Applications

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EBay innovates classifieds with location-based Close 5 app

November 19, 2014

EBay’s new location-based mobile application called Close 5 looks to innovate consumer-to-consumer online commerce, an area that is attracting a growing number of competitors such as Threadflip, Classy and others.

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Target streamlines in-store holiday shopping with app navigation features

November 18, 2014

Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

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Urban Outfitters’ timed, targeted mobile messages increase retention rate

November 14, 2014

Urban Outfitters is maximizing user engagement by sending push notifications, email and in-application messages at times when consumers are most receptive.

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Dr. Oz highlights health benefits of products in-store via Beep’N Go

November 14, 2014

Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to in-store shoppers.

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Restaurant group feasts on flexibility of mobile app

November 14, 2014

Ted’s Café Escondido is gaining a clearer picture of sales and employee hours after deciding to use a mobile application that simplified the management of operations.

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Turkish Airlines’ app launch points to airlines’ grasp of mobile tactics

November 12, 2014

Turkish Airlines’ rollout of a new suite of mobile applications and a mobile-optimized Web site that takes customers from planning and purchase through to boarding aims to seamlessly integrate mobile functionality and service to meet passengers’ heightened expectations from airlines.

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Stride Rite sizes up mobile with foot measuring app

November 11, 2014

Children’s shoe retailer and marketer Stride Rite has launched an iPad application that measures a child’s foot size, helping parents feel more confident about their online purchases.

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Groupon drives getaway sales with new travel discovery app

November 11, 2014

Groupon wants to entice travel enthusiasts and drive sales in one of its fastest-growing categories with the new Getaways Travel Discovery mobile application for Android devices and iPhones.

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Coldwell Banker app empowers sellers to market their homes via storytelling

November 10, 2014

Coldwell Banker is leveraging its mobile application and new digital platform to allow homeowners to connect with buyers and agents via storytelling, social collaboration and feedback.

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Uber, Resy dine out on restaurant patrons’ mobile mind shift

November 7, 2014

Uber’s partnership with Resy to let consumers book a prime-time table at a New York restaurant and then order and pay for taxi transportation via smartphone is the service sector’s latest effort to meet the growing demand for convenience sparked by the mobile mind shift.

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