As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
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The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.
Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.
Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store.
Shoes.com is partnering with visual search company Slyce to allow mobile site visitors to take a photo of any footwear on the street or in print ads to shop closely matching products from its inventory, highlighting the cachet of snap-to-shop functions.
BOSTON – An executive from Wyndham at eTail East 2015 explained that while mobile has been a significant disruption for the business, it is helping bring the brand closer to customers during the stay portion of their journey.
BOSTON – An executive from ShoeBuy at eTail East 2015 explained that mobile is changing how retailers innovate and how they approach customers, opening up the door for more opportunities but also more distractions.
Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall.
Big retailers such as Nordstrom, Victoria’s Secret and Lowe’s are increasingly bringing physical manifestations of social media into their stores to excite mobile-savvy shoppers and drive sales.
Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream.