Walmart is putting some muscle behind its omnichannel strategy with the launch of a Walmart To Go pilot in China, including a new mobile shopping application for groceries, mobile payments, self-pick-up and home-delivery options as well as a dedicated team in each bricks-and-mortar store responsible for app orders.
Multichannel retail support
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In a reflection of how mobile is increasingly being used to research travel plans in advance, Omni Hotels & Resorts claims to be the first luxury hotel brand to offer a 24-hour courtesy hold for reservations made through mobile devices.
Restaurant Equippers, a restaurant supplier that sells top brands such as Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for and purchase products through an interface that aims to deliver a better mobile consumer experience and maximize conversion rates.
Bond Auto Parts is driving sales and building engagement by launching an in-store SMS campaign that serves a coupon to customers who text to a number to join a loyalty club.
Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain’s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates.
Kohl’s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening opportunities for retailers to serve up mobile-specific offerings.
Apparel brand and retailer Lilly Pulitzer is equipping store associates with tablets as part of a new push to improve the in-store experience and offer omnichannel capabilities, including mobile payments, with a goal of providing a customized shopping experience.
Domino’s continues to lead the way in innovating the digital ordering experience, with its latest strategy promising to enable customers to order a pizza in seconds using an emoji on Twitter.
While most large online retailers have mobile sites, many small-to-midsize businesses still do not, a situation Tictail’s do-it-yourself ecommerce platform is trying to address by enabling merchants to set up and manage an online store entirely from a mobile phone.
Mall operator Macerich, which has a strong presence in many affluent and densely populated markets, is partnering with Mobiquity Neworks for beacon-enabled advertising, in a move that will further connect retailers, brands and shoppers at all of the company’s properties through customized offers, tailored information and personalized, real-time experiences.