News


Why September is the best month for acquiring mobile customers

July 22, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

Share on FacebookShare on LinkedInShare on Twitter

Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise

July 22, 2016

Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers.

Share on FacebookShare on LinkedInShare on Twitter

Mastercard looks to maximize mobile payments capabilities with VocaLink acquisition

July 22, 2016

Mastercard has acquired British payment-technology provider VocaLink, following a string of innovations for its Masterpass mobile payment service, in a bid to even out adoption of the technology in all markets and become a top contender in the crowded space.

Share on FacebookShare on LinkedInShare on Twitter

Bank of America invests in mobile-enabled rewards redemption

July 22, 2016

Bank of America’s redesigned mobile application now includes Spanish language capabilities as well as the ability to redeem BankAmericard Cash Rewards for travel points or cash-back offers without leaving the app.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: EBay raises forecast; Spotify debuts programmatic buying; Amazon eyes banking; Tinder chats up groups

July 22, 2016

Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.

Share on FacebookShare on LinkedInShare on Twitter

Branded, sponsored content are working in early efforts to evade ad-blocking – Mobile Marketer

July 22, 2016

Mobile Marketer today – Branded, sponsored content are working in early efforts to evade ad-blocking; SI Play app ushers in modern management for youth sports.

Share on FacebookShare on LinkedInShare on Twitter

Compass app brings market reports directly to consumers and agents – Luxury Daily

July 22, 2016

Luxury Daily today – Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role

July 21, 2016

Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.

Share on FacebookShare on LinkedInShare on Twitter

Virgin America turns seat upgrades into live auction via SeatBoost app

July 21, 2016

Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.

Share on FacebookShare on LinkedInShare on Twitter

Clorox fuels product sales, donations with mobile receipt campaign

July 21, 2016

Clorox is undertaking a social responsibility-centered approach by inviting consumers to purchase its products, snap a photo of their receipts and upload them onto a mobile-optimized site to receive PayPal credit redeemable toward charitable donations.

Share on FacebookShare on LinkedInShare on Twitter