Multichannel retail support

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Staples customers complete purchases in-store, despite online ad interaction

August 21, 2014

Staples Canada found that many consumers complete their purchases in a bricks-and-mortar store despite being exposed to and interacting with ads online in a digital coupon campaign.

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Are apps worth the investment to acquire new customers?

August 13, 2014

PHILADELPHIA – Given the significant investment needed to sustain mcommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers.

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Lovesac, Moret Group reevaluate mobile strategies while balancing multichannel

August 13, 2014

PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.

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How some beacon programs are missing the mark

August 11, 2014

Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.

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Galeries Lafayette eases store navigation for shoppers with app

August 11, 2014

Galeries Lafayette, an upscale French department store in Paris, launched a mobile application with an interactive navigation guide that helps shoppers find items more easily.

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Bookstores pilot bundling digital, print copies of the same titles

August 8, 2014

While Barnes & Noble is partnering with Google for same-day book deliveries, independent bookstores are helping pilot a program bundling purchases of physical books with the same title in ebook format, as consumers embrace both mobile and print formats for reading.

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Why retailers should pay closer attention to mobile-only shoppers

August 7, 2014

While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.

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Schwan scores with at-home mobile college football tailgaters

August 7, 2014

Schwan Food Co’s consumer-brands division is offering one-stop shopping, contests and a sweepstakes for mobile college football game tailgaters on a
Web site that highlights its Red Baron, Freschetta and Tony’s pizza brands.

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IKEA blends ease-of-use with high functionality for mobile

August 1, 2014

IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.

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EBay could make mobile primary tool for selling auto mechanics’ services

August 1, 2014

EBay would be smart to borrow a page from the playbooks of Uber and Airbnb and make mobile the primary tool in its upcoming test of selling auto mechanic services.

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