Multichannel retail support

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76pc of marketers prioritize social over other mediums for product debuts

December 5, 2016

Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.

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Ashley Furniture looks to mobile retail platform to streamline bricks-and-mortar experiences

November 30, 2016

Ashley Furniture, the country’s largest furniture manufacturer and retailer, is partnering with a mobile solutions firm to leverage a platform that will power mobile integration within its physical locations.

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Watches a barometer of the post-Brexit luxury market?

November 28, 2016

Britain’s luxury watch retailers are seeing an unprecedented hike in sales and profits. The opposite of dampening sales, the sliding pound sterling appears only to have driven revenues higher for retailers of the most popular luxury brands.

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Kmart goes all in on mobile for the best holiday deals

November 15, 2016

Kmart is one of the latest retailers to dive into mobile, almost exclusively, for holiday and Black Friday deals, a move that follows a positive upswing in mobile conversion rates.

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Best way to get ahead on Black Friday is mobile, says Walmart, Expedia

November 11, 2016

If customers want to make the most of this Black Friday and Cyber Monday, mobile is the best way for them to get ahead of the pack on what retailers are offering the right deals, and Walmart and Expedia are leading the charge.

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Toys “R” Us prepares for holidays with in-store mapping

November 9, 2016

Toys “R” Us is gearing up for a hectic Black Friday by enabling a few mobile-focused in-store features, including free in-store pickup and a mobile Web map to help consumers navigate the store.

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Consumers do not think in channels and neither should marketers

November 3, 2016

NEW YORK – Consumers no longer think in terms of platforms the way they are traditionally defined and instead expect mobile, online and offline retail experiences to match up, an executive from American Apparel said in a panel.

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Newegg offers multilayered digital assistance for online shoppers

October 21, 2016

Online computer and software retailer Newegg is enhancing its customer experience with the integration of innovative software that provides a tiered customer service apparatus.

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H&M, Sephora nab early entry into Kik’s fashion bot shop

September 30, 2016

H&M, Sephora and Victoria’s Secret Pink are three of the brands with chatbots in messaging application Kik’s new fashion and beauty bot category, allowing users to receive outfit recommendations and browse new styles in an artificial intelligence-enhanced experience.

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Chatbots, beacons are next steps in mcommerce: Home Depot exec

September 27, 2016

NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.

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