News


JCPenney embraces on-the-spot purchasing capability of visual mobile search

April 1, 2015

JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

April 1, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Kohl’s rolls out mat for mobile social in fitness takeover

April 1, 2015

Kohl’s is ramping up efforts to bridge the gap between the retail world and the fitness sector by partnering with popular bloggers and instructors to provide workout tips on the retailer’s social media channels, in a bid to drive sales of its expanded active wear offerings.

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Jay Z challenges Spotify with upstart Tidal streaming music service

April 1, 2015

New music streaming service Tidal will focus on higher music quality to compete with Spotify for subscriptions.

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70pc conversion-rate jump points to mobile email opportunity: report

April 1, 2015

A 70 percent jump in mobile email conversion rates over the past year suggests that with consumers more willing than ever to purchase on their mobile devices, the biggest opportunity for marketers in mobile email lies in sales, according to a report from Yesmail.

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Mobile Minutes: Mobile voice search; FDA and Apple Watch; Cheaper Microsoft tablet; Musical community app

April 1, 2015

Today in mobile marketing – Google, Microsoft take voice-search to new levels; FDA ‘taking a very light touch’ on regulating the Apple Watch; Microsoft makes cheaper version of Surface Pro 3 tablet; New app Saloote aims to create digital ‘musical community.’

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Thinking mobile keeps innovation bubbling at Coca-Cola – Mobile Marketer

April 1, 2015

Mobile Marketer today – Thinking mobile keeps innovation bubbling at Coca-Cola; Justin Bieber’s popularity supports Comedy Central marketing through mobile.

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Top 10 luxury brand mobile marketers of Q1 – Luxury Daily

April 1, 2015

Luxury Daily today – Top 10 luxury brand mobile marketers of Q1; 44pc affluents shop online for better selection: report.

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The North Face pinpoints mobile as rainmaker but storm clouds loom

March 31, 2015

While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort’s use of long codes could be risky.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

March 31, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Share on FacebookShare on LinkedInShare on Twitter