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Amazon revamps in-app menu for easier access, navigation

July 29, 2016

Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.

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McDonald’s supersizes mobile sales strategy with 5M installs in Q2

July 28, 2016

McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users.

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Walmart advances app with Canada rollout and download incentive

July 28, 2016

Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.

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Parkopedia, Apple usher in mainstream parking capabilities in Maps app

July 28, 2016

Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones.

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Expedia, Priceline impart travel info to mobile concierge service

July 27, 2016

Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales.

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Atom Tickets heightens mobile ticketing competition with planned national rollout

July 27, 2016

Atom Tickets is positioning itself as a competitor to Fandango and others in the mobile movie ticketing space by rolling out to new markets and adding another theater chain ahead of a planned national launch.

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Virgin America turns seat upgrades into live auction via SeatBoost app

July 21, 2016

Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.

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Bluefly unzips sales via revamped mobile checkout, shoppable Instagram feed

July 20, 2016

Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to scan credit cards during checkout and purchase items featured in a curated Instagram feed within the app.

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Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty

July 14, 2016

On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.

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Airbnb, American Express team up to appeal to business travelers

July 13, 2016

Airbnb is targeting business travelers through a partnership with American Express that integrates the mobile booking service into the financial institution’s suite of products under its corporate travel management service.

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