News


Mister Donut extends mobile loyalty following 3,000 member sign-ups

October 22, 2014

Fast food franchise Mister Donut in El Salvador is expanding its mobile loyalty initiative Orange World to more of its locations to improve customer experiences and personalization.

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Mobile games captivate brands as real-time optimization opportunities grow – Mobile Marketer

October 22, 2014

Mobile Marketer today – Mobile games captivate brands as real-time optimization opportunities grow; Michelin leverages YouTube to teach young drivers about tire safety.

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Lexus International creates VIP screening through locked Twitter – Luxury Daily

October 22, 2014

Luxury Daily today – Lexus International creates VIP screening through locked Twitter; Mulberry provides online delivery options to pull together consumer journey.

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Inviting opinion pieces on mobile commerce

October 22, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Use of mobile doubles for researching and completing online purchases: report

October 21, 2014

In the past year, Internet shopping via a PC or laptop dropped from 78 percent to 63 percent, while the use of smartphones doubled from 8 percent to 15 percent and tablets from 5 percent to 10 percent, according to a new report from GfK.

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Foursquare talks up traffic-building local search in new campaign

October 21, 2014

Foursquare, a mobile application dedicated to local searches and discoveries, has rolled out its first brand campaign this week after undertaking a major rebranding initiative this summer to establish a stronger stake in the mobile space.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 21, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Citgo connects with consumers via mobile promotion

October 21, 2014

Citgo Petroleum Corporation is driving application downloads with the new “Win With Citgo” promotion, which offers 108 fans a chance to win significant prizes during the holiday season.

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How mobile appointments translate into customer satisfaction, higher conversions

October 21, 2014

Most Americans prefer to schedule personal appointments by using mobile applications, email, text messaging or Web sites, a Google Consumer Survey shows, reflecting the increasing use of mobile in daily activities.

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IKEA builds second-screen campaign for real-time dialogue about mealtime – Mobile Marketer

October 21, 2014

Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.

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