Multichannel retail support

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Barneys’ “endless aisle” approach supported by beacons, personalization

April 27, 2016

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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Victoria’s Secret unclasps instant add-on promotional codes for mobile shoppers

April 26, 2016

Victoria’s Secret is combating shopping cart abandonment by enabling its mobile site shoppers to tap a button that lets them instantly add a valid promotion to their shopping carts, eliminating the need to manually type in discount codes on the checkout page.

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Tesco unpacks automated interconnected shopping via new mobile integration

April 21, 2016

Supermarket chain Tesco has teamed up with mobile application IFTTT to automatically update shoppers’ virtual carts by prompting them to sign up for various triggers – such as product price changes – to add the appropriate item when the specified parameters are met.

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CVS heats up competition with Walgreens via mobile-enabled curbside pickup

April 20, 2016

CVS Health is bringing mobile delivery to the mainstream drugstore industry through a native integration of ordering service Curbside in its application, a move that takes omnichannel experiences in this competitive retail landscape beyond the now-standard in-store pickup.

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Loft unzips shoppable looks, social media guide via canine-supported partnership

April 13, 2016

Ann Inc.’s Loft is continuing its celebrity-supported sales blitz through a collaboration with Instagram star Chloe the Mini Frenchie, enabling fans to watch a mobile video featuring the four-legged star, shop ideal looks for pet-related events and access tips for achieving social media stardom.

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Applebee’s boosts convenience of mobile ordering with curbside pickup

April 12, 2016

Casual dining chain Applebee’s is making ordering the focal point of a revamped mobile application that includes curbside pickup, advance ordering, scheduled orders and easy payment via saved credit, debit and gift cards.

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Albertsons unpacks mobile coupons as grocery chains embrace mobile

April 11, 2016

Supermarket chain Albertsons is encouraging consumers in the Dallas and Fort Worth areas to download the Just for U couponing application to take advantage of the latest discounts, adding the brand to the growing list of grocery chains implementing mobile-first sales offerings.

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Home Depot’s mobile strategy flowers for springtime home improvements

April 8, 2016

Mobile is flowering this spring at Home Depot via an application update integrating installation and rental services, a seasonal promotion, enhanced fulfillment services and scaled-up in-store experiences, pointing to the growing role for smartphones in home improvements and gardening.

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Taco Bell boosts mobile ordering with chatbot commerce on Slack

April 7, 2016

In the latest sign that chatbot-enabled mcommerce is quickly ramping up, Taco Bell is testing a new Slack interface, called TacoBot, that enables users to order food directly within the messaging platform.

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Target cements Cartwheel’s mcommerce prowess with manufacturers’ digital coupons

April 6, 2016

Target’s standalone shopping application, Cartwheel, is currently testing a new feature enabling users to leverage manufacturers’ digital coupons, which offer dollar amount discounts rather than a percentage, giving customers access to increased savings opportunities.

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