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Target taps cute on social to drive kids collection sales

March 13, 2017

Target is aiming a little lower for its latest social influencers campaign of which it is sharing specific items and inspiration to style them but with a younger-than-usual audience.

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Stacy’s Pita Chips bridges offline retail and online marketing through Snapchat

March 9, 2017

Stacy’s Pita Chips is celebrating Women’s History Month with unique bags that come with a Snapchat code that leads to digital resources on them.

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Axe eases men’s fears of styling with recommendations and social influencers

March 6, 2017

Unilever’s Axe is tapping into the increase in men’s interest with hair through a social influencer campaign that not only blends personalization, humor and information together, but also ties into direct-purchase capability.

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Pinterest Shop the Look builds up commerce initiatives, leverages customer journey

February 24, 2017

Macy’s, Target and Wayfair are some of the first marketers to jump aboard Pinterest’s Shop The Look feature to further capitalize on targeted users at a time in their customer journey when they are likely to purchase.

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Taco Bell simultaneously drives foot traffic, builds lifestyle brand with wedding

February 15, 2017

Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.

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How effective was Best Buy’s Grammys engagement on Twitter?

February 14, 2017

Big-box retailer Best Buy’s Twitter feed lit up on Sunday in response to the Grammys festivities, presumably to take advantage of a spike in music sales (especially physical copies) that occurs during the awards ceremony.

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Banana Republic wields in-store, online tools for bigger social influencer impact

February 10, 2017

Gap Inc.’s Banana Republic is building on its relationship with brand ambassador Olivia Palermo through in-store popup shops that are live streamed on YouTube to drive sales.

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Marriott uses interactive tools to drive V-day bookings, rewards members

February 8, 2017

Hospitality brand Marriott is hoping to jumpstart Valentine’s Day bookings with a campaign for its rewards that leans on an interactive mobile game on social, a fun way for consumers to get excited about rewards points.

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Twitter’s Buy Button fails, but there is hope for Instagram, Pinterest

February 3, 2017

As buy buttons on social media have had a disappointing run, Twitter is killing off its own but that does not mean the rest are doomed, as experts say the social site’s disregard for relevancy and focus on convenience had it condemned from the start.

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Nissan promotes X-Trail SUV with custom online store, social media campaign

January 20, 2017

Japanese car manufacturer Nissan is offering a unique promotion for consumers in its home country in promotion of its latest SUV model, opening a mobile-optimized store that features five products inspired by the vehicle.

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