NEW YORK – Two Overstock.com executives at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how the online retailer leverages one-hand ergonomics to modernize checkout experiences with larger forms, swiping gestures and contextual keyboards.
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Groupon is fueling engagement with its iOS mobile application by incorporating 3D Touch to further highlight daily deals and offer more user interaction.
PayPal’s multichannel payment solution One Touch has generated more than 10 million users in its first eight months, alluding to a potentially promising future as a mobile payment competitor.
Online retailer Overstock.com is focused on both product and experience to drive mobile engagement and conversions this holiday season, including push notification exclusives, a daily coupon lottery and one-step purchasing.
Overstock.com is hoping to maximize holiday cheer and sales through mobile commerce with an update to the retailer’s application that integrates its loyalty program and free-shipping offers for members.
Online retailers Net-A-Porter and Mr Porter are working together on an advertising campaign for the first time.
Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.
EBay’s Close5 classifieds mobile application continues to gain traction, with nearly 3 million downloads in the United States as of the end of the third quarter, a ten-times increase from the previous quarter.
RANCHO MIRAGE, CA – A Living Direct executive at the Mobile Shopping Summit 2015 said that cross-device purchasing accounts for a significant portion of sales, meaning that mobile cannot be siloed because content must be optimized across all channels.
Amazon is leaping ahead in mobile commerce as one of the first retailers to support Apple’s universal links, a move that could drive in-application conversions and potentially siphon off sales from those not supporting the new capability.