Multichannel retail support

Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.

AT&T has launched a rewards program via location-based mobile game SCVNGR to drive consumers to its retail locations.

Children’s goods retailer Magic Beans is letting customers at its retail locations skip long lines and self-checkout via their mobile phones.

Few office supply retailers or manufacturers have implemented fully realized mcommerce strategies on their mobile-optimized Web sites this back-to-school season.

Luxe Purses and Mint & Berry are among a number of merchants that are selling and promoting on eBay via a new multichannel platform.

Retailers should be making full use of mobile commerce tools to drive their back-to-school promotions, according to a Sears executive.

Retailer Coldwater Creek is letting iPhone and Android users shop directly from its new mobile-optimized site as part of the company’s multichannel shopping strategy.

Walgreens has relaunched its iPhone application and mobile site to let consumers shop its inventory via their handset.

Multichannel retail giant ShopNBC’s mobile commerce platform has been recognized by Acquity Group for overall “Best-in-Class” in its mobile efforts.

NEW YORK – At the MMF, a Hewlett-Packard exec revealed that it is testing mobile coupon initiatives and is in the process of developing commerce-enabled properties.