Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.
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The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.
More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.
Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.
Staples Canada found that many consumers complete their purchases in a bricks-and-mortar store despite being exposed to and interacting with ads online in a digital coupon campaign.
PHILADELPHIA – Given the significant investment needed to sustain mcommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers.
PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.
Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.
Galeries Lafayette, an upscale French department store in Paris, launched a mobile application with an interactive navigation guide that helps shoppers find items more easily.
While Barnes & Noble is partnering with Google for same-day book deliveries, independent bookstores are helping pilot a program bundling purchases of physical books with the same title in ebook format, as consumers embrace both mobile and print formats for reading.