Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.
- Carrier networks
- Fulfillment and returns
- Inventory management
- Multichannel retail support
- Social networks
- Software and technology
- Supply Chain
- Web site development
Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers.
Mastercard has acquired British payment-technology provider VocaLink, following a string of innovations for its Masterpass mobile payment service, in a bid to even out adoption of the technology in all markets and become a top contender in the crowded space.
Bank of America’s redesigned mobile application now includes Spanish language capabilities as well as the ability to redeem BankAmericard Cash Rewards for travel points or cash-back offers without leaving the app.
Mobile Minutes: EBay raises forecast; Spotify debuts programmatic buying; Amazon eyes banking; Tinder chats up groupsJuly 22, 2016
Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.
Mobile Marketer today – Branded, sponsored content are working in early efforts to evade ad-blocking; SI Play app ushers in modern management for youth sports.
Luxury Daily today – Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.
Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.
Clorox is undertaking a social responsibility-centered approach by inviting consumers to purchase its products, snap a photo of their receipts and upload them onto a mobile-optimized site to receive PayPal credit redeemable toward charitable donations.