Multichannel retail support

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Bond Auto Parts leverages SMS to drive loyalty in coupon program

May 22, 2015

Bond Auto Parts is driving sales and building engagement by launching an in-store SMS campaign that serves a coupon to customers who text to a number to join a loyalty club.

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Home Depot’s mobile checkout drives customer satisfaction during busy periods

May 21, 2015

Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain’s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates.

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Kohl’s, The Limited order up mobile opportunities via in-store pickup

May 20, 2015

Kohl’s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening opportunities for retailers to serve up mobile-specific offerings.

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Lilly Pulitzer’s in-store experience blooms with mobile-enabled omnichannel push

May 18, 2015

Apparel brand and retailer Lilly Pulitzer is equipping store associates with tablets as part of a new push to improve the in-store experience and offer omnichannel capabilities, including mobile payments, with a goal of providing a customized shopping experience.

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Domino’s pizza ordering reduced to seconds with emojis on Twitter

May 15, 2015

Domino’s continues to lead the way in innovating the digital ordering experience, with its latest strategy promising to enable customers to order a pizza in seconds using an emoji on Twitter.

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Small merchants reaching consumers on mobile via Tictail

May 13, 2015

While most large online retailers have mobile sites, many small-to-midsize businesses still do not, a situation Tictail’s do-it-yourself ecommerce platform is trying to address by enabling merchants to set up and manage an online store entirely from a mobile phone.

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Macerich malls deliver beacon-enabled ads to connect retailers, shoppers

May 12, 2015

Mall operator Macerich, which has a strong presence in many affluent and densely populated markets, is partnering with Mobiquity Neworks for beacon-enabled advertising, in a move that will further connect retailers, brands and shoppers at all of the company’s properties through customized offers, tailored information and personalized, real-time experiences.

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Merchants leverage beacons to pay for parking and drive store traffic

May 11, 2015

In a new angle on how merchants are leveraging beacons, businesses in several Canadian cities have partnered with mobile parking payment application HotSpot to foot the bill for parking as a way to drive longer in-store visits and acquire new customers.

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Toys R Us translates inspiration into sales via mobile visual search

May 8, 2015

Toys “R” Us will leverage 3D image recognition technology to provide a quick and easy product search option for consumers as it continues its efforts to streamline the shopping experience, especially for younger, tech-savvy customers on mobile.

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How Macy’s Backstage could innovate off-price retail via mobile

May 7, 2015

Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it reach impulse buyers with location-based marketing.

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