Multichannel retail support

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Shopkick acquired amid growing importance of beacon-enabled shopping

September 30, 2014

In a significant sign of support for location-based mobile shopping, SK planet – a division of South Korea’s largest mobile carrier – has agreed to acquire loyalty application shopkick for approximately $200 million.

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Toaster Strudel campaign engages Fruit Ninja fans via gaming, coupons

September 23, 2014

Pillsbury Toaster Strudel’s “More Fruit” campaign drove consumer engagement this summer by creating an end-to-end gaming and entertainment experience that started in a digital game, moved into a mobile coupon and ended in a checkout line.

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Macy’s fires back at Amazon with showroom-busting image search app

September 16, 2014

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.

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GameStop reaches mobile customers via deep understanding

September 11, 2014

NEW YORK – A GameStop executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said a deeper understanding of how customers are using mobile is paramount to delivering the meaningful content and services that drive brand engagement.

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7-Eleven brews up loyalty program offering free cup of coffee

September 3, 2014

7-Eleven is building customer loyalty by launching a program that lets customers earn a free cup of coffee with their purchases through the convenience store chain’s mobile application.

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Harry & David poised for mobile boost from 1800Flowers

September 3, 2014

Harry & David’s mcommerce strategy could receive a jolt from 1800Flowers, with the mobile-savvy florist’s agreement to acquire the seller of gourmet foods.

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Minute Maid, Smart Ones supercharge receipt-based promotions via mobile

September 2, 2014

Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.

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Mobile’s role in shopping research grew during back-to-school sales

September 2, 2014

The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.

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NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth

August 28, 2014

More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.

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Macy’s drives mcommerce with live shopping during Fashion Rocks

August 27, 2014

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.

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