While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.
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NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.
Fifty-one percent of visits to retailers’ Web sites are made via mobile devices, making the mobile channel the majority source of online shopping, according to mobile commerce platform Branding Brand’s recent Mobile Commerce Index report.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes, as app use among consumers also rises, new research from comScore indicate.
Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.
PHILADELPHIA – Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences.
PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.
The fast-growing world of subscription boxes is becoming more mobile-friendly with the launch of an application that will put key information about such product-delivery services in the palms of shoppers’ hands.
Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience.