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Is Pinterest’s mobile play stronger than Facebook’s? – Mobile Marketer

May 21, 2012

Mobile Marketer today – Is Pinterest’s mobile play stronger than Facebook’s?; Coca-Cola exec claims mobile underpins entire Olympic Games strategy.


Facebook’s mobile crisis points to online business model demolition – Mobile Marketer

May 14, 2012

Mobile Marketer today – Facebook’s mobile crisis points to online business model demolition; Dunkin’ Donuts teams up with Sony Pictures to boast engagement for new film.

Facebook ramps up mobile app strategy in face of monetization fears – Mobile Marketer

May 11, 2012

Mobile Marketer today – Facebook App Center is latest ploy to monetize mobile; Spotify exec: We are continuously investing in mobile.

Facebook builds on mobile loyalty hype via Tagtile acquisition

April 18, 2012

Facebook is continuing its push into mobile with its latest deal to acquire the loyalty app Tagtile pointing to how the social media giant might use mobile to connect the dots between social media display ads and in-store activity.

Yelp must monetize mobile as use migrates away from desktop

March 5, 2012

Yelp generates revenue from advertising on its Web site, but as mobile usage grows the company must find a way to monetize its mobile business as well.

Will Bango help Facebook monetize its 60 million-plus mobile app users?

February 10, 2012

With more than 60 million mobile app users, Facebook could be looking to a new agreement with Bango to introduce carrier billing as a way to monetize mobile.

Groupon beefs up mobile social strategy with Mertado.com acquisition

January 24, 2012

Groupon has acquired social shopping site Mertado.com, which lets consumers find and buy products through social networks, including Facebook.

Twitter mobile users can shop while they tweet via Payvment solution

December 16, 2011

Twitter mobile users can now click on a tweet in their stream to purchase a product via a new mobile shopping experience from Payvment.

Dunkin’ Donuts lets users win prizes via mobile check-ins

December 6, 2011

Dunkin’ Donuts is rewarding consumers who check-in via foursquare and Facebook Places with a campaign that involves mobile, social media and email.

Domino’s builds loyalty via foursquare, Facebook Places incentive

November 28, 2011

Domino’s is rewarding its customers with tasty deals when they use foursquare and Facebook Places to check-in to its locations.