Walmart’s intention to step up investment in digital and ecommerce initiatives is likely to include a heavy dose of mobile as the retailer builds on recent successes such as Savings Catcher and looks for new ways to transform the shopping experience for smartphone users.
Multichannel retail support
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Mobile chat is poised to play a significant role in holiday shopping as consumers increasingly make purchases through mobile devices, despite a shortage of chat tools in the marketplace.
Saddleback Leather is reaping the benefits of redesigning its ecommerce Web site to streamline the path from purchase to checkout for mobile shoppers, reporting improvements in load times, average time on site and page views per session.
LITCHFIELD PARK, AZ – A BloomReach executive at the Mobile Shopping Summit 2014 said that retailers should build more unified offerings to take advantage of how mobile is blurring the distinction between customer acquisition and customer experiences.
LITCHFIELD PARK, AZ – Talk this week at the Mobile Shopping Summit 2014 focused on combining the influence of mobile with in-store sales as brands and retailers become more heavily reliant on and comfortable with mobile technology.
LITCHFIELD PARK, AZ – A Bloomingdale’s executive at the Mobile Shopping Summit 2014 said that beacon strategies require campaigns and education so that consumers know what to expect when they engage with the in-store technology.
LITCHFIELD PARK, AZ – A Marriott International executive at the Mobile Shopping Summit 2014 said that figuring out what are the right contextual moments on mobile to engage with customers is a big lesson that needs to learned.
Avon’s embrace of social in a major overhaul of its Web site comes late but can succeed if the beauty products seller creates a mobile marketing strategy that is custom to its brand, sales team and, most importantly, consumers.
Walgreens is extending its mobile pharmacy leadership via a new partnership with WebMD that will drive smartphone use for prescription refills and wellness-driven rewards.
Hotels.com is enabling travelers using its mobile booking application to receive hotel notifications on their Android smart watches as a way to make traveling more seamless.