Gap brings together music and mobile to drive in-store sales
December 1, 2011Shoppers at a Gap store in San Francisco can check-in via the new social music app Roqbot to receive a 25 percent discount on their purchases.
Music
Flowd enhances services via mobile apps
November 15, 2011Music social network Flowd is tapping into mobile with applications for iPhone, Android and Nokia devices that let consumers keep a pulse on their favorite music artists via incentives and rewards.
Shazam rewards music lovers with prizes via mobile promotion
September 21, 2011Shazam is offering Coldplay fans a chance to see the band perform live via a mobile promotion that highlights the group’s newest singles.
Shazam rewards music fans via mobile app initiative
September 13, 2011Shazam is offering one lucky winner a trip of a lifetime – a chance to meet Grammy award-winning group Lady Antebellum – when they use its mobile application.
Live Nation exec: Concertgoers are going to lead the charge in mobile commerce
June 20, 2011NEW YORK – A Live Nation executive at the 2011 Mobile Marketing Forum said that its mobile application is helping solve a huge challenge in the music industry with an increasing number of consumers turning to their smartphones to buy tickets.
Live Nation, Vodafone partner to drive ticket sales via mobile engagement
March 21, 2011Events-ticketing giant Live Nation Entertainment and wireless carrier Vodafone have created a mobile application that lets consumers get information about concerts, the latest news about the bands and participate in promotions.
Atlantic Records taps eBay’s RedLaser to drive pre-sales of Lupe Fiasco album
March 11, 2011RedLaser partnered with Atlantic Records music artist Lupe Fiasco to promote his new album “Lasers” and drive pre-order sales by encouraging fans to scan a QR code.
DJ Armin van Buuren spins location-based mobile rewards to boost ticket sales
December 28, 2010Musical artists such as Armin van Buuren, Markus Schulz and The Wanted are using a location-based mobile application to drive ticket sales and encourage fan loyalty by distributing rewards.
Skyrockit’s Romplr music remix app drives in-app purchasing
December 3, 2010Mobile entertainment agency skyrockit’s commerce-enabled music remix application, Romplr, cracked the top five free applications in iTunes two days after its relaunch.
Rock band GBV monetizes content catalog via mobile storefront
September 2, 2010Indie rock recording artist Guided By Voices is launching a multi-content mobile storefront in conjunction with its upcoming reunion tour kicking off later this year.
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