Multichannel retail support

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Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins

April 18, 2014

As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.

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How better Wi-Fi will help Burger King sell more burgers

April 17, 2014

Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.

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Subway takes bigger bite of mobile ordering with New York expansion

April 7, 2014

Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.

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Buffalo Wild Wings bets on EMV to grow tablet payments

April 4, 2014

Buffalo Wild Wings plans to roll out a number of different in-restaurant and mobile initiatives in the next year, but is particularly focused on loading both entertainment and commerce into tablets to increase revenue.

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Tesco pivots iBeacon focus towards customer service. Will others follow?

April 3, 2014

While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.

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H&M misses out on immersive mobile video opportunity with spring campaign

April 1, 2014

H&M aims to build awareness and sales around a new spring collection, but a simple mobile experience keeps the campaign from reaching the same potential as the desktop and tablet effort.

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McDonald’s widens support of mPOS to drive delivery sales

March 31, 2014

McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.

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Cineplex brings mobile offers program to 725 theaters across Canada

March 26, 2014

Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.

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Express embraces mobile to remake the in-store experience

March 24, 2014

Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.

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Men’s Wearhouse employs app for omnichannel inventory management

March 20, 2014

Men’s Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application.

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