Multichannel retail support

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Minute Maid, Smart Ones supercharge receipt-based promotions via mobile

September 2, 2014

Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.

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Mobile’s role in shopping research grew during back-to-school sales

September 2, 2014

The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.

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NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth

August 28, 2014

More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.

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Macy’s drives mcommerce with live shopping during Fashion Rocks

August 27, 2014

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.

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Staples customers complete purchases in-store, despite online ad interaction

August 21, 2014

Staples Canada found that many consumers complete their purchases in a bricks-and-mortar store despite being exposed to and interacting with ads online in a digital coupon campaign.

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Are apps worth the investment to acquire new customers?

August 13, 2014

PHILADELPHIA – Given the significant investment needed to sustain mcommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers.

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Lovesac, Moret Group reevaluate mobile strategies while balancing multichannel

August 13, 2014

PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.

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How some beacon programs are missing the mark

August 11, 2014

Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.

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Galeries Lafayette eases store navigation for shoppers with app

August 11, 2014

Galeries Lafayette, an upscale French department store in Paris, launched a mobile application with an interactive navigation guide that helps shoppers find items more easily.

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Bookstores pilot bundling digital, print copies of the same titles

August 8, 2014

While Barnes & Noble is partnering with Google for same-day book deliveries, independent bookstores are helping pilot a program bundling purchases of physical books with the same title in ebook format, as consumers embrace both mobile and print formats for reading.

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