Amazon leverages mobile, social to drive digital gift card sales
June 19, 2013Amazon is leveraging the convergence of mobile and social to make it easy for a group of friends on Facebook to pitch in and send a gift to someone.
Online retailers
Bloomingdale’s shows strong multichannel commerce efforts: L2 Think Tank
June 19, 2013Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
Groupon’s fortunes grow on basis of strong mobile positioning
June 18, 2013Groupon’s fortunes are improving thanks almost exclusively to the daily deal site’s increasingly strong performance in mobile.
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental
June 18, 2013Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Macy’s showcases Impulse collection through shoppable mobile campaign
June 17, 2013Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.
EBay propels mcommerce efforts with same-day delivery app update and expansion
June 17, 2013EBay is making a bigger play in mobile commerce with its revamped eBay Now iPhone application, as well as plans to release an Android app and expand to more delivery zones in the future.
One Kings Lane aims for cohesive iOS experience with app revamp
June 17, 2013Online flash retailer One Kings Lane has redesigned its iPhone application and launched an iPad app that focuses on images to give shoppers a universal shopping experience.
EBay drives last-minute Father’s Day gift purchases via same-day delivery app
June 14, 2013EBay is turning to its same-day delivery mobile application to let consumers look for and purchase last-minute Father’s Day gifts.
The Container Store increases mobile traffic by 62pc in past year
June 14, 2013The Container Store is continuing to make mobile a big part of its overall strategy with the launch of a new experience that aims to improve the navigation and social integration of its mobile commerce site.
82pc of ecommerce merchants not tracking mobile sales: report
June 14, 2013Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.
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