British supermarket chain Sainsbury’s is expanding its mobile commerce strategy with a new version of its online site for groceries that lets users shop and buy via a mobile device.
Mobile accessories company Case-Mate is letting users buy gadgets for their handsets via a commerce-enabled mobile site.
Estee Lauder’s Bobbi Brown has rolled out a mobile commerce-enabled site that incorporates social media and videos to let shoppers buy their favorite cosmetic products.
ShopNBC upgraded its mobile site last fall to leverage HTML5 technology enabling it to stream live video programming on mobile devices and, as a result, has seen an increase in mobile traffic and page views.
El Torito Grill has launched a mobile site as part of a new digital initiative that also includes a social media application.
More than 1,500 independent retailers selling Benjamin Moore products have launched mobile-optimized sites through a program offered by the paint manufacturer and ChannelNet.
Travel Web site HotelClub has launched a mobile site that encourages users to book from their handsets by offering mobile-only deals.
Carphone Warehouse has launched a mobile-optimized site that lets consumers review and buy handsets, tablets and accessories.
Blue Cross Blue Shield of North Carolina has launched a mobile-optimized site to meet the needs of busy customers.
Progressive Insurance has introduced a mobile site that lets consumers get a quote and buy insurance for motorcycles, boats and RVs.
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May 23, 2012