Multichannel retail support

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7-Eleven pushes mobile convenience with on-demand delivery via DoorDash

September 3, 2015

Convenience store chain 7-Eleven is furthering its commitment to using mobile as a means of convenience by partnering with on-demand delivery platform DoorDash to allow consumers in five major markets to order goods directly from their smartphones.

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How Mondelez plans to transform shopper marketing via mobile

September 1, 2015

If any trend is apparent from the lineup of mobile solutions providers chosen by Mondelez International for its Shopper Futures program, it is the need for a better understanding of how to take the location and social data available via mobile and apply it to drive in-store purchases.

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Macy’s Fashion Week microsite could hamper sales without better optimization

August 31, 2015

Macy’s is providing Fashion Week attendees with the ability to purchase new looks instantly as they are modeled on the runway via a new microsite accessible on smartphones, but its lackluster optimization could frustrate users seeking to make a purchase.

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Mobile flash sale apps lack inspiration, require larger brand presence

August 25, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

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Macy’s tests mobilized fitting rooms as in-store transformation continues

August 20, 2015

The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.

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Kohl’s in-app wallet drives 30pc of mobile traffic

August 17, 2015

Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.

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Target sees 60pc repeat use for mobile-enabled store pickup

August 17, 2015

Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store.

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Shoes.com unboxes visual search for snap-to-shop instant gratification

August 14, 2015

Shoes.com is partnering with visual search company Slyce to allow mobile site visitors to take a photo of any footwear on the street or in print ads to shop closely matching products from its inventory, highlighting the cachet of snap-to-shop functions.

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Wyndham leverages mobile to bridge customer journey gap

August 13, 2015

BOSTON – An executive from Wyndham at eTail East 2015 explained that while mobile has been a significant disruption for the business, it is helping bring the brand closer to customers during the stay portion of their journey.

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ShoeBuy exec: Video, content and social all required to reach mobile users

August 12, 2015

BOSTON – An executive from ShoeBuy at eTail East 2015 explained that mobile is changing how retailers innovate and how they approach customers, opening up the door for more opportunities but also more distractions.

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