Opinion


How mobile point-of-sale goes beyond checkout

March 17, 2017

Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.

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Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy

March 17, 2017

Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.

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Factors reshaping the mobile app economy

March 17, 2017

Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.

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TV + mobile = millennial engagement

March 17, 2017

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.

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Only one thing matters in mobile Web versus mobile app debate

March 17, 2017

You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.

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5 stats from Criteo’s latest state of cross-device commerce report

March 16, 2017

Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.

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Careful what data you ask for

March 16, 2017

There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.

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Why brands must develop creative as a scalable layer

March 15, 2017

Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.

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Who really owns the buying experience?

March 15, 2017

Experiences are the new common currency of shopping.

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Perils of mobile orders for the retail store channel

March 14, 2017

The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.

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