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How the Super Bowl gave retailers a mobile-enabled sales touchdown

February 8, 2016

Mobile commerce opportunities were rife during this year’s Super Bowl, with retailers such as Dick’s Sporting Goods serving relevant content to football fans via branded cross-partnerships, beacons and shoppable commercials.

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Mobile commerce week in review: Opportunities, challenges in offline sales

February 8, 2016

The significant opportunities as well as the ongoing challenges from mobile’s influence on offline sales was the big story last week in mobile retail. For the full analysis, watch this video.

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How presidential candidates are upping the ante for mobile donations

February 4, 2016

As the 2016 presidential race ramps up in intensity, candidates are capitalizing on mobile donations that enable supporters to instantly send campaign funds from their smartphones, raising the soliciting stakes even higher.

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7-Eleven brews up Valentine’s Day sales with shareable relationship statuses

February 3, 2016

Convenience chain 7-Eleven Canada is fueling coffee sales by rolling out a Valentine’s Day promotion that allows customers to purchase a cup for $1, choose a sleeve depicting their relationship status and share it by uploading a picture to social media.

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Mobile commerce week in review: Mobile wallets, loyalty, offers converge

February 1, 2016

Interest is growing in the power of the convergence of digital wallets, loyalty and coupons, with savvy retailers likely to make this a key focus in 2016. For the full analysis, watch this video.

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Mobile commerce week in review: Beacons and more beacons

January 25, 2016

Beacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video.

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Consumers pay 40 to 150pc more for custom items: Fluid director of strategy

January 25, 2016

NEW YORK – Customization is poised to expand to more categories as consumers desire something that is uniquely their own, according to the director of strategy at Fluid, Inc.

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The week ahead in mobile commerce: NRF, Starbucks and omnichannel

January 19, 2016

Expect to hear a lot this week about how retailers are building on recent omnichannel successes as they look to take the focus off a rash of store closings. Starbucks will also be getting in on the omnichannel conversation as it shares recent mobile payments and ordering results. For the full forecast, watch this video.

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Mobile commerce week in review: Store woes, IoT and wearable commerce

January 11, 2016

The new year kicked off with bad and good news for retailers, with signs of a potentially significant physical store contraction underway while omnichannel marketing grows, including emerging opportunities with the Internet of Things and wearables. For the full analysis, watch this video.

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Panera stirs up sales with video foreshadowing recipe revamp

January 6, 2016

Panera Bread is ramping up sales in 2016 with Facebook advertisements featuring a mobile-optimized video that teases a new recipe for a fan-favorite item.

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