Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.
- Carrier networks
- Fulfillment and returns
- Inventory management
- Multichannel retail support
- Social networks
- Software and technology
- Supply Chain
- Web site development
Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, TwitterAugust 21, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.
Staples Canada found that many consumers complete their purchases in a bricks-and-mortar store despite being exposed to and interacting with ads online in a digital coupon campaign.
Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.
Mobile Marketer today – Snapchat Discovery poses challenges as mobile ad platform; Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics.
Luxury Daily today – Hotels should make tablets more accessible during on-site experience; Selfridges salutes masters of fashion with fall multichannel project.
Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.
PayPal is moving to take a bigger piece of the mobile commerce pie with the launch Tuesday of One Touch, a feature designed to streamline purchasing in the mobile applications of its business partners.
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, TwitterAugust 20, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.