News


Walgreens pushes for in-app coupon convenience, adds deals to product pages

June 29, 2016

Walgreens is making clipping coupons much easier by allowing paperless coupons to be used for online purchases and displaying them on product pages within its application.

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American Eagle Outfitters focuses on image recognition in search bar

June 29, 2016

American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 29, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile

June 29, 2016

Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.

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Church’s Chicken plucks music streaming, photo filters for revamped app

June 29, 2016

Church’s Chicken is fueling more engagement on its mobile application with a suite of new features, including access to a music streaming channel, instant win promotions and branded photo filters, showcasing the importance of enhancing loyalty apps.

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Mobile Minutes: Clinton’s technology agenda; China scrutinizes mobile; Line’s growth plan; smartphone media boom

June 29, 2016

Today in mobile marketing – Clinton rolls out wide-ranging technology agenda; China orders mobile app stores, providers to monitor users; Line, biggest tech IPO of the year, struggles to show its growth plan can work; Americans are watching less traditional TV as smartphone media usage booms.

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Bud Light promotes mobile-supported happy hours via instant win sweepstakes – Mobile Marketer

June 29, 2016

Mobile Marketer today – Bud Light promotes mobile-supported happy hours via instant win sweepstakes; How Walmart is cultivating social intelligence for interdisciplinary strategy.

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JetSmarter expands shuttle service with transatlantic route – Luxury Daily

June 29, 2016

Luxury Daily today – JetSmarter expands shuttle service with transatlantic route; Selfridges salutes Shakespeare’s work with contemporary update.

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Macy’s adds in-store mode to app, solidifying hyperlocal strategy

June 28, 2016

In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart.

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American Express blends finance with contextual tips in Facebook chatbot

June 28, 2016

American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers.

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