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Mobile ad measurement begins to evolve beyond click-through rates – Mobile Marketer

September 19, 2014

Mobile Marketer today – Mobile ad measurement begins to evolve beyond click-through rates; Top brands optimize their apps with iOS 8′s widgets, push notifications.

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Inviting opinion pieces on mobile commerce

September 19, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile meets mobile: Why smartphone-savvy brands are hitting the road – Mobile Marketer

September 18, 2014

Mobile Marketer today – Mobile meets mobile: Why smartphone-savvy brands are hitting the road; Disney partners with Kohl’s to drive launch of photo-contest app.

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Mobile boosts email deliverability, but will it last? – Mobile Marketer

September 17, 2014

Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.

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Coca-Cola boosts mobile social app with second-screen integration – Mobile Marketer

September 16, 2014

Mobile Marketer today – Coca-Cola boosts mobile social app with second-screen integration; Sony Pictures, Chrysler test Flipboard video ads for deeper engagement.

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Social media grows too big for Apple to ignore – Mobile Marketer

September 15, 2014

Mobile Marketer today – Social media grows too big for Apple to ignore; EBay to launch mobile ad network as in-app opportunities grow.

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Omniplatform is biggest change in mobile this year, says Zappos exec – Mobile Marketer

September 12, 2014

Mobile Marketer today – Omniplatform is biggest change in mobile this year, says Zappos exec; Adidas leverages mobile video ads promising visual integration.

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LivingSocial claims trends point to big holiday season for mobile

September 11, 2014

NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.

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Twitter exec: Mobile sparking seismic shift in holiday buying decisions – Mobile Marketer

September 11, 2014

Mobile Marketer today – Twitter exec: Mobile sparking seismic shift in holiday buying decisions; Beyond the Rack drives mobile conversions with personalized retargeting.

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Budweiser tests Facebook promotions with mobile-only redemption

September 10, 2014

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

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