Online retailers

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Overstock.com taps one-hand ergonomics to update checkout

January 21, 2016

NEW YORK – Two Overstock.com executives at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how the online retailer leverages one-hand ergonomics to modernize checkout experiences with larger forms, swiping gestures and contextual keyboards.

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Groupon aims for multidimensional app interaction with 3D Touch

January 15, 2016

Groupon is fueling engagement with its iOS mobile application by incorporating 3D Touch to further highlight daily deals and offer more user interaction.

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PayPal’s One Touch sees significant use in a boost for platform

December 23, 2015

PayPal’s multichannel payment solution One Touch has generated more than 10 million users in its first eight months, alluding to a potentially promising future as a mobile payment competitor.

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Overstock.com pins holiday hopes on mobile exclusives, gamification and early access

November 23, 2015

Online retailer Overstock.com is focused on both product and experience to drive mobile engagement and conversions this holiday season, including push notification exclusives, a daily coupon lottery and one-step purchasing.

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Overstock.com ramps up mobile loyalty for holiday season cheer

November 11, 2015

Overstock.com is hoping to maximize holiday cheer and sales through mobile commerce with an update to the retailer’s application that integrates its loyalty program and free-shipping offers for members.

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Net-A-Porter, Mr Porter sway holiday shoppers in dual campaign

November 10, 2015

Online retailers Net-A-Porter and Mr Porter are working together on an advertising campaign for the first time.

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Facebook sees mcommerce spike to 30pc of online sales

October 27, 2015

Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.

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EBay’s Close5 app wins ground in battle for US classifieds market

October 23, 2015

EBay’s Close5 classifieds mobile application continues to gain traction, with nearly 3 million downloads in the United States as of the end of the third quarter, a ten-times increase from the previous quarter.

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Living Direct exec: 20pc of revenue stems from cross-device shopping

October 16, 2015

RANCHO MIRAGE, CA – A Living Direct executive at the Mobile Shopping Summit 2015 said that cross-device purchasing accounts for a significant portion of sales, meaning that mobile cannot be siloed because content must be optimized across all channels.

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Amazon gains mcommerce advantage as early supporter of universal links

October 2, 2015

Amazon is leaping ahead in mobile commerce as one of the first retailers to support Apple’s universal links, a move that could drive in-application conversions and potentially siphon off sales from those not supporting the new capability.

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