Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.
Multichannel retail support
- No categories
EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm.
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting.
Adult-beverage delivery application Drizly reported an 83 percent lift in spirit sales over the Fourth of July holiday, marking a record week for the mobile lifestyle service and indicating that beer, wine and liquor retailing is ripe for the shift to an on-demand economy.
A dozen small California businesses are participating in the beta launch of a new touchless, beacon-enabled shopping experience through the Slyde mobile app to generate on-the-spot rewards and benefits for their most loyal customers while creating a more personal and engaging shopping experience.
Olive Garden announced a new mobile ordering To Go experience as part of its ongoing brand renaissance, but the browser-based platform could place the chain at a disadvantage compared with the competition, which has embraced more consumer-friendly applications for the most part.
While a growing number of retailers are embracing beacon technology to deliver hyper-local content in stores, no one yet appears to be leveraging the full potential of the technology by pairing it with existing customer data to guide offline purchases.
Domino’s Pizza is partnering with Quikly for a time-sensitive pizza giveaway that triggers fast digital orders and bolsters the company’s reputation in the mobile-ordering realm.
McDonald’s first use in the United States of a company-branded mobile-ordering and payments application at restaurants in Columbus, GA, continues an effort by the world’s largest restaurant chain to get a much-demanded service right before making it more widely available.
NEW YORK – Retailers are under growing pressure to get up to speed on mobile, with 53 percent planning to invest in responsive design to help them get there, according to an e-tailing group executive at the Mobile Research Summit: Data & Insights 2014.