News


Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

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Mazda’s mobile-appointment scheduling aims to ease customer-dealer relations

December 18, 2014

Mazda USA will let customers schedule their own service appointments through smartphones as the automaker strives to enhance the vehicle owner’s experience on mobile, making it easier to do business with the dealer.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 18, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Time’s acceptance of bitcoin points to bigger push into mobile subscriptions

December 18, 2014

Time Inc.’s move to accept bitcoin payments for subscriptions to some of its publications marks a step forward for traditional publishers exploring new business models that can be enabled through mobile devices.

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Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

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How marketers can leverage revamped iOS notification widget – Mobile Marketer

December 18, 2014

Mobile Marketer today – How marketers can leverage revamped iOS notification widget; Marriott leads travel brands in Snapchat-focused marketing.

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Hermès links holiday to travel with Departures mobile effort – Luxury Daily

December 18, 2014

Luxury Daily today – Hermès links holiday to travel with Departures mobile effort; Bergdorf Goodman uses fashion influencers for holiday gift tips.

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Inviting opinion pieces on mobile commerce

December 18, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Apple Pay’s growth increases pressure on retailers to jump on board

December 17, 2014

Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.

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Lacoste seeks conversion in Snapchat campaign

December 17, 2014

Apparel and accessories brand Lacoste is running an ongoing campaign on Snapchat using its crocodile logo and offering 20 percent off customers’ next purchase.

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