Reebok’s outing at this year’s New York Fashion Week was home to a few firsts, including a partnership with Who What Wear and a shopable runway where editors and influencers could purchase items on tablets in real-time.
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The Kim Kardashian brand is building on the success of the reality star’s emoji application with the possibility of retail capability and is making the app a one-stop shop for fans.
Amazon is looking to take advantage of the influx of new devices in consumers’ hands after Christmas by offering another outlet for impulse shopping, this time providing deep discounts on downloads and digital content.
Warehouse club chain BJ’s Wholesale Club is implementing online ordering for deli and bakery orders on a section of its mobile-optimized Web site, just in time for holiday celebrations.
Walmart’s newest initiative is, in some ways, mobile commerce at its best: a solution for a widespread phenomenon around this time of year, the procrastinating holiday shopper.
Dunham’s Sports, a regional sporting goods chain operating primarily in the Midwest, is partnering with an ecommerce solutions platform to finally allow Dunham’s gift cards to be purchased online.
PepsiCo is merchandising out its emoji campaign for its namesake brand, hoping to get in on the holiday season and tooling together call-to-action mobile marketing techniques such as a White Elephant giveaway on social media.
Millennial-focused news outlet theSkimm is delving into commerce by offering specially curated gift boxes for the holiday season that can be seamlessly purchased on mobile.
As part of its Global Shopping Festival, Alibaba celebrated a massive boon of over $7 billion gross merchandise volume (GMV), all settled through its Alipay payment platform.
Home shopping innovator QVC is continuing its growth into multiplatform retailing with the debut of a channel and accompanying ecommerce platform dedicated to beauty products.