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Louis Vuitton uses first iPad app for exclusive, pricey history lesson – Luxury Daily

May 14, 2012

Today in luxury marketing – Louis Vuitton uses first iPad app for exclusive, pricey history lesson; Will Christian Louboutin Beauté dilute the brand name?


Crystal Cruises expands rebranding campaign via photo-sharing app – Luxury Daily

May 11, 2012

Luxury Daily today – Crystal Cruises expands rebranding campaign via photo-sharing app; Dolce & Gabbana eyes aspirationals through vintage social video.

Marriott banks on mobile video to drive bookings

May 10, 2012

Marriott’s Fairfield Inn & Suites is using mobile video advertisements to drive last-minute hotel bookings.

Net-A-Porter bolsters mobile presence with app update – Luxury Daily

May 10, 2012

Luxury Daily today – Net-A-Porter bolsters mobile presence with app update; David Yurman polishes social platform with f-commerce.

Coca-Cola hoists brand image in new iAd campaign – Mobile Marketer

May 9, 2012

Mobile Marketer today – Coca-Cola hoists brand image in mobile ad campaign; Washington Post exec: App discoverability is a big challenge.

Mobile vital to feed consumer cravings: WWD exec – Luxury Daily

May 9, 2012

Luxury Daily today – Mobile vital to feed consumer cravings: WWD exec; How throwing out the playbook got Audi back in the game.

TAG Heuer stamps mobile call-to-action on Vogue ad – Luxury Daily

May 8, 2012

Luxury Daily today – TAG Heuer stamps mobile call-to-action on Vogue ad; American Express CEO: Reinvention, constant values ingredients for digital transformation.

Four Seasons pushes bridal expertise via mobile, digital – Luxury Daily

May 7, 2012

Luxury Daily today – Four Seasons pushes bridal expertise via mobile, digital; BRIC slowdown could affect second-half 2012 luxury progress.

Double-digit spend increase expected for most-affluent US consumers: study – Luxury Daily

May 4, 2012

Luxury Daily today – Double-digit spend increase expected for most-affluent US consumers: study; Harrods fine-tunes customer experience via employee etiquette lessons.

Ritz-Carlton steps up mobile game via iPhone, Android apps – Luxury Daily

May 3, 2012

Luxury Daily today – Ritz-Carlton steps up mobile game via iPhone, Android apps; Land Rover strengthens consumer lifestyle via online magazine.