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Gordmans Stores ranks brand influencers for higher mobile coupon redemptions

January 28, 2015

Midwestern discount retailer Gordmans Stores is among the brands leveraging an engagement marketing platform that enables marketers to rank users in their community based on their influence and activity on social media, mobile and email, resulting in more successful targeting efforts.

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Are mobile vouchers and millennials the right combo meal for McDonald’s?

January 27, 2015

As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.

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PayPal’s impending spin-off adds uncertainty to mobile payments, mcommerce landscapes

January 23, 2015

PayPal’s impending spinoff from eBay could potentially present a purchase opportunity for major online retailers such as Amazon and Alibaba, which may shift the mcommerce market into large conglomerates’ hands even more.

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American Eagle exec: Mobile feedback via chat, reviews helps drive sales

January 15, 2015

NEW YORK – An American Eagle executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that the retailer places high importance on mobile feedback via chat and reviews, which has translated to sales-building engagements.

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Gap ramps up mobile to mimic flagship store experience

January 13, 2015

NEW YORK – Gap Inc. is equipping more of its stores with mobile devices to leverage employee training videos, highlight additional inventory for shoppers and emulate the experience of a flagship store in the hopes of driving sales, suggesting that mobile is cementing its status as a virtual shopping assistant for many brands.

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Macy’s restructures as overly promotional mobile strategy takes its toll

January 12, 2015

Macy’s announcement of a merchandising and marketing restructuring suggests that mobile was not as strong of a performer during the recent holiday shopping period as it could have been thanks to the retailer’s lack of a clear lifestyle approach and overly promotional stance on mobile.

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Abercrombie & Fitch places risky bet on responsive design in Asian expansion

January 7, 2015

Abercrombie & Fitch is making a smart move in attempting to boost sagging sales by expanding digital retail operations to Asian countries, but banking on responsive Web design for its mobile-optimized sites may not be the safest solution.

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Amazon’s challenge to PayPal in mobile-enabled online payments gains steam

January 6, 2015

Amazon saw more than 25 percent of Login and Pay with Amazon payments come from mobile devices in 2014, underscoring the power of streamlined checkout processes on mobile as well as the online retailer’s growing role in driving mobile commerce across the Web.

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Macy’s is 2014 Mobile Retailer of the Year

January 5, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Macy’s is 2014 Mobile Retailer of the Year

January 2, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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