SAN ANTONIO, TX — A Staples executive at eTail West 2014 spoke about the varied ways that the retailer is optimizing the mobile checkout with accordion style performing well so far.
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Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.
Office Depot is making a hard push into the mobile in-store experience that is centered around the company’s application serving up store-specific coupons tied to a check-in.
Staples is overhauling its digital touch points, including a new mobile site and application, to provide a more fluid and simple cross-channel shopping experience that will enable shoppers to start an order in one channel and finish it in another.
Staples has announced a new price match guarantee, encouraging consumers to transact in-store instead of finding a better deal on their smartphones or tablets.
Office Depot is deploying mobile point-of-sale to all of its stores this year to make back-to-school shopping simpler for consumers.
Office Depot is leveraging mobile with a limited-edition line of back-to-school supplies this year that gives consumers an incentive to not only use their mobile device in-store, but also download the retailer’s mobile application.
PALM DESERT, CA – An Office Depot executive at eTail West said that the company views mobile as a utility tool to help consumers shop instead of using the medium to drive conversions.
Office Depot is using QR codes on products to deliver content designed to help customers get organized in the new year.
OfficeMax is running a new mobile advertising initiative that entices consumers to tap on the creative by offering them a discount.