We saw last week how print’s role for retailers is shrinking. What’s taking its place? Mobile, as this is where consumers’ eyeballs are increasingly focused. Watch this video for the full analysis.
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With nearly 66 percent of consumers conducting tasks on their smartphones while dining out and with mobile bookings expected to surge by 20 percent this summer, marketers need to look beyond simply having a mobile presence to leveraging data, personalization and partnerships so they can add value on mobile. Watch this video for the full analysis.
NEW YORK – A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
Auntie Anne’s is angling for higher sales via a collaboration with digital gifting service Yiftee, enabling consumers to purchase mobile gift cards and send them to friends via SMS, email or Twitter, underscoring quick service restaurant marketers’ potential to capitalize on social shareability.
NEW YORK – A Walmart executive at the Mcommerce Summit: State of Mobile Commerce 2016 highlighted how the retailer’s initial success with mobile-enabled pickup options depended on tapping cross-functional teams and launching before the holiday season.
Jersey Mike’s Subs is layering up its mobile strategy by rolling out a new ordering application and digital rewards program that allows customers to create a single account linking their loyalty points, email club and texting and app logins for a more streamlined experience.
A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.
Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.
NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.