Opinion


How retail apps can improve user engagement and retention

December 9, 2016

Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

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When millennials’ interest is high – and satisfaction is low

December 8, 2016

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

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3 tips to tackle mobile for marketing and retail

December 7, 2016

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

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Reach the unreachable with browser push notifications and emails

December 6, 2016

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

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3 ways an app can drive in-store traffic

December 6, 2016

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

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How retailers can close the mcommerce gap

December 5, 2016

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

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What customers want from their mobile marketing experience

December 2, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

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Why social media and user-generated content are set to dominate email and Web

December 2, 2016

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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Top 4 mistakes that video marketers make

December 1, 2016

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

November 30, 2016

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

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