News


Google’s disruption of financial services is just getting started: Forrester

August 1, 2014

While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester.

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GameStop tackles showrooming via beacon tech

August 1, 2014

GameStop is attempting to fight back against Amazon and other online players by introducing real-time brand promotions, information, ratings and reviews to smartphone users directly in-aisle via beacons.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

August 1, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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IKEA blends ease-of-use with high functionality for mobile

August 1, 2014

IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.

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EBay could make mobile primary tool for selling auto mechanics’ services

August 1, 2014

EBay would be smart to borrow a page from the playbooks of Uber and Airbnb and make mobile the primary tool in its upcoming test of selling auto mechanic services.

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Subway’s Sharknado 2 comedic tweets bite back

August 1, 2014

Fast food franchise Subway took puns to a new level in a series of tweets during the premiere of Syfy’s disaster movie sequel Sharknado 2 that showcased a common denominator between fans of the film and of the brand’s sandwiches: biting.

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Old Navy reimagines the celebrity tie-in as mobile video consumption grows – Mobile Marketer

August 1, 2014

Mobile Marketer today – Old Navy reimagines the celebrity tie-in as mobile video consumption grows; Mobile Commons analyst: Texting drives millennials to action.

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Fairmont encourages creative videos for 42-property contest – Luxury Daily

August 1, 2014

Luxury Daily today – Fairmont encourages creative videos for 42-property contest; Nordstrom places emphasis on customer service through new acquisition.

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Amazon, First Data enter quickly expanding mobile gift cards space

July 31, 2014

The gift card portion of mobile wallets is growing quickly, with both Amazon and payment processor First Data entering the market, following closely on the heels of Google Wallet.

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Regional banks deploy mobile 2.0 solutions to gain ground

July 31, 2014

Regional and community banks are advancing their mobile capabilities with new features that are helping them catch up to – and sometimes leap past – their larger counterparts as they react to customers’ mobile lifestyles.

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