Target is taking a unique approach to drive sales with a new digitally interactive art exhibit called Target Too that comes complete with an accompanying application.
Multichannel retail support
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Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.
Carl’s Jr. and Hardee’s are introducing the new Thickburger El Diablo via a $1-off coupon on the chains’ mobile-optimized sites and encouraging fans of spicy foods to post their experiences eating the burger with the #DiabloDare hashtag to win prizes, proving that mobile coupons reign supreme in driving sales of new products.
The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.
NEW YORK – A Brown-Forman executive at the 2015 Mobile Marketing Association Forum New York talked about how the company is using mobile to help drive patrons to the bar, reach drinking-age millennials and connect with consumers.
Domino’s is furthering its commitment to mobile by rolling out a promotion for college basketball tournament March Madness that enables pizza fans to receive 50 percent off an order when placed via the brand’s digital channels, proving that deals offered in conjunction with major events are optimal for food marketers.
L’Oreal is furthering its stake in the mobile space by partnering with commerce platform PowaTag to enable users to purchase beauty products by scanning cosmetics in magazine ads or in stores with their smartphones, proving that scan-to-shop abilities are still a hit with consumers.
Hooters is bringing the heat during college basketball’s March Madness tournament by letting users of its mobile loyalty program increase their chances at sweepstakes prizes that include a trip to the championship game and a chance to throw out the first pitch at a spring training baseball game.
Sephora is freshening up its commitment to being a leader in digital beauty retail with mobile tactics playing a key role, including the introduction of in-store beacons to send birthday alerts and loyalty program updates as well as an augmented reality application.
The Harlem Globetrotters are leveraging a mobile application during the legendary basketball club’s 2015 World Tour by letting select fans buy a role in an honorary tip-off to start the game and be presented with an official game ball, among other experiences.