Marketing

  • No categories


Unilever’s Clear shows strategic limitations of optimizing for reach on social – Mobile Marketer

December 22, 2014

Mobile Marketer today – Unilever’s Clear shows strategic limitations of optimizing for reach on social; Toyota fantasy football play leverages native ads, stadium experience.

Share on FacebookShare on LinkedInShare on Twitter

Bacardi offers valuable lesson on how to protect against app burnout – Mobile Marketer

December 19, 2014

Mobile Marketer today – Bacardi offers valuable lesson on how to protect against app burnout; Hyatt Regency Bellevue ups guest communication with SMS strategy.

Share on FacebookShare on LinkedInShare on Twitter

How marketers can leverage revamped iOS notification widget – Mobile Marketer

December 18, 2014

Mobile Marketer today – How marketers can leverage revamped iOS notification widget; Marriott leads travel brands in Snapchat-focused marketing.

Share on FacebookShare on LinkedInShare on Twitter

Inviting opinion pieces on mobile commerce

December 18, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

Share on FacebookShare on LinkedInShare on Twitter

62pc of businesses still treat mobile as a new technology: Forrester – Mobile Marketer

December 17, 2014

Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads.

Share on FacebookShare on LinkedInShare on Twitter

Audio vs. beacons: Which is better at driving in-store engagements? – Mobile Marketer

December 16, 2014

Mobile Marketer today – Audio vs. beacons: Which is better at driving in-store engagements?; Royal British Columbia Museum leverages beacons to enhance visitor experience.

Share on FacebookShare on LinkedInShare on Twitter

Marketers quickly embrace simplicity of Yo app – Mobile Marketer

December 15, 2014

Mobile Marketer today – Marketers quickly embrace simplicity of Yo app; Use mobile to make customers feel cared for: report.

Share on FacebookShare on LinkedInShare on Twitter

Why are mobile email open rates declining? – Mobile Marketer

December 12, 2014

Mobile Marketer today – Why are mobile email open rates declining?; State Farm taps object recognition with CarCapture app.

Share on FacebookShare on LinkedInShare on Twitter

Mobile security advances, but threats still loom – Mobile Marketer

December 11, 2014

Mobile Marketer today – Mobile security advances, but threats still loom; Mondelez drives conversion rates partnering with Australian mobile startups.

Share on FacebookShare on LinkedInShare on Twitter

Sponsored content campaigns play a happy tune on Internet radio – Mobile Marketer

December 10, 2014

Mobile Marketer today – Sponsored content campaigns play a happy tune on Internet radio; Volkswagen China generates 300 sales leads with mobile game.

Share on FacebookShare on LinkedInShare on Twitter