Research

Not only are consumers searching for deals on their mobile devices, they are also taking a direct action to redeem coupons via their handsets, according to a new study from CouponCabin.com.

A new study from the Interactive Advertising Bureau points to the strong use of mobile by consumers while they are inside a retail store, with 73 percent of respondents saying they have used their mobile in store.

Approximately 38 percent of high-end consumers are planning to spend less over the next 12 months, according to findings from a study by Boston Consulting Group.

Speaking to a bigger issue from marketers to monetize content, 20 percent of revenue from mobile applications comes from three percent of users, according to a new study from ABI Research.

Mobile Marketer today – Mobile data traffic takes off, outpacing revenue opportunities; Sunkist ramps up mobile CRM efforts to build stronger brand engagment.

A new study from MasterCard found that although the United States is ready for mobile payments, nine of the 10 countries most set up for the technology are in Africa, the Middle East and Asia.

NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at Mobile Commerce Daily’s Mcommerce Summit conference.

Mobile point-of-sale solutions are turning into a core strategy for businesses in the retail, hospitality and field services industries, according to a new report from Motorola Solutions Inc.

With 17 percent of adults actively banking via mobile devices, financial institutions are meeting basic needs but few offer more advanced functionality, according to a new report from Forrester Research.

Twice as many merchants plan to invest $100,000 or more in mobile this year versus last year, according to a new report from the e-tailing group.