News


Apple Pay’s halo effect evident in Subway Softcard partnership

September 17, 2014

The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway.

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Foot Locker sports a speedy omnichannel approach with Deliv

September 17, 2014

Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.

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SeatGeek reaches ticket seekers on social with targeted ads

September 17, 2014

As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 17, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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Mobile boosts email deliverability, but will it last? – Mobile Marketer

September 17, 2014

Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.

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Nordstrom employs New York Instagrammers to personalize fall accessories – Luxury Daily

September 17, 2014

Luxury Daily today – Nordstrom employs New York Instagrammers to personalize fall accessories; Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays.

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Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

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Disneyland scares up mobile ticketing for Halloween

September 16, 2014

Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations.

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United Way partners with bitcoin to streamline donations

September 16, 2014

United Way Worldwide is the first nonprofit to partner with bitcoin platform Coinbase to provide donors with a more streamlined approach of contributing to its Innovation Fund via virtual currency.

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Evernote drives growth via Alipay’s new mobile-optimized checkout

September 16, 2014

Evernote, a note-taking and archiving application, has partnered with global payment provider Adyen to use Alipay’s mobile-optimized checkout system for Chinese users.

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