Multichannel retail support

  • No categories


Thorntons’ rewards program takes off, aided by targeted promotions

January 27, 2015

Gasoline and convenience store chain Thorntons said its mobile rewards program surpassed its two-year goal in months and is on track to attract one million registrants by this spring, as program managers leverage targeted promotions to get members to visit more frequently.

Share on FacebookShare on LinkedInShare on Twitter

How mobile helped Starbucks boost foot traffic by 2pc

January 26, 2015

Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.

Share on FacebookShare on LinkedInShare on Twitter

Mobile lessons learned from 2014 holiday shopping season

January 23, 2015

A significant mobile win during the holiday 2014 shopping season was the number of retailers who regularly updated content for on-the-go shoppers while failures included a lack of cross-device consistency and inefficient click-and-collect experiences.

Share on FacebookShare on LinkedInShare on Twitter

Gilt, Rue La La update apps to satisfy 2015’s mobile-savvy shoppers

January 22, 2015

Gilt and Rue La La are retrofitting their applications with new features and functionality such as free early access to sales and pre-sellout notifications that reflect big expectations from the platforms in the year ahead.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s data deep dive yields more resonant app

January 14, 2015

NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers.

Share on FacebookShare on LinkedInShare on Twitter

Gaiam stretches into mobile TV yoga with Comcast partnership

January 14, 2015

Gaiam’s TV partnership with Comcast leverages the retailer’s reputation as a well-known provider of yoga and fitness instruction videos to drive subscriptions to the companies’ joint on-demand TV video service. Gaiam TV Fit & Yoga will provide Xfinity TV customers with subscription-only access to premium yoga and fitness training from famed instructors such as Rodney […]

Share on FacebookShare on LinkedInShare on Twitter

Birchbox’s customer-choice emphasis helps redefine mobile retail

January 13, 2015

NEW YORK – A Birchbox executive at the NRF 104th Annual Convention & Expo indicated that the company’s emphasis on letting customers try beauty products before buying them is helping to reshape mobile retail, contributing to a blurring of the lines between online and offline commerce.

Share on FacebookShare on LinkedInShare on Twitter

TGI Friday’s equips servers with tablets to streamline customer experience

January 13, 2015

Restaurant chain TGI Friday’s is equipping servers with Microsoft tablets to help make the customer experience more streamlined and convenient.

Share on FacebookShare on LinkedInShare on Twitter

Marsh Supermarkets pioneers iBeacon-Apple Watch integration

January 12, 2015

Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in-store engagement via mobile devices.

Share on FacebookShare on LinkedInShare on Twitter

Target reaps rewards of mobile push as holiday traffic hits 60pc

January 9, 2015

With more than 60 percent Target.com traffic coming from mobile in November and December as well as Black Friday weekend mobile purchases coming in two times higher than in 2013, the mass merchant proves that when retailers build strong mobile experiences, shoppers will come.

Share on FacebookShare on LinkedInShare on Twitter