Multichannel retail support

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Lowe’s taps DIY inspiration to drive sales via mobile video

July 18, 2016

Lowe’s is leveraging a do-it-yourself expert with a large social following in a new mobile and online series that depicts ways to update a home and includes a landing page that congregates featured materials and tools available for purchase.

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Target drives in-store patio furniture sales with local inventory ads: Google

July 15, 2016

For stores where Target is running Google local inventory ads for patio furniture so mobile users can see what is available nearby, patio revenues are significantly outpacing locations that do not have the ads.

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Gap Factory spurs mobile-inspired purchases via prize wheel promotion

July 12, 2016

Gap Factory is enticing social media users into its stores by encouraging them to spin a mobile-optimized prize wheel that offers a discount code in exchange for signing up for the retailer’s text alerts.

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Top 10 mobile-offline activations from Q2

July 6, 2016

CVS, Macy’s and Sephora are making strides to join real world pushes with mobile capabilities, further merging digital technologies and in-store shopping while developing unique takes on modern loyalty programs, couponing and shopping assistants.

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The Fresh Market unpacks mobile-optimized ereceipts, further tailoring coupons

July 5, 2016

Grocery chain The Fresh Market is leveraging a new ereceipt program that enables customers to enjoy a more streamlined, paperless experience at in-store checkouts and opens wider opportunities for customized offers on mobile.

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Dick’s Sporting Goods scores mobile in-store goal with app update

July 1, 2016

Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations.

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Gucci lets its ecommerce garden grow via online exclusives

July 1, 2016

Italy’s Gucci is launching an online-only capsule collection of womenswear and accessories on July 5.

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American Eagle Outfitters focuses on image recognition in search bar

June 29, 2016

American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.

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Amazon makes it harder for retailers to ride Prime Day’s coattails

June 24, 2016

Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.

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Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app

June 24, 2016

British pharmacy and beauty chain Boots is further integrating mobility into physical stores by leveraging IBM’s MobileFirst platform for its iOS application, enabling associates to browse inventory, give product recommendations based on online analytics and look up ratings and reviews.

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