How to avoid major mobile traps
June 18, 2013We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
Opinion
How to optimize the Web site for mobile devices
June 17, 2013Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.
Mobile Marketer’s Classic Guide to Mobile Creative
June 14, 2013Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
Mobile Marketer’s Classic Guide to Mobile Creative
June 13, 2013Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
3 aspects of mobile business intelligence that retailers must get
June 13, 2013In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.
Mobile Marketer’s Classic Guide to Mobile Creative
June 12, 2013Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
Sexy, but unimpressive: Apple fails to meet mobile expectations
June 12, 2013Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.
Marketers must keep mobile simple
June 11, 2013Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.
Mary Meeker’s Internet Trends report dissected
June 10, 2013Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.
3 ways wireless carriers can win customer loyalty
June 7, 2013For wireless carriers, customer relationship used to mean primarily one thing – a means of increasing ARPU (average revenue per user). For the most part, the “relationship” element was neglected.
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