Applications

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Progressive takes Snapshot into modern age with mobile app

September 4, 2015

Progressive Insurance is introducing a new mobile application for its Snapshot service, a move that could drive adoption by making it easier for customers to earn rewards for their good driving habits.

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Why Airbnb did not just duplicate its iPhone app for Apple Watch

September 4, 2015

When Airbnb set out earlier this summer to create an Apple Watch application, it initially tried to simply port over its iOS app but quickly discovered this did not provide the best-possible user experience.

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Shopkick’s beacon results suggest shoppers care about promotions, not information

September 3, 2015

Mobile application shopkick has doubled its users in the past year to a whopping 15 million, partially due to the shopping companion’s wide-scale deployment of beacons in major retail stores, which focus on offering consumers rewards rather than banal product information.

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Chipotle spices up sales with mobile delivery for college students

September 2, 2015

Chipotle Mexican Grill is taking the recent mobile ordering blitz one step further by identifying a potentially lucrative target audience of college students, prompting the brand to team up with the Tapingo application for quick mobile delivery to campuses nationwide.

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McDonald’s fries up mobile sales with incentive for Philadelphia app users

September 1, 2015

McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.

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Dunkin’ Donuts continues Waze partnership, driving bricks-and-mortar sales through celebrities

September 1, 2015

Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 28, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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Tarte serves matches to mobile users’ favorite shades via augmented reality

August 27, 2015

Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.

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Google Maps goes after Yelp, Waze with added features

August 26, 2015

Google is challenging food recommendation services such as Yelp, Trip Advisor and Urban Spoon with its recent update to the Google Maps mobile application, furthering its quest to become the one-stop digital hub for consumers.

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Target’s Cartwheel drives 10pc more offer downloads via personalization

August 24, 2015

Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.

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