Multichannel retail support

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Target’s wish list app brings holiday tradition into mobile era

October 23, 2014

Target is giving a holiday-shopping tradition a mobile-era makeover with a wish list application enabling parents to see, manage and share kids’ favorite items that also integrates with the retailer’s print catalog via augmented reality.

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Groupon’s Pages lets merchants self-promote to mobile consumers

October 23, 2014

Groupon, striving to reinvent itself as more than a daily-deals engine, launched Groupon Pages, comprising seven million listings of merchant information and deals to engage customers who increasingly consume information on mobile from sources such as Facebook and Yelp.

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Walmart to boost mobile prowess as digital investment grows

October 16, 2014

Walmart’s intention to step up investment in digital and ecommerce initiatives is likely to include a heavy dose of mobile as the retailer builds on recent successes such as Savings Catcher and looks for new ways to transform the shopping experience for smartphone users.

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Mobile chat: Role grows in creating seamless holiday shopping

October 13, 2014

Mobile chat is poised to play a significant role in holiday shopping as consumers increasingly make purchases through mobile devices, despite a shortage of chat tools in the marketplace.

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Saddleback Leather mobile shoppers like Web site makeover

October 13, 2014

Saddleback Leather is reaping the benefits of redesigning its ecommerce Web site to streamline the path from purchase to checkout for mobile shoppers, reporting improvements in load times, average time on site and page views per session.

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Mobile blurs distinction between customer acquisition, experience: BloomReach

October 10, 2014

LITCHFIELD PARK, AZ – A BloomReach executive at the Mobile Shopping Summit 2014 said that retailers should build more unified offerings to take advantage of how mobile is blurring the distinction between customer acquisition and customer experiences.

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Mobile in-store experiences are boosting sales

October 9, 2014

LITCHFIELD PARK, AZ – Talk this week at the Mobile Shopping Summit 2014 focused on combining the influence of mobile with in-store sales as brands and retailers become more heavily reliant on and comfortable with mobile technology.

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Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences

October 8, 2014

LITCHFIELD PARK, AZ – A Bloomingdale’s executive at the Mobile Shopping Summit 2014 said that beacon strategies require campaigns and education so that consumers know what to expect when they engage with the in-store technology.

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Marriott seeks mobile contextual moments that matter

October 7, 2014

LITCHFIELD PARK, AZ – A Marriott International executive at the Mobile Shopping Summit 2014 said that figuring out what are the right contextual moments on mobile to engage with customers is a big lesson that needs to learned.

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Avon’s social push lacks necessary mobile-first collaborative tools

October 6, 2014

Avon’s embrace of social in a major overhaul of its Web site comes late but can succeed if the beauty products seller creates a mobile marketing strategy that is custom to its brand, sales team and, most importantly, consumers.

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