Advertising

Luxury Daily today – Porsche revs up mobile presence with print-QR code combo; Bottega Veneta flaunts customization via interactive ads.

Luxury Daily today – Vogue Paris revamps mobile offerings to include site, new platforms; How luxury brands can target deep-pocketed brides.

Luxury Daily today – Gilt Groupe encourages international mobile buys via discounted shipping; Harrods fetes Diamond Jubilee with product line, store celebrations.

Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.

Luxury Daily today – De Beers marries products, expert advice through first app launch; Hugo Boss launches largest digital campaign for 3D runway show.

H&M is driving consumers to its locations and letting them learn more about the latest fashion trends through a new targeted mobile advertising campaign.

Luxury Daily today – Chloe pushes fragrance via multifaceted app, photo contest; Rolls-Royce to target women buyers, younger demo to widen appeal.

Gap-owned Athleta is helping fashion-savvy consumers find their ideal workout gear and listen to its branded radio station via a mobile ad campaign the company is running within Pandora.

Luxury Daily today – Kiehl’s boosts recycling campaign via in-store, QR engagement; Gucci flaunts Fiat 500 car line with short film series.

Ragu is running a mobile advertising campaign that lets users browse recipes that they can make using the company’s pasta sauces.