Multichannel retail support

  • No categories


Mobile flash sale apps lack inspiration, require larger brand presence

August 25, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s tests mobilized fitting rooms as in-store transformation continues

August 20, 2015

The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s in-app wallet drives 30pc of mobile traffic

August 17, 2015

Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.

Share on FacebookShare on LinkedInShare on Twitter

Target sees 60pc repeat use for mobile-enabled store pickup

August 17, 2015

Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store.

Share on FacebookShare on LinkedInShare on Twitter

Shoes.com unboxes visual search for snap-to-shop instant gratification

August 14, 2015

Shoes.com is partnering with visual search company Slyce to allow mobile site visitors to take a photo of any footwear on the street or in print ads to shop closely matching products from its inventory, highlighting the cachet of snap-to-shop functions.

Share on FacebookShare on LinkedInShare on Twitter

Wyndham leverages mobile to bridge customer journey gap

August 13, 2015

BOSTON – An executive from Wyndham at eTail East 2015 explained that while mobile has been a significant disruption for the business, it is helping bring the brand closer to customers during the stay portion of their journey.

Share on FacebookShare on LinkedInShare on Twitter

ShoeBuy exec: Video, content and social all required to reach mobile users

August 12, 2015

BOSTON – An executive from ShoeBuy at eTail East 2015 explained that mobile is changing how retailers innovate and how they approach customers, opening up the door for more opportunities but also more distractions.

Share on FacebookShare on LinkedInShare on Twitter

Sephora muscles into subscription services with help from mobile offers

August 11, 2015

Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall.

Share on FacebookShare on LinkedInShare on Twitter

Retailers adapt social media for real-world, in-store sales impact

August 10, 2015

Big retailers such as Nordstrom, Victoria’s Secret and Lowe’s are increasingly bringing physical manifestations of social media into their stores to excite mobile-savvy shoppers and drive sales.

Share on FacebookShare on LinkedInShare on Twitter

Target innovates in-store beacon marketing with newsfeed-like content stream

August 6, 2015

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream.

Share on FacebookShare on LinkedInShare on Twitter