Starwood Hotels and Resorts’ Element brand is driving stays at its properties and rewarding consumers with wearable device prizes as part of a collaboration with Fitbit that asks fitness enthusiasts to take a virtual walk around the world and log their milestones.
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Moving application Dolly is bringing its haul of services to the Seattle metropolitan area following its recent partnership with home furnishings retailer Crate and Barrel, suggesting that peer-to-peer apps can benefit from major brands’ support.
NEW YORK – An executive with R/GA at the Mobile Media Summit explained that retailers should focus on mobile efforts which can make the bricks-and-mortar space a better experience for shoppers, such as equipping associates with technology to make them a bigger asset.
Design Hotels is the latest hospitality marketer to leverage mobile’s ability to upsell hotel stays via room upgrade and amenities offers shown to customers who check-in via their smartphones.
Pizza Hut’s 1,471 locations in mainland China are augmenting in-store dining by enabling customers to receive movie ticket prizes in the WeChat messaging application, as well as special discounts and offers, as a reward for interacting with beacon technology via their smartphones.
Starbucks is officially making its Mobile Order and Pay feature available for consumers nationwide with Android and iOS devices while preparing for its release in Britain and Canada next month.
Domino’s is continuing its mobile blitz this year by introducing a new loyalty program, Piece of the Pie Rewards, that enables consumers to order pizzas via its mobile application or online to begin earning points redeemable for free menu items.
A number of big-name brands have already entered into partnerships with ride-sharing services such as Uber and more such collaborations are expected to roll out in the future due to the convenience they offer users and the inherent revenue potential for marketers.
Krispy Kreme hopes to boost in-store traffic this Saturday with a new mobile site, called the ArrPhone, that offers virtual accessories for dressing up on International Talk Like a Pirate Day while driving interest in the Kreme Filled Pirate donut.
Convenience chain 7-Eleven is attempting to cause mobile sales to foam over by offering a buy one, get one free Slurpee deal that also counts toward its loyalty program’s “Buy Six, Get the Seventh Free” promotion, driving more drinks purchases as well as sign-ups.