Applications

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LevelUp cuts fees again but goal of total elimination remains elusive

April 16, 2014

LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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Walmart plays catch-up in mobile pharmacy with new app features

April 15, 2014

Mobile is the latest weapon in Walmart’s arsenal as it continues to build a pharmacy business and compete with leading drugstore chains.

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Drync wine application taps into tablets and new talent

April 14, 2014

Mobile application developers at Drync have created and improved a wine cellar for the virtual realm, now available on tablets as well as mobile phones.

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Best Western moves towards one-click mobile checkout goal with Google Wallet

April 14, 2014

Best Western’s new mobile payment offerings puts the hotel brand one step closer towards its goal of cutting down the checkout process to one step.

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Is Facebook positioning Messenger to be its commerce and payments play? – Mobile Marketer

April 11, 2014

Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.

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Why Urban Outfitters wagers on Wanelo for mcommerce

April 10, 2014

When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.

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Denny’s app drops geo-targeting in favor of customization, gaming

April 8, 2014

Denny’s recent application update pivots the brand away from a previous geo-targeted approach with a bigger focus on personalization and gaming to drive user engagement and value.

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1800Flowers delivers on the value of sentiment via crowdsourcing

April 8, 2014

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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