NEW YORK – An eBay executive at the sixth annual Mobile Marketing Day conference said that marketers are beginning to crack the formula for attaching identity to user data, enabling them to learn more about the customer purchase cycle and what influences it.
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Amazon’s Zappos, already a leader in mobile shopping convenience, continues to focus on streamlining the experience even more, which is why it is the latest retailer to make Apple’s Touch ID technology available to its application users.
Dynamic serving and responsive design mobile sites are expected to rise while dedicated mdot sites will slide further as marketers look for more efficient and scalable methods of mobile optimization, according to a recent report from Pure Oxygen Labs.
Numerous mobile wallets have launched in the past year, but Amazon’s decision to pull the plug on its offering just six months after launch could be the beginning of a shakeout as the primary use cases and leaders become more apparent.
Amazon is racing past its own milestone of offering same-day delivery with the new Prime Now for Prime customers that promises one-hour delivery, showing the online retailer’s determination to remain one step ahead of its competition.
As retailers’ use of mobile becomes more advanced, consumers are faced with less need to shop in-store, causing an unprecedented number to skip the lines and opt for online, as shown from this past weekend.
Amazon, which has been slow to jump onboard with social media, is making a bigger push into Instagram and Snapchat in time for the holiday shopping season, reflecting social’s growing influence on the customer journey.
While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.
NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.
Fifty-one percent of visits to retailers’ Web sites are made via mobile devices, making the mobile channel the majority source of online shopping, according to mobile commerce platform Branding Brand’s recent Mobile Commerce Index report.