Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.
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British pharmacy and beauty chain Boots is further integrating mobility into physical stores by leveraging IBM’s MobileFirst platform for its iOS application, enabling associates to browse inventory, give product recommendations based on online analytics and look up ratings and reviews.
Six out of seven companies selected for MasterCard’s 2016 startup support program are in the mobile space, with the key areas of focus including cyber security, conversational commerce and personal money management.
Staples is bringing a stronger omnichannel focus to its commerce strategy by fulfilling consumers’ get-it-now demands with the new Staples Rush service, which enables customers to purchase items from the retailer’s mobile-optimized site and receive same-day delivery.
Supermarket chain Giant Eagle is taking a bigger stance on mobile and digital to create a commerce-driven omnichannel experience that features curbside pickup and shopping list management.
With interest in conversational commerce growing, mcommerce solutions provider Branding Brand has acquired Waysay, which helps retailers engage application users throughout the shopping journey.
Walmart is stiffening the competition in mobile delivery by partnering with Deliv, Uber and Lyft to provide grocery drop-offs for customers within test markets, in a low-risk test that may produce high reward.
While Target’s decision to end a pilot with mobile application Curbside underscores a focus on driving in-store sales, the retailer is still committed to mobile, having recently merged its mobile and desktop Web sites for a more consistent experience.
In a reflection of the growing importance of ecommerce for large retailers and brands, Salesforce has acquired Demandware for $2.8 billion, paving the way for next-generation cloud-based applications and artificial intelligence solutions.
Shopping companion application shopkick continues to evolve the mobile coupon space by introducing video viewing and receipt scanning, providing consumers with a wider range of methods to receive rewards while enabling retailers to enhance engagements.