Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.
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NEW YORK – An eBay executive at Forrester’s Marketing 2016 Forum claimed that the online marketplace continues to optimize its mobile offerings from both transactional and research-oriented standpoints in the hopes of giving more control to its buyers and sellers.
While mobile continues to challenge retailers over where to invest their resources, the news last week suggests swift movement is needed on digital wallets and curbside pickup while chatbots and virtual reality are still in development. Watch this video for the full analysis.
Eileen Fisher is digging up sales this weekend by rolling out an Earth Day-inspired style quiz via Instagram, enabling consumers to answer several questions to receive a discount toward a future purchase and a chance to win a $1,000 shopping spree.
With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers’ minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support.
Strategies for engaging in-store shoppers move from me-too to inspired as merchants take a more personalized approach for their customers. Watch this video for the full analysis.
Budget brand Ryanair is the latest airline to employ customer-first mobile features within its application, enabling travelers to take advantage of one-click options for reserving seats and upgrading, as well as rate their flights and boarding processes.
Regal Entertainment Group is the latest movie theater chain to adopt digital ticketing by teaming up with mobile application Atom Tickets, which enables consumers to send invitations to friends via social media, pre-order concessions and purchase advance tickets.
Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.
Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.