Multichannel retail support

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Subway takes bigger bite of mobile ordering with New York expansion

April 7, 2014

Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.

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Buffalo Wild Wings bets on EMV to grow tablet payments

April 4, 2014

Buffalo Wild Wings plans to roll out a number of different in-restaurant and mobile initiatives in the next year, but is particularly focused on loading both entertainment and commerce into tablets to increase revenue.

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Tesco pivots iBeacon focus towards customer service. Will others follow?

April 3, 2014

While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.

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H&M misses out on immersive mobile video opportunity with spring campaign

April 1, 2014

H&M aims to build awareness and sales around a new spring collection, but a simple mobile experience keeps the campaign from reaching the same potential as the desktop and tablet effort.

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McDonald’s widens support of mPOS to drive delivery sales

March 31, 2014

McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.

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Cineplex brings mobile offers program to 725 theaters across Canada

March 26, 2014

Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.

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Express embraces mobile to remake the in-store experience

March 24, 2014

Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.

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Men’s Wearhouse employs app for omnichannel inventory management

March 20, 2014

Men’s Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application.

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Target enlists mobile Web to crack second-screen commerce

March 19, 2014

Target is looking to differentiate itself from the string of half-hearted attempts from retailers to drive commerce in real-time while consumers watch television with a new initiative with TBS that launched last night.

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Farmer Boys extends loyalty card’s reach via mobile app

March 19, 2014

Burger and breakfast chain Farmer Boys has decided to leverage mobile for its loyalty program while keeping a physical card to reach consumers of all ages.

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