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Social networks

LivingSocial enhances mobile apps with Twitter integration

October 17, 2011

LivingSocial has enhanced its mobile application to support Twitter integration in iOS 5 to provide consumers with a quicker means to free deals.


State Farm taps mobile, social to promote sweepstakes initiative

September 8, 2011

State Farm is letting consumers enter for a chance to party on the Intrepid aircraft carrier museum via a sweepstakes campaign that marries mobile and social.

Dallas Fort Worth International Airport taps mobile to reward travelers

August 5, 2011

Dallas Fort Worth International Airport is letting travelers access special concession deals and discounts offered from companies such as Starbucks, Auntie Anne’s Pretzels and Brookstone within a few yards of their location.

Louis Vuitton Voyages enlists mobile social media for China

June 10, 2011

Louis Vuitton debuted a new social media application for its upcoming exhibition at the National Museum of China in Beijing that will further the label’s branding in the world’s No. 2 luxury market.

Buffalo Wild Wings pushes wings and flavors via new SCVNGR campaign

May 27, 2011

Restaurant chain Buffalo Wild Wings is working with game service SCVNGR to launch a new mobile marketing campaign to increase consumer activity and maintain brand engagement.

Starwood rewards loyalists via Foursquare contest

May 19, 2011

Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.

Mobile gamers more social than non-gamers: study

April 14, 2011

Mobile gamers are very social – and very valuable to brands and publishers, according to a MocoSpace survey of 10,000 smartphone users of its mobile social network.

Mobile, social bringing about huge sea change: analyst

April 6, 2011

NEW YORK – An analyst at appssavvy’s Social Media Summit said that mobile and social are bringing about the biggest sea change in consumers’ lives, and brands and retailers should take note of the ever-changing landscape.

Domino’s Pizza foursquare promotion achieves 9,617 check-ins

March 31, 2011

Domino’s Pizza teamed with mobile social network foursquare to reward its most loyal customers via geo-targeted offers.

Sports Authority distributes mobile deals via Foursquare to drive foot traffic

March 11, 2011

As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and other discount offers via the location-based mobile social network.