News


Minute Maid, Smart Ones supercharge receipt-based promotions via mobile

September 2, 2014

Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.

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Mobile’s role in shopping research grew during back-to-school sales

September 2, 2014

The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

September 2, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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L’Oreal USA collaborates with StyleSeat to make beauty experts more profitable

September 2, 2014

Beauty marketer L’Oreal USA Professional Products is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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Native advertising’s strength on mobile drives interest in private markets – Mobile Marketer

September 2, 2014

Mobile Marketer today – Native advertising’s strength on mobile drives interest in private markets; Tablet slowdown accelerating as phone sales surge.

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Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience – Luxury Daily

September 2, 2014

Luxury Daily today – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience; Mobile encompasses automotive purchase funnel: L2.

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7-Eleven expands Belly loyalty program in US, Canada after trial

August 29, 2014

Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.

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Peer-to-peer shopping apps: Which one will survive?

August 29, 2014

Numerous mobile applications have emerged enabling users to buy and sell fashions but not all are likely to survive.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

August 29, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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