PALM SPRINGS, CA – A Zappos executive during the Mobile Shopping Summit 2016 explicated that while mobile micromoments are fleeting, retailers need to fine-tune every inch of the customer journey to make these moments impactful.
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In a move indicative of the changing ticketing industry, Ticketmaster has extended its partnership with the University of Florida as its official ticketing partner, allowing sales through Ticketmaster’s mobile-optimized Web site and app.
Grubhub is gearing up for the holiday season with new customizable e-gift cards that users can send to each other through the food ordering service’s mobile app.
Walmart will be scaling back the opening of new stores to focus on improving its mobile and online commerce channels, following many other big retailers after the industry as a whole saw a surge in mobile shopping and digital continues to dominate.
Now that it is October and the school year is fully underway, brands are looking back at how the critical back-to-school season was handled, especially after researchers predicted a mobile usage rate as high as 90 percent this year.
Natural Grocers is competing with other supermarkets during the cutthroat holiday season with a new mobile-optimized microsite that allows users to research and purchase Thanksgiving turkeys in-store with the tap of a button on their mobile devices.
NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.
An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.
Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand’s newest bite-sized treats, called BonBites.
Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.