An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.
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Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand’s newest bite-sized treats, called BonBites.
Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.
Airbnb’s latest social campaign invites consumers to use the #WithRefugees hashtag and donate to refugee relief efforts through its application and mobile site, showcasing mobile’s potency in the charitable realm.
German automaker Porsche is working with Delta Private Jets to help make private-to-commerce connection flights more upscale through a transportation initiative.
Urban Outfitters is rolling out UOTV, a vertical video channel accessible through its mobile site, showcasing its dedication to reaching millennial shoppers on their most frequented platforms.
Casual dining chain Ruby Tuesday is ramping up online traffic ahead of National Cheeseburger Day by inviting consumers to take an interactive mobile quiz to determine which regionally-inspired burger best suits their personality and receive a coupon for a free cheeseburger, redeemable in-store.
California Pizza Kitchen is inviting consumers to visit a restaurant and taste its new wine and hand-crafted sangria flights by encouraging them to take a mobile quiz to discover which wine region best suits their personality and simultaneously enter a sweepstakes for a trip to Napa Valley.
Convenience store chain 7-Eleven is capitalizing on the upcoming election by sponsoring satirical news outlet The Onion’s digital coverage and inviting customers to show support for their candidate by purchasing specially marked presidential cups in-store and sharing them on social media.
Uber is implementing buttons on retailers, banks and restaurants’ mobile-optimized location pages that invite users to visit those locations by using its ride-sharing service, showcasing how it can deliver more customers to local businesses’ doors.