Amazon is disappointing Seattle consumers after generating significant buzz around its newest mobile innovation and then postponing the launch, signifying the difficulties that can arise with introducing mobile to the real world.
- Carrier networks
- Fulfillment and returns
- Inventory management
- Multichannel retail support
- Social networks
- Software and technology
- Supply Chain
- Web site development
As Apple Pay gears up to launch in Britain in July, Barclays Bank – one of the region’s major financial institutions – remains an important holdout while ramping up its own wearables-based contactless payments strategy.
On The Border Mexican Grill & Cantina is promoting its recent foray into mobile payments and educating customers about how to take control of their dining experience via in-store signage that showcases the necessary steps and convenience of paying via smartphones.
Book publisher Harlequin is bringing its romance novels into the mobile space with a new rewards program, which fans can access for a more personalized experience while helping the publisher drive sales.
Parking technology manufacturer Cale is easing customers’ payment experience with the introduction of Apple Pay into its terminals, suggesting a possible shift in non-merchandise based payments.
Mobile Minutes: IPhone 6 in China; PayPal, eBay split; Samsung’s Tizen inventory; Google’s Oracle appeal deniedJune 30, 2015
Today in mobile marketing – Apple’s iPhone 6 ends China’s cheap streak; PayPal and eBay to trade separately starting next month; Samsung Electronics plans more Tizen smartphones this year: source; Supreme Court denies Google appeal on Oracle suit.
Mobile Marketer today – Bud Light uncovers social’s role in millennials’ summer fun; P&G, esurance marry branding, same-sex ruling in mobile outreach.
Luxury Daily today – Armani brings music appreciation to new channel with Spotify app; China slowdown offset by “high-speed” households: report.
The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.
Major League Baseball is bringing season ticketing to the next-generation fan with a new feature in its mobile application enabling the purchase of blocks of games or season tickets and promising a more flexible experience.