Online retailers

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Frank & Oak drives app engagement, sales with targeted push notifications

July 27, 2015

In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to drive sales and sign-ups more consistently throughout the month.

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Can eBay regain its position as an mcommerce leader?

July 17, 2015

With eBay’s spinoff of PayPal expected to be completed today and a buyer found for its enterprise division, the company can turn its focus to trying to regain the role it once held as an mcommerce leader.

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Jane.com outperforms competitors with 70pc of revenue on mobile

July 8, 2015

Daily deal boutique site Jane.com has seen sales stemming from mobile and handheld devices account for 70 percent of total revenue, following the June 2014 rollout of its iOS application.

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Amazon hits roadblock with mobile-enabled real-world flash deals

June 30, 2015

Amazon is disappointing Seattle consumers after generating significant buzz around its newest mobile innovation and then postponing the launch, signifying the difficulties that can arise with introducing mobile to the real world.

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Lands’ End showcases curated content’s power in mobile shopping

June 3, 2015

Multichannel retailer Lands’ End is showcasing how curated content on mobile microsites can boost shopping frequency by teaming up with its first guest editor, Zanna Roberts Rassi.

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OverstockArt.com’s revamped iOS app drives sales with virtual decorating tool

June 3, 2015

Online art distributor overstockArt.com is enabling users of its revamped iOS applications to virtually decorate their walls, develop personalized art galleries and transform favorite photographs into masterpieces.

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Amazon Prime sparks delivery app competition with local store add-ons

May 22, 2015

Amazon Prime is expanding its mobile-enabled Prime Now service to include delivery capabilities from a slew of Manhattan eateries and grocery stores, including D’Agostino and Billy’s Bakery, as competition continues to heat up in the delivery application space.

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Q&A: QVC explains how retailers can make the most of wearables

May 18, 2015

Television shopping network Quality, Value, Convenience, better known as QVC, expects big things from the Apple Watch for retailers, both as an engagement tool and as a point of sale.

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Rue La La teams with Cotton Inc. for mobile takeover

May 12, 2015

Rue La La is enabling mobile and online shoppers to sample cotton items from top brands such as Hudson Jeans and Springfield as part of a new partnership with Cotton Inc. that will see the flash sales site offer a series of four curated cotton collections.

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EBay exec: Merge user ID, customer insights to drive marketing efficiency

March 13, 2015

NEW YORK – An eBay executive at the sixth annual Mobile Marketing Day conference said that marketers are beginning to crack the formula for attaching identity to user data, enabling them to learn more about the customer purchase cycle and what influences it.

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