Online retailers

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Etsy discovers A/B testing is best used for buyers, not sellers

June 22, 2016

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.

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EBay taps mobile to introduce first-ever virtual reality department store

May 20, 2016

EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.

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EBay exec: Mobile innovation enhances transactions, research capabilities for customers

April 27, 2016

NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.

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LivingSocial revamps app experience with self-service refund feature

April 5, 2016

As LivingSocial hunts for ways to maintain its popularity among a plethora of online marketplaces, the brand is adding a self-service refund feature to its iPhone application in a bid to streamline the guest experience even more.

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Rue La La unzips second-screen shopping experiences via ABC partnership

March 22, 2016

Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.

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Fun.com boosts mobile conversion by 5.5pc with guest checkout options

March 22, 2016

With online retailers jockeying for higher mobile sales, Fun.com experienced a lift in conversion after giving shoppers the ability to check out as a guest, eliminating the need to sign into an account to make an impromptu purchase.

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Expedia, Overstock.com adopt Apple Pay while bricks-and-mortar mobile payments languish

March 21, 2016

Expedia and Overstock.com are the latest to adopt Apple Pay into their commerce applications, reflecting retailers’ enthusiasm for online payments even as many steer clear of in-store mobile opportunities.

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Amazon boosts mobile promotion with live stream of SXSW concert

March 18, 2016

Amazon and Huawei teamed up to pair a live stream of a South by Southwest concert on the ecommerce giant’s site with a special offer for the handset manufacturer’s Honor 5X phone, pointing to how attention-getting content can boost mobile promotions.

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EBay streamlines shipping for sellers with expanded Shyp rollout

March 16, 2016

Peer-to-peer digital retailer eBay is simplifying what is usually a complicated process for its sellers by expanding its partnership with mobile application Shyp, providing users with streamlined shipping.

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Rue La La adds mobile-optimized content with millennial-friendly twist

March 3, 2016

Flash sales retailer Rue La La is pairing content with commerce for its newest platform, entitled Rue Now, which brings lifestyle and fashion-related news to its site and application visitors, highlighting a desire to cater to on-the-go millennials.

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