Advertising

Walmart has rolled out a new mobile initiative that lets consumers learn about fishing gear products and buy them via their handsets.

Luxury Daily today – Mobile SEO builds brand awareness, keeps top of mind; Dior pushes jewelry collection in candid video series.

Luxury Daily today – Orient-Express pushes magazine via iPad app; How brands can use YouTube to generate sales.

Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

Luxury Daily today – Push notifications keep luxury branded apps top of mind; Magellan Jets, Rue La La partner for complementary private jet charter hours.

Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

Luxury Daily today – Orient-Express combines mobile, print to build email database; Dolce & Gabbana direct-links to ecommerce via restyled YouTube page.

Luxury Daily today – American Express taps app for exclusive insider’s guide; Marc Jacobs pushes menswear via desert-set social video.

Luxury Daily today – Lexus combines mobile, TV for youth awareness; Orient-Express seeks improved guest experience through tech boost.

Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an interactive mobile ad campaign that lets consumers browse ongoing deals, as well as sign-up to receive offers.