News


Sam’s Club challenges Amazon Go with Scan & Go app

January 20, 2017

Warehouse retailer Sam’s Club is expanding the use of its Amazon Go-type store solution that allows customers to scan products with a mobile application and walk out with them, skipping the line at the check-out entirely.

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Sears’ Digital Tire Journey aids tire purchasing through AI

January 20, 2017

Sears is rolling out a new Web and mobile application that uses artificial intelligence to help customers pick and purchase tires for their car.

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Nissan promotes X-Trail SUV with custom online store, social media campaign

January 20, 2017

Japanese car manufacturer Nissan is offering a unique promotion for consumers in its home country in promotion of its latest SUV model, opening a mobile-optimized store that features five products inspired by the vehicle.

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Mobile Minutes: Trump’s effect on tech; No defects in Tesla accident; Google AI; Zuckerberg sues Hawaii family

January 20, 2017

Today in mobile marketing – What does a Trump presidency mean for tech?; U.S. regulator finds no evidence of defects after Tesla death probe; Google’s Sergey Brin ‘surprised’ by speed of AI advancements; Facebook CEO Mark Zuckerberg sues Hawaiian families over Kauai land.

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Best marketers in multichannel space pay attention to lifetime value: Google exec – Mobile Marketer

January 20, 2017

Mobile Marketer today – Best marketers in multichannel space pay attention to lifetime value: Google exec; Mobile has disrupted media, created opportunities, say Time, Gannett execs.

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Jaguar Land Rover launches VR experience to accelerate car shopping – Luxury Daily

January 20, 2017

Luxury Daily today – Jaguar Land Rover launches VR experience to accelerate car shopping; Rarity, limited POS essential to niche brands as luxury becomes overused term.

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Mobile search correlates to higher purchase conversion rate

January 19, 2017

NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.

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On-the-Go Ordering our biggest operational change since drive-thru: Dunkin’ Donuts exec

January 19, 2017

NEW YORK — An executive from Dunkin’ Donuts enumerated twelve “innovation insights” for an audience at Mobile FirstLook 2017, many of which were centered around the reduction of consumer friction, labeled as one of the top bulwarks for food-and-beverage consumers.

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Vitamin Shoppe slowly but surely making mobile a priority

January 19, 2017

NEW YORK – With a new mobile application on the horizon, Vitamin Shoppe is in the middle of a slow but steady modernization effort to bring real mobile value to its customers.

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Mobile Minutes: Government social media; Women’s March start-up; Samsung heir prosecuted; Brexit affects apps

January 19, 2017

Today in mobile marketing – Governments suck at social media, but you deserve some blame; Women’s March gives boost to start-up for bus sharing; Prosecutor makes case today for putting Samsung heir in jail; Brexit hangover results in higher prices for Apple apps.

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