Web site development

Spanish department store El Corte Ingles has rolled out a mobile-optimized commerce-enabled site that lets fashion-savvy consumers shop the latest trends.

Hotel chain La Quinta Inns & Suites is rolling out a mobile site to bolster hotel bookings for consumers on the go.

WASHINGTON – An executive from The Humane Society at the Nonprofit Mobile Day said that its mobile traffic grew 137.8 percent in 2011 after rolling out an optimized site in May.

Following the launch of its first mobile-optimized site in the fall, Sundance Catalog saw the number of orders placed through handsets increase by 2.1 times and mobile revenue increase by 2.4 times in the fourth-quarter of 2011.

Furniture, lighting and home accessories store Heal’s has introduced a mobile commerce-enabled site that lets consumers search, browse and buy from its inventory.

Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper consumer loyalty.

Office supplies retailer Staples launched a tablet-optimized site this week to provide a rich browser-based experience for shoppers.

Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.

With more customers coming to its desktop site from mobile devices, Goodyear Tire & Rubber Co. has launched its first consumer-facing mobile site to make it easy for customers to shop for tires.

Just in time for Valentine’s Day, Fred Meyer Jewelers has introduced two mobile sites to make it easier for on-the-go customers to shop for their sweethearts.