RANCHO MIRAGE, CA – An Office Depot executive at the Mobile Shopping Summit 2015 reported that the brand initially offered uniform features across its mobile application and site, only to find that differentiating the platforms led to higher sales, as shoppers use them for different purposes.
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Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience.
Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.
Office Depot’s new Apple Watch application offers voice-activated search and an ink-and-toner finder, suggesting that even the office supplies sector needs smartwatch apps to maximize mcommerce potential.
Staples and Office Depot are doubling down on efforts to put mobile at the center of their omnichannel success with recent application updates that bring new-found flexibility to loyalty-point redemptions and order fulfillment.
Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable.
With mcommerce sales growing quickly, Staples is jockeying to hold onto its role as an ecommerce leader by opening its dedicated mobile site to direct sales from vendors.
Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.