With competition in the home automation market growing, Staples is stepping away from its Staples Connect platform while continuing to focus on building the Staples Easy System smart-ordering service.
- No categories
Staples is bringing a stronger omnichannel focus to its commerce strategy by fulfilling consumers’ get-it-now demands with the new Staples Rush service, which enables customers to purchase items from the retailer’s mobile-optimized site and receive same-day delivery.
Staples is further bridging the gap between physical and digital shopping experiences by piloting a new in-application feature that enables users to leverage an interactive store map to locate products more quickly, tapping a rising trend used by other major retailers such as Target.
NEW YORK – A Staples executive at the Mcommerce Summit: State of Mobile Commerce 2016 said the new Easy System smart-ordering platform will soon add an additional 100 businesses as the retailer ramps up efforts to leverage next-generation retail technology such as artificial intelligence.
Staples is fueling mobile sales by updating its application to include sneak peeks of weekly advertisements and push notifications to alert users when loyalty rewards become available.
Staples provides a sneak peek today of a new purchasing platform in test mode that is designed to make it easy for employees to order supplies via SMS, email and an application as they walk around the office, part of a broader rebranding for its business-to-business division.
Staples is kicking off the New Year by marketing heavily to small companies leveraging the retailer’s new Quick Wins application, which offers access to on-the-go community support and business-specific ideas.
RANCHO MIRAGE, CA – An Office Depot executive at the Mobile Shopping Summit 2015 reported that the brand initially offered uniform features across its mobile application and site, only to find that differentiating the platforms led to higher sales, as shoppers use them for different purposes.
Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience.
Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.