Despite all of the deals and promotions proffered by retailers this Black Friday, a new report from Dynatrace claims that many of their online channels suffer from bloated edifices that slow down performance, especially in their mobile offerings.
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Within a precarious marketing landscape still looking to firmly define the wants of millennials and their younger cohort, Generation Z, a new report confirms the power of social media as a starting and ending point for brands.
With the holiday season quickly approaching, retailers looking to cash in should put their chips in their online offering: online shopping will dominate Black Friday, according to a new report from Perk Inc.
The ever-increasing number of brands investing in branded and mobile video are sure to hear good tidings now that 46 percent of consumers have made a purchase as a result of watching branded video, according to Brightcove.
EBay, one of the oldest online retailers, is fully embracing its status as a mobile retailer as well with a newly updated app that offers expanded browsing and comparing options.
Online real estate company Zillow is accommodating its mobile users by rolling out a video walkthrough feature that allows sellers to easily create videos on their smartphones.
As part of its Global Shopping Festival, Alibaba celebrated a massive boon of over $7 billion gross merchandise volume (GMV), all settled through its Alipay payment platform.
The latest iteration of PetSmart’s Web site directly addresses consumer concerns by providing a streamlined checkout experience and same-day delivery, along with mobile optimization.
NEW YORK – An executive from Facebook at ad:tech New York 2016 gave marketers a crash course in working within Facebook’s API, touting the platform’s fecundity as users spend 20 percent of their mobile time between Facebook and its largest acquisition, Instagram.
As ecommerce booms, consumers are getting wise to the possible perils of shopping online, with 78 percent of them willing to undertake auxiliary measures to ensure online security, according to a recent report from American Express.