Advertising

Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

Luxury Daily today – Michael Kors ignites St. Valentine’s Day conversation through digital campaign; American Express: Affluent consumer Valentine’s Day spend to reach $281M.

Fast food giant Subway is driving consumers in-store via a new mobile advertising campaign that promotes its new line of sandwiches.

Financial institution Bank of America is using a mobile advertising campaign to catapult downloads of its mobile banking iPhone application.

Luxury Daily today – Town&Country moves to mobile with iPad app; Google, Microsoft cofound DMARC to better defend email authentication.

Luxury Daily today – Stella McCartney debuts fragrance through 360-degree geo-targeted campaign; Ferragamo lets shoppers pre-order runway looks through digital trunk show.

A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.

Luxury Daily today – Saks CMO: Mobile, in-store experience to become more intertwined in 2012; Creating content is the new form of merchandising: WWD Digital Forum.

Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.

Luxury Daily today – Using film festivals to change the face of mobile luxury fashion; Facebook evolution presents new kind of social commerce: WWD speaker.