News


Will mobile-driven price matching accelerate as Walmart doubles down?

May 27, 2016

Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits.

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Rite Aid beautifies social media contests to drum up sales

May 27, 2016

Rite Aid is working to drum up sales of beauty products with a contest on Twitter that sparks a conversation through an incentive to win $200 worth of items.

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Coborn, Foodtown value personalization for mobile rewards push

May 27, 2016

Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.

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Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps

May 27, 2016

Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.

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Are the days of cheap mobile search over? – Mobile Marketer

May 27, 2016

Mobile Marketer today – Are the days of cheap mobile search over?; Microsoft tries to mitigate pitfalls of user-generated content.

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ASAP54 simplifies product discovery via color-based search – Luxury Daily

May 27, 2016

Luxury Daily today – ASAP54 simplifies product discovery via color-based search; 50M emerging consumers accessible though entry-level products: Bain.

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Sephora boosts in-store services with mobile booking capability

May 26, 2016

In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.

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Shopkick builds bigger offline-online bridge with video, receipt scanning

May 26, 2016

Shopping companion application shopkick continues to evolve the mobile coupon space by introducing video viewing and receipt scanning, providing consumers with a wider range of methods to receive rewards while enabling retailers to enhance engagements.

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MasterCard exec: Selfie payment verification is viable for in-app purchases

May 26, 2016

NEW YORK – A MasterCard executive at Mobile Moments NYC discussed the company’s continued innovation in payment authentication methods as well as biometrics, naming its selfie pay option as particularly effective for consumers making in-application purchases.

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BarkBox creates physical presence with mobile-enabled pop-up shop

May 26, 2016

Bark & Co is hosting a pop-up shop where dogs can do their own shopping, with a related mobile application enabling owners to view and purchase the products their pets show the most interest in.

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