Mobile commerce opportunities were rife during this year’s Super Bowl, with retailers such as Dick’s Sporting Goods serving relevant content to football fans via branded cross-partnerships, beacons and shoppable commercials.
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The significant opportunities as well as the ongoing challenges from mobile’s influence on offline sales was the big story last week in mobile retail. For the full analysis, watch this video.
As the 2016 presidential race ramps up in intensity, candidates are capitalizing on mobile donations that enable supporters to instantly send campaign funds from their smartphones, raising the soliciting stakes even higher.
Convenience chain 7-Eleven Canada is fueling coffee sales by rolling out a Valentine’s Day promotion that allows customers to purchase a cup for $1, choose a sleeve depicting their relationship status and share it by uploading a picture to social media.
Interest is growing in the power of the convergence of digital wallets, loyalty and coupons, with savvy retailers likely to make this a key focus in 2016. For the full analysis, watch this video.
Beacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video.
NEW YORK – Customization is poised to expand to more categories as consumers desire something that is uniquely their own, according to the director of strategy at Fluid, Inc.
Expect to hear a lot this week about how retailers are building on recent omnichannel successes as they look to take the focus off a rash of store closings. Starbucks will also be getting in on the omnichannel conversation as it shares recent mobile payments and ordering results. For the full forecast, watch this video.
The new year kicked off with bad and good news for retailers, with signs of a potentially significant physical store contraction underway while omnichannel marketing grows, including emerging opportunities with the Internet of Things and wearables. For the full analysis, watch this video.
Panera Bread is ramping up sales in 2016 with Facebook advertisements featuring a mobile-optimized video that teases a new recipe for a fan-favorite item.