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Has mobile really replaced TV as the first screen for consumers? – Mobile Marketer

November 21, 2014

Mobile Marketer today – Has mobile really replaced TV as the first screen for consumers?; Dove, Kohl’s generate the most love on social media.

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Inviting opinion pieces on mobile commerce

November 21, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Lack of TV-mobile ad integration will cost brands as holiday shopping begins – Mobile Marketer

November 20, 2014

Mobile Marketer today – Lack of TV-mobile ad integration will cost brands as holiday shopping begins; Unilever’s Shield sponsors mobile calls to drive in-store trial.

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Long-term social media campaigns push holiday commerce higher – Mobile Marketer

November 19, 2014

Mobile Marketer today – Long-term social media campaigns push holiday commerce higher; Facebook’s enterprise ambitions would be tested in crowded field.

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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing – Mobile Marketer

November 18, 2014

Mobile Marketer today – Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing; ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content.

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Sears leverages mobile for holiday sales sneak peeks

November 17, 2014

Sears is drumming up anticipation for Black Friday deals by offering early looks at sales on mobile devices and online for Shop Your Way rewards members and promotion via designated hashtags on Twitter and Facebook.

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Mobile-only promotions lose relevance as omnichannel experiences gain – Mobile Marketer

November 17, 2014

Mobile Marketer – Mobile-only promotions lose relevance as omnichannel experiences gain; Web site redesigns suggest mobile coming of age in traditional publishing.

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CPG brands must avoid blanket approach on mobile: report – Mobile Marketer

November 14, 2014

Mobile Marketer today – CPG brands must avoid blanket approach on mobile: report; Leverage creative media over banner ads to stay competitive.

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Old Navy taps SMS to drive excitement for Black Friday promotions

November 13, 2014

Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.

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What marketers need to know about the brewing social login battle – Mobile Marketer

November 13, 2014

Mobile Marketer today – What marketers need to know about the brewing social login battle; Buffalo Wild Wings scores with sports and music iHeartRadio station.

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