Hooters’ promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device.
Multichannel retail support
McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
SAN ANTONIO, TX – An American Eagle Outfitters executive at eTail West 2014 said that the retailer is working to move beyond loyalty to connect and track consumers across channels.
SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.
SAN ANTONIO, TX – A HelloWorld executive at eTail West 2014 mentioned two recent campaigns from Old Navy and Gap that give marketers insight into how to pull off integrating mobile into the in-store experience.
SAN ANTONIO, TX – A Moosejaw executive at eTail West 2014 said that since rolling out mobile point-of-sale 18 months ago, the outdoor gear retailer is now seeing mobile hit 40 percent of the company’s revenue.
With mobile ordering for take-out food growing quickly, competition in the space is heating up as GrubHub Seamless files for an initial public offering while Foodler strengthens its loyalty positioning via a new integration with mobile rewards and payments platform LevelUp.
Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.
Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee.