Mobile Marketer today – Mobile games captivate brands as real-time optimization opportunities grow; Michelin leverages YouTube to teach young drivers about tire safety.
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Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.
Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.
Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.
Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered.
Mobile Marketer today – How American Eagle Outfitters provides customer value via beacons; BP, McDonald’s are betting on mobile to transform their images.
American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications.
Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google.
Mobile must transform customer experience, not merely simplify communication: KPMG – Mobile MarketerOctober 14, 2014
Mobile Marketer today – Mobile must transform customer experience, not merely simplify communication: KPMG; Mobile TV use differs by demographics but is universally embraced.
Mobile Marketer today – Snapchat ads will spur flood of creative content; (RED) and Bank of America tap Nike Running app for charitable campaign.