San Francisco’s Safeway Holiday Ice Rink in Union Square has launched a mobile application to spice up the holiday season with mobile offers and a virtual queue.
Kentucky Fried Chicken UK and Ireland is ramping up its mobile payment ambitions through a new initiative with PayPal that cuts down on the number of steps that it takes consumers to place an order.
Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative that lets consumers shop from ads.
Victoria’s Secret has updated its iPhone application with a design that mirrors the same cookie-cutter shopping experiences that a majority of retailers already have in place.
American Express has added a new feature to its mobile application that lets consumers pay with points via their mobile devices.
While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.
Office Depot is making a hard push into the mobile in-store experience that is centered around the company’s application serving up store-specific coupons tied to a check-in.
EBay has significantly updated its iPhone application with new sharing and personalized features that highlight the online heavyweight’s ambitions to own all parts of the shopping experience.
Mint has made it easier for mobile shoppers to gauge their financial standing by adding its “Trends” feature to the Mint.com smartphone application.
With 85-90 percent of mobile traffic coming from iOS devices, flash retailer Beyond the Rack has rolled out an iPhone and iPad application in time for holiday shopping.