Multichannel retail support

Mobile Commerce Daily interviewed Paul Zaengle, senior director of ecommerce at Columbia Sportswear, regarding the company’s mobile strategy in terms of commerce.

New York City’s online grocer FreshDirect has made its debut into the mobile commerce arena with the launch of an iPhone application that lets users shop the store’s inventory on the go.

Dave Sikora, CEO of Digby, Austin, TX, kicked off Mobile Boot Camp, cohosted by the NRF’s Shop.org, Mobile Marketer and Mobile Commerce Daily, with an introductory speech.

Cornell-Mayo Associates has launched the Omniexpress, a new point-of-sale mobile service version of the Omnistore that is being used at retailers nationwide.

Best Buy is doing all it can to better connect with and be relevant to customers via the mobile channel, as the company reveals in this exclusive interview with Mobile Commerce Daily.

Multichannel retailer ShopNBC has entered the mobile commerce space, adding yet another consumer touch point to its retail strategy to drive sales.

To keep up with consumers’ increasing dependence on their mobile phones, Target is letting customers use their wireless devices as gift cards.

Denim giant Levi Strauss & Co.’s Dockers brand has launched a mobile commerce site to increase its exposure to consumers and essentially drive sales.

MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.

ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.