EBay is making a last-minute push in persuading consumers to download its RedLaser shopping application this Thanksgiving weekend with a new engaging iAd campaign.
With 85-90 percent of mobile traffic coming from iOS devices, flash retailer Beyond the Rack has rolled out an iPhone and iPad application in time for holiday shopping.
NEW YORK — A Gilt executive at the Mobile Women to Watch 2014 Summit said that the online flash retailer prioritizes push notifications over SMS for reaching consumers in a more natural, less disruptive way.
Modcloth is rolling out a new feature within its iPhone application that ties in with the company’s data on users to create more personalized search results.
Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.
With big retailers such as Old Navy, Kohl’s and others all offering limited duration offers, flash sales as a standalone service are losing their relevancy. However, effectively leveraging the intersection of mobile, increased personalization and the urgency of a quick sale could help turn things around.
Online fashion rental service Rent the Runway has launched a mobile application to let consumers place dress orders from their mobile devices.
NEW YORK – A Gilt Group executive at the Mobile Marketing Association’s SM2 conference said that leveraging push notifications for shoppers with products that are on wait lists is an example of a mobile feature that makes sense for the company.
Frank & Oak is furthering its mobile investments with an upgraded iPhone application as well as the launch of an Android version.
Pure-play online retailers are overhauling their business strategies from site design to establishing a physical presence to address the significant growth in mobile shopping.