Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.
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Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made.
Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions – Mobile MarketerAugust 21, 2015
Mobile Marketer today – Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions; Ralph Lauren challenges wearable brands with tech shirt.
Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.
Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable only on smartphones.
As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.
Sports World Chicago is driving both online and in-store sales while boosting social followers through its micro-targeting of Chicago sports fans at home and on the road.
Move Inc.’s Realtor.com is teaming up with rent listing marketplace Airbnb, enabling interested homebuyers to use the mobile-optimized real estate site to book a property near their desired neighborhood in an effort to test out the location.