Strategy

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Bed Bath and Beyond overhauls mobile program in personalization push

April 11, 2016

Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.

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Mobile commerce week in review: Boosting interactivity

April 11, 2016

Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.

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Domino’s overshadows competition with zero-click mobile ordering, incentivized Instagram game

April 7, 2016

Domino’s Pizza is significantly raising the bar for quick service restaurant chains innovating in mobile with advancements this week that include the launch of a zero-click ordering application and a branded Instagram game that leads players to a promotional code.

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LivingSocial revamps app experience with self-service refund feature

April 5, 2016

As LivingSocial hunts for ways to maintain its popularity among a plethora of online marketplaces, the brand is adding a self-service refund feature to its iPhone application in a bid to streamline the guest experience even more.

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Mobile commerce week in review: Shop talk

April 4, 2016

Social media and messaging apps are increasingly becoming a key part of the shopping experience for consumers, whether they are researching, purchasing online or visiting a store. Watch this video for the full analysis.

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Independent coffee chains queue up for Cups’ West Coast expansion

April 4, 2016

With Starbucks casting a large shadow over its competitors in the mobile commerce space, many independent coffee shops are discovering the revenue potential of teaming up with third-party subscription application Cups, which recently expanded to the Bay Area.

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Hilton unrolls expanded Uber integration as hospitality partnerships thrive

March 31, 2016

Hilton Worldwide and ride-sharing service Uber are furthering their collaboration by enabling the former’s loyalty members to book a ride directly from the HHonors application, highlighting the lucrative potential of relevant partnerships on mobile.

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How 1800Flowers saw a 5pc lift in mobile shopping cart conversion

March 30, 2016

As the battle against shopping cart abandonment intensifies, 1800Flowers relied on segmentation, A/B testing and push notifications to effectively target mobile shoppers this past Valentine’s Day, resulting in a five percent lift of abandoned carts conversion.

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The Knot unties mobile concierge booking service for engaged couples

March 28, 2016

Wedding resource destination The Knot is tapping into the lucrative mobile booking sector by unveiling a concierge service that allows engaged couples to receive personalized vendor recommendations, pricing help and tour scheduling via live chat, SMS and email.

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Mobile commerce week in review: Repurposing retail strategies for mobile

March 28, 2016

Merchants are aggressively repurposing tried-and-true retail strategies for mobile, but they need to be careful to build in real value or risk turning away shoppers with communications that come across as too broadly cast. Watch this video for the full analysis.

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