Strategy

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Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?

April 29, 2016

Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.

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EBay exec: Mobile innovation enhances transactions, research capabilities for customers

April 27, 2016

NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.

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Mobile commerce week in review: Must-haves vs. half-grown opportunities

April 25, 2016

While mobile continues to challenge retailers over where to invest their resources, the news last week suggests swift movement is needed on digital wallets and curbside pickup while chatbots and virtual reality are still in development. Watch this video for the full analysis.

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Eileen Fisher plants discount in mobile-optimized Earth Day style quiz

April 22, 2016

Eileen Fisher is digging up sales this weekend by rolling out an Earth Day-inspired style quiz via Instagram, enabling consumers to answer several questions to receive a discount toward a future purchase and a chance to win a $1,000 shopping spree.

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Will chatbot, Snapchat popularity push branded apps to the wayside?

April 18, 2016

With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers’ minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support.

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Mobile commerce week in review: In-store inspiration

April 18, 2016

Strategies for engaging in-store shoppers move from me-too to inspired as merchants take a more personalized approach for their customers. Watch this video for the full analysis.

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Ryanair elevates app with one-touch mobile payments, flight-rating tools

April 14, 2016

Budget brand Ryanair is the latest airline to employ customer-first mobile features within its application, enabling travelers to take advantage of one-click options for reserving seats and upgrading, as well as rate their flights and boarding processes.

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Regal Cinemas reels in sales via social-enabled mobile ticketing

April 13, 2016

Regal Entertainment Group is the latest movie theater chain to adopt digital ticketing by teaming up with mobile application Atom Tickets, which enables consumers to send invitations to friends via social media, pre-order concessions and purchase advance tickets.

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Bed Bath and Beyond overhauls mobile program in personalization push

April 11, 2016

Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.

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Mobile commerce week in review: Boosting interactivity

April 11, 2016

Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.

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