Multichannel retail support

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Hachette’s Twitter program opens new chapter in digital bookselling

December 12, 2014

Hachette Book Group’s plan to sell books on Twitter may pose a challenge to Amazon, the leading bookseller, but it is too early to declare the move a game-changer in the digital bookselling industry.

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Line crosses into real-world retail with NY pop-up store

December 12, 2014

Popular social messaging application Line has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York’s Times Square.

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Etsy taps push notifications with local pilot program

December 11, 2014

Handmade and vintage goods marketplace Etsy is running a pilot program that will alert shoppers on their mobile devices when an Etsy seller they like is selling at a local event.

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Can in-store mobile save the day as retail foot traffic plummets?

December 8, 2014

With foot traffic to bricks-and-mortar retail locations dropping 11.4 percent in November, retailers are increasingly looking for ways to harness mobile to drive convenience and value for those shoppers who are showing up.

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Target’s mobile holiday game gives glimpse into future of retail

December 4, 2014

Target is providing a glimpse into the future of retail with a new mobile gaming offering, available in select stores and executed by Google, that bridges the retailer’s physical and digital offerings.

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Smartphones begin to rival tablets as commerce powerhouse

December 3, 2014

While tablets are known for driving more online commerce sales than smartphones, results from the recent Thanksgiving holiday weekend point to how quickly the latter’s star is rising.

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Zappos combines mobile with personal customer service for easy shopping

December 1, 2014

This holiday season, Zappos is harnessing shoppers’ love affair with their smartphones to make it easy to shop anywhere and anytime via customer service-driven services such as Ask Zappos and curated collections.

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Office Depot markets to Shazam users in-store via sound system

November 26, 2014

Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.

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Gap introduces wish lists, in-store Wi-Fi to boost holiday sales

November 21, 2014

Clothing and accessories retailer Gap has introduced an omnichannel wish list solution for shoppers to compile items and share with family members via Twitter, Facebook and email and will be hosting free Wi-Fi in stores for customers’ convenience.

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Beacon-based rewards entice holiday shoppers in Atlanta suburb

November 21, 2014

The city of Alpharetta, an Atlanta suburb, is leveraging mobile application Rately in its execution of beacon technology in numerous local retailers to promote and reward holiday shoppers.

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