As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.
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The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.
Clorox is undertaking a social responsibility-centered approach by inviting consumers to purchase its products, snap a photo of their receipts and upload them onto a mobile-optimized site to receive PayPal credit redeemable toward charitable donations.
Domino’s is altering pricing for a carryout special after customers voiced frustrations over its limited availability and is rectifying the situation with a mobile-optimized sweepstakes featuring a bevy of branded prizes for consumers who paid higher prices for weekend orders.
Merchants should follow Amazon’s lead and build promotional events around their applications and loyalty programs. Watch this video for the full analysis.
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search requests.
As leading banks, card networks and technologies angle for mobile payments might, Walmart Pay puts itself in play with the completion of its national rollout. Watch this video for the full analysis.
American Express is driving sign-ups for its Blue Cash Everyday Card program by sponsoring videos on BuzzFeed’s food- and DIY-themed channels and enabling consumers to purchase items featured in the tutorials via Instacart’s mobile platform.
Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.
How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.