News


Taco Bell’s in-app loyalty program adds filling to mobile strategy

April 20, 2015

Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 20, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors

April 20, 2015

Google is powering a new scan-to-pay mobile application used by street vendors in Seattle selling the city’s Real Change newspaper to benefit the homeless, enabling users to scan a bar code to receive a digital edition and suggesting that scan-to-pay has a future for bigger items as well.

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MasterCard’s order-ahead app makes US restaurant debut

April 20, 2015

MasterCard is boosting the role of its Qkr! application in the growing mobile-ordering space by partnering with New York restaurant Streetbird Rotisserie to give customers the ability to order ahead and pay from their phones.

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Merchants’ limited understanding of mobile transactions presents risk fraud: report

April 20, 2015

Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, CardNotPresent.com and The Fraud Practice.

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Mobile Minutes: Google’s mobile search; Yahoo, Microsoft search partnership; Google’s phone location; Twitter makeover

April 20, 2015

Today in mobile marketing – Google embraces ‘mobile-friendly’ sites in search shake-up; With eye on mobile, Yahoo revises its search partnership with Microsoft; You can now ‘Google’ your lost Android phone; Twitter gives its home page a makeover to grab new users.

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RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness – Mobile Marketer

April 20, 2015

Mobile Marketer today – RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness; Mary Kay, Kohl’s, Ram offers exclusive second-screen content for ACM Awards.

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BMW connects families through in-car app integration – Luxury Daily

April 20, 2015

Luxury Daily today – BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2.

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Spring shopping app attracts fashion brands and investors

April 17, 2015

In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 17, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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