Opinion


5 things to avoid in mobile commerce this holiday season

October 24, 2014

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

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Are in-store tablets the right prescription for retail effectiveness?

October 21, 2014

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

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Why good product design is a marathon, not a sprint

October 20, 2014

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

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Why video is dominating mobile

October 16, 2014

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

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Regaining consumer attention for retailer apps through beacon marketing

October 15, 2014

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

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Use it or lose it: How to tap end-of-year budget

October 13, 2014

If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.

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Optimizing mobile advertising on dimensions that really matter

October 10, 2014

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

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Retailers settling into analysis paralysis over mobile commerce progress

October 9, 2014

As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.

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Setting long-term customer relationships via in-store service

October 9, 2014

According to the old proverb, you catch more flies with honey than with vinegar. Does the same principle apply in a luxury retail setting? No, says a recent study that implies that the ruder the sales staff, the better the sales.

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Cracking the mobile utility code: Lessons marketers can learn from my annual holiday

October 8, 2014

Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both.

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