Opinion


One year on, Apple Watch and wearables are increasing BLE usage on smartphones

May 4, 2016

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

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Three-course meal of the back-to-school season

May 4, 2016

As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years.

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Circle of advertising life

May 3, 2016

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

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Mobile apps vs. mobile Web: Do you have to choose?

May 2, 2016

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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When it comes to mobile shopping, customer location is everything

April 29, 2016

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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Cat-and-mouse game of mobile ad fraud has only just begun

April 28, 2016

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

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How luxury brands should engage on Instagram and Snapchat

April 27, 2016

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

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What drives mobile loyalty these days?

April 27, 2016

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

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Luxury consumers blurring lines between offline, online and mobile

April 26, 2016

Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

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Integrate real-time components into ad campaigns

April 26, 2016

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

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