Gaming

Flavorpill, an online destination for cultural events, has teamed up with GPS app service GoldRun to engage consumers in a scavenger hunt taking place during Internet Week in New York.

Six Flags has partnered with Ask.com to roll out a month-long test campaign that combines location-based rewards with a mobile game.

Twentieth Century Fox, Fandango and Rovio have partnered to let consumers buy movie tickets for the film “Rio” and engage users via the Angry Birds Rio mobile game.

Mobile social network MocoSpace is generating revenue from Street Wars, the first mobile browser-based social game on the MocoSpace Game Platform via virtual currency.

Mobile game developers Gamesoul Studio and Pierrox are integrating PayPal to drive in-application content purchases via Android.

Financial services giant Barclaycard is targeting high-value consumers with the debut of a free iPad version of its Rollercoaster Extreme game in the App Store.

Mobile payments for digital goods is a growing trend, with gaming sites and social networks creating huge demand for user-friendly purchase mechanisms.

British credit card and loan provider Barclaycard is targeting iPhone users with the launch of the free Rollercoaster Extreme branded mobile game.

Electronic Arts assumed a vice grip on the Apple App Store’s mobile game section soon after the iPhone 4 launch.

Powermat is rewarding consumers for in-application activity and interacting with its brand in Booyah’s MyTown location-based game.