Multichannel retail support

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Amazon’s one-stop shop for vehicle owners drives purchases and information

August 26, 2016

Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information.

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Value store associates as brand ambassadors to push out innovations: Tumi exec

August 19, 2016

BOSTON – An executive from Tumi at eTail East 2016 stressed the importance of offering employees incentives to educate customers on digital platforms and mobile applications to ensure their success.

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American Apparel blends AI, IoT with beacon-enabled digital displays

August 18, 2016

BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.

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Aldo’s bricks-and-mortar connected store experience laces up mobile-inspired sales

August 18, 2016

Footwear and accessories retailer Aldo is the latest brand to integrate mobile with the bricks-and-mortar landscape, enabling shoppers at its new Westfield World Trade Center location to use its application and self-serve tablets to enjoy a more personalized shopping experience.

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Gilt’s in-store debut gets positive response following full-bodied introduction

August 17, 2016

BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space.

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Macy’s store reduction reflects retailers’ boundless search for omnichannel

August 15, 2016

Macy’s plans to close 100 bricks-and-mortar locations is indicative of a desire to balance its digital and physical presence, but this is just one of the big risks being taken by retailers desperate to gain an upper hand in omnichannel.

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Lowes Foods boosts basket sizes with mobile-optimized coupons

August 10, 2016

Lowes Foods is digitizing its circular program and Web site to offer more seamless grocery shopping experiences, a feat made possible by the introduction of mobile-optimized coupons that rewards members can clip and apply directly to their shopping cart totals.

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Sears borrows from Pokemon Go for app-based in-store scavenger hunt

July 27, 2016

Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

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NY&Co rings up in-store traffic with wide-scale beacon deployment

July 27, 2016

Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room.

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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 26, 2016

Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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