Multichannel retail support

  • No categories


Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique

August 30, 2016

Sephora is rolling out its fourth Beauty Tip workshop in the United States, enabling shoppers to take advantage of mobile-enabled experiences such as browsing products on in-store iPad stations and receiving customized digital makeover suggestions that can be emailed directly to their smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Staples simplifies back-to-school mobile shopping with AI-based list-scanning feature

August 29, 2016

Staples is preparing for back-to-school season by enabling its application users to snap a photo of their shopping list, send it to a store associate through an AI-based chat and receive the best product options, which can be purchased and picked up in store or shipped to their homes.

Share on FacebookShare on LinkedInShare on Twitter

Amazon’s one-stop shop for vehicle owners drives purchases and information

August 26, 2016

Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information.

Share on FacebookShare on LinkedInShare on Twitter

Value store associates as brand ambassadors to push out innovations: Tumi exec

August 19, 2016

BOSTON – An executive from Tumi at eTail East 2016 stressed the importance of offering employees incentives to educate customers on digital platforms and mobile applications to ensure their success.

Share on FacebookShare on LinkedInShare on Twitter

American Apparel blends AI, IoT with beacon-enabled digital displays

August 18, 2016

BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.

Share on FacebookShare on LinkedInShare on Twitter

Aldo’s bricks-and-mortar connected store experience laces up mobile-inspired sales

August 18, 2016

Footwear and accessories retailer Aldo is the latest brand to integrate mobile with the bricks-and-mortar landscape, enabling shoppers at its new Westfield World Trade Center location to use its application and self-serve tablets to enjoy a more personalized shopping experience.

Share on FacebookShare on LinkedInShare on Twitter

Gilt’s in-store debut gets positive response following full-bodied introduction

August 17, 2016

BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s store reduction reflects retailers’ boundless search for omnichannel

August 15, 2016

Macy’s plans to close 100 bricks-and-mortar locations is indicative of a desire to balance its digital and physical presence, but this is just one of the big risks being taken by retailers desperate to gain an upper hand in omnichannel.

Share on FacebookShare on LinkedInShare on Twitter

Lowes Foods boosts basket sizes with mobile-optimized coupons

August 10, 2016

Lowes Foods is digitizing its circular program and Web site to offer more seamless grocery shopping experiences, a feat made possible by the introduction of mobile-optimized coupons that rewards members can clip and apply directly to their shopping cart totals.

Share on FacebookShare on LinkedInShare on Twitter

Sears borrows from Pokemon Go for app-based in-store scavenger hunt

July 27, 2016

Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

Share on FacebookShare on LinkedInShare on Twitter