Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.
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Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.
Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.
Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.
As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.
Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.
Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.
Buffalo Wild Wings plans to roll out a number of different in-restaurant and mobile initiatives in the next year, but is particularly focused on loading both entertainment and commerce into tablets to increase revenue.
While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.
H&M aims to build awareness and sales around a new spring collection, but a simple mobile experience keeps the campaign from reaching the same potential as the desktop and tablet effort.