Target was the most-browsed retailer on mobile over the past six months, knocking Walmart from the top spot, according to a new report from Mobiquity. Each retailer has taken a slightly different approach to mobile this year and continues to see strong growth rates.
Multichannel retail support
Macy’s is propelling some holiday sales from last-minute shoppers with a new gift guide microsite that is aimed at making it easier for consumers to find the perfect gift for friends and family.
U.S. Polo Assn. is incorporating mobile and digital features that help consumers find their perfect size without having to hit the fitting rooms.
Russian supermarket chain Land has rolled out new in-store technology to enhance the grocery shopping experience with personalization and customization.
Century 21 is spurring customer engagement by linking its loyalty program to free Wi-Fi.
Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.
One of the key mobile insights that has emerged for Walmart in the wake of the Thanksgiving holiday weekend is the significant role mobile is playing for in-store shoppers, who used their smartphones to browse special offers and shop online from the retailer.
Mobile point-of-sale is being rolled out more broadly by retailers such as Coach this holiday season as marketers brace for showrooming and create compelling in-store experiences.
Bon-Ton Department Stores has launched an in-store NFC-enabled technology to let shoppers find out if the store has a specific shoe in the size and color they are looking for.
EBay wants to scale up its Connected Glass program at the national and even international level, enabling consumers around the world to touch a glass window and shop products, with purchases completed from a mobile phone.