Strategy

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Starwood Hotels sees mobile bookings grow at unprecedented rate

February 18, 2014

Starwood Hotels & Resorts has seen a surge in mobile this past quarter with mobile bookings growing five times faster than Web bookings did ten years ago.

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Can Amazon win over the online grocery space?

February 5, 2014

Amazon’s goal to own the online grocery space through quick deliveries and an easy-to-use mobile application and site could give it a significant leg-up, but the company faces a number of challenges that underscore the difficulties that online companies face in real-world retail.

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Starbucks eyes bigger role in mobile payments with loyalty as linchpin

January 31, 2014

Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.

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Zappos sees Android conversions on the rise with catered UI

January 17, 2014

NEW YORK — A Zappos executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that the company is experiencing a surge in Android conversions after attacking the operating system with a unique strategy separate from iOS.

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Lowe’s exec: Mobile to shake off outsider status in 2014

January 17, 2014

NEW YORK — A Lowe’s executive who delivered a keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.

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Rue La La exec: Prioritize mobile tactics based on core business goals

January 17, 2014

NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.

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Varick exec: Segment mobile tactics to different consumer groups

January 16, 2014

NEW YORK – A Varick Media Management executive at Mobile FirstLook: Strategy 2014 said that marketers should move towards segmenting mobile tactics to target consumers who want push notifications with push notifications and consumers who want SMS with SMS.

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Crate & Barrel exec: Keep it simple with mobile checkout

January 16, 2014

NEW YORK – A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.

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Groupon pushes into flash sales to reinvent daily deals model

January 15, 2014

Groupon’s $43 million acquisition of apparel flash sales site ideeli is the latest step in how the daily deal juggernaut is continuing to reinvent itself into a mobile-driven business.

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Showrooming shrinks as Foot Locker tackles it head-on

January 14, 2014

NEW YORK – With new research showing that showrooming has dropped 40 percent over the past year, it is clear that moves by retailers such as Foot Locker to address the issue head-on are working.

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