Opinion


Former MMA execs launch The Connected Marketer

June 24, 2016

The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.

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Cannes Lions: Building the Under Armour brand

June 24, 2016

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

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Sales success begins and ends with engagement

June 23, 2016

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

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Cannes Lions: Vogue’s Anna Wintour in conversation with Christopher Bailey, CEO of Burberry

June 22, 2016

CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.

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Running an effective SMS campaign in this environment

June 21, 2016

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

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Stealing a page from Bernie Sanders’ SMS playbook

June 20, 2016

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

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Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately

June 17, 2016

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

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What devices can tell us about consumer intent

June 15, 2016

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

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Using high-impact ad units for immersive content

June 14, 2016

According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.

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4 steps to maximize app marketing

June 13, 2016

Nielsen estimates that the average person now spends 30 hours per month using apps.

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