News


Target fires back at Amazon with its own image recognition app

July 22, 2014

Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.

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Kimpton Hotels takes a guest-first approach to digital overhaul

July 22, 2014

Kimpton Hotels has unveiled a reinvented, fully responsive Web experience that incorporates content from a recently launched travel blog while providing features such as a universally available booking pathway.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 22, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Giant Eagle launches stand-alone pharmacy app

July 22, 2014

Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.

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Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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How mobile millennials could revitalize the housing market – Mobile Marketer

July 22, 2014

Mobile Marketer today – How mobile millennials could revitalize the housing market; Levi’s taps iBeacons to rejuvenate brand and reel in shoppers.

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Moët & Chandon introduces game to spark consumer interaction – Luxury Daily

July 22, 2014

Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.

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How Quiznos uses gamification to strengthen loyalty connections

July 21, 2014

A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program.

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PayPal Select brings back rewards for top shoppers

July 21, 2014

PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members.

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Lionsgate debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales

July 21, 2014

Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.

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