Strategy

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HotelTonight adds forecasting features to capitalize on impulse bookings

April 17, 2014

HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.

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Older generations adopt a shopping-initiated move towards mobile: study

April 16, 2014

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

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LevelUp cuts fees again but goal of total elimination remains elusive

April 16, 2014

LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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1800Flowers delivers on the value of sentiment via crowdsourcing

April 8, 2014

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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Yogen Fruz treats customers with new mobile payment option

April 3, 2014

Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.

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RetailMeNot expands beyond push strategy with sports complex partnership

April 2, 2014

Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.

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Why Beyond the Rack is betting big on tablets

March 4, 2014

SAN ANTONIO, TX – A Beyond the Rack executive at eTail West 2014 explained why tablet experiences are the brand’s next big push given how the device owners generate the best revenue per visit.

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BBVA acquires mobile start-up to boost digital offerings

February 24, 2014

BBVA has acquired Simple for $117 million as part of the financial institution’s focus on investing more heavily in the mobile and digital spaces.

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