With the CEO and chairman of Darden Restaurants stepping down following the financial spiral of Olive Garden and the company’s contested sale of Red Lobster, mobile is one strategy a successor should look to in driving a turnaround for the business.
Multichannel retail support
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Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.
In a continuation of its quest to deliver greater choice and control for guests, Hilton Worldwide has unveiled new mobile advances such as the ability to check-in and choose exact rooms from digital floor plans, make a purchase upgrade and submit special requests for room service.
Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.
EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm.
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting.
Adult-beverage delivery application Drizly reported an 83 percent lift in spirit sales over the Fourth of July holiday, marking a record week for the mobile lifestyle service and indicating that beer, wine and liquor retailing is ripe for the shift to an on-demand economy.
A dozen small California businesses are participating in the beta launch of a new touchless, beacon-enabled shopping experience through the Slyde mobile app to generate on-the-spot rewards and benefits for their most loyal customers while creating a more personal and engaging shopping experience.
Olive Garden announced a new mobile ordering To Go experience as part of its ongoing brand renaissance, but the browser-based platform could place the chain at a disadvantage compared with the competition, which has embraced more consumer-friendly applications for the most part.
While a growing number of retailers are embracing beacon technology to deliver hyper-local content in stores, no one yet appears to be leveraging the full potential of the technology by pairing it with existing customer data to guide offline purchases.