On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.
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Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.
NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.
EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.
NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.
As LivingSocial hunts for ways to maintain its popularity among a plethora of online marketplaces, the brand is adding a self-service refund feature to its iPhone application in a bid to streamline the guest experience even more.
Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.
With online retailers jockeying for higher mobile sales, Fun.com experienced a lift in conversion after giving shoppers the ability to check out as a guest, eliminating the need to sign into an account to make an impromptu purchase.
Expedia and Overstock.com are the latest to adopt Apple Pay into their commerce applications, reflecting retailers’ enthusiasm for online payments even as many steer clear of in-store mobile opportunities.
Amazon and Huawei teamed up to pair a live stream of a South by Southwest concert on the ecommerce giant’s site with a special offer for the handset manufacturer’s Honor 5X phone, pointing to how attention-getting content can boost mobile promotions.