Database/CRM

CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program.

The Alon convenience store chain is using a St. Valentine’s Day text messaging promotion to continue to build its CRM database.

Dazbog Coffee has launched a mobile coupon initiative to entice consumers to opt-in to the company’s SMS program.

Church’s Chicken is giving consumers a way to use their mobile phones this holiday season to receive a coupon and enter to win a trip to see a movie premiere.

Department store Loehmann’s is using an SMS program to drive in-store traffic and sales.

Since rolling out an SMS program in June 2009, retailer New York & Co. has grown its mobile database to 180,000 opted-in consumers.

P.F. Chang’s restaurant chain Pei Wei Asian Diner recently used SMS messaging to build its opt-in database, signing up more than 5,000 names via mobile in two weeks.

Google Offers has teamed up with Gilt Groupe’s local experience site Gilt City to offer its subscribers weekly deals on the company’s Web site, mobile app and email distribution list.

A company that operates 300 7-Eleven stores and provides gas to another 600 convenience stores recently put mobile at the hub of a multichannel promotion, signing up 25,000 to a CRM database.

Frozen yogurt franchise Yumilicious is extending its loyalty program into mobile at several locations as a way to bring another layer of customization to the customer experience.