Multichannel retail support

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CVS bets on mobile-optimized ereceipts to expand in-store digitization

May 24, 2016

CVS Pharmacy is bringing a more streamlined digital focus to its in-store offerings while beefing up its loyalty memberships by enabling ExtraCare Rewards members to receive mobile-optimized digital receipts via email.

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EBay taps mobile to introduce first-ever virtual reality department store

May 20, 2016

EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.

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What Burger King’s new chatbot means for QSR chains’ order-ahead options

May 19, 2016

Burger King is piloting an order-ahead tool within Facebook’s Messenger application, leading the plethora of QSR marketers debating whether to invest in chatbots while lending credence to Facebook’s ability to serve as a viable mobile ordering option.

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Christian Louboutin puts all eyes on It bag with paparazzi following

May 13, 2016

French footwear and accessories label Christian Louboutin is inventing its own celebrity to launch its latest handbag.

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Hilton app simplifies booking a room with a view via Google Maps

May 12, 2016

Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel’s surroundings and a room’s potential view through a new integration with Google Maps.

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Beacon data predicts store visits, supporting timely offers

May 10, 2016

The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released today by inMarket and Crescendo Collective.

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Staples adds 100 businesses to Easy System in smart-ordering push

May 6, 2016

NEW YORK – A Staples executive at the Mcommerce Summit: State of Mobile Commerce 2016 said the new Easy System smart-ordering platform will soon add an additional 100 businesses as the retailer ramps up efforts to leverage next-generation retail technology such as artificial intelligence.

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Walgreens’ mobile solutions give consumers time back, building loyalty

May 6, 2016

NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2016 emphasized the importance of omnichannel experiences, as customers who interact with the retailer through multiple touch points are up to six times more valuable than those who just visit bricks-and-mortar locations.

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1800Flowers unwraps IBM Watson-powered mobile gift concierge, signaling AI’s rise

May 4, 2016

Gifts retailer 1800Flowers, which has recently made waves in artificial intelligence integration, is cementing its stronghold on mobile commerce with an IBM Watson-powered gift concierge that uses cognitive capabilities to tailor product suggestions for shoppers.

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True Religion adds on CRM, beacons for next-generation Apple Watch clienteling

May 4, 2016

True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store.

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