Amazon is leveraging the convergence of mobile and social to make it easy for a group of friends on Facebook to pitch in and send a gift to someone.
Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.
Groupon’s fortunes are improving thanks almost exclusively to the daily deal site’s increasingly strong performance in mobile.
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinentalJune 18, 2013
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.
EBay is making a bigger play in mobile commerce with its revamped eBay Now iPhone application, as well as plans to release an Android app and expand to more delivery zones in the future.
Online flash retailer One Kings Lane has redesigned its iPhone application and launched an iPad app that focuses on images to give shoppers a universal shopping experience.
EBay is turning to its same-day delivery mobile application to let consumers look for and purchase last-minute Father’s Day gifts.
The Container Store is continuing to make mobile a big part of its overall strategy with the launch of a new experience that aims to improve the navigation and social integration of its mobile commerce site.
Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.