News


Snapchat invests in Spring to capitalize on social commerce growth

May 27, 2015

Snapchat combines mobile messaging and mobile commerce with its reported recent investment in shopping application Spring, capitalizing on the growing popularity of conversational commerce.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 27, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game

May 27, 2015

Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.

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7-Eleven uncaps loyalty convenience with QuickScan devices

May 27, 2015

Convenience store chain 7-Eleven is ramping up its mobile loyalty platform abroad by rolling out handheld QuickScan devices in Philippines bricks-and-mortar locations to read bar codes on consumers’ smartphones and enable them to redeem their rewards more quickly, pointing to mobile loyalty’s important role for food and beverage marketers.

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Restaurant Equippers cooks up mobile site to showcase top brands

May 27, 2015

Restaurant Equippers, a restaurant supplier that sells top brands such as Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for and purchase products through an interface that aims to deliver a better mobile consumer experience and maximize conversion rates.

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Mobile Minutes: Snapchat’s business plan; Xiaomi sells out in U.S.; Hyundai’s Android Auto; JD.com’s connected devices

May 27, 2015

Today in mobile marketing – Evan Spiegel reveals plan to turn Snapchat into a real business; Chinese phone maker Xiaomi dips toes in U.S. market with accessories and sells out; Hyundai says it’s first with Android Auto; JD.com sets its sights on connected devices.

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Dwell time on mobile native ads twice as long as on desktop: report – Mobile Marketer

May 27, 2015

Mobile Marketer today – Dwell time on mobile native ads twice as long as on desktop: report; Hillary Clinton blends sweepstakes, fundraising in social media outreach.

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Fashion brands, consumers turn to visual social platforms for organic reach: report – Luxury Daily

May 27, 2015

Luxury Daily today – Fashion brands, consumers turn to visual social platforms for organic reach: report; Year-round gifting strategy essential for retailers’ bottom lines: report.

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Is app-free mobile loyalty the way of the future?

May 26, 2015

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 26, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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