Advertising

Luxury Daily today – Celebrity Cruises builds database via mobile calls-to-action; 70pc affluent males prefer online shopping: study.

Luxury Daily today – Breguet matches competitors with mobile history, collection showcase; Do luxury brand Olympics sponsorships work?

Online retailer Zappos is running an interactive mobile ad campaign that lets consumers create their own spring style story and shop new fashion trends.

Luxury Daily today – Michael Kors ups mobile efforts for Mother’s Day campaign; Elliman luxury real estate magazine relaunch focuses on affluent lifestyle.

Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.

Luxury Daily today – De Beers, Clarisonic engage brides-to-be via watermarked ads; Oscar de la Renta reinvents social commerce via brand-controlled product sharing.

Luxury Daily today – Bentley offers virtual test drive in app update; Burberry fetes largest Asia-Pacific store via 4D spectacle.

Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

Luxury Daily today – 72pc affluent consumers have no spending limit in apps: study; Gucci uses actress endorsement for China-area accessories campaign.

Designer Tory Burch is encouraging fashion-savvy consumers to shop the latest spring trends via a targeted mobile ad campaign.