Multichannel retail support

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The North Face pinpoints mobile as rainmaker but storm clouds loom

March 31, 2015

While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort’s use of long codes could be risky.

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Target merges art, apps and sales for unique product interactions

March 30, 2015

Target is taking a unique approach to drive sales with a new digitally interactive art exhibit called Target Too that comes complete with an accompanying application.

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Everlane, Zulily embrace Facebook Messenger for customer service

March 27, 2015

Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.

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Carl’s Jr. spices up burger sales with mobile-driven takedown contest

March 25, 2015

Carl’s Jr. and Hardee’s are introducing the new Thickburger El Diablo via a $1-off coupon on the chains’ mobile-optimized sites and encouraging fans of spicy foods to post their experiences eating the burger with the #DiabloDare hashtag to win prizes, proving that mobile coupons reign supreme in driving sales of new products.

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Finish Line links real-time March Madness content to mobile shopping

March 19, 2015

The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.

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Brown-Forman leverages mobile to connect content, retail experiences

March 18, 2015

NEW YORK – A Brown-Forman executive at the 2015 Mobile Marketing Association Forum New York talked about how the company is using mobile to help drive patrons to the bar, reach drinking-age millennials and connect with consumers.

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Domino’s throws ball in mobile’s court via March Madness promotion

March 17, 2015

Domino’s is furthering its commitment to mobile by rolling out a promotion for college basketball tournament March Madness that enables pizza fans to receive 50 percent off an order when placed via the brand’s digital channels, proving that deals offered in conjunction with major events are optimal for food marketers.

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L’Oreal moves pawn into mobile space with scanning platform partnership

March 16, 2015

L’Oreal is furthering its stake in the mobile space by partnering with commerce platform PowaTag to enable users to purchase beauty products by scanning cosmetics in magazine ads or in stores with their smartphones, proving that scan-to-shop abilities are still a hit with consumers.

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Hooters links loyalty app downloads to NCAA March Madness sweepstakes

March 12, 2015

Hooters is bringing the heat during college basketball’s March Madness tournament by letting users of its mobile loyalty program increase their chances at sweepstakes prizes that include a trip to the championship game and a chance to throw out the first pitch at a spring training baseball game.

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Sephora’s commitment to digital beauty leadership includes beacons, augmented reality

March 9, 2015

Sephora is freshening up its commitment to being a leader in digital beauty retail with mobile tactics playing a key role, including the introduction of in-store beacons to send birthday alerts and loyalty program updates as well as an augmented reality application.

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