Strategy

  • No categories


Push notifications, mobile appointment booking dominate back-to-school commerce efforts

July 25, 2016

As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Mobile commerce in review: The future gets closer

July 25, 2016

The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.

Share on FacebookShare on LinkedInShare on Twitter

Clorox fuels product sales, donations with mobile receipt campaign

July 21, 2016

Clorox is undertaking a social responsibility-centered approach by inviting consumers to purchase its products, snap a photo of their receipts and upload them onto a mobile-optimized site to receive PayPal credit redeemable toward charitable donations.

Share on FacebookShare on LinkedInShare on Twitter

Domino’s combats price frustrations by spotlighting mobile-optimized rewards contest

July 19, 2016

Domino’s is altering pricing for a carryout special after customers voiced frustrations over its limited availability and is rectifying the situation with a mobile-optimized sweepstakes featuring a bevy of branded prizes for consumers who paid higher prices for weekend orders.

Share on FacebookShare on LinkedInShare on Twitter

Mobile commerce in review: The virtuous circle

July 18, 2016

Merchants should follow Amazon’s lead and build promotional events around their applications and loyalty programs. Watch this video for the full analysis.

Share on FacebookShare on LinkedInShare on Twitter

Hotel bookings receive chatbot treatment, showcasing new revenue opportunities

July 13, 2016

DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search requests.

Share on FacebookShare on LinkedInShare on Twitter

Mobile commerce in review: Payments’ breakthrough contender?

July 11, 2016

As leading banks, card networks and technologies angle for mobile payments might, Walmart Pay puts itself in play with the completion of its national rollout. Watch this video for the full analysis.

Share on FacebookShare on LinkedInShare on Twitter

American Express swipes in BuzzFeed’s millennial reach for DIY-themed campaign

July 6, 2016

American Express is driving sign-ups for its Blue Cash Everyday Card program by sponsoring videos on BuzzFeed’s food- and DIY-themed channels and enabling consumers to purchase items featured in the tutorials via Instacart’s mobile platform.

Share on FacebookShare on LinkedInShare on Twitter

Mobile commerce in review: The inside track on sales

July 5, 2016

Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.

Share on FacebookShare on LinkedInShare on Twitter

Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 29, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

Share on FacebookShare on LinkedInShare on Twitter