Strategy

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TGI Fridays ignites social burger promotion with sense of urgency

July 7, 2015

TGI Fridays is encouraging customers to share the casual dining chain’s burgers with friends by making a purchase in-store, entering the receipt code onto a mobile-optimized site and sharing an offer for a free burger across social media networks that can only be redeemed by the first recipient to claim it.

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Wendy’s microsite overloaded by popular Periscope stream with YouTube stars

June 24, 2015

The Wendy’s Co. saw its microsite for new seasonal drinks become overloaded during a promotional day with YouTube stars Rhett and Link on Periscope, suggesting brands may not be ready for the viewing power that social media influencers can bring to live-streaming applications.

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Panera exec: Personalization, loyalty paramount to new mobile initiatives

June 18, 2015

NEW YORK – Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons.

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Forrester analyst: Customer loyalty is dead but still vital for retailers

June 11, 2015

NEW YORK – A Forrester Research analyst at the 2015 Integrated Marketing Week made a bold statement by claiming that customer loyalty is dead – in part because of mobile’s growth – which poses a significant problem for retailers because it is still crucial to brand success.

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Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales

June 11, 2015

A Domino’s Pizza executive highlighted the importance of tapping all available mobile platforms to offer consumers the ability to place quick and seamless orders, a tactic which has enabled the brand to see half of all digital orders come from mobile devices.

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Chipotle continues winning streak of text-to-win campaigns with MLS partnership

June 8, 2015

Chipotle Mexican Grill is continuing its tried-and-true method of SMS-based promotions by offering consumers a chance to win a trip to Denver for AT&T Major League Soccer All-Star Week to kick off the new partnership.

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Sam’s Club pilots mobile check-in as it revamps Club Pickup

June 5, 2015

Sam’s Club is piloting a new mobile check-in option at select stores across the nation as it expands its Club Pickup service, which aims to undercut competition from other warehouse retailers by offering convenience.

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The Glenlivet reaps VIP treatment on Caskers’ mobile shopping site

June 4, 2015

Single malt scotch whiskey brand The Glenlivet is aiming to reach mobile users on spirit curator Caskers’ mobile-optimized site with designated shopping and exploration sections.

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Baskin-Robbins ices up Father’s Day sales with mobile-optimized ordering site

June 2, 2015

Baskin-Robbins is aiming to add garnish to its mobile strategy and drive up sales ahead of Father’s Day by offering consumers the ability to place orders for customized cakes and treats via its online ordering Web site, while sister brand Dunkin’ Donuts continues to leverage mobile instant-win games to drum up excitement for new products.

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Expedia.com broadens consumer horizons with Spanish-language mobile site

June 1, 2015

Expedia is extending its reach by unveiling a Spanish language site for mobile and desktop users equipped with the same features as its point-of-sale English site, proving that third-party travel marketers must ensure their services reach any interested consumer and transcend language barriers.

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