Meredith Corporation’s digital food hub Allrecipes is joining forces with Instacart to enable cooking enthusiasts to shop for ingredients for their favorite meals on mobile and have products delivered from local grocery stores to their homes in as little as one hour.
Multichannel retail support
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Starbucks, Dunkin’ Donuts and McDonald’s are making headway in merging mobile into real-world retail experiences, minimizing the gap between the digital space and bricks-and-mortar while bringing mobile ordering, discounts and shopping companions to the forefront.
Walmart is expanding its grocery pickup service, which enables customers to shop their lists online or on mobile and retrieve items at a pre-selected time, bringing it to eight new regions as mass-market retailers compete for a larger share of consumers’ wallets.
While Amazon’s Prime Now delivery service remains a top threat to retailers this holiday season, the key to maintaining sales stems from offering a multitude of shipping options on mobile applications and sites so that consumers can select the method best suited to their needs.
NEW YORK – A Swrve executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based targeting such as geofencing and beacons to drive consumers in-store and prevent their stores from becoming showrooming locations.
NEW YORK – A Finish Line executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 said that leveraging mobile for personalized, localized and timely engagements drives success with the chain’s target audience of millennials.
NEW YORK – A Beyond the Rack executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 discussed several key advances in the retailer’s strategy that have driven results on mobile, including responsive design, mobile-optimized emails and offering PayPal.
One of the biggest advances in mobile retailing during the upcoming holiday shopping season compared with last year could be the more sophisticated use of real-time location-based marketing.
Target is cottoning on to the influx of retailers experimenting with mobile delivery platforms by teaming up with the Instacart application to enable Minneapolis residents to purchase groceries via smartphones and have them delivered to their homes in as little as an hour.
Starbucks is accelerating the rollout of Mobile Order & Pay in response to strong results, with the service now expected to be available at all company-owned stores by the end of September as well as on Android phones for the first time.