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Staples, Office Depot drive in-store traffic with omnichannel prowess on mobile

April 29, 2015

Staples and Office Depot are doubling down on efforts to put mobile at the center of their omnichannel success with recent application updates that bring new-found flexibility to loyalty-point redemptions and order fulfillment.

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Staples’ acquisition of Makr app highlights mobile’s transaction strengths

April 24, 2015

Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable.

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Staples ramps up mcommerce via vendor-driven endless aisle

December 5, 2014

With mcommerce sales growing quickly, Staples is jockeying to hold onto its role as an ecommerce leader by opening its dedicated mobile site to direct sales from vendors.

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Office Depot markets to Shazam users in-store via sound system

November 26, 2014

Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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Uber takes on Google in the instant-delivery realm

August 21, 2014

Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.

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Office Depot supplies augmented reality experience to increase basket size

July 24, 2014

Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.

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Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout

July 17, 2014

Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.

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Staples exec: Mobile location potential lies in shopper services, not marketing

May 2, 2014

NEW YORK – A Staples executive speaking at the Mcommerce Summit: State of Mobile Commerce 2014 said the retailer sees a bigger opportunity with leveraging beacons and other mobile location technologies for enhancing the in-store experience as opposed to delivering marketing.

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Staples exec pinpoints accordion-style checkout to win mobile conversions

March 4, 2014

SAN ANTONIO, TX — A Staples executive at eTail West 2014 spoke about the varied ways that the retailer is optimizing the mobile checkout with accordion style performing well so far.

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