French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.
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The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others and marketers are learning how to leverage this to their advantage and recreate this tactics overseas.
Mobile ticketing platform Fandango is taking a cue from consumer behavior and transforming the digital ticketing world by integrating further with mobile messaging, since movie going is typically a social experience.
After only a few months, Yahoo is discontinuing Radar, its chatbot-like travel assistant, providing the first inkling of doubt in the otherwise promising rise of chatbots as a commercial interface.
American Express is bringing some new functionality to its Facebook Messenger chatbot, further cementing messaging as an invaluable tool for brands and marketers to connect with their consumers.
Starbucks is expanding its mobile commerce platform to include integration with the massively popular WeChat mobile application in a partnership with Tencent, making a stronger push into the lucrative Chinese mobile market.
Sephora, Bed, Bath & Beyond, eBay and Footlocker are just a few of the big name brands that are making use of a new messaging application to allow customers to send mobile e-gift cards to their friends.
Popular messaging application Viber is getting a much-needed commerce twist with the integration of an automated banking system, further signaling the blurring between messaging platforms and other mobile functions.
McDonald’s fabled McRib is back, and this time the fast food chain is introducing a mobile solution for tracking the elusive sandwich.
As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.