Best Buy is driving holiday shoppers back to its stores for repeat visits through exclusive cash-back offers in the Ibotta mobile savings application.
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A handful of merchants located in Atlanta’s Midtown district are participating in a new beacon-based mobile rewards and payments program to meet the needs of the neighborhood’s young, tech-savvy residents.
Mobile applications such as The List are lending convenience to customers met with long wait times at restaurants with updates via text message when their table is ready.
In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.
Apparel and accessories brand Rebecca Minkoff has teamed with eBay to power its new tech-savvy store in New York that allows mobile connectivity and transforms the in-store shopping experience by incorporating digital components.
SpiritHoods’ leveraging of responsive design to drive up monthly mobile revenue by 1,000 percent in four months is a victory for advocates of the technology that see it as a step forward in the quest for strong mobile experiences.
Sears is collaborating with diamond retailer James Allen to offer a unique, technological experience for engagement ring shoppers that uses a 360-degree, high-definition video displayed on a tablet interface.
Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.
A Jamba Juice campaign that promoted the brand’s freshly squeezed juices via a tie-in to Groupon deals generated a surge in sales and engagement on social.
As retailers’ grasp of mobile becomes more sophisticated, many are looking beyond free-shipping offers and other transaction-driven promotions to deliver more personalized content to not only drive sales but also encourage a variety of mobile behaviors throughout the purchase cycle.