The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.
Multichannel retail support
- No categories
Pizza franchise Hungry Howie’s is encouraging customers to try its new multi-platform mobile ordering system with several promotions, including a free pizza when users make their first online order.
Gasoline and convenience store chain Thorntons said its mobile rewards program surpassed its two-year goal in months and is on track to attract one million registrants by this spring, as program managers leverage targeted promotions to get members to visit more frequently.
Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
A significant mobile win during the holiday 2014 shopping season was the number of retailers who regularly updated content for on-the-go shoppers while failures included a lack of cross-device consistency and inefficient click-and-collect experiences.
Gilt and Rue La La are retrofitting their applications with new features and functionality such as free early access to sales and pre-sellout notifications that reflect big expectations from the platforms in the year ahead.
NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers.
Gaiam’s TV partnership with Comcast leverages the retailer’s reputation as a well-known provider of yoga and fitness instruction videos to drive subscriptions to the companies’ joint on-demand TV video service. Gaiam TV Fit & Yoga will provide Xfinity TV customers with subscription-only access to premium yoga and fitness training from famed instructors such as Rodney […]
NEW YORK – A Birchbox executive at the NRF 104th Annual Convention & Expo indicated that the company’s emphasis on letting customers try beauty products before buying them is helping to reshape mobile retail, contributing to a blurring of the lines between online and offline commerce.
Restaurant chain TGI Friday’s is equipping servers with Microsoft tablets to help make the customer experience more streamlined and convenient.