Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.
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Auntie Anne’s is the latest food marketer to slip into the mobile delivery sector following an integration with the Postmates delivery application, enabling consumers in seven test markets to receive salty and sweet snacks in under an hour.
Meal delivery platform Munchery is attempting to drive purchases made from its mobile application with a Google Play Music partnership that enables customers to buy menu items accompanied by chef-developed themed playlists.
Dunkin’ Donuts is putting a new twist on a seasonal sweepstakes by driving consumers to discover personality traits correlating to their favorite flavor of iced tea via an interactive quiz and encouraging fans to share their results on social media for a chance to win a year’s supply of iced tea.
Virgin Atlantic is turning a social media contest into a mobile offer for a free cabin upgrade by asking Twitter users to post their best requests, gifting the user with the most creative answer with two one-day upgrades for an already-purchased flight ticket.
Victoria’s Secret is taking its omnichannel marketing to new heights and adding in-store appeal to the selfie by asking fans to visit a location, snap a picture in front of a window display and show a sales associate to receive a free gift, suggesting in-store selfie activations could be the next big thing for millennial-friendly retailers.
Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience.
The New York Mets are tapping mobile to offer promotional credit for seat upgrades to Citi card holders as well as fans who use the MLB.com application to check-in at the stadium.
Multinational retailer Carrefour has placed iBeacon networks in 28 of its hypermarket stores in Romania, pointing to the inevitable global rollout of personalized shopping experiences on mobile.
Ride-sharing application Uber is continuing its cross-marketing blitz by joining forces with Capital One to deliver free ice cream to cardholders on July 24.