Target is aiming a little lower for its latest social influencers campaign of which it is sharing specific items and inspiration to style them but with a younger-than-usual audience.
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Stacy’s Pita Chips is celebrating Women’s History Month with unique bags that come with a Snapchat code that leads to digital resources on them.
Unilever’s Axe is tapping into the increase in men’s interest with hair through a social influencer campaign that not only blends personalization, humor and information together, but also ties into direct-purchase capability.
Macy’s, Target and Wayfair are some of the first marketers to jump aboard Pinterest’s Shop The Look feature to further capitalize on targeted users at a time in their customer journey when they are likely to purchase.
Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.
Big-box retailer Best Buy’s Twitter feed lit up on Sunday in response to the Grammys festivities, presumably to take advantage of a spike in music sales (especially physical copies) that occurs during the awards ceremony.
Gap Inc.’s Banana Republic is building on its relationship with brand ambassador Olivia Palermo through in-store popup shops that are live streamed on YouTube to drive sales.
Hospitality brand Marriott is hoping to jumpstart Valentine’s Day bookings with a campaign for its rewards that leans on an interactive mobile game on social, a fun way for consumers to get excited about rewards points.
As buy buttons on social media have had a disappointing run, Twitter is killing off its own but that does not mean the rest are doomed, as experts say the social site’s disregard for relevancy and focus on convenience had it condemned from the start.
Japanese car manufacturer Nissan is offering a unique promotion for consumers in its home country in promotion of its latest SUV model, opening a mobile-optimized store that features five products inspired by the vehicle.