Multichannel retail support

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Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

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GameStop reaches mobile customers via deep understanding

September 11, 2014

NEW YORK – A GameStop executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said a deeper understanding of how customers are using mobile is paramount to delivering the meaningful content and services that drive brand engagement.

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7-Eleven brews up loyalty program offering free cup of coffee

September 3, 2014

7-Eleven is building customer loyalty by launching a program that lets customers earn a free cup of coffee with their purchases through the convenience store chain’s mobile application.

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Harry & David poised for mobile boost from 1800Flowers

September 3, 2014

Harry & David’s mcommerce strategy could receive a jolt from 1800Flowers, with the mobile-savvy florist’s agreement to acquire the seller of gourmet foods.

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Minute Maid, Smart Ones supercharge receipt-based promotions via mobile

September 2, 2014

Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.

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Mobile’s role in shopping research grew during back-to-school sales

September 2, 2014

The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.

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NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth

August 28, 2014

More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.

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Macy’s drives mcommerce with live shopping during Fashion Rocks

August 27, 2014

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.

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Staples customers complete purchases in-store, despite online ad interaction

August 21, 2014

Staples Canada found that many consumers complete their purchases in a bricks-and-mortar store despite being exposed to and interacting with ads online in a digital coupon campaign.

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Are apps worth the investment to acquire new customers?

August 13, 2014

PHILADELPHIA – Given the significant investment needed to sustain mcommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers.

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