Strategy

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Eileen Fisher plants discount in mobile-optimized Earth Day style quiz

April 22, 2016

Eileen Fisher is digging up sales this weekend by rolling out an Earth Day-inspired style quiz via Instagram, enabling consumers to answer several questions to receive a discount toward a future purchase and a chance to win a $1,000 shopping spree.

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Will chatbot, Snapchat popularity push branded apps to the wayside?

April 18, 2016

With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers’ minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support.

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Mobile commerce week in review: In-store inspiration

April 18, 2016

Strategies for engaging in-store shoppers move from me-too to inspired as merchants take a more personalized approach for their customers. Watch this video for the full analysis.

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Ryanair elevates app with one-touch mobile payments, flight-rating tools

April 14, 2016

Budget brand Ryanair is the latest airline to employ customer-first mobile features within its application, enabling travelers to take advantage of one-click options for reserving seats and upgrading, as well as rate their flights and boarding processes.

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Regal Cinemas reels in sales via social-enabled mobile ticketing

April 13, 2016

Regal Entertainment Group is the latest movie theater chain to adopt digital ticketing by teaming up with mobile application Atom Tickets, which enables consumers to send invitations to friends via social media, pre-order concessions and purchase advance tickets.

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Bed Bath and Beyond overhauls mobile program in personalization push

April 11, 2016

Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.

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Mobile commerce week in review: Boosting interactivity

April 11, 2016

Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.

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Domino’s overshadows competition with zero-click mobile ordering, incentivized Instagram game

April 7, 2016

Domino’s Pizza is significantly raising the bar for quick service restaurant chains innovating in mobile with advancements this week that include the launch of a zero-click ordering application and a branded Instagram game that leads players to a promotional code.

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LivingSocial revamps app experience with self-service refund feature

April 5, 2016

As LivingSocial hunts for ways to maintain its popularity among a plethora of online marketplaces, the brand is adding a self-service refund feature to its iPhone application in a bid to streamline the guest experience even more.

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Mobile commerce week in review: Shop talk

April 4, 2016

Social media and messaging apps are increasingly becoming a key part of the shopping experience for consumers, whether they are researching, purchasing online or visiting a store. Watch this video for the full analysis.

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