The Harlem Globetrotters are leveraging a mobile application during the legendary basketball club’s 2015 World Tour by letting select fans buy a role in an honorary tip-off to start the game and be presented with an official game ball, among other experiences.
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Sports retailer Fanzz tapped Major League Soccer stars on social media to rev up sales of certain apparel pieces by 70 percent and leveraged MMS and mobile-optimized QR codes as part of the successful campaign, proving that celebrity partnerships are still valuable for retailers.
British fashion retailer Topshop is breaking barriers by using Twitter-supported digital billboards in real-time, attempting to reach consumers who are not physically attending London’s Fashion Week by engaging them with interactive tweets.
PALM DESERT, CA – An Express executive at eTail West 2015 discussed the significant impact on mcommerce the brand’s geo-bidding efforts had when used to ramp up awareness of new stores or holiday sales, and revealed the clothing retailer’s relevant cross-partnerships also snagged a wider audience of potential consumers.
JCPenney is weaving a tale of mobile and movie magic in its stores this spring through a partnership with the shopkick application and Disney’s new Cinderella film.
As Walmart continues to expand its online grocery-ordering test to new markets, the mobile-enabled service is helping the retailer drive repeat business and support customer satisfaction.
ShopAdvisor, a personal shopping concierge mobile application, is partnering with Mobiquity Networks in a beacon-supported initiative that will let its nearly two million users know when they are physically close to retailers carrying their favorite products, pointing to the power of proximity and preference in mobile commerce.
Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for store associates.
Woodman’s Foods is making shopper savings more personal while increasing convenience with the rollout of an iBeacon-powered shopper engagement platform to all its stores.
Whole Foods Market is once again teaming with Instacart for its mobile capabilities, this time to offer Valentine’s Day flower deliveries in as little as one hour at participating locations.