Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.
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Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.
Domino’s Pizza is significantly raising the bar for quick service restaurant chains innovating in mobile with advancements this week that include the launch of a zero-click ordering application and a branded Instagram game that leads players to a promotional code.
As LivingSocial hunts for ways to maintain its popularity among a plethora of online marketplaces, the brand is adding a self-service refund feature to its iPhone application in a bid to streamline the guest experience even more.
Social media and messaging apps are increasingly becoming a key part of the shopping experience for consumers, whether they are researching, purchasing online or visiting a store. Watch this video for the full analysis.
With Starbucks casting a large shadow over its competitors in the mobile commerce space, many independent coffee shops are discovering the revenue potential of teaming up with third-party subscription application Cups, which recently expanded to the Bay Area.
Hilton Worldwide and ride-sharing service Uber are furthering their collaboration by enabling the former’s loyalty members to book a ride directly from the HHonors application, highlighting the lucrative potential of relevant partnerships on mobile.
As the battle against shopping cart abandonment intensifies, 1800Flowers relied on segmentation, A/B testing and push notifications to effectively target mobile shoppers this past Valentine’s Day, resulting in a five percent lift of abandoned carts conversion.
Wedding resource destination The Knot is tapping into the lucrative mobile booking sector by unveiling a concierge service that allows engaged couples to receive personalized vendor recommendations, pricing help and tour scheduling via live chat, SMS and email.
Merchants are aggressively repurposing tried-and-true retail strategies for mobile, but they need to be careful to build in real value or risk turning away shoppers with communications that come across as too broadly cast. Watch this video for the full analysis.