Office Depot’s new Apple Watch application offers voice-activated search and an ink-and-toner finder, suggesting that even the office supplies sector needs smartwatch apps to maximize mcommerce potential.
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Staples and Office Depot are doubling down on efforts to put mobile at the center of their omnichannel success with recent application updates that bring new-found flexibility to loyalty-point redemptions and order fulfillment.
Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable.
With mcommerce sales growing quickly, Staples is jockeying to hold onto its role as an ecommerce leader by opening its dedicated mobile site to direct sales from vendors.
Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.
Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
NEW YORK – A Staples executive speaking at the Mcommerce Summit: State of Mobile Commerce 2014 said the retailer sees a bigger opportunity with leveraging beacons and other mobile location technologies for enhancing the in-store experience as opposed to delivering marketing.