NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new precepts to uphold with mobile.
NEW YORK – A Macy’s executive at the 2013 MMA Forum said that over the years, mobile has made a significant impact in the retailer’s day-to-day initiatives, including its mobile application, QR code, augmented reality and real-time buying efforts.
NEW YORK – A Priceline executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that the company’s mobile product offering is positioned to tap into late-night, last-minute consumers.
NEW YORK – A Design Within Reach executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that there are differences in how devices are used for utility and discovery purposes.
Retailers such as Kohl’s, Target and Macy’s are embracing in-store Wi-Fi to drive sales and connect with shoppers on a deeper level. However, without a clear understanding of how the technology fits into a 360-degree mobile strategy, it seems many retailers may not be ready to deploy Wi-Fi at a larger scale.
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.
For marketers and retailers, loyalty is one of the best ways to drive in-store traffic and bolster mobile sales. However, it will not work without a seamless and enticing incentivized program.
As retailers continue to up their investments in mobile, they need to be prepared for consumers who increasingly expect to do more than price check via their smartphones and tablets.
PALM DESERT, CA – An Office Depot executive at eTail West said that the company views mobile as a utility tool to help consumers shop instead of using the medium to drive conversions.
Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind.