expanded power of context: M.A.D.E.

January 18, 2017

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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7 tips for mcommerce email success

January 17, 2017

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Mobile loyalty programs are the new modern currency

January 13, 2017

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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6 trends from CES 2017 for marketers

January 12, 2017

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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5 successful apps and their monetization strategies

January 12, 2017

Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.

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3 ways retailers can merge digital and physical store strategies

January 11, 2017

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

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Retailers need to reassess augmented reality, virtual reality

January 10, 2017

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

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From beacons to email: 3 retail marketing predictions

January 9, 2017

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

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Why SMS – and not social – is the business channel to beat in 2017

January 6, 2017

If you are not in the regular circulation of consumers’ top text messages, then your company is at high risk of becoming irrelevant in today’s always-on, connected world.

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Effective strategies to increase push notification opt-ins

January 5, 2017

Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile platforms.

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