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Mobile commerce in review: Print’s stand-in

May 31, 2016

We saw last week how print’s role for retailers is shrinking. What’s taking its place? Mobile, as this is where consumers’ eyeballs are increasingly focused. Watch this video for the full analysis.

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Mobile commerce review: Disrupting travel, dining

May 23, 2016

With nearly 66 percent of consumers conducting tasks on their smartphones while dining out and with mobile bookings expected to surge by 20 percent this summer, marketers need to look beyond simply having a mobile presence to leveraging data, personalization and partnerships so they can add value on mobile. Watch this video for the full analysis.

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How Marriott delivers seamless, consumer-first experiences

May 12, 2016

NEW YORK – A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.

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IBM exec: Cognitive capabilities can identify consumer patterns, drive sales

May 11, 2016

NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.

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Auntie Anne’s brings mobile gift cards to consumers, promoting shareability

May 10, 2016

Auntie Anne’s is angling for higher sales via a collaboration with digital gifting service Yiftee, enabling consumers to purchase mobile gift cards and send them to friends via SMS, email or Twitter, underscoring quick service restaurant marketers’ potential to capitalize on social shareability.

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Walmart exec: Mobile-enabled pickup complements bricks-and-mortar footprint

May 6, 2016

NEW YORK – A Walmart executive at the Mcommerce Summit: State of Mobile Commerce 2016 highlighted how the retailer’s initial success with mobile-enabled pickup options depended on tapping cross-functional teams and launching before the holiday season.

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Jersey Mike’s layers on rewards, ordering as it links behavior across channels

May 5, 2016

Jersey Mike’s Subs is layering up its mobile strategy by rolling out a new ordering application and digital rewards program that allows customers to create a single account linking their loyalty points, email club and texting and app logins for a more streamlined experience.

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McDonald’s builds local push on mobile via teacher appreciation incentives

May 3, 2016

A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.

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Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?

April 29, 2016

Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.

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EBay exec: Mobile innovation enhances transactions, research capabilities for customers

April 27, 2016

NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.

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