Mobile Marketer today – Has mobile really replaced TV as the first screen for consumers?; Dove, Kohl’s generate the most love on social media.
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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Mobile Marketer today – Lack of TV-mobile ad integration will cost brands as holiday shopping begins; Unilever’s Shield sponsors mobile calls to drive in-store trial.
Mobile Marketer today – Long-term social media campaigns push holiday commerce higher; Facebook’s enterprise ambitions would be tested in crowded field.
Mobile Marketer today – Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing; ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content.
Sears is drumming up anticipation for Black Friday deals by offering early looks at sales on mobile devices and online for Shop Your Way rewards members and promotion via designated hashtags on Twitter and Facebook.
Mobile Marketer – Mobile-only promotions lose relevance as omnichannel experiences gain; Web site redesigns suggest mobile coming of age in traditional publishing.
Mobile Marketer today – CPG brands must avoid blanket approach on mobile: report; Leverage creative media over banner ads to stay competitive.
Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.
Mobile Marketer today – What marketers need to know about the brewing social login battle; Buffalo Wild Wings scores with sports and music iHeartRadio station.