Multichannel retail support

Internet grocer Peapod, Coca-Cola and Procter & Gamble’s Charmin are giving smartphone owners in Philadelphia another way to shop for groceries while they commute to work.

Grocery store chain Winn-Dixie is using QR codes to help customers serve a special Valentine’s Day meal without the need for reservations or to spend a lot of money.

With price comparison shopping increasingly popular these days, Target wants to discourage its customers from engaging in this activity by asking vendors to support in-store purchases with exclusive merchandise and better prices.

NEW YORK – A Sears executive at the Mobile FirstLook: Strategy 2012 conference yesterday said seven out of 10 smartphone owners have either shopped or browsed on their mobile device, proving that mobile is an opportunity for retailers to drive sales.

NEW YORK – An executive with Walgreens speaking at the Mobile FirstLook 2012 conference yesterday said that 40 percent of the retailer’s online prescription refills are being filled via mobile devices.

NEW YORK – An OfficeMax keynote at the Mobile FirstLook: Strategy 2012 conference discussed the retailer’s approach to mobile which revolves around giving customers easy access to the brand ahead of delivering ads.

Regional grocery chain Brookshires has implemented MyWebGrocer’s Plan2Gro 5X platform, enabling shoppers to use their mobile devices as a one-stop source for grocery lists, coupons and loyalty rewards.

Outdoor apparel and gear retailer Eastern Mountain Sports is rolling out iPads in its stores that leverage its existing point-of-sale, ecommerce and store systems.

In its first move into mobile marketing, Pacific Natural Foods is rolling out new packaging this year that features QR codes as a way to simplify shopping for groceries in a store.

Groupon partners with Deutsche Telekom in a bet that mobile will play a key role in helping it continue to grow.