Q&A

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

Mobile Commerce Daily intern Gabby Kalika attends Chapman University in Orange County, CA. She walked around school asking fellow students if they had ever bought anything from their mobile devices. Here are some of the answers she got.

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

NEW YORK – The attendees at the 2011 Mobile Marketing Forum agree that brands see the potential of mobile and are finally incorporating it into their marketing efforts.

The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon?

A thorough analysis by the World Economic Forum, organizer of the famed show in Davos, shows that widespread adoption of mobile financial services has not been achieved due to structural issues and inadequate consumer participation.

The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.

Hallmark Cards Inc. relies on mobile to communicate with its most loyal shoppers, connecting them to its retail stores to discover the products it offers, a company executive revealed in an exclusive interview.

Quidsi Inc. has rolled out iPhone applications for its Soap.com and Diapers.com ecommerce destinations that let consumers make purchases even if they are in a no-service area.