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The case for reward-based advertising

September 30, 2016

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

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Digital marketing can generate a lower cost-per-acquisition than offline advertising

September 28, 2016

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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How a mobile-first attitude generates quality leads

September 27, 2016

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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Social media will never overtake PR

September 26, 2016

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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Driving the customer-engagement flywheel with mobile

September 26, 2016

Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.

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Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go

September 23, 2016

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

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Reinventing Saks in the face of disruption

September 22, 2016

The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

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The game-changing digital transformation of fashion week

September 21, 2016

This will very likely go down as the year of the Great Fashion Week transformation.

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The threat to brand loyalty from Apple Pay

September 20, 2016

It is a surprise how many retailers will let mobile brands such as Google Wallet, Apple Pay, Android Pay and Samsung Pay insert themselves in the midst of the transaction. Have they – indeed, have you – thoroughly considered what is really at stake?

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Why AdBlock Plus’ new ad network is good for readers

September 19, 2016

Advertisements that are deemed “acceptable ads” will be rendered on an AdBlock Plus user’s screen in the place of whatever ad was blocked originally.

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