Strategy

  • No categories


Edmunds.com connects car shoppers with dealers via text messaging

October 30, 2014

Car-shopping site Edmunds.com has acquired CarCode to boost its mobile strategy by enabling users to interact one-on-one with car dealers via text messaging.

Share on FacebookShare on LinkedInShare on Twitter

MovieTickets.com entices moviegoers with streamlined mobile tickets

October 28, 2014

MovieTickets.com, a provider for consumers looking to purchase advance movie tickets, is introducing a virtual mobile ticket for smartphones that can be visually verified by theater employees in a move to circumvent the use of costly scanners.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s needs right message, products along with mobile to drive sales

October 27, 2014

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks ramps up in-store mobile strategy for the holidays

October 20, 2014

Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

Share on FacebookShare on LinkedInShare on Twitter

Whole Foods exec: Mobile should not inhibit in-store experiences

October 8, 2014

LITCHFIELD PARK, AZ – A Whole Foods executive at the Mobile Shopping Summit 2014 said that the brand’s planned rollout of a new mobile platform would aim to not take over but serve as a companion during the in-store experience.

Share on FacebookShare on LinkedInShare on Twitter

RetailMeNot exec says context, attribution and audience drive mobile success

October 8, 2014

LITCHFIELD PARK, AZ – A RetailMeNot executive at the Mobile Shopping Summit 2014 credited the mobile efforts of retailers such as Walmart, Target and Walgreens for driving in-store dollars due to solid execution.

Share on FacebookShare on LinkedInShare on Twitter

Dunkin’ Donuts balances mobile, traditional marketing to protect brand personality

October 1, 2014

NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series

September 29, 2014

Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites.

Share on FacebookShare on LinkedInShare on Twitter

Mobile becomes battlefield for live-event ticketing

September 20, 2014

Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

Share on FacebookShare on LinkedInShare on Twitter

Lord & Taylor exec: Beacons more cost-effective for testing mobile payments

September 11, 2014

NEW YORK – A Lord & Taylor executive said he views beacons as a cost-effective way to test mobile payments and was, therefore, surprised that Apple went with NFC for its mobile payments play.

Share on FacebookShare on LinkedInShare on Twitter