Office Supplies


Office Depot exec: Mobile is about task-completion rate, not conversion

February 28, 2013

PALM DESERT, CA – An Office Depot executive at eTail West said that the company views mobile as a utility tool to help consumers shop instead of using the medium to drive conversions.


Office Depot leverages QR codes in-store to help customers get organized

January 14, 2013

Office Depot is using QR codes on products to deliver content designed to help customers get organized in the new year.

OfficeMax offers incentive to drive mobile ad click-throughs

January 3, 2013

OfficeMax is running a new mobile advertising initiative that entices consumers to tap on the creative by offering them a discount.

Staples opens innovation lab to drive mobile opportunities

December 19, 2012

Staples has opened an innovation lab to expedite the delivery of mobile and online solutions designed to enhance the shopping experience.

OfficeMax personalizes virtual holiday greetings via app

November 28, 2012

OfficeMax is taking its popular ElfYourself holiday marketing mobile this year with an application that increases brand awareness and drives in-store traffic.

Staples ramps up holiday strategy with mobile-only offers

November 13, 2012

Staples is enticing mobile users to start their Black Friday shopping early with mobile-only deals that begin on Thanksgiving Day.

Apple’s Passbook is a game-changer for retailers

October 1, 2012

Apple’s Passbook recently debuted to mixed reactions. However, there is no doubt that it will in some way be a driving force for retailers.

Office Depot enhances mobile shopping with printer ink capabilities

September 4, 2012

Office Depot revamped its iPhone application recently to enhance the mobile shopping experience by enabling users to order ink directly from their mobile phones.

Staples takes on international market with new mobile app

June 26, 2012

Big box retailer Staples is ramping up its mobile strategy overseas with a new iPhone application that drives in-store traffic and captures online sales.

What works: Staples or Office Depot’s multichannel mcommerce approach?

June 18, 2012

Big box retailers Office Depot and Staples both take mobile seriously, but have taken slightly different paths to the top. So, which company has the competitive advantage when it comes to the mobile Web and applications?