News


Shoppable mobile streaming dilutes exclusivity of Fashion Week

September 4, 2015

A new trend is emerging for New York Fashion Week, with ready-to-wear brands streaming their runway apparel through social media and mobile platforms while also including commerce options, bridging the gap between sales and the catwalk and diminishing the exclusivity of the event.

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Progressive takes Snapshot into modern age with mobile app

September 4, 2015

Progressive Insurance is introducing a new mobile application for its Snapshot service, a move that could drive adoption by making it easier for customers to earn rewards for their good driving habits.

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Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post

September 4, 2015

How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit.

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Coca-Cola, Nescafé tap gamification at point-of-purchase for supermarket shoppers

September 4, 2015

Coca-Cola and Nescafé are bringing mobile-optimized challenges and engagement experiences to shoppers in supermarkets in Beijing and Singapore, highlighting how smartphones are making it easier to connect with users at point-of-purchase.

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Why Airbnb did not just duplicate its iPhone app for Apple Watch

September 4, 2015

When Airbnb set out earlier this summer to create an Apple Watch application, it initially tried to simply port over its iOS app but quickly discovered this did not provide the best-possible user experience.

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Mobile Minutes: Instagram to print; Apple’s stores; Twitter reorganizes; IPhone company

September 4, 2015

Today in mobile marketing – Street Dreams magazine flips the script, bringing Instagram to print; Apple stores are about to change in this huge way; Twitter shuffles product team amid CEO search; The iPhone company.

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Mobile Commerce Daily will not publish Monday, Sept. 7

September 4, 2015

Mobile Commerce Daily will not publish on Monday, Sept. 7 in observance of Labor Day. Enjoy the holiday weekend!

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Google’s search rankings change poses threat to mobile app marketers – Mobile Marketer

September 4, 2015

Mobile Marketer today – Google’s search rankings change poses threat to mobile app marketers; Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings.

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David Yurman taunts entry-level consumers with sugary sweet ring collection – Luxury Daily

September 4, 2015

Luxury Daily today – David Yurman taunts entry-level consumers with sugary sweet ring collection; 56pc of Chinese consumers expect products unavailable in China while abroad: survey.

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Inviting opinion pieces on mobile commerce

September 4, 2015

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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