Online retailers

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Will Walmart become world’s largest omnichannel retailer with Jet.com deal?

August 8, 2016

Walmart has the potential to catch up to Amazon’s mcommerce prowess and surpass other bricks-and-mortar retailers on the omnichannel front following reports that it has acquired online discount retailer Jet.com.

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Poshmark expands social merchandising to men’s, children’s fashion categories

July 26, 2016

In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.

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Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty

July 14, 2016

On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.

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EBay bets on Google’s AMP for faster mobile Web browsing

July 6, 2016

Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.

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Etsy discovers A/B testing is best used for buyers, not sellers

June 22, 2016

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.

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EBay taps mobile to introduce first-ever virtual reality department store

May 20, 2016

EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.

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EBay exec: Mobile innovation enhances transactions, research capabilities for customers

April 27, 2016

NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.

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LivingSocial revamps app experience with self-service refund feature

April 5, 2016

As LivingSocial hunts for ways to maintain its popularity among a plethora of online marketplaces, the brand is adding a self-service refund feature to its iPhone application in a bid to streamline the guest experience even more.

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Rue La La unzips second-screen shopping experiences via ABC partnership

March 22, 2016

Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.

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Fun.com boosts mobile conversion by 5.5pc with guest checkout options

March 22, 2016

With online retailers jockeying for higher mobile sales, Fun.com experienced a lift in conversion after giving shoppers the ability to check out as a guest, eliminating the need to sign into an account to make an impromptu purchase.

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