Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.
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It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.
Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.
What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.
While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.
Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.
The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”