News


Groupon’s fortunes grow on basis of strong mobile positioning

June 18, 2013

Groupon’s fortunes are improving thanks almost exclusively to the daily deal site’s increasingly strong performance in mobile.

Quiznos enhances geotargeting with behavioral data to drive coupon redemptions

June 18, 2013

Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.

Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental

June 18, 2013

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

Dave & Buster’s invites creativity with mobile gaming app development

June 18, 2013

Dave & Buster’s is giving users the opportunity to design a mobile application that will be featured as an arcade attraction at its locations nationwide.

Marriott takes mobile ambitions up a notch with new multichannel campaign

June 18, 2013

Marriott has rolled out its Travel Brilliantly multichannel campaign in a move to amplify the brand’s dedication to envision the future of travel.

Why getting mobile SEO right is critical – Mobile Marketer

June 18, 2013

Mobile Marketer today – Why getting mobile SEO right is critical; Rewards-based ads double mobile advertising engagement: report.

Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app – Luxury Daily

June 18, 2013

Luxury Daily today – Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app; Future of fashion brands depends on millennial brand affinity.

Macy’s showcases Impulse collection through shoppable mobile campaign

June 17, 2013

Macy’s is leveraging mobile to showcase its new Impulse collection, as well as let fashion-savvy customers buy the latest looks.

EBay propels mcommerce efforts with same-day delivery app update and expansion

June 17, 2013

EBay is making a bigger play in mobile commerce with its revamped eBay Now iPhone application, as well as plans to release an Android app and expand to more delivery zones in the future.

One Kings Lane aims for cohesive iOS experience with app revamp

June 17, 2013

Online flash retailer One Kings Lane has redesigned its iPhone application and launched an iPad app that focuses on images to give shoppers a universal shopping experience.