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Mobile Minutes: Tech responds to Trump; Mobile must reinvent itself; Google vs. Uber; Snapchats’ IPO

February 27, 2017

Today in mobile marketing – What tech’s saying about Trump’s transgender policy reversal; Beyond phones and 5G, mobile world seeks to reinvent itself; Ambitious engineer at center of colossal fight between Google and Uber; Snapchat founders’ grip tightened after a spat with an early investor.

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Facebook makes it easier for publishers to seek revenue through video – Mobile Marketer

February 27, 2017

Mobile Marketer today – Facebook makes it easier for publishers to seek revenue through video; Groupon’s new ad campaign targets millennials through digital content outlets.

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Mobile Minutes: Mobile World Congress; iPhone launch; Snapchat’s contentious expansion; Uber’s aggressive culture

February 24, 2017

Today in mobile marketing – Get ready for the Royal Rumble of phones at MWC; Tech breakthroughs take a backseat in upcoming Apple iPhone launch; A rapidly expanding Snapchat is angering its neighbors in L.A.; Inside Uber’s aggressive, unrestrained workplace culture.

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Oreo continues sweeping omnichannel campaign with mobile-only activation – Mobile Marketer

February 24, 2017

Mobile Marketer today – Oreo continues sweeping omnichannel campaign with mobile-only activation; Guinness taps mobile for St. Patrick’s Day social campaign.

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Mobile Minutes: Kenya’s mobile money; Trump-free news; Uber apologizes; Verizon 5G

February 23, 2017

Today in mobile marketing – Kenya’s been schooling the world on mobile money for 10 years; I ignored Trump news for a week. Here’s what I learned; Uber CEO apologizes for company culture after harassment claims; Verizon to offer 5G to select customers in 11 U.S. cities.

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How marketers can adjust to YouTube dropping unskippable 30-second ads – Mobile Marketer

February 23, 2017

Mobile Marketer today – How marketers can adjust to YouTube dropping unskippable 30-second ads; Activia’s latest social video campaign offers empowering message for women.

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Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

February 22, 2017

Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.

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WhatsApp Snapchat copycat feature gives marketers more options – Mobile Marketer

February 22, 2017

Mobile Marketer today – WhatsApp Snapchat copycat feature gives marketers more options; Mike and Ike partner with Paul George, NBA 2K17 for social campaign.

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Mobile Minutes: Project Loon; Samsung scandal; Spy dolls; Toshiba shares fall

February 21, 2017

Today in mobile marketing – Project Loon, Alphabet’s Wi-Fi-beaming moon shot, still flying; Samsung scion follows father’s path in scandal not just business; The bright-eyed talking doll that just might be a spy; S&P downgrade warning sends Toshiba shares falling.

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The allure of Snapchat Discover has newspapers migrating en masse – Mobile Marketer

February 21, 2017

Mobile Marketer today – The allure of Snapchat Discover has newspapers migrating en masse; Pepsi uses mobile hub for NBA-themed Web series.

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