In a significant sign of support for location-based mobile shopping, SK planet – a division of South Korea’s largest mobile carrier – has agreed to acquire loyalty application shopkick for approximately $200 million.
Multichannel retail support
- No categories
Pillsbury Toaster Strudel’s “More Fruit” campaign drove consumer engagement this summer by creating an end-to-end gaming and entertainment experience that started in a digital game, moved into a mobile coupon and ended in a checkout line.
Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.
NEW YORK – A GameStop executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said a deeper understanding of how customers are using mobile is paramount to delivering the meaningful content and services that drive brand engagement.
7-Eleven is building customer loyalty by launching a program that lets customers earn a free cup of coffee with their purchases through the convenience store chain’s mobile application.
Harry & David’s mcommerce strategy could receive a jolt from 1800Flowers, with the mobile-savvy florist’s agreement to acquire the seller of gourmet foods.
Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.
The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.
More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.
Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.