Strategy

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Uber adds ride-sharing buttons to retailers’ mobile-optimized location pages

August 26, 2016

Uber is implementing buttons on retailers, banks and restaurants’ mobile-optimized location pages that invite users to visit those locations by using its ride-sharing service, showcasing how it can deliver more customers to local businesses’ doors.

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Will this be the year that retailers crack the code for driving mobile conversions?

August 22, 2016

BOSTON – At eTail East 2016 last week, retailers and vendors discussed how, as the crucial holiday shopping season approaches, they are expecting a surge in mobile traffic and are working furiously to uncover strategies for turning that traffic into sales, something that continues to be a challenge on mobile.

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McDonald’s mobile-focused sales blitz falters after Step-it tracker complaints

August 18, 2016

McDonald’s attempt to piggyback on the renewed interest in wearables by giving away a free Step-it activity tracker with each Happy Meal encountered an obstacle after it received complaints of the fitness band causing skin irritations, resulting in the item being withdrawn.

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Wendy’s revitalizes selfie contests with MLB streaming subscription incentive

August 16, 2016

Wendy’s is attempting to break the mold for me-too selfie contests by inviting social media users to buy a discounted Frosty and upload a photo with it using a specific hashtag in exchange for a complimentary subscription to MLB.com’s live streaming sports service.

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Mobile commerce in review: Social and loyalty sales

August 15, 2016

Some retailers are driving excitement and sales by rewarding loyal customers with exclusive access to merchandise on social media. Watch this video for the full analysis.

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Starbucks’ summertime sales push adds heaping of instant-win prizes

August 9, 2016

Starbucks is ushering in its annual Starbucks for Life promotion four months early this year, enabling rewards members to earn an instant win contest entry each time they make a purchase with its mobile application, displaying how marketers can use the element of surprise in their campaigns.

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Visa continues Olympics-themed mobile commerce blitz with Uber partnership

August 8, 2016

Visa enabled consumers in major cities worldwide to virtually join the Rio Summer Olympics by requesting rides via the Uber application, selecting the RioPool option and interacting with in-car tablet experiences featuring 3D swimming goggles, animated soccer balls and other activations.

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Mobile commerce in review: Deeply integrated in-store experiences

August 1, 2016

The success of Pokemon Go has exposed the potential for retailers to gamify the in-store experience using smartphones. Watch this video for the full analysis.

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Push notifications, mobile appointment booking dominate back-to-school commerce efforts

July 25, 2016

As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.

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Mobile commerce in review: The future gets closer

July 25, 2016

The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.

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