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Uber, Capital One sweeten ride-sharing with free ice cream offer

July 22, 2015

Ride-sharing application Uber is continuing its cross-marketing blitz by joining forces with Capital One to deliver free ice cream to cardholders on July 24.

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Groupon’s acquisition of OrderUp suggests uptick in mobile food ordering

July 20, 2015

Groupon is acquiring on-demand mobile ordering and delivery platform OrderUp as local commerce marketplaces compete to grab a slice of revenue from food enthusiasts’ smartphones and wallets.

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Staples doubles down on tablet experiences to answer growing business use

July 17, 2015

Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.

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Virgin Hotels turns mobile into shoppable Gap closet for guests

July 13, 2015

Virgin Hotels Chicago is tapping Gap Inc.’s Reserve In Store capability to enable guests to shop via its mobile application or site and have their new wardrobe delivered to their hotel rooms, in a reflection of how mobile-enabled delivery continues to open up new opportunities for marketers.

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Taco Bell taps courier service to begin mobile delivery rollout

July 9, 2015

Taco Bell is partnering with courier service DoorDash to deliver the Mexican fast food chain’s products to customers in California and Dallas who place orders via the DoorDash mobile application or site.

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TGI Fridays ignites social burger promotion with sense of urgency

July 7, 2015

TGI Fridays is encouraging customers to share the casual dining chain’s burgers with friends by making a purchase in-store, entering the receipt code onto a mobile-optimized site and sharing an offer for a free burger across social media networks that can only be redeemed by the first recipient to claim it.

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Wendy’s microsite overloaded by popular Periscope stream with YouTube stars

June 24, 2015

The Wendy’s Co. saw its microsite for new seasonal drinks become overloaded during a promotional day with YouTube stars Rhett and Link on Periscope, suggesting brands may not be ready for the viewing power that social media influencers can bring to live-streaming applications.

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Panera exec: Personalization, loyalty paramount to new mobile initiatives

June 18, 2015

NEW YORK – Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons.

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Forrester analyst: Customer loyalty is dead but still vital for retailers

June 11, 2015

NEW YORK – A Forrester Research analyst at the 2015 Integrated Marketing Week made a bold statement by claiming that customer loyalty is dead – in part because of mobile’s growth – which poses a significant problem for retailers because it is still crucial to brand success.

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Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales

June 11, 2015

A Domino’s Pizza executive highlighted the importance of tapping all available mobile platforms to offer consumers the ability to place quick and seamless orders, a tactic which has enabled the brand to see half of all digital orders come from mobile devices.

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