Amazon is leveraging the convergence of mobile and social to make it easy for a group of friends on Facebook to pitch in and send a gift to someone.
Multichannel retail support
Sephora is letting consumers collect their favorite products, organize them in one place and keep track of online and in-store purchases through its new My Beauty Bag initiative.
Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.
Toys “R” Us is letting consumers save on a vast amount of products through a new mobile coupon effort that incorporates bar codes which can be scanned at the point-of-sale.
Kate Spade’s Saturday brand and eBay are harnessing the power of mobile technology to convert a New York storefront into a shoppable window, creating a staff-less and inventory-less store.
Sears’ efforts to leverage mobile technology to reach today’s connected shoppers are falling short so far, with the retailer recently reporting a significant quarterly loss and declining sales.
With consumers increasingly shopping for everything from a new dress to tonight’s dinner via their smartphones, mobile-powered delivery services are expanding as merchants look to meet consumers’ escalating expectations for instant gratification.
LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.
Seamless and GrubHub have signed a definitive agreement to merge as the two companies look to build an organization with enhanced financial strength that can better scale in the rapidly growing food-ordering industry.
Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.