Multichannel retail support

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H&M, Sephora nab early entry into Kik’s fashion bot shop

September 30, 2016

H&M, Sephora and Victoria’s Secret Pink are three of the brands with chatbots in messaging application Kik’s new fashion and beauty bot category, allowing users to receive outfit recommendations and browse new styles in an artificial intelligence-enhanced experience.

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Chatbots, beacons are next steps in mcommerce: Home Depot exec

September 27, 2016

NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.

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Stuart Weitzman provides introductory course in boots via ecommerce guide

September 12, 2016

U.S. footwear label Stuart Weitzman is walking consumers through its extensive selection of boots with an interactive ecommerce feature.

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Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique

August 30, 2016

Sephora is rolling out its third Beauty Tip workshop in the United States, enabling shoppers to take advantage of mobile-enabled experiences such as browsing products on in-store iPad stations and receiving customized digital makeover suggestions that can be emailed directly to their smartphones.

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Staples simplifies back-to-school mobile shopping with AI-based list-scanning feature

August 29, 2016

Staples is preparing for back-to-school season by enabling its application users to snap a photo of their shopping list, send it to a store associate through an AI-based chat and receive the best product options, which can be purchased and picked up in store or shipped to their homes.

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Amazon’s one-stop shop for vehicle owners drives purchases and information

August 26, 2016

Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information.

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Value store associates as brand ambassadors to push out innovations: Tumi exec

August 19, 2016

BOSTON – An executive from Tumi at eTail East 2016 stressed the importance of offering employees incentives to educate customers on digital platforms and mobile applications to ensure their success.

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American Apparel blends AI, IoT with beacon-enabled digital displays

August 18, 2016

BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.

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Aldo’s bricks-and-mortar connected store experience laces up mobile-inspired sales

August 18, 2016

Footwear and accessories retailer Aldo is the latest brand to integrate mobile with the bricks-and-mortar landscape, enabling shoppers at its new Westfield World Trade Center location to use its application and self-serve tablets to enjoy a more personalized shopping experience.

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Gilt’s in-store debut gets positive response following full-bodied introduction

August 17, 2016

BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space.

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