Opinion


3 use cases for A/B testing on mobile

April 21, 2015

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

Share on FacebookShare on LinkedInShare on Twitter

Do not fetishize technology without consideration to consumer behavior

April 20, 2015

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

Share on FacebookShare on LinkedInShare on Twitter

How retailers can adopt a mobile-first strategy

April 15, 2015

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

Share on FacebookShare on LinkedInShare on Twitter

Mobile ad retargeting is missing piece to the marketing puzzle

April 14, 2015

Ninety-eight percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus their attention back onto your product?

Share on FacebookShare on LinkedInShare on Twitter

Apps are key to a meaningful user-centric mobile strategy

April 13, 2015

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

Share on FacebookShare on LinkedInShare on Twitter

What does HBO Now mean for marketers?

April 10, 2015

Television viewership, once built exponentially over decades, is crumbling.

Share on FacebookShare on LinkedInShare on Twitter

Mobile money flowing, it’s time to correct some mistakes

April 9, 2015

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

Share on FacebookShare on LinkedInShare on Twitter

Calling out media double standard on promoted hashtags

April 8, 2015

Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.

Share on FacebookShare on LinkedInShare on Twitter

Best-practice tips for push notifications

April 7, 2015

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

Share on FacebookShare on LinkedInShare on Twitter

Mobile is the new black at Advertising Week Europe

April 6, 2015

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

Share on FacebookShare on LinkedInShare on Twitter