NEW YORK — The Staples Easy Button is the symbol of the brand’s vision of “anywhere and everywhere” commerce, according to an executive from the company.
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Staples is attempting make mobile commerce easily accessible from any device thanks its integration of IBM’s Watson technology to introduce fast, easy ordering of office supplies from a variety of devices.
Office supplier Staples is investing more in Apple Pay for online purposes after it saw 30 percent of its mobile application sales coming through the mobile pay program, but its in-store usage is lacking.
As the back-to-school season begins, Office Depot is emphasizing the importance of distraction-free learning environments and incentivizing students to refrain from using their smartphones in class by letting them earn rewards points for school supplies via the Pocket Points application.
Staples is preparing for back-to-school season by enabling its application users to snap a photo of their shopping list, send it to a store associate through an AI-based chat and receive the best product options, which can be purchased and picked up in store or shipped to their homes.
With competition in the home automation market growing, Staples is stepping away from its Staples Connect platform while continuing to focus on building the Staples Easy System smart-ordering service.
Staples is bringing a stronger omnichannel focus to its commerce strategy by fulfilling consumers’ get-it-now demands with the new Staples Rush service, which enables customers to purchase items from the retailer’s mobile-optimized site and receive same-day delivery.
Staples is further bridging the gap between physical and digital shopping experiences by piloting a new in-application feature that enables users to leverage an interactive store map to locate products more quickly, tapping a rising trend used by other major retailers such as Target.
NEW YORK – A Staples executive at the Mcommerce Summit: State of Mobile Commerce 2016 said the new Easy System smart-ordering platform will soon add an additional 100 businesses as the retailer ramps up efforts to leverage next-generation retail technology such as artificial intelligence.
Staples is fueling mobile sales by updating its application to include sneak peeks of weekly advertisements and push notifications to alert users when loyalty rewards become available.