Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.
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McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users.
Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.
Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones.
Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales.
Atom Tickets is positioning itself as a competitor to Fandango and others in the mobile movie ticketing space by rolling out to new markets and adding another theater chain ahead of a planned national launch.
Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.
Online fashion retailer Bluefly is reigniting its mobile sales efforts with revamped Android and iOS applications that enable users to scan credit cards during checkout and purchase items featured in a curated Instagram feed within the app.
On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.
Airbnb is targeting business travelers through a partnership with American Express that integrates the mobile booking service into the financial institution’s suite of products under its corporate travel management service.