Mobile Marketer today – Mobile ad measurement begins to evolve beyond click-through rates; Top brands optimize their apps with iOS 8′s widgets, push notifications.
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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Mobile Marketer today – Mobile meets mobile: Why smartphone-savvy brands are hitting the road; Disney partners with Kohl’s to drive launch of photo-contest app.
Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.
Mobile Marketer today – Coca-Cola boosts mobile social app with second-screen integration; Sony Pictures, Chrysler test Flipboard video ads for deeper engagement.
Mobile Marketer today – Social media grows too big for Apple to ignore; EBay to launch mobile ad network as in-app opportunities grow.
Mobile Marketer today – Omniplatform is biggest change in mobile this year, says Zappos exec; Adidas leverages mobile video ads promising visual integration.
NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.
Mobile Marketer today – Twitter exec: Mobile sparking seismic shift in holiday buying decisions; Beyond the Rack drives mobile conversions with personalized retargeting.
Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.