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Luxury Daily today – Using film festivals to change the face of mobile luxury fashion; Facebook evolution presents new kind of social commerce: WWD speaker.

Luxury Daily today – High-end brands miss out with static mobile ads in February Vanity Fair app; Swarovski St. Valentine’s Day discounts could harm jeweler’s luxury status.

Luxury Daily today – Ralph Lauren debuts second-generation mobile site; Net-A-Porter pulls out all stops to launch Karl Lagerfeld collection.

Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products.

Home improvement retailer Lowe’s is ramping up its mobile strategy with a new ad campaign that helps promote its iPhone application, as well as its products.

Today in luxury marketing – Emotive mobile advertising imperative for jewelers this St. Valentine’s Day; Windstar Cruises chooses 360-degree strategy to flaunt $18M fleet redesign.

Luxury Daily today – Hugo Boss reaches masses with multichannel runway show streaming; What a luxury brand should expect from its social media director.

Luxury Daily today – WWD adds interactive platform with iPad app; Maintaining brand image key concern for global expansion: NRF panel.

Luxury Daily today – Tag Heuer taps mobile for interactive ad experience in Vanity Fair; How to prepare for the future of shopping: NRF speaker.

Luxury Daily today – Do luxury consumers actually use mobile bar codes?; 78pc affluent consumers are on social media: Four Seasons Luxury Trend Report.