Strategy

  • No categories


RetailMeNot expands beyond push strategy with sports complex partnership

April 2, 2014

Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.

Share on FacebookShare on LinkedInShare on Twitter

Why Beyond the Rack is betting big on tablets

March 4, 2014

SAN ANTONIO, TX – A Beyond the Rack executive at eTail West 2014 explained why tablet experiences are the brand’s next big push given how the device owners generate the best revenue per visit.

Share on FacebookShare on LinkedInShare on Twitter

BBVA acquires mobile start-up to boost digital offerings

February 24, 2014

BBVA has acquired Simple for $117 million as part of the financial institution’s focus on investing more heavily in the mobile and digital spaces.

Share on FacebookShare on LinkedInShare on Twitter

Starwood Hotels sees mobile bookings grow at unprecedented rate

February 18, 2014

Starwood Hotels & Resorts has seen a surge in mobile this past quarter with mobile bookings growing five times faster than Web bookings did ten years ago.

Share on FacebookShare on LinkedInShare on Twitter

Can Amazon win over the online grocery space?

February 5, 2014

Amazon’s goal to own the online grocery space through quick deliveries and an easy-to-use mobile application and site could give it a significant leg-up, but the company faces a number of challenges that underscore the difficulties that online companies face in real-world retail.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks eyes bigger role in mobile payments with loyalty as linchpin

January 31, 2014

Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.

Share on FacebookShare on LinkedInShare on Twitter

Zappos sees Android conversions on the rise with catered UI

January 17, 2014

NEW YORK — A Zappos executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that the company is experiencing a surge in Android conversions after attacking the operating system with a unique strategy separate from iOS.

Share on FacebookShare on LinkedInShare on Twitter

Lowe’s exec: Mobile to shake off outsider status in 2014

January 17, 2014

NEW YORK — A Lowe’s executive who delivered a keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.

Share on FacebookShare on LinkedInShare on Twitter

Rue La La exec: Prioritize mobile tactics based on core business goals

January 17, 2014

NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.

Share on FacebookShare on LinkedInShare on Twitter

Varick exec: Segment mobile tactics to different consumer groups

January 16, 2014

NEW YORK – A Varick Media Management executive at Mobile FirstLook: Strategy 2014 said that marketers should move towards segmenting mobile tactics to target consumers who want push notifications with push notifications and consumers who want SMS with SMS.

Share on FacebookShare on LinkedInShare on Twitter