Women’s retailer Vanity is joining forces with mobile shopping companion shopkick to offer customers rewards for visiting the dressing room, a tactic which other brands may leverage to ramp up in-store sales.
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Expedia is adding another online travel agent, HomeAway, to its digital repertoire, as it aims to compete with Airbnb by offering hotel accommodations as well as forms of private lodging to mobile-savvy travelers.
MGM Resorts is bringing journey touch points to the forefront on mobile by implementing a new personalized service enabling visitors to explore a hotel room before booking and discover local entertainment options.
Macy’s is unlocking several seasonal mobile applications to connect with holiday shoppers of all ages, enabling them to interact with content during its annual Thanksgiving Day Parade and write wish list letters to Santa.
Sears is pushing sales for home improvement and appliance services with a new dynamic Web site that emphasizes mobile utility and supports the retailer’s reputation as a leader in this segment.
Hilton Worldwide’s Conrad Hotels and Resorts brand is dipping into enhanced guest personalization via a new mobile-optimized microsite, accessible through its concierge application, that enables travelers to book rooms and select curated itineraries according to interests or amount of available hours.
Fundraising platform MobileCause is bringing text-to-donate campaigns to the forefront by allowing audiences viewing Warren Miller’s Chasing Shadows film to virtually send funds to help the Nepal earthquake relief efforts, proving that QR codes and SMS functions have not become dormant.
Department store chain Belk is welcoming its Santa Baby sweepstakes back for another holiday season, placing an even brighter spotlight on mobile by enabling participants to create their own digital ecards, personalize GIFs and receive entries for sharing the campaign across social media.
RANCHO MIRAGE, CA – An UpOut executive at the Mobile Shopping Summit 2015 stressed the importance of user segmentation for event marketers, especially as third-party applications attempt to catapult themselves up to the selling levels of behemoths such as StubHub and SeatGeek.
RANCHO MIRAGE, CA – A butter London executive at the Mobile Shopping Summit 2015 claimed that the beauty marketer is driving sales by enabling customers to select a gift set, share it with friends via social media and collectively donate money to send the item to the recipient.