NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.
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Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
New York-based indie rock band Ra Ra Riot and Rock band Stars used ticketing application Thrillcall to promote their concerts that exclusively sold tickets via mobile, and both bands sold out concerts in minutes.
Shoppers at a Gap store in San Francisco can check-in via the new social music app Roqbot to receive a 25 percent discount on their purchases.
Music social network Flowd is tapping into mobile with applications for iPhone, Android and Nokia devices that let consumers keep a pulse on their favorite music artists via incentives and rewards.
Shazam is offering Coldplay fans a chance to see the band perform live via a mobile promotion that highlights the group’s newest singles.
Shazam is offering one lucky winner a trip of a lifetime – a chance to meet Grammy award-winning group Lady Antebellum – when they use its mobile application.
NEW YORK – A Live Nation executive at the 2011 Mobile Marketing Forum said that its mobile application is helping solve a huge challenge in the music industry with an increasing number of consumers turning to their smartphones to buy tickets.
Events-ticketing giant Live Nation Entertainment and wireless carrier Vodafone have created a mobile application that lets consumers get information about concerts, the latest news about the bands and participate in promotions.
RedLaser partnered with Atlantic Records music artist Lupe Fiasco to promote his new album “Lasers” and drive pre-order sales by encouraging fans to scan a QR code.