Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
Multichannel retail support
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Ashley Furniture, the country’s largest furniture manufacturer and retailer, is partnering with a mobile solutions firm to leverage a platform that will power mobile integration within its physical locations.
Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.
Kmart is one of the latest retailers to dive into mobile, almost exclusively, for holiday and Black Friday deals, a move that follows a positive upswing in mobile conversion rates.
If customers want to make the most of this Black Friday and Cyber Monday, mobile is the best way for them to get ahead of the pack on what retailers are offering the right deals, and Walmart and Expedia are leading the charge.
Toys “R” Us is gearing up for a hectic Black Friday by enabling a few mobile-focused in-store features, including free in-store pickup and a mobile Web map to help consumers navigate the store.
NEW YORK – Consumers no longer think in terms of platforms the way they are traditionally defined and instead expect mobile, online and offline retail experiences to match up, an executive from American Apparel said in a panel.
Online computer and software retailer Newegg is enhancing its customer experience with the integration of innovative software that provides a tiered customer service apparatus.
H&M, Sephora and Victoria’s Secret Pink are three of the brands with chatbots in messaging application Kik’s new fashion and beauty bot category, allowing users to receive outfit recommendations and browse new styles in an artificial intelligence-enhanced experience.
NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.