PALM DESERT, CA – An Office Depot executive at eTail West said that the company views mobile as a utility tool to help consumers shop instead of using the medium to drive conversions.
Office Depot is using QR codes on products to deliver content designed to help customers get organized in the new year.
OfficeMax is running a new mobile advertising initiative that entices consumers to tap on the creative by offering them a discount.
Staples has opened an innovation lab to expedite the delivery of mobile and online solutions designed to enhance the shopping experience.
OfficeMax is taking its popular ElfYourself holiday marketing mobile this year with an application that increases brand awareness and drives in-store traffic.
Staples is enticing mobile users to start their Black Friday shopping early with mobile-only deals that begin on Thanksgiving Day.
Apple’s Passbook recently debuted to mixed reactions. However, there is no doubt that it will in some way be a driving force for retailers.
Office Depot revamped its iPhone application recently to enhance the mobile shopping experience by enabling users to order ink directly from their mobile phones.
Big box retailer Staples is ramping up its mobile strategy overseas with a new iPhone application that drives in-store traffic and captures online sales.
Big box retailers Office Depot and Staples both take mobile seriously, but have taken slightly different paths to the top. So, which company has the competitive advantage when it comes to the mobile Web and applications?
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June 19, 2013