Airbnb’s latest social campaign invites consumers to use the #WithRefugees hashtag and donate to refugee relief efforts through its application and mobile site, showcasing mobile’s potency in the charitable realm.
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German automaker Porsche is working with Delta Private Jets to help make private-to-commerce connection flights more upscale through a transportation initiative.
Urban Outfitters is rolling out UOTV, a vertical video channel accessible through its mobile site, showcasing its dedication to reaching millennial shoppers on their most frequented platforms.
Casual dining chain Ruby Tuesday is ramping up online traffic ahead of National Cheeseburger Day by inviting consumers to take an interactive mobile quiz to determine which regionally-inspired burger best suits their personality and receive a coupon for a free cheeseburger, redeemable in-store.
California Pizza Kitchen is inviting consumers to visit a restaurant and taste its new wine and hand-crafted sangria flights by encouraging them to take a mobile quiz to discover which wine region best suits their personality and simultaneously enter a sweepstakes for a trip to Napa Valley.
Convenience store chain 7-Eleven is capitalizing on the upcoming election by sponsoring satirical news outlet The Onion’s digital coverage and inviting customers to show support for their candidate by purchasing specially marked presidential cups in-store and sharing them on social media.
Uber is implementing buttons on retailers, banks and restaurants’ mobile-optimized location pages that invite users to visit those locations by using its ride-sharing service, showcasing how it can deliver more customers to local businesses’ doors.
BOSTON – At eTail East 2016 last week, retailers and vendors discussed how, as the crucial holiday shopping season approaches, they are expecting a surge in mobile traffic and are working furiously to uncover strategies for turning that traffic into sales, something that continues to be a challenge on mobile.
McDonald’s attempt to piggyback on the renewed interest in wearables by giving away a free Step-it activity tracker with each Happy Meal encountered an obstacle after it received complaints of the fitness band causing skin irritations, resulting in the item being withdrawn.
Wendy’s is attempting to break the mold for me-too selfie contests by inviting social media users to buy a discounted Frosty and upload a photo with it using a specific hashtag in exchange for a complimentary subscription to MLB.com’s live streaming sports service.