Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.
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SAN ANTONIO, TX – A Beyond the Rack executive at eTail West 2014 explained why tablet experiences are the brand’s next big push given how the device owners generate the best revenue per visit.
BBVA has acquired Simple for $117 million as part of the financial institution’s focus on investing more heavily in the mobile and digital spaces.
Starwood Hotels & Resorts has seen a surge in mobile this past quarter with mobile bookings growing five times faster than Web bookings did ten years ago.
Amazon’s goal to own the online grocery space through quick deliveries and an easy-to-use mobile application and site could give it a significant leg-up, but the company faces a number of challenges that underscore the difficulties that online companies face in real-world retail.
Starbucks’ new leadership changes earlier this week position the retailer’s mobile and digital ambitions beyond its bricks-and-mortar stores to compete head-on in the emerging mobile payment space, underpinned by its loyalty program.
NEW YORK — A Zappos executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that the company is experiencing a surge in Android conversions after attacking the operating system with a unique strategy separate from iOS.
NEW YORK — A Lowe’s executive who delivered a keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.
NEW YORK—A Rue La La executive at Mobile Marketer’s FirstLook: Strategy 2014 conference said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.
NEW YORK – A Varick Media Management executive at Mobile FirstLook: Strategy 2014 said that marketers should move towards segmenting mobile tactics to target consumers who want push notifications with push notifications and consumers who want SMS with SMS.