Office Supplies

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Staples targets small business owners via support app

January 5, 2016

Staples is kicking off the New Year by marketing heavily to small companies leveraging the retailer’s new Quick Wins application, which offers access to on-the-go community support and business-specific ideas.

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Office Depot exec: Differentiating across apps, mobile Web drives sales

October 20, 2015

RANCHO MIRAGE, CA – An Office Depot executive at the Mobile Shopping Summit 2015 reported that the brand initially offered uniform features across its mobile application and site, only to find that differentiating the platforms led to higher sales, as shoppers use them for different purposes.

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Office Depot overhauls app to enhance integration with stores

October 7, 2015

Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience.

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Staples doubles down on tablet experiences to answer growing business use

July 17, 2015

Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.

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Office Depot pushes mcommerce’s buttons with Apple Watch app

June 3, 2015

Office Depot’s new Apple Watch application offers voice-activated search and an ink-and-toner finder, suggesting that even the office supplies sector needs smartwatch apps to maximize mcommerce potential.

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Staples, Office Depot drive in-store traffic with omnichannel prowess on mobile

April 29, 2015

Staples and Office Depot are doubling down on efforts to put mobile at the center of their omnichannel success with recent application updates that bring new-found flexibility to loyalty-point redemptions and order fulfillment.

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Staples’ acquisition of Makr app highlights mobile’s transaction strengths

April 24, 2015

Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable.

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Staples ramps up mcommerce via vendor-driven endless aisle

December 5, 2014

With mcommerce sales growing quickly, Staples is jockeying to hold onto its role as an ecommerce leader by opening its dedicated mobile site to direct sales from vendors.

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Office Depot markets to Shazam users in-store via sound system

November 26, 2014

Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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