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Mobile influences retailers’ shift to loyalty programs, forgetting traditional coupons

October 28, 2016

After years of being a coupon-cutter’s dream, Bed, Bath & Beyond announced earlier this month that it would drop coupons in favor of a subscription loyalty-based system that gives a permanent 20 percent discount.

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How to optimize the impact of micromoments: Zappos exec

October 18, 2016

PALM SPRINGS, CA – A Zappos executive during the Mobile Shopping Summit 2016 explicated that while mobile micromoments are fleeting, retailers need to fine-tune every inch of the customer journey to make these moments impactful.

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Could Ticketmaster’s extension with University of Florida herald the future of online ticketing?

October 13, 2016

In a move indicative of the changing ticketing industry, Ticketmaster has extended its partnership with the University of Florida as its official ticketing partner, allowing sales through Ticketmaster’s mobile-optimized Web site and app.

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Grubhub offers buyable, customizable e-gift cards in time for holiday season

October 11, 2016

Grubhub is gearing up for the holiday season with new customizable e-gift cards that users can send to each other through the food ordering service’s mobile app.

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Walmart slows new store openings in favor of mobile, online investments

October 10, 2016

Walmart will be scaling back the opening of new stores to focus on improving its mobile and online commerce channels, following many other big retailers after the industry as a whole saw a surge in mobile shopping and digital continues to dominate.

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Back-to-school shopping season starting earlier every year

October 10, 2016

Now that it is October and the school year is fully underway, brands are looking back at how the critical back-to-school season was handled, especially after researchers predicted a mobile usage rate as high as 90 percent this year.

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Natural Grocers prepares for Thanksgiving sales influx with new mcommerce site

October 5, 2016

Natural Grocers is competing with other supermarkets during the cutthroat holiday season with a new mobile-optimized microsite that allows users to research and purchase Thanksgiving turkeys in-store with the tap of a button on their mobile devices.

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Mobile’s disruption power extends from big brands to small, says FedEx exec

September 28, 2016

NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.

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Allstate revamps mobile apps to provide more value to users

September 27, 2016

An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.

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Cinnabon sprinkles mobile coupons, film partnership into latest social sweepstakes

September 26, 2016

Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand’s newest bite-sized treats, called BonBites.

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