SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.
- Carrier networks
- Fulfillment and returns
- Inventory management
- Multichannel retail support
- Social networks
- Software and technology
- Supply Chain
- Web site development
Hooters’ promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device.
GrubHub is finishing off its first-ever week-long Snapchat scavenger hunt in which it randomly gave away free grub while engaging with consumers on the increasingly popular channel.
When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
Mobile Marketer today – Private equity giant Warburg Pincus looks to invest in mobile companies; Why Walmart prioritizes Twitter for building brand reputation.
Luxury Daily today – Watchmakers introduce Google Glass strategy to build cohesion and awareness; Loewe introduces handbag collection with vignette video series.
SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.
McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
SAN ANTONIO, TX – A Tilly’s executive at eTail West 2014 said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.