Advertising

Luxury Daily today – Holly Hunt ups customer-client interaction with mobile connectivity; Gucci leads luxury industry with shoppable video strategy.

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Luxury Daily today – Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads; Using in-store technology to enhance the luxury retail experience.

Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.

Luxury Daily today – How to make the most of a mobile banner ad; Making TV ads more effective for luxury brands.

Luxury Daily today – Lexus uses mobile site to flaunt Enform updates; David Yurman stretches confines of traditional love for Valentine’s Day contest.

Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts.

Today in luxury marketing – Mobile-optimized luxury automaker sites allow integration with other mobile marketing; BCG study outlines best practice for digital marketing success.

Luxury Daily today – Swarovski promotes lifestyle through location-based holiday site; What 2011 earnings say about the 2012 luxury shopper.

Luxury Daily today – Mobile-optimizing St. Valentine’s Day emails crucial to spontaneous transactions; Gucci, Chanel kick off advertising on retooled Vogue Paris site.