Multichannel retail support

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American Eagle Outfitters focuses on image recognition in search bar

June 29, 2016

American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.

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Amazon makes it harder for retailers to ride Prime Day’s coattails

June 24, 2016

Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.

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Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app

June 24, 2016

British pharmacy and beauty chain Boots is further integrating mobility into physical stores by leveraging IBM’s MobileFirst platform for its iOS application, enabling associates to browse inventory, give product recommendations based on online analytics and look up ratings and reviews.

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MasterCard backs mobile startups tackling security, conversational commerce, money management

June 22, 2016

Six out of seven companies selected for MasterCard’s 2016 startup support program are in the mobile space, with the key areas of focus including cyber security, conversational commerce and personal money management.

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Staples repositions mobile sales strategy with same-day delivery rollout

June 15, 2016

Staples is bringing a stronger omnichannel focus to its commerce strategy by fulfilling consumers’ get-it-now demands with the new Staples Rush service, which enables customers to purchase items from the retailer’s mobile-optimized site and receive same-day delivery.

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Giant Eagle soars on mobile, digital experiences in omnichannel shopping push

June 14, 2016

Supermarket chain Giant Eagle is taking a bigger stance on mobile and digital to create a commerce-driven omnichannel experience that features curbside pickup and shopping list management.

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Branding Brand acquires Waysay, bringing chat feeds to retailers’ apps

June 10, 2016

With interest in conversational commerce growing, mcommerce solutions provider Branding Brand has acquired Waysay, which helps retailers engage application users throughout the shopping journey.

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Walmart pilots mobile delivery, circumvents risk with Uber, Lyft partnerships

June 6, 2016

Walmart is stiffening the competition in mobile delivery by partnering with Deliv, Uber and Lyft to provide grocery drop-offs for customers within test markets, in a low-risk test that may produce high reward.

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Target merges mobile, desktop sites, cancels curbside pickup

June 3, 2016

While Target’s decision to end a pilot with mobile application Curbside underscores a focus on driving in-store sales, the retailer is still committed to mobile, having recently merged its mobile and desktop Web sites for a more consistent experience.

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Salesforce buys Demandware as cloud-based commerce gains

June 2, 2016

In a reflection of the growing importance of ecommerce for large retailers and brands, Salesforce has acquired Demandware for $2.8 billion, paving the way for next-generation cloud-based applications and artificial intelligence solutions.

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