Mobile traffic and sales continued a hot streak on Cyber Monday as holiday shoppers fit gift buying into daily commutes and work breaks.
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Store traffic and desktop-only shopping journeys both took a hit over the Thanksgiving weekend, but strong smartphone-driven browsing and purchasing left retailers feeling thankful anyway.
Online retailer Overstock.com is focused on both product and experience to drive mobile engagement and conversions this holiday season, including push notification exclusives, a daily coupon lottery and one-step purchasing.
Retailers are missing out on significant revenue opportunities by failing to personalize consumers’ shopping experiences, thanks to the lack of adaptive pages, product recommendations and search functionalities on their mobile sites, according to a Retail Systems Research report.
Walmart and Target are doubling down on online/offline delivery and pickup services this holiday season as they compete for the business of busy, mobile-savvy shoppers, but more work is needed to fully meet omnichannel expectations.
Specialty apparel retailers Victoria’s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales.
Gift-buyers hunting for the best deals Thanksgiving weekend are increasingly relying on their mobile phones to provide assistance in a number of ways, a fact Walmart has clearly caught onto.
Overstock.com is hoping to maximize holiday cheer and sales through mobile commerce with an update to the retailer’s application that integrates its loyalty program and free-shipping offers for members.
Taubman Centers is partnering with an in-mall retail solution to deploy a browser-based application at four new shopping malls that relies on Wi-Fi instead of Bluetooth technology, capitalizing on the 20 million offers viewed by customers within the StepsAway mobile application so far.
Walgreens is streamlining the in-store checkout process by becoming the first to intertwine Apple Pay with its loyalty program, enabling customers to scan only once to pay and receive rewards.