Gifts retailer 1800Flowers, which has recently made waves in artificial intelligence integration, is cementing its stronghold on mobile commerce with an IBM Watson-powered gift concierge that uses cognitive capabilities to tailor product suggestions for shoppers.
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True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store.
Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.
Victoria’s Secret is combating shopping cart abandonment by enabling its mobile site shoppers to tap a button that lets them instantly add a valid promotion to their shopping carts, eliminating the need to manually type in discount codes on the checkout page.
Supermarket chain Tesco has teamed up with mobile application IFTTT to automatically update shoppers’ virtual carts by prompting them to sign up for various triggers – such as product price changes – to add the appropriate item when the specified parameters are met.
CVS Health is bringing mobile delivery to the mainstream drugstore industry through a native integration of ordering service Curbside in its application, a move that takes omnichannel experiences in this competitive retail landscape beyond the now-standard in-store pickup.
Ann Inc.’s Loft is continuing its celebrity-supported sales blitz through a collaboration with Instagram star Chloe the Mini Frenchie, enabling fans to watch a mobile video featuring the four-legged star, shop ideal looks for pet-related events and access tips for achieving social media stardom.
Casual dining chain Applebee’s is making ordering the focal point of a revamped mobile application that includes curbside pickup, advance ordering, scheduled orders and easy payment via saved credit, debit and gift cards.
Supermarket chain Albertsons is encouraging consumers in the Dallas and Fort Worth areas to download the Just for U couponing application to take advantage of the latest discounts, adding the brand to the growing list of grocery chains implementing mobile-first sales offerings.
Mobile is flowering this spring at Home Depot via an application update integrating installation and rental services, a seasonal promotion, enhanced fulfillment services and scaled-up in-store experiences, pointing to the growing role for smartphones in home improvements and gardening.