News


Amazon’s one-stop shop for vehicle owners drives purchases and information

August 26, 2016

Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information.

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Uber adds ride-sharing buttons to retailers’ mobile-optimized location pages

August 26, 2016

Uber is implementing buttons on retailers, banks and restaurants’ mobile-optimized location pages that invite users to visit those locations by using its ride-sharing service, showcasing how it can deliver more customers to local businesses’ doors.

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Letgo introduces user ratings, secures 13.2M monthly active users

August 26, 2016

Mobile seller-to-seller application letgo is adding ratings and reviews for buyers and sellers so users can be more confident in their transactions following the app’s growth past 30 million downloads.

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Mobile Minutes: Snapchat and young voters; Facebook open sources AI; Apple’s security upgrade; YouTube’s TV app

August 26, 2016

Today in mobile marketing – Snapchat lures more campaign spending as candidates court young voters; Facebook open sources AI image recognition software; Apple upgrades iOS after spyware finding; YouTube just created a new TV app for cord-cutting viewers.

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Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits – Mobile Marketer

August 26, 2016

Mobile Marketer today – Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits; Hyundai simplifies driving by integrating mobile services into one app.

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Dior paints the town red to launch vibrant lip color – Luxury Daily

August 26, 2016

Luxury Daily today – Dior paints the town red to launch vibrant lip color; Swarovski champions creativity, inspiration in branding campaign.

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Mastercard transforms The Barclays into testing ground for in-app payments

August 25, 2016

Mastercard is continuing its tradition of bringing its latest technologies to The Barclays golfing event by enabling this year’s attendees to use the enhanced Masterpass solution to buy merchandise on-site and leverage the Qkr! with Masterpass application to order concessions directly to their seats.

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Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

August 25, 2016

Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Mary Kay provides flexible payment capability for sellers, shoppers via mobile

August 25, 2016

Mary Kay is providing its beauty consultants in Canada with an easier method of bringing payments to customers through mobile, making credit and debit purchases more accessible.

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Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify’s IPO plans; Facebook’s political views

August 25, 2016

Today in mobile marketing – Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.

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