Columns

  • No categories


Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

Share on FacebookShare on LinkedInShare on Twitter

Must job seekers give employers a reason to reject them?

February 26, 2015

With headscarf case, Supreme Court could make discrimination even easier.

Share on FacebookShare on LinkedInShare on Twitter

No mobile commerce site? Your Google search rank is in jeopardy

February 23, 2015

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

Share on FacebookShare on LinkedInShare on Twitter

The hidden power of suggestion in risk-taking

February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

Share on FacebookShare on LinkedInShare on Twitter

Why is shopping on your phone so difficult?

February 18, 2015

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

Share on FacebookShare on LinkedInShare on Twitter

What to consider when selecting a new CRM system

February 17, 2015

Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.

Share on FacebookShare on LinkedInShare on Twitter

4 marketing requirements to make 2015 even more profitable

February 13, 2015

Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.

Share on FacebookShare on LinkedInShare on Twitter

Snapchat opens the floodgates to publishers and brands

February 12, 2015

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

Share on FacebookShare on LinkedInShare on Twitter

How location became the tail wagging the future of mobile ad creative

February 11, 2015

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

Share on FacebookShare on LinkedInShare on Twitter

3 landscape-changing media trends to watch this year

February 10, 2015

The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.

Share on FacebookShare on LinkedInShare on Twitter