CVS Pharmacy is bringing a more streamlined digital focus to its in-store offerings while beefing up its loyalty memberships by enabling ExtraCare Rewards members to receive mobile-optimized digital receipts via email.
Multichannel retail support
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EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.
Burger King is piloting an order-ahead tool within Facebook’s Messenger application, leading the plethora of QSR marketers debating whether to invest in chatbots while lending credence to Facebook’s ability to serve as a viable mobile ordering option.
French footwear and accessories label Christian Louboutin is inventing its own celebrity to launch its latest handbag.
Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel’s surroundings and a room’s potential view through a new integration with Google Maps.
The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released today by inMarket and Crescendo Collective.
NEW YORK – A Staples executive at the Mcommerce Summit: State of Mobile Commerce 2016 said the new Easy System smart-ordering platform will soon add an additional 100 businesses as the retailer ramps up efforts to leverage next-generation retail technology such as artificial intelligence.
NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2016 emphasized the importance of omnichannel experiences, as customers who interact with the retailer through multiple touch points are up to six times more valuable than those who just visit bricks-and-mortar locations.
Gifts retailer 1800Flowers, which has recently made waves in artificial intelligence integration, is cementing its stronghold on mobile commerce with an IBM Watson-powered gift concierge that uses cognitive capabilities to tailor product suggestions for shoppers.
True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store.