News


Amazon Go is a glimpse into a universal-mobile future

December 7, 2016

After completely dominating the online shopping world, Amazon is continuing to move further into physical retail with its latest offering: a bricks-and-mortar grocery store where consumers can purchase items through an app and then just grab them off the shelf.

Share on FacebookShare on LinkedInShare on Twitter

PayPal’s personalized e-cards bring personality to gifts of money

December 7, 2016

PayPal is bringing a little extra personality to the relatively impersonal process of money sharing between consumers by bringing in designer Jonathan Adler to design some colorful e-gift cards to share for the holiday season.

Share on FacebookShare on LinkedInShare on Twitter

Papa John’s, Visa run a play for easier checkout via mobile pay

December 7, 2016

Papa John’s is the latest retailer to incorporate the Visa Checkout option on payments, but its full-bodied accompanying campaign is what makes the pizza delivery service stand apart.

Share on FacebookShare on LinkedInShare on Twitter

Mastercard extends real-time payments technology to Wells Fargo Treasury Management

December 7, 2016

In a move evincing the resonances of the mobile payments boom, Mastercard is partnering with Wells Fargo Treasury Management to leverage its Mastercard Send payments platform.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Samsung Supreme Court win; Snuggie sues Amazon; Instagram comment likes; Harman car projector

December 7, 2016

Today in mobile marketing – Samsung scores unanimous Supreme Court win over Apple; Not ‘As Seen on TV’: Snuggie maker sues Amazon.com; Instagram will soon let you like comments — or even turn them off completely; Harman’s first bet after Samsung deal is car dashboard projector.

Share on FacebookShare on LinkedInShare on Twitter

Ford’s clever blind spot ad explores potential of vertical mobile video – Mobile Marketer

December 7, 2016

Mobile Marketer today – Ford’s clever blind spot ad explores potential of vertical mobile video; Burger King France continues to live in the absurd with droll Christmas partnership.

Share on FacebookShare on LinkedInShare on Twitter

Lancôme transitions app capabilities to mobile Web with revamped site – Luxury Daily

December 7, 2016

Luxury Daily today – Lancôme transitions app capabilities to mobile Web with revamped site; Tradition and heritage trump hip and new for luxury brand appeal: Ipsos.

Share on FacebookShare on LinkedInShare on Twitter

Victoria’s Secret offers live shopping opportunities during annual fashion show

December 6, 2016

The annual Victoria’s Secret Fashion Show has come and gone once again, but the brand brought a few new twists to the experience that enriched it for mobile users.

Share on FacebookShare on LinkedInShare on Twitter

Announcing Mobile FirstLook 2017 New York Jan. 18

December 6, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter

Beacons can contribute to 24pc sales increase over control: report

December 6, 2016

With Black Friday and Cyber Monday firmly behind us, some of the most intriguing findings involved the surging prominence of beacon technology in bricks-and-mortar presences, according to a new report from inMarket.

Share on FacebookShare on LinkedInShare on Twitter