Q&A

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Q&A: Duane Reade’s Calvin Peters on combining social, mobile and content

September 15, 2014

Walgreen Co.’s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.

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CVS Caremark bets on mobile innovation to extend stores’ reach

August 26, 2014

CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty.

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Priceline CMO eyes bigger role in on-property purchases via mobile

March 17, 2014

Priceline wants a bigger role throughout the travel experience, such as enabling hotel check-ins or on-site purchases, and views mobile as essential to realizing these goals.

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Louis Gump, former CNN Mobile boss, sets his sights on local media

March 1, 2013

The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.

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MasterCard exec: Mobile is locus for delivering payments solutions across use cases

February 14, 2013

As consumers increasingly use mobile to make purchases, MasterCard is turning its focus to developing payment services that address how the user experience converges across various devices.

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Walmart exec: Augmented reality provides unique social interactions

October 31, 2012

While augmented reality provides an opportunity to create unique and entertaining engagement experiences, few marketers are leveraging it in any significant way. One exception is Walmart, which has run two large-scale AR promotions this year, with more likely to come.

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SMS, QR codes and mobile video get vote of confidence

January 17, 2012

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

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3 ways to make a mobile Web site stand out amongst the competition

November 4, 2011

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

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Does the average college kid buy products and services via mobile?

October 5, 2011

Mobile Commerce Daily intern Gabby Kalika attends Chapman University in Orange County, CA. She walked around school asking fellow students if they had ever bought anything from their mobile devices. Here are some of the answers she got.

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Digby’s Dave Sikora on why retailers must embrace mcommerce – and fast

August 26, 2011

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

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