Online retailer Overstock.com is focused on both product and experience to drive mobile engagement and conversions this holiday season, including push notification exclusives, a daily coupon lottery and one-step purchasing.
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Overstock.com is hoping to maximize holiday cheer and sales through mobile commerce with an update to the retailer’s application that integrates its loyalty program and free-shipping offers for members.
Online retailers Net-A-Porter and Mr Porter are working together on an advertising campaign for the first time.
Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.
EBay’s Close5 classifieds mobile application continues to gain traction, with nearly 3 million downloads in the United States as of the end of the third quarter, a ten-times increase from the previous quarter.
RANCHO MIRAGE, CA – A Living Direct executive at the Mobile Shopping Summit 2015 said that cross-device purchasing accounts for a significant portion of sales, meaning that mobile cannot be siloed because content must be optimized across all channels.
Amazon is leaping ahead in mobile commerce as one of the first retailers to support Apple’s universal links, a move that could drive in-application conversions and potentially siphon off sales from those not supporting the new capability.
With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.
Online fashion retail is poised for rapid growth, but that does not mean that in-store retail will falter or become less important, according to a new report by Fashionbi.
While Amazon’s Prime Now delivery service remains a top threat to retailers this holiday season, the key to maintaining sales stems from offering a multitude of shipping options on mobile applications and sites so that consumers can select the method best suited to their needs.