News


Uber partners with Sears-owned Shop Your Way, offering riders rewards points

September 29, 2016

Uber is partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service, suggesting that mobile loyalty could be a fruitful avenue of exploration for ride-sharing applications.

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Skechers supplements in-store experience with Instagram-integrated commerce app

September 29, 2016

Skechers’ latest mobile effort is an application that lets users purchase shoes and other Skechers-branded merchandise from their mobile devices as well as shop products directly from a dedicated social feed of aggregated Instagram posts.

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Pei Wei adds a side of loyalty to new mobile ordering app

September 29, 2016

Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.

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Honda revs up ride-sharing popularity with on-site activation at Austin festival

September 29, 2016

Honda is foraying into the ride-sharing business through a new partnership with Central Texas Honda Dealers and mobile application Ride Austin, offering free rides to attendees at this year’s Austin City Limits Festival.

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Mobile Minutes: BlackBerry quits smartphones; YouTube Go app; Samsung Pay’s coupons; Meerkat’s new venture

September 29, 2016

Today in mobile marketing – BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay’s first birthday; Meerkat lives on as live group video chat app Houseparty.

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Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations – Mobile Marketer

September 29, 2016

Mobile Marketer today –Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations; Burger King unpacks auto-translatable Facebook ads for World Literacy Month.

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Sentient Jet rolls out booking app behind its most successful summer – Luxury Daily

September 29, 2016

Luxury Daily today – Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.

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Mastercard jockeys for mobile payments domination with new API platform

September 28, 2016

In news announced today, Mastercard is introducing a proprietary API program that enables its partners to experiment with new technologies and interfaces, raising the innovation stakes for similar brands across the financial industry.

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Mobile’s disruption power extends from big brands to small, says FedEx exec

September 28, 2016

NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.

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StubHub debuts new mobile ticket marketplace in partnership with Philadelphia 76ers

September 28, 2016

StubHub has rolled out its latest effort in collaboration with the National Basketball Association’s Philadelphia 76ers, integrating primary and secondary ticket sales into a mobile hub for all Sixers ticket transactions including personalization and bundled services unavailable in traditional grey market arenas.

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