NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.
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As LivingSocial hunts for ways to maintain its popularity among a plethora of online marketplaces, the brand is adding a self-service refund feature to its iPhone application in a bid to streamline the guest experience even more.
Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.
With online retailers jockeying for higher mobile sales, Fun.com experienced a lift in conversion after giving shoppers the ability to check out as a guest, eliminating the need to sign into an account to make an impromptu purchase.
Expedia and Overstock.com are the latest to adopt Apple Pay into their commerce applications, reflecting retailers’ enthusiasm for online payments even as many steer clear of in-store mobile opportunities.
Amazon and Huawei teamed up to pair a live stream of a South by Southwest concert on the ecommerce giant’s site with a special offer for the handset manufacturer’s Honor 5X phone, pointing to how attention-getting content can boost mobile promotions.
Peer-to-peer digital retailer eBay is simplifying what is usually a complicated process for its sellers by expanding its partnership with mobile application Shyp, providing users with streamlined shipping.
Flash sales retailer Rue La La is pairing content with commerce for its newest platform, entitled Rue Now, which brings lifestyle and fashion-related news to its site and application visitors, highlighting a desire to cater to on-the-go millennials.
Ecommerce retailer Made.com is one of the first merchants to partner with a new messaging application intended to change how consumers interact with businesses by making it easy to communicate and transact via text.
Flash sales retailer Rue La La is attempting to capitalize on its 60 percent of traffic stemming from mobile devices by integrating Apple Pay into its application, offering time-strapped consumers additional payment options.