Applications

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MassMutual puts benefits shopping in consumers’ hands via new app

May 5, 2016

MassMutual Financial Group is introducing a new mobile application to complement its benefits exchange program – which combines healthcare coverage, retirement savings and insurance protection into one platform – enabling users to purchase individual packages or those offered by their employers.

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JCPenney spins millennial-friendly major appliance sales with in-app purchasing

May 3, 2016

JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain’s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time.

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Jaguar Land Rover saves time with item-tracking integration

May 2, 2016

British automaker Jaguar Land Rover is saving consumers’ time with more than its vehicles’ performance.

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OpenTable’s redesigned iPhone app strikes balance between dining and discovery

April 29, 2016

Restaurant reservation service OpenTable is ramping up mobile bookings by redesigning its iPhone application, enabling users to enjoy faster visual browsing of eateries based on elements such as proximity, availability and personal favorites.

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Wayfair bolts down in-app gift card purchases, personalized browsing

April 26, 2016

Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.

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Starbucks’ mobile ordering program drives 20pc of transactions during peak hours

April 25, 2016

Mobile Order and Pay now accounts for 10 percent of transactions in Starbucks’ busiest stores, a number that rises to 20 percent during peak hours, while transaction volume has grown 150 percent over the past year in the launch city of Portland, OR.

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Toronto drivers reserve parking spots via Parking Panda app

April 25, 2016

Parking assistance application Parking Panda is rolling out to Canada, giving Toronto vehicle owners easier control over parking with reservations, payments, price comparison and location search options, alluding to a prominent future for mobile and parking assistance.

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Airbnb vies for more of users’ time through content-driven features

April 21, 2016

Airbnb wants to become a comprehensive travel content destination by adding city guidebooks to the application while also unveiling a new matching system and an international campaign as it looks to lengthen users’ time on the platform. 

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NBA, NHL ticket sales on Rukkus jump after virtual reality integration

April 19, 2016

The National Basketball Association and the National Hockey League saw a spike in sales through ticketing application Rukkus after it was updated to provide a 360-degree view of venue seating locations.

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Dunkin’ Donuts elevates QSR competition with updated app, loyalty promotion

April 14, 2016

Dunkin’ Donuts caffeinated its mobile strategy with an updated application featuring enticing imagery and a touch-friendly interface, a loyalty promotion giving away 125 points and an app pilot for Baskin-Robbins, heating up competition with Starbucks.

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