The New York Mets are tapping mobile to offer promotional credit for seat upgrades to Citi card holders as well as fans who use the MLB.com application to check-in at the stadium.
- No categories
Multinational retailer Carrefour has placed iBeacon networks in 28 of its hypermarket stores in Romania, pointing to the inevitable global rollout of personalized shopping experiences on mobile.
Ride-sharing application Uber is continuing its cross-marketing blitz by joining forces with Capital One to deliver free ice cream to cardholders on July 24.
Groupon is acquiring on-demand mobile ordering and delivery platform OrderUp as local commerce marketplaces compete to grab a slice of revenue from food enthusiasts’ smartphones and wallets.
Staples is revamping its online storefronts to provide a stronger focus on tablet optimization, product recommendations and personalization features as company-owned tablet usage continues to rise.
Virgin Hotels Chicago is tapping Gap Inc.’s Reserve In Store capability to enable guests to shop via its mobile application or site and have their new wardrobe delivered to their hotel rooms, in a reflection of how mobile-enabled delivery continues to open up new opportunities for marketers.
Taco Bell is partnering with courier service DoorDash to deliver the Mexican fast food chain’s products to customers in California and Dallas who place orders via the DoorDash mobile application or site.
TGI Fridays is encouraging customers to share the casual dining chain’s burgers with friends by making a purchase in-store, entering the receipt code onto a mobile-optimized site and sharing an offer for a free burger across social media networks that can only be redeemed by the first recipient to claim it.
The Wendy’s Co. saw its microsite for new seasonal drinks become overloaded during a promotional day with YouTube stars Rhett and Link on Periscope, suggesting brands may not be ready for the viewing power that social media influencers can bring to live-streaming applications.
NEW YORK – Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons.