News


Dunkin’ Donuts cracks the formula on loyalty with mobile’s help

January 28, 2015

A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.

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Netflix, Royal Caribbean cozy up to snowbound on mobile

January 28, 2015

As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.

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MasterCard, PGA boost Apple Pay’s profile with inclusion at tournament

January 28, 2015

MasterCard and the PGA Tour’s plan to make Apple Pay part of the spectator experience at the Waste Management Open will ratchet up pressure on United States merchants to accept contactless payments as more customers become enabled.

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Phablet usage for mobile banking set to grow by 100pc: report

January 28, 2015

As mobile screen sizes continue to proliferate and consumers conduct more financial activities on these devices, phablets are becoming popular for banking, with use expected to grow by more than 100 percent, according to a new report from Carlisle & Gallagher Consulting Group.

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Gordmans Stores ranks brand influencers for higher mobile coupon redemptions

January 28, 2015

Midwestern discount retailer Gordmans Stores is among the brands leveraging an engagement marketing platform that enables marketers to rank users in their community based on their influence and activity on social media, mobile and email, resulting in more successful targeting efforts.

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Mobile Minutes: Facebook denies hack; Twitter predicts heart disease; Lyft app rebranding; Message apps still trending

January 28, 2015

Today in mobile marketing – Facebook denies ‘lizard squad’ hacking claim; Twitter can help to predict heart disease; Lyft is completely overhauling its look, starting with its fuzzy pink mustaches; Why apps for messaging are trending.

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Snapchat deals with Hearst, CNN, ESPN underscore broad appeal beyond millennials – Mobile Marketer

January 28, 2015

Mobile Marketer today – Snapchat deals with Hearst, CNN, ESPN underscore broad appeal beyond millennials; IPhone 6 a success even as device proliferation threatens to undercut iOS.

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Vertu helps consumers stay connected with complimentary WiFi – Luxury Daily

January 28, 2015

Luxury Daily today – Vertu helps consumers stay connected with complimentary WiFi; Key lessons learned from New York blizzard preparations.

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Mobile is retailers’ hotline to consumers during winter storm Juno

January 27, 2015

As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather.

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Are mobile vouchers and millennials the right combo meal for McDonald’s?

January 27, 2015

As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.

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