EBay has just expanded its Collections feature to Britain and Germany, but the online giant has yet to carry the feature over to its mobile site, missing out on a key medium for social engagement.
British online retailer ASOS is making a harder push into the United States market with a new application that lets consumers shop and access additional brand content.
SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.
SAN ANTONIO, TX – A Beyond the Rack executive at eTail West 2014 explained why tablet experiences are the brand’s next big push given how the device owners generate the best revenue per visit.
Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product.
The ecommerce giant’s reported entry into the mobile point-of-sale space could help retailers tie important online shopping behavior to in-store sales, if they can get over the fact that they are working with Amazon.
British online retailer Avenue 32 has started off the new year by kicking up its multichannel efforts and is already seeing mobile traffic double.
While PayPal is fueling much of eBay’s mobile growth, the company’s local and offline initiatives have been slower to take off, highlighting the challenge in leveraging mobile to drive multichannel experiences.
EBay is betting on mobile and its ties to retailers to help compete against Amazon in the direct-to-consumer space, where the auction giant is reportedly eyeing a bigger role.
NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.