Online retailers

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Slower load times can produce 10pc decrease in conversions: report

November 28, 2016

Despite all of the deals and promotions proffered by retailers this Black Friday, a new report from Dynatrace claims that many of their online channels suffer from bloated edifices that slow down performance, especially in their mobile offerings.

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50pc of millennial and Generation Z shoppers use social media while they shop: report

November 22, 2016

Within a precarious marketing landscape still looking to firmly define the wants of millennials and their younger cohort, Generation Z, a new report confirms the power of social media as a starting and ending point for brands.

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More people plan to shop on Cyber Monday than Black Friday this year: report

November 21, 2016

With the holiday season quickly approaching, retailers looking to cash in should put their chips in their online offering: online shopping will dominate Black Friday, according to a new report from Perk Inc.

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Branded videos prove to have significant influence on purchasing decisions

November 17, 2016

The ever-increasing number of brands investing in branded and mobile video are sure to hear good tidings now that 46 percent of consumers have made a purchase as a result of watching branded video, according to Brightcove.

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EBay updates app with browse and comparison, new security features

November 16, 2016

EBay, one of the oldest online retailers, is fully embracing its status as a mobile retailer as well with a newly updated app that offers expanded browsing and comparing options.

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Zillow introduces video walkthroughs for mobile users on both sides of transaction

November 15, 2016

Online real estate company Zillow is accommodating its mobile users by rolling out a video walkthrough feature that allows sellers to easily create videos on their smartphones.

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Alibaba Group generates $7B GMV in two hours, with 84pc garnered via mobile

November 14, 2016

As part of its Global Shopping Festival, Alibaba celebrated a massive boon of over $7 billion gross merchandise volume (GMV), all settled through its Alipay payment platform.

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PetSmart’s new Web site to streamline ordering process

November 8, 2016

The latest iteration of PetSmart’s Web site directly addresses consumer concerns by providing a streamlined checkout experience and same-day delivery, along with mobile optimization.

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Users spend 42pc of media time, 12pc marketing spend on mobile: Facebook exec

November 3, 2016

NEW YORK – An executive from Facebook at ad:tech New York 2016 gave marketers a crash course in working within Facebook’s API, touting the platform’s fecundity as users spend 20 percent of their mobile time between Facebook and its largest acquisition, Instagram.

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Consumers are willing to take additional security measures to prevent fraud: report

October 24, 2016

As ecommerce booms, consumers are getting wise to the possible perils of shopping online, with 78 percent of them willing to undertake auxiliary measures to ensure online security, according to a recent report from American Express.

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