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Starbucks and Spotify partnership highlights link between mobile loyalty, content

May 20, 2015

Starbucks’ partnership with streaming service Spotify points to the untapped potential of combining food and beverage marketers’ mobile loyalty programs with music, as younger demographics put smartphones at the center of their content consumption and may be swayed to join programs with cross-partnership perks.

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HotelTonight books social media for flash sales

May 14, 2015

HotelTonight is changing the way hospitality marketers target consumers by delivering news of $99 room deals to subscribers of its email list as well as users on Twitter and Instagram, proving that social media continues to be a valuable communication channel for travel brands to leverage for last-minute promotions or flash sales.

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Hotel chains deliver instant gratification, propel sales with mobile promotions

May 12, 2015

Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business.

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Pizza Hut tops off mobile ordering with pizza-tracking feature

May 7, 2015

Pizza Hut is following in Domino’s footsteps by rolling out a mobile-enabled order navigation platform that allows customers to track their pizza orders from the oven to delivery at their homes, proving that quick service restaurants must innovate digital ordering to stay competitive in the sector.

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Uber drives spring donations for Goodwill via mobile campaign

May 4, 2015

Ridesharing mobile application Uber drove Goodwill donations on May 2 by offering consumers a chance to download the app and request a free pick-up and delivery of their goods to a local Goodwill store.

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Taco Bell unrolls Periscope for Cinco de Mayo giveaway

May 1, 2015

Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.

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GameStop exec: Beacons augment in-store experience, rewards usage

April 30, 2015

NEW YORK – A GameStop executive at the Mcommerce Summit: State of Mobile Commerce 2015 revealed that in-store beacons, alongside augmented reality, are enhancing the in-store shopping process by offering a personalized experience and supporting the PowerUp Rewards loyalty program.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 29, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 28, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 27, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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