Marketing

1800Flowers is promoting its flowers and gift baskets via Google Offers to help consumers celebrate upcoming holidays such as Easter and Mother’s Day.

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

Pepsi’s Propel Zero Water brand is giving athletes a free taste of its product as a reward for using their favorite applications including MapMyRun and Nexercise.

Voss Artesian Water is running an SMS donation campaign that supports the building of clean water access points in Africa.

Orbitz is spreading the word about its hotel-booking applications via a partnership with Mothers Against Drunk Driving that aims to show users how simple it is to book a hotel room from their handsets.

Walgreens has teamed up with foursquare to roll out a mobile coupon program that lets consumers save money on products when they check-in to any location nationwide.

Google is building up its Google Offers database via a new mobile advertising initiative within Pandora’s iPhone application, pointing to the company’s growing commitment to take a spot at the top of the mobile deals space.

Dot-com companies including Google and Amazon are reportedly trying out physical retail stores as a way to attract new consumers. Could the shift to bricks-and-mortar stores be a sign of the times to come for online retail?

Walgreens is ramping up its mobile strategy with several mobile check-in efforts that are geared at rewarding consumers who are shopping in-store.

Customer service is the centerpiece of retailers’ strategy, and they need to keep in mind that when it comes to mobile, consumers still expect the same level of customer service that they can get in-store or online.