One of the key mobile insights that has emerged for Walmart in the wake of the Thanksgiving holiday weekend is the significant role mobile is playing for in-store shoppers, who used their smartphones to browse special offers and shop online from the retailer.
Multichannel retail support
Mobile point-of-sale is being rolled out more broadly by retailers such as Coach this holiday season as marketers brace for showrooming and create compelling in-store experiences.
Bon-Ton Department Stores has launched an in-store NFC-enabled technology to let shoppers find out if the store has a specific shoe in the size and color they are looking for.
EBay wants to scale up its Connected Glass program at the national and even international level, enabling consumers around the world to touch a glass window and shop products, with purchases completed from a mobile phone.
Gap and Banana Republic are expanding their “Reserve in Store” pilot to help holiday shoppers save time by reserving items on-the-go and easily picking them up in-store.
Macy’s is rolling out an iBeacon pilot at its East and West coast flagships to provide an enhanced in-store experience for shopkick users.
Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem.
New York photo and video equipment store B&H Photo Video is making a big bet on mobile this holiday season with a new responsive Web site and two mobile applications.
Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement.
While retailers such as Dunkin’ Donuts and Starbucks are on the cutting edge when it comes to mobile gift cards, most merchants are still lagging in the space even as the opportunities take off thanks to Bluetooth LE, growing availability of NFC, social gift cards and Apple’s AirDrop.