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Multichannel retail support

Nine West pushes fall collection with 2D bar codes

September 1, 2010

Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.


AT&T drives foot traffic with location-based mobile rewards program

August 27, 2010

AT&T has launched a rewards program via location-based mobile game SCVNGR to drive consumers to its retail locations.

Retailer Magic Beans launches mobile self-checkout app

August 18, 2010

Children’s goods retailer Magic Beans is letting customers at its retail locations skip long lines and self-checkout via their mobile phones.

Office supply merchants’ back-to-school mobile efforts incomplete

August 6, 2010

Few office supply retailers or manufacturers have implemented fully realized mcommerce strategies on their mobile-optimized Web sites this back-to-school season.

Retail merchants use mcommerce platform to create mobile storefronts

August 2, 2010

Luxe Purses and Mint & Berry are among a number of merchants that are selling and promoting on eBay via a new multichannel platform.

Mcommerce critical for retailers’ back-to-school business

July 13, 2010

Retailers should be making full use of mobile commerce tools to drive their back-to-school promotions, according to a Sears executive.

Coldwater Creek aims for multichannel shopping experience with mcommerce site

July 13, 2010

Retailer Coldwater Creek is letting iPhone and Android users shop directly from its new mobile-optimized site as part of the company’s multichannel shopping strategy.

Walgreens revamps mobile site, app to improve on-the-go shopping

June 18, 2010

Walgreens has relaunched its iPhone application and mobile site to let consumers shop its inventory via their handset.

ShopNBC recognized for mobile commerce excellence by Acquity Group

June 16, 2010

Multichannel retail giant ShopNBC’s mobile commerce platform has been recognized by Acquity Group for overall “Best-in-Class” in its mobile efforts.

Hewlett-Packard ramping up mobile marketing and commerce initiatives: MMF

June 10, 2010

NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.