Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.
Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.
Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.
You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.
Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.
There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.
Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.
Experiences are the new common currency of shopping.
The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.