As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.
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Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.
Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.
Buffalo Wild Wings plans to roll out a number of different in-restaurant and mobile initiatives in the next year, but is particularly focused on loading both entertainment and commerce into tablets to increase revenue.
While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.
H&M aims to build awareness and sales around a new spring collection, but a simple mobile experience keeps the campaign from reaching the same potential as the desktop and tablet effort.
McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.
Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.
Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.
Men’s Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application.