Strategy

  • No categories


TouchBistro taps Uber to drive restaurant visits with promo code

December 29, 2014

TouchBistro, an iPad point-of-sale solution that has integrated with many restaurants, is tapping ridesharing mobile application Uber to drive restaurant sales by offering patrons a promotional code for $20 off their first Uber ride.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 mobile payment integrations from the second half of 2014

December 24, 2014

As mobile payments gain speed in the mcommerce sector, Apple Pay continues to reign supreme, followed by its Android counterparts of Google Wallet and Softcard, due to the sheer number of top brands choosing to integrate with Apple’s payment platform to drive sales.

Share on FacebookShare on LinkedInShare on Twitter

Fox Networks taps DirecTV to entice more consumers on mobile

December 23, 2014

Fox Networks is aiming to entice a wider audience of consumers on mobile devices by offering DirecTV’s customers access to Fox television shows via its mobile applications, likely garnering additional subscribers to DirecTV’s services.

Share on FacebookShare on LinkedInShare on Twitter

Airbnb entices travelers with revamped mobile Web experience

December 22, 2014

Hospitality brand Airbnb is attempting to drive more mcommerce to its mobile Web site by enticing users with a responsive design and more user-friendly features for booking.

Share on FacebookShare on LinkedInShare on Twitter

Lacoste seeks conversion in Snapchat campaign

December 17, 2014

Apparel and accessories brand Lacoste is running an ongoing campaign on Snapchat using its crocodile logo and offering 20 percent off customers’ next purchase.

Share on FacebookShare on LinkedInShare on Twitter

Papa John’s hits 50pc digital sales as mobile ordering takes off

December 10, 2014

Papa John’s continues to be a force to reckon with in mobile ordering with its digital and mobile channels recently reaching a new milestone to account for more than 50 percent of sales in the United States.

Share on FacebookShare on LinkedInShare on Twitter

Priv, Tyler’s Trees deliver beauty appointments, Christmas trees via app

December 10, 2014

Beauty and wellness mobile application Priv is spreading the holiday spirit through a partnership with Tyler’s Trees that enables users in New York to combine their beauty appointments and Christmas tree deliveries.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks, Asda use proximity targeting on mobile to drive in-store traffic

December 5, 2014

Starbucks and Asda are leveraging proximity targeting on mobile devices to raise brand awareness of new products, drive consumer traffic and enhance the in-store experience as part of their ongoing efforts to dominate the mobile space.

Share on FacebookShare on LinkedInShare on Twitter

Inviting nominations: Mobile Commerce Awards 2014

December 5, 2014

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

Share on FacebookShare on LinkedInShare on Twitter

Inviting nominations: Mobile Commerce Awards 2014

December 4, 2014

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

Share on FacebookShare on LinkedInShare on Twitter