News


Sephora shapes mobile personalization with tailored, step-by-step experience

March 5, 2015

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

March 5, 2015

Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter

MasterCard and Kiip ramp up personal experiences via Priceless Surprises app

March 5, 2015

MasterCard is partnering with mobile advertising network Kiip to delight consumers with more of the credit card company’s Priceless Surprises via a standalone mobile application, affirming that marketers are leveraging mobile as the go-to channel for surprise moments and personalized experiences.

Share on FacebookShare on LinkedInShare on Twitter

Wagamama lets restaurant patrons pay for meals via mobile app

March 5, 2015

Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience.

Share on FacebookShare on LinkedInShare on Twitter

World Jewels polishes sales via customization options on mcommerce site

March 5, 2015

Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Samsung Pay launches; Facebook mimics MoPub; Virgin Mobile’s data rollover; Pebble Time on Kickstarter

March 5, 2015

Today in mobile marketing – Samsung Pay launches at GSMA Mobile World Congress in Barcelona; Facebook is said to be working on competitor to Twitter’s MoPub; Virgin Mobile diffuses bill shock with Data Rollover; Pebble Time most funded Kickstarter ever.

Share on FacebookShare on LinkedInShare on Twitter

Marketers miss out with mobile radio ads lacking call to action – Mobile Marketer

March 5, 2015

Mobile Marketer today – Marketers miss out with mobile radio ads lacking call to action; Flat app use means tighter competition for attention, higher ad prices: report
.

Share on FacebookShare on LinkedInShare on Twitter

Farfetch appeals to global voyagers through Departures effort – Luxury Daily

March 5, 2015

Luxury Daily today – Farfetch appeals to global voyagers through Departures effort; Barneys ramps up digital efforts with new Web site.

Share on FacebookShare on LinkedInShare on Twitter

Pizza Hut’s mobile commerce goals drive connected car ordering test

March 4, 2015

Pizza Hut’s demonstration with Visa and Accenture of a connected car shopping experience at the Mobile World Congress is the next stage in consumers’ addiction to their smartphones, built on their growing trust in mobile commerce.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

March 4, 2015

Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter