Multichannel retail support

Canadian retail chain London Drugs is equipping associates in its 74 stores with iPads to help consumers compare prices for electronics and other items while they are shopping.

Aldo has introduced an in-store mobile game that offers consumers a chance to win up to $500 when they play.

For the first time in flash sales site Rue La La’s history, mobile sales surpassed online sales on April 14, representing 53 percent of the day’s total revenue.

HSN has partnered with the March of Dimes for a new marketing campaign that aims to raise awareness and funds for organizations and lets consumers make donations via the retailer’s on-air, online and mobile mediums.

In a sign of the growing importance of mobile for reaching grocery store shoppers, Catalina Marketing Corp., which delivers coupons to shoppers at checkout, has acquired mobile commerce solutions provider Modiv Media.

Peapod is giving Chicago commuters a way to simplify grocery shopping by using their smartphones to scan and order items from inside a train station.

NEW YORK – A General Growth Properties executive at Mobile Commerce Daily’s Mcommerce Summit conference said that mobile is helping the mall operator build a relationship with shoppers and, as a result, help drive sales and traffic for its retail tenants.

Domino’s Pizza was quick to embrace mobile as a way to enable customers to place orders and the numbers speak to the company’s success, with more than 20 percent of digital orders now taking place via the company’s mobile site and apps.

NEW YORK- A Brooks Brothers executive at Aberdeen Group’s Retail and Consumer Markets Summit said that in addition to investing in an iPad application, the retailer is looking for ways to empower its store associates with mobile devices.

Convenience store chain Kangaroo Express is enhancing its loyalty program with QR codes and SMS to make it easier for customers to access content and special offers.