News


Mobile commerce’s future has arrived, but many retailers are ill-prepared – Luxury Daily

May 6, 2016

Luxury Daily today – Mobile commerce’s future has arrived, but many retailers are ill-prepared; Kering looks to global media to spread Women in Motion awareness.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s integrates loyalty with Apple Pay for greater in-store relevance

May 5, 2016

Kohl’s is the first retailer integrating its private label credit card and rewards platform with Apple Pay for in-store use, pointing to the growing influence of mobile payments throughout the customer journey.

Share on FacebookShare on LinkedInShare on Twitter

Announcing Mcommerce Summit 2016 New York May 5

May 5, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

Share on FacebookShare on LinkedInShare on Twitter

Booking.com reserves mobile messaging for real-time customer interaction

May 5, 2016

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.

Share on FacebookShare on LinkedInShare on Twitter

Jersey Mike’s layers on rewards, ordering as it links behavior across channels

May 5, 2016

Jersey Mike’s Subs is layering up its mobile strategy by rolling out a new ordering application and digital rewards program that allows customers to create a single account linking their loyalty points, email club and texting and app logins for a more streamlined experience.

Share on FacebookShare on LinkedInShare on Twitter

MassMutual puts benefits shopping in consumers’ hands via new app

May 5, 2016

MassMutual Financial Group is introducing a new mobile application to complement its benefits exchange program – which combines healthcare coverage, retirement savings and insurance protection into one platform – enabling users to purchase individual packages or those offered by their employers.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Apple revamps music streaming; YouTube bets on online TV; Twitter’s app; Google’s credit alternative

May 5, 2016

Today in mobile marketing – Apple to revamp streaming music service after mixed reviews, departures; YouTube aims to launch live TV service by 2017; Whom to Follow? Twitter’s connect makes better suggestions; Google challenges Apple in India with credit card alternative.

Share on FacebookShare on LinkedInShare on Twitter

Is mobile search shifting towards greater brand control? – Mobile Marketer

May 5, 2016

Mobile Marketer today – Is mobile search shifting towards greater brand control?; Coca-Cola uncaps special summer moments through playlists controlled by bottles.

Share on FacebookShare on LinkedInShare on Twitter

Automakers show dedication to tech-minded consumers with smartwatch compatibility – Luxury Daily

May 5, 2016

Luxury Daily today – Automakers show dedication to tech-minded consumers with smartwatch compatibility; Millennials, older generations have formed two distinct luxury economies: YouGov.

Share on FacebookShare on LinkedInShare on Twitter

1800Flowers unwraps IBM Watson-powered mobile gift concierge, signaling AI’s rise

May 4, 2016

Gifts retailer 1800Flowers, which has recently made waves in artificial intelligence integration, is cementing its stronghold on mobile commerce with an IBM Watson-powered gift concierge that uses cognitive capabilities to tailor product suggestions for shoppers.

Share on FacebookShare on LinkedInShare on Twitter