Messaging

Pizza chain Papa Murphy’s is adding mobile to its marketing efforts and offering consumers exclusive offers via SMS.

Victoria’s Secret is giving special offers and exclusive event information via an SMS program that builds the company’s database and its relationship with consumers.

As a search engine platform designed to enable consumers to find a product or service either locally or nationally, MobHooks finds itself as a conduit for consumers to submit, share, review and rate text offers.

Mexican-themed restaurant chain Taco John’s is launching a new text messaging campaign with a healthy living theme to drive further growth of its digital loyalty program My Town Mania.

SMS should be used to complement a retail mobile Web experience and drive mcommerce sales, according to industry experts.

UniversityTickets, a ticketing and box office software provider for colleges and universities, is giving its clients the option of offering mobile tickets for their events.

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

Chipotle Mexican Grill is using a text-messaging short code as part of its “Unlimited Time Only” marketing program, which launched to celebrate the restaurant’s 18th anniversary.

AT&T has beaten its competitors to the punch by becoming the first wireless carrier in the United States to offer a large-scale, location-based mobile marketing program to consumers and advertisers.

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.