Applications

SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

Kodak is letting consumers order prints and pick them up the same day at Target and CVS stores nationwide via a new mobile application.

Time Inc.’s Real Simple is aiming to make Mother’s Day shopping easier with an application that lets users buy a selection of edited products.

Financial institution E*Trade has added a slew of new features including bar code scanning, mobile deposits and voice recognition to its iPhone and Android applications to help speed up how the company’s clients manage their finances.

Fast food chains Pizza Hut and Boston Market are enhancing their loyalty strategies by giving customers a way to scan 2D bar codes for a chance to win a prize.

When Home Depot wanted to create a digital style guide for do-it-yourself home remodelers, the retailer decided on an iPad-first strategy because of the device’s ability to provide engaging content and product experiences that can help drive sales.

Chain restaurant Minsky’s Pizza Cafe and Bar is letting diners enter for a chance to win free food with a mobile campaign that includes applications, SMS and QR codes.

U.S. Bank is piloting a new augmented reality app that enables users to easily find and access information about the closest U.S. Bank branch or ATM.

Ace Hardware is letting consumers apply for a branded credit card via the company’s new mobile application.

Priceline’s Booking.com is rolling out an application for iPhone and iPod touch devices to let travelers find quick savings at nearby hotels.