Software and technology

DSW is placing QR codes on its static magazine ads that lead consumers to the company’s commerce-enabled site where they can shop the latest looks.

L’Oreal and Glamour are introducing a new shopping experience within New York taxicabs that lets consumers view how-to videos featuring Yves Saint Laurent and Lancome beauty products and buy them on the spot.

Los Angeles-based restaurant Pink Pepper is using QR codes on its menus and business cards that lead to a mobile-optimized page where consumers can order takeout.

Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.

From companies developing tablet-specific strategies to the recent explosion of new tablet devices on the market, retailers will undoubtedly be affected.

Fandango claims that 50 percent of its movie fans are using its mobile ticketing after rolling out the program last year.

Domino’s Pizza is dipping its toes into augmented reality with a new campaign that brings its latest 555 pizza deal to life.

The Mall of America is rewarding Black Friday shoppers with an in-mall display that lets users snap QR codes to win prizes from the mall’s retailers.

Holiday travelers at Dallas/Fort Worth International Airport can take a picture of Microsoft Tags on signs around the terminal to receive special offers from nearby concessionaires such as Dunkin’ Donuts and Starbucks.

A Chili’s fundraising campaign for childhood cancer resulted in 291,000 QR code scans that appeared on coloring sheets and table tents created specifically for the effort.