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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 1, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Will PayPal lose its mobile stronghold as NFC payments gain?

October 1, 2014

EBay’s decision to spin-off PayPal – something company executives insisted was not in the works just months ago – reflects just how quickly mobile payments are heating up following Apple Pay’s launch, renewing enthusiasm for near-field communications technology.

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McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 1, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Discovery, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Dunkin’ Donuts balances mobile, traditional marketing to protect brand personality

October 1, 2014

NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.

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1800Flowers prioritizes data over mobile for contextual relevance

October 1, 2014

NEW YORK – A 1800Flowers executive at the Mobile Marketing Association’s SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away.

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Forrester analyst: Marketers must create mobile moments to stay relevant

October 1, 2014

NEW YORK – A Forrester Research analyst at the Mobile Marketing Association’s SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space.

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Toyota exec: No magic formula to engage millennial car buyers – Mobile Marketer

October 1, 2014

Mobile Marketer today – Toyota exec: No magic formula to engage millennial car buyers; Starwood Hotels bets on mobile to optimize guestroom personalization.

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Montblanc taps philanthropic readers of Departures with mobile ad – Luxury Daily

October 1, 2014

Luxury Daily today – Montblanc taps philanthropic readers of Departures with mobile ad; Selfridges invests in online store to enhance multichannel shopping experience.

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Shopkick acquired amid growing importance of beacon-enabled shopping

September 30, 2014

In a significant sign of support for location-based mobile shopping, SK planet – a division of South Korea’s largest mobile carrier – has agreed to acquire loyalty application shopkick for approximately $200 million.

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