Advertising

Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item.

Nonprofit Mobile Loaves & Fishes created a campaign where Danny, a homeless man, was on a 50-foot-high billboard with a mobile call to action to raise money for his home.

Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating.

Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.

German audio technology company Sennheiser’s print ad in the upcoming issue of InTune Magazine will feature a QR code that links to a mobile application.

Financial services giant Royal Bank of Canada is running an ad campaign across National Geographic within Zinio’s application for Apple’s iPad.

Apple’s iPad has sent ripples through the mobile advertising industry. Here are some best practices from an iPad ad creative standpoint.

McDonald’s participated in a pilot campaign showcasing Navteq’s location-based mobile advertising services and achieved a 7 percent click-through rate, while also driving consumers in-store.

Ad:tech San Francisco this year decided to go with a different twist on mobile content: anointing a Mobile Marketing Master to lead a two-hour track April 21 instead of the stereotypical daylong event.

Universal Pictures is running click-to-buy mobile video ads to drive ticket sales of its “Repo Men” movie.