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Why McDonald’s still bets on QR codes for mobile activations at scale – Mobile Marketer

August 28, 2014

Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.

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Can Uber extend its influence beyond transportation? – Mobile Marketer

August 27, 2014

Mobile Marketer today – Can Uber extend its influence beyond transportation?; Auto brands must leverage mobile to reach millennials: study.

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Brands ramp up mobile efforts to reach students on campus – Mobile Marketer

August 26, 2014

Mobile Marketer today – Brands ramp up mobile efforts to reach students on campus; Covergirl reinforces connection to style icons via Twitter during VMAs.

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General Motors leverages mobile hubs to connect with buyers – Mobile Marketer

August 25, 2014

Mobile Marketer today – General Motors leverages mobile hubs to connect with buyers; Time Warner builds awareness by providing free Wi-Fi to U.S. Open attendees.

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Gap’s Dress Normal fall campaign features mobile-friendly elements – Mobile Marketer

August 22, 2014

Mobile Marketer today – Gap’s Dress Normal fall campaign features mobile-friendly elements; Hooked on Phonics’ latest app Reading Pro attracts older, tech-savvy kids.

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Snapchat Discovery poses challenges as mobile ad platform – Mobile Marketer

August 21, 2014

Mobile Marketer today – Snapchat Discovery poses challenges as mobile ad platform; Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics.

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Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile – Mobile Marketer

August 20, 2014

Mobile Marketer today – Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile; Bebe offers diamonds in exchange for user submissions sporting its denim styles.

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JetBlue fuels improved customer service via iPad mini deployment – Mobile Marketer

August 19, 2014

Mobile Marketer today – JetBlue fuels improved customer service via iPad mini deployment; PEQ utilizes smartphones as a connected home remote.

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How all detergent hits a home run with mobile moms – Mobile Marketer

August 18, 2014

Mobile Marketer today – How all detergent hits a home run with mobile moms; Office Depot eyes adding mobile activity to rewards program.

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McDonald’s fans mobile strategy with real-time, real-world interactions – Mobile Marketer

August 15, 2014

Mobile Marketer today – McDonald’s fans mobile strategy with real-time, real-world interactions; How rigorous testing helped Marriott deploy responsive design.

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