As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
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Online discount retailer Overstock.com introduced a gift card feature into its mobile application, in which consumers can buy and share certificates with friends and family to further drive mobile sales and positive brand sentiment.
QVC’s acquisition of ecommerce retailer Zulily points to the shopping network’s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands.
BOSTON – An executive from ShoeBuy at eTail East 2015 explained that mobile is changing how retailers innovate and how they approach customers, opening up the door for more opportunities but also more distractions.
BOSTON – An executive from Blinds.com at eTail East 2015 explained the importance of testing and customizing paid search results for individual products on Google, making sure to adjust a strategy based on what works for a particular item and platform.
In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to drive sales and sign-ups more consistently throughout the month.
With eBay’s spinoff of PayPal expected to be completed today and a buyer found for its enterprise division, the company can turn its focus to trying to regain the role it once held as an mcommerce leader.
Daily deal boutique site Jane.com has seen sales stemming from mobile and handheld devices account for 70 percent of total revenue, following the June 2014 rollout of its iOS application.
Amazon is disappointing Seattle consumers after generating significant buzz around its newest mobile innovation and then postponing the launch, signifying the difficulties that can arise with introducing mobile to the real world.
Multichannel retailer Lands’ End is showcasing how curated content on mobile microsites can boost shopping frequency by teaming up with its first guest editor, Zanna Roberts Rassi.