Strategy

  • No categories


McDonald’s needs right message, products along with mobile to drive sales

October 27, 2014

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks ramps up in-store mobile strategy for the holidays

October 20, 2014

Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

Share on FacebookShare on LinkedInShare on Twitter

Whole Foods exec: Mobile should not inhibit in-store experiences

October 8, 2014

LITCHFIELD PARK, AZ – A Whole Foods executive at the Mobile Shopping Summit 2014 said that the brand’s planned rollout of a new mobile platform would aim to not take over but serve as a companion during the in-store experience.

Share on FacebookShare on LinkedInShare on Twitter

RetailMeNot exec says context, attribution and audience drive mobile success

October 8, 2014

LITCHFIELD PARK, AZ – A RetailMeNot executive at the Mobile Shopping Summit 2014 credited the mobile efforts of retailers such as Walmart, Target and Walgreens for driving in-store dollars due to solid execution.

Share on FacebookShare on LinkedInShare on Twitter

Dunkin’ Donuts balances mobile, traditional marketing to protect brand personality

October 1, 2014

NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series

September 29, 2014

Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites.

Share on FacebookShare on LinkedInShare on Twitter

Mobile becomes battlefield for live-event ticketing

September 20, 2014

Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

Share on FacebookShare on LinkedInShare on Twitter

Lord & Taylor exec: Beacons more cost-effective for testing mobile payments

September 11, 2014

NEW YORK – A Lord & Taylor executive said he views beacons as a cost-effective way to test mobile payments and was, therefore, surprised that Apple went with NFC for its mobile payments play.

Share on FacebookShare on LinkedInShare on Twitter

Budweiser tests Facebook promotions with mobile-only redemption

September 10, 2014

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

September 9, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

Share on FacebookShare on LinkedInShare on Twitter