News


Image recognition increasingly an app must-have as scanning gains ground

November 26, 2014

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

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Office Depot markets to Shazam users in-store via sound system

November 26, 2014

Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

November 26, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?

November 26, 2014

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Nielsen Co. and Mobile Majority.

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Urban Outfitters, Nicole Miller in Wanelo “buy” button launch

November 26, 2014

Social shopping network Wanelo is streamlining the customer journey by launching a “buy” button that enables purchases from within the network’s mobile application.

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RetailMeNot app maps nearby deals for more relevant savings

November 26, 2014

The RetailMeNot mobile application has been updated with a nearby offer functionality that includes a map display showing consumers which deals are just steps away from their current location.

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Native ad budgets to jump in 2015 as programmatic takes off – Mobile Marketer

November 26, 2014

Mobile Marketer today – Native ad budgets to jump in 2015 as programmatic takes off; Pop network embraces Tumblr to engage multiscreen fans.

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Inviting nominations: Mobile Commerce Awards 2014

November 26, 2014

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Mercedes-Benz celebrates elegance in social contest – Luxury Daily

November 26, 2014

Luxury Daily today – Mercedes-Benz celebrates elegance in social contest; How much influence do fashion bloggers have?

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Macy’s leverages in-store QR codes for Black Friday giveaway

November 25, 2014

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

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