Amazon is leaping ahead in mobile commerce as one of the first retailers to support Apple’s universal links, a move that could drive in-application conversions and potentially siphon off sales from those not supporting the new capability.
- No categories
With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.
Online fashion retail is poised for rapid growth, but that does not mean that in-store retail will falter or become less important, according to a new report by Fashionbi.
While Amazon’s Prime Now delivery service remains a top threat to retailers this holiday season, the key to maintaining sales stems from offering a multitude of shipping options on mobile applications and sites so that consumers can select the method best suited to their needs.
NEW YORK – A Beyond the Rack executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 discussed several key advances in the retailer’s strategy that have driven results on mobile, including responsive design, mobile-optimized emails and offering PayPal.
EBay has released a redesign of its mobile application, optimizing the experience to make it easier for buyers to purchase and vendors to sell, coinciding with its recent attempts to ensure a comeback.
Overstock.com has narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone users.
As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
Online discount retailer Overstock.com introduced a gift card feature into its mobile application, in which consumers can buy and share certificates with friends and family to further drive mobile sales and positive brand sentiment.
QVC’s acquisition of ecommerce retailer Zulily points to the shopping network’s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands.